Jonni Glassman
Salt Lake City, Utah, United States
425 followers
425 connections
About
Advertising and Communications Major with broad experiences in integrated campaigns…
Activity
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Rocking the new logo while still representing the brands I Love!!! #iworkforpatriot
Rocking the new logo while still representing the brands I Love!!! #iworkforpatriot
Liked by Jonni Glassman
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There has been widespread talk in the automotive industry about new vehicle prices finally starting to decline. It's interesting to see is how this…
There has been widespread talk in the automotive industry about new vehicle prices finally starting to decline. It's interesting to see is how this…
Liked by Jonni Glassman
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I’m not Harvard material. But… After three years of case studies, group projects, strategic triangles, and venting to my professor husband about…
I’m not Harvard material. But… After three years of case studies, group projects, strategic triangles, and venting to my professor husband about…
Liked by Jonni Glassman
Experience
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Education
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Secondary Degree in Communications
Licenses & Certifications
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Google Analytics Certification
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Courses
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Integrated Campaigns
ADV 486
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Interactive Advertising Management
ADV 456
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Media Planning
ADV 350
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New Media Driver's License
ADV 420
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Social Marketing Strategy & Practice
ADV 430
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Writing for Public Relations
ADV 225
Projects
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MSU University Relations Spartan Sagas Campaign
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A campaign aimed to help Spartan Sagas establish presence on campus. Through the compilation of innovative ideas, the campaign hoped to attract students to actively participate with the Spartan Sagas brand.
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Bigby "B Creative" Campaign
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A media flight plan for Bigby Coffee aimed at capturing attention of two specific target audiences that have the potential to increase sales and the number of loyal customers by marketing to them individually. Some goals of the B Creative campaign for Biggby Coffee include increasing sales by 10% and increasing community involvement. We hope to increase sales and awareness by reaching 70-80% of our target market through a pulsing advertising schedule using several types of media which include…
A media flight plan for Bigby Coffee aimed at capturing attention of two specific target audiences that have the potential to increase sales and the number of loyal customers by marketing to them individually. Some goals of the B Creative campaign for Biggby Coffee include increasing sales by 10% and increasing community involvement. We hope to increase sales and awareness by reaching 70-80% of our target market through a pulsing advertising schedule using several types of media which include radio, outdoor, television, social media, couponing and promotional events.
More activity by Jonni
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Snell & Wilmer is pleased to announce that attorney Erin Gettel has been selected as a new Lawyer Representative for the United States District…
Snell & Wilmer is pleased to announce that attorney Erin Gettel has been selected as a new Lawyer Representative for the United States District…
Liked by Jonni Glassman
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The Chevrolet #SilveradoEV makes transporting long items a breeze with its Multi-Flex Midgate with pass-through. Perfect for your next big project!…
The Chevrolet #SilveradoEV makes transporting long items a breeze with its Multi-Flex Midgate with pass-through. Perfect for your next big project!…
Liked by Jonni Glassman
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Listen, I’m no actor… but I did have a lot of fun working with one of our #Chevy dealers on their video last week. You’ve probably seen their work on…
Listen, I’m no actor… but I did have a lot of fun working with one of our #Chevy dealers on their video last week. You’ve probably seen their work on…
Liked by Jonni Glassman
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Chevrolet and country music just go together, so it’s always exciting when CMA Fest comes around. This year, it’s been my honor to host ChevyElite…
Chevrolet and country music just go together, so it’s always exciting when CMA Fest comes around. This year, it’s been my honor to host ChevyElite…
Liked by Jonni Glassman
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CBC Automotive Marketing
How has your dealership adapted to the events of the last couple of years? What did you learn that made your process better? What maybe isn't as good? Lots of lessons from Erica B. in Part 2 of our ASOTUCON series. #automotiveindustry #dealership #automotive #womeninautomotive #asotucon
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Lectrium
Dealerships have a unique chance to maintain or increase gross profits by building value in EVs. Despite recent price wars and market shifts, there are ways to protect margins while moving inventory. Four key strategies to boost EV sales margins: 1️⃣ Educate Customers: Use tools like Lectrium’s EV Savings Badges to highlight cost savings and incentives, helping customers see the value in EVs. 2️⃣ Train Your Team: Equip sales staff with knowledge on EV benefits to communicate value effectively and justify premium pricing. 3️⃣ Add EV F&I Products: Offer tailored finance and insurance options like extended warranties for EV batteries to enhance profitability per transaction. 4️⃣ Bundle EV Services: Create value-added packages, such as charging station installations and battery maintenance plans, to attract customers and generate extra revenue. Now is the time to adapt and lead in the growing EV market. Let’s connect to explore how Lectrium can support your dealership in maximizing these opportunities! 🚀 #EV #AutoDealerships #ElectricVehicles
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LotCount
LotCount is offering a completely free group-wide inventory audit to all dealerships impacted by the CDK outage. 1. It's entirely free, with no strings attached 2. Includes rapid deployment of our mobile auditing tool 3. Provides a comprehensive inventory report – typically concluded within just 1 day 4. Offers a post-audit consultation to discuss findings This service could be a lifeline for dealerships struggling to manage their inventory during this crisis - and in recovering as they resume normality. It's our way of supporting the industry during these challenging times. #CDK #autodealers
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Modern Motoring
Pour one out for the Subaru Legacy in the US market, which is being discontinued after 36 years and six generations. This leaves Subaru with exactly zero sedans in their lineup. Subaru USA said "...its discontinuation reflects market shifts from passenger cars to SUV's and crossovers and Subaru's transition to electrified and fully electric vehicles." Looks like our headline was half right, although this shouldn't come as a surprise to anyone. The Legacy joins the Mazda 6, Ford Fusion, Toyota Avalon, Acura ILX, Volkswagen Passat, Chrysler 300, and Nissan Maxima in no longer gracing our roads. No official word yet from Subaru Canada on when/if the Legacy will drive off into the sunset. https://lnkd.in/gc_3vTcM #subaru #discontinued #end #automotive #video #change #adapt #market #consumers
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