Stephan Spencer

How to reach all your target marketing for dental implants and full-arch There's different ways to reach your target markets for implants. I was evaluating them for cost and ROI, and came up with this little analysis. Online via Facebook, Google Ads or search engine optimization. These are the more workable digital methods. They are also highly competitive. Spend for digital campaigns for dental implants usually starts at $3000 just to get your foot in the door, and that's not including any management fee. Facebook has become especially popular for marketing implants and full-arch. It has definite pros: you can have large, compelling ads, including video, and you can target implant audiences. After speaking with many dentists about their Facebook campaigns, however, I found that the actual percentage of conversions from the leads from these campaigns is usually very low. Plus the leads require a lot of work to get them into the office. Radio or TV ads. These can be effective, but also costly, and subject to dwindling audiences. It's too easy to go to the next channel or just skip the ads altogether. Direct Mail. Direct mail is sometimes considered antiquated and not workable. The actuality is that it can be highly workable, it just depends on the type of direct mail. A big pro for direct mail is that it can go right into the homes of people who are not looking online, yet are prime prospects for implants or full-arch treatment. Direct mail such as postcards or simple brochures can get general dentistry type patients, but usually rely on discounts and specials. They don't generally work for implants and full-arch cases as they simply don't have the space or authority to get someone interested enough to call the office. Our unique Custom Magazine Program was developed to reach all your target markets and get them interested and motivated to call your office. In fact, many of our clients say the magazine pre-sells the reader, making it easy to schedule them and get treatment acceptance. After setup costs, it works out cheaper than most digital campaigns, but can get you highly qualified callers. The magazine is unique in the world of implant marketing, and it's made just for your practice. It can make your practice stand out in your community and help establish it as the place to go for implant and full-arch treatment. We have helped many dentists and specialists across the US with our custom magazines, and I'd love to be able to help you, too. Give us a call at 855-486-2410 or drop us an email here. All the best, Keith  President  Gilleard Dental Marketing

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Read on to discover how technical SEO ensures better rankings and user experience by improving your site's speed, crawlability, and indexing... #technicalseo #seo #blogging

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Are you still focusing on individual keywords? It's time to level up! 💡 Content topic clusters are the secret weapon for dominating search results. Here's why they're game-changers: ✅ Boost SEO performance ✅ Enhance user experience ✅ Streamline content creation ✅ Improve keyword research Learn how to create powerful content clusters in our latest blog post. Discover the strategy that's revolutionizing content marketing! https://lnkd.in/dTN3-7sH #contenttopic #contentclusters #pillarcontent #contentmarketing #SEO #contentwritingcompany

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A plug for an important workshop: Thesis: Competent landing pages drop your acquisition costs. This makes you a more competitive advertiser. Corollary: A well-designed landing page is not enough. It's the message that makes the difference. Find out how to become a more competitive advertiser by taking control of the only thing you can control: your conversion rate. The link is in the comments because we have to play games with the algorithm. #conversionsciences #cro #smx

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HubSpot's 2024 B2C Marketing Trends This blog is packed with great insights you can’t afford to ignore. Here’s my take on the top 5 trends shaking up the marketing landscape: #1 Short form video content -- Why isn’t everyone doing this? We’re up against audiences with short attention spans—seconds, not minutes. Ex: pull a compelling sound bite from your lengthy podcast and link to the full episode. #2 Mobile friendly website -- It's 2024, and I’m surprised if a website isn’t mobile-friendly or optimized for responsive design. When I come across a site that isn’t, I tend to move on quickly and it doesn’t leave the best impression of the brand. #3 Creating content that reflects your brands value -- This is Marketing 101...nothing more needs to be said. #4 Influencer marketing -- Big impact needs big investment. Influencers have many options, so landing one isn’t easy. I once reached out to an influencer with 150K followers on Instagram and got no response. Hiring a PR firm might be worth considering. #5 Selling products directly on social apps -- A gold mine for reaching consumers, social apps offer direct access, but you need a seamless experience. It’s all about meeting customers where they already are. #MarketingTrends2024 #ShortFormVideo

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Use your web copy, blog, and social media to highlight the pain points and persuade that part of the competitor’s customer base to switch to you. Read more 👉 https://lttr.ai/ASqh1 #MarketResearch #CompetitorAnalysis

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Did you know? The Content Marketing Institute (CMI) shares that 65% of B2B marketers struggle to find content partners with relevant topical expertise. Read more 👉 https://lttr.ai/ASqiD #Blogging #ContentMarketing

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Curious how AI can revolutionize your SEO strategy? Discover some of the ways AI can enhance your keyword research, content creation, and more.

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Getting your posts to look good on LinkedIn can be tough when you’re using outdated specs! Here’s the up-to-date info.

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Understanding Content & Audience Relevance in the HCU Age Explore how content relevance and audience relevance can help you thrive under Google’s Helpful Content Update. https://lnkd.in/g_btSd8W #GoogleHCU #audiencerelevance

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Creating #content for your buyers? This article outlines the 4 key kinds of content they are looking for from suppliers like you. https://buff.ly/3ZrrHHz #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

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Have you tried running LinkedIn searches on Google or other search engines? They’re called LinkedIn X-ray searches and are super powerful, especially if you’re savvy with Boolean operators (nerd alert). #linkedintips #linkedinmarketing #digitalmarketing

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