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Stay a Top Biller & Build a High-Performing Team | Helping Recruitment Leaders Scale Without Losing Performance | Player-Coach Leadership Expert | Men's Health Advocate

Why You Must Niche Do what you love. Do what you’re excellent at. Do what makes money. For 25 years, I’ve been coaching hockey camps. It’s something I’ve always been passionate about. But for most of that time, I didn’t believe I could turn this passion into a real business. When I moved to Prague, everything changed. What’s different? Sure, the Czech Republic’s love for hockey helps—there are far more rinks here than in the UK, which makes it easier. But that’s not the full story. The hockey camp market is saturated, incredibly competitive, with offerings for every level from aspiring professionals to seasoned players. Yet, I noticed a gap: adult hockey players. ✅ The hobby players. ✅ The parents who spent years watching their kids but never stepped onto the ice themselves. ✅ The comebacks—those returning to the game after years away. ✅ The aging athletes who want to keep learning and improving. That’s why I created Adult Hockey Coach , specifically for beginner-to-advanced hobby players. This week, we hosted Cambridge University Women’s Teams. Some of the players had been skating for just two months; others for 15 years. Over the course of 8 ice sessions, strength and conditioning, mobility work, and breathwork, the improvement was incredible. We capped it off with a celebration in Prague last night. Next month, we’ll be hosting the Singapore National Team. We don't work with youth players. We don't work with professional players. Know who you are and what you're not. Be brave Find your niche and go all in. Follow your passion. Build something commercial. And speak directly to the group you can serve best. That’s the difference between a hobby and a business.

Andrew Sillitoe

Stay a Top Biller & Build a High-Performing Team | Helping Recruitment Leaders Scale Without Losing Performance | Player-Coach Leadership Expert | Men's Health Advocate

1mo

It was a great camp!

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