Jim Samuel

How can healthcare marketers stay effective while keeping data privacy top of mind? Carter Main explains why aggregate data beats one-to-one attribution and shares what this approach looks like in action. 👇

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New policy regarding the distribution of personal beneficiary data by Third-Party Marketing Organizations (TPMOs). Background: Some TPMOs have engaged in the sale and resale of personal beneficiary data, which poses challenges to existing regulations. -     These practices can undermine rules that prohibit cold calling individuals with Medicare and lead to aggressive marketing tactics related to Medicare Advantage and Part D plans. -     Often, individuals unknowingly agree to share their personal data when interacting with TPMOs, such as making a call or clicking on a seemingly innocuous web link. -     To address this issue, the Centers for Medicare & Medicaid Services (CMS) has introduced a final rule to safeguard personal beneficiary data. Key Points of the New Policy: Express Written Consent:  CMS now requires that personal beneficiary data collected by a TPMO for marketing or enrolling an individual into a Medicare Advantage or Part D plan can only be shared with another TPMO if the individual provides prior express written consent. This consent must be transparent, prominently displayed, and obtained separately for each TPMO that receives the data. One-to-One Consent:  The new policy emphasizes one-to-one consent, meaning that an individual’s consent applies specifically to the TPMO seeking access to their data. This aligns with existing Federal Trade Commission (FTC) and Federal Communications Commission (FCC) regulations. Transparency and Disclosure:  TPMOs must ensure transparency by clearly informing individuals about data sharing and marketing or enrollment purposes. The disclosure should be prominently placed and easily understandable. In summary, the CMS policy aims to protect Medicare beneficiaries by ensuring that their personal data is handled responsibly and with explicit consent. By codifying these requirements, CMS seeks to curb the unauthorized distribution of beneficiary information and promote fair practices in the healthcare marketing landscape. Source: Contract Year 2025 Medicare Advantage and Part D Final Rule (CMS-4205-F) | CMS  Limiting the Distribution of Personal Beneficiary Data by Third-Party Marketing Organizations (2024)-

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If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

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Do you read case studies? Many people look for case studies on a website before deciding to do business with a company. In our latest blog post, Seven Oaks Consulting writer Lauren Caggiano shares best practices for crafting manufacturing case studies. These best practices are useful for other B2B industries, too! #contentmarketing #manufacturing #b2b https://lnkd.in/ecTQeRJf

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Ever wonder what your publications content could be worth? We put together our top 8 key factors to consider, offering you a quick guide on how to price out your content for licensing. #contentlicensing #monetizecontent #publicationrevenue

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Understanding not only how your audience makes decisions, but how to influence those decisions to meet your business goals, is integral to competing in the pharma marketing space. Our advertising group's Head of Strategy Amanda Joly and EVP, Integrated Strategy Jennifer Kielmeyer Batey dive into the ways we use behavioral science to change behavior and achieve brand success. #BehavioralScience #HeartofHealth #Strategy

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Optimizing your website for killer SEO is not as difficult as you may think. Here are a few simple SEO tips and tricks to get your website to stay on the first page of search results. https://bit.ly/4fo4lI9

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🤔The ROI of SEO-focused lead gen is less than 200%. Which is great, but… Two lead gen strategies have an ROI of 700-800%🤯 And they are the MOST effective in influencing decision-makers👇🏻 🔑Events (e.g., targeting executives/tradeshows/webinars/online summits) 🔑High-value thought leadership content (e.g., website copy, white papers, case studies, webinars, presentations) Why do these initiatives consistently outperform other lead-generation strategies in terms of ROI? Because they give you direct access to the C-suite, helping you bypass gatekeepers and speak directly to decision-makers. Want to bank on top-notch thought leadership content? DM me. #whitepapers #casestudies #websitecopy #saasmarketing #b2bcopywriting

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SEO is often seen as something scary...however it doesn't need to be. Sure...there are a few things that you need to know when it comes to technical SEO, however what's most important is that you focus on creating real and valuable content that your patients will truly benefit from. If you focus on that, you will naturally grow your ranking and improve your SEO. #seo #marketing #growth #healthcare

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What are the best blog topics you can use to drive traffic to your website? 📲 By writing hundreds of blogs and analyzing millions of searches, we've found there are 3 primary topic types that create the most traffic. Check them out below! https://lnkd.in/eWNN4fQ

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