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A list of activities to build better relationships with creators 👇 • Keep the creative process collaborative. Don’t immediately reject their ideas. Instead, support them where they need it. • Create a landing page or Notion doc answering FAQs about working together, payment processes, brand details, etc., so influencers have a reference point. • Get on a 15-minute call with influencers on your shortlist as a selection filter and introduction to the relationship. • Share a regular newsletter updating creators on top-performing content, your KPIs, and other housekeeping. • Make the collaboration process as easy as possible for influencers. Can you skip 1-2 steps in the content approval process? Do they *really* need to log in to another tool?  • Schedule a once-monthly check-in call with your long-term partners. • Reward top-performing creators with gifts, swag, or events. • Pay influencers on time so they don’t have to keep following up about payments and worrying about rent. • Talent managers are human, too. Don’t forget to build relationships with them just as you do with influencers. • Comment on their posts (and reshare with permission) • Involve them in other business areas, like brand events, product feedback, or product development. • Reward their results with a bonus. • Help them meet their goals (make introductions, offer feedback, etc.) • Brainstorm additional collaboration ideas and partner on more projects together. • Remember birthdays, anniversaries, etc., and send a special note or gift on those occasions. • Say “thank you” and show appreciation for the work they’re doing for you. It’s just a nice thing to do, and people like working with nice people. Keep the list going...what else do you do to build great relationships with influencers and creators?

Whitney Blankenship

Content Leader in the Ecommerce and SaaS Industry | People-Obsessed | Remote and Work/Life Harmony Advocate |

4mo

I love this. I think it's so important to invest real time into that relationship building.

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