From the course: Email Marketing: Drip Campaigns

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Using push notifications

Using push notifications

From the course: Email Marketing: Drip Campaigns

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Using push notifications

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- [Instructor] A mobile push notification is a message that pops up on a mobile device. Push notifications can be triggered by certain events. For example, if a customer adds a product to their cart but does not complete a purchase. Mobile push notifications are possible when your business has an app. When someone downloads your app, they have the option to enable or disable notifications from their app settings. Let's take a look at how mobile push notifications work. This is an example platform called OneSignal that allows you to create push notifications to your app's subscribers. You can actually create segments within OneSignal. This allows you to communicate with certain types of people who are subscribed. For example, inactive users, engaged users, or SMS subscribers or email subscribers, and active users. As well as this, you can create journeys. This allows you to create automated push notifications when someone…

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