Yesterday evening, Scholz & Friends received the GRAND PRIX of the Creative Festival in Cannes. It is not just a tribute to an idea, but rather to a unique personality: Margot Friedländer She lost her entire family in Auschwitz, survived Theresienstadt, moved to New York and resettled to Germany at the age of 88. Today, at the age of 102, She is tirelessly educating young people and sharing her story. So that what hppened to her and her family can never happen again. She asks us to "become the witnesses she will not be able to be for much longer." And that is exactly what this picture is intended to remind us of. Our thanks also go to the Frankfurter Allgemeine, which has been publishing the "clever minds" series with Scholz & Friends for almost 30 years. We are delighted that this perseverance and constant courage has been rewarded. Thank you for the extraordinary partnership. Many thanks also to our entire agency team and the great team of VML's Global Creative Council. Frankfurter Allgemeine Zeitung Scholz & Friends VML Thomas Lindner Yamina Grossmann Wim Wenders
This is the most important Cannes Grand Prix of our time. „I think it is easier to respect people instead of hating them“.
Danke, dass Ihr Euch einmischt und Glückwünsche für diesen so verdienten Grand Prix. Und es ist natürlich ein unglaubliches Geschenk, dass es Menschen wie Margot Friedländer gibt. Das traurige: Wie viele Grand Prix und Friedländers brauchen man in Deutschland eigendlich im diese Katastrophe zu stoppen. Weiter geht's.
Incredible. A well deserved recognition for a more than deserving message of love.
well deserved!
Congrats 🚀🎉sehr verdient für eine mittlerweile auch ikonische Kampagne
Super proud of everyone who made this possible and super proud to be a Friend! 💛
cannes grand prix winner, call of duty loser, freelance creative director
1 Wochedahinter stecken halt ein paar kluge Köpfe.