In partnership with BBC's makeup reality show, Glow Up, we created an avatar-themed assignment that bridged the gap between the digital and physical world. Inspired by Roblox’s AI-powered avatar products, each makeup artist created a full-body look.
Judged by a panel of experts including our Head of Beauty & Fashion Partnerships Winnie Burke, the winner moved on to the finals and their look was turned into an avatar item available on Roblox. This is only the beginning of our efforts to blur the lines between these two worlds.
Fashion Futurist ✦ Top 100 Global Women of the Future in Emerging Tech ✦ ELLE Women Awards Nominee ✦ AI, Metaverse, Web3 ✦ Trend Forecaster, Creator & Speaker ✦ MBA IFA Paris ✦ Vogue Leader ✦ Cartier RedBox Voice 🦋
What a fun idea to merge reality show, AI-powered avatar products at Roblox & full-body make-up inspired by nature! Gives it a third dimension to what “beauty” can be 🩵🦋
Roblox's first TV brand integration deal and a great example of "convergent commerce". 👇 I’ve made a career with brands, tech and reality formats so I hope you think this is as cool as I do. 👍
Here’s the business model:
👉Reality TV 📺 show creates a task for the contestants. This is TV "UGC". But it's only for the local country TV market where the show airs (a form of geo-blocking, which limits the UGC value).
👉RBX transforms the physical UGC to platform UGC (unblocking it)
👉IP now sold globally. And unlike making the TV item IRL, it's all at 0 marginal cost.
💥Result: RBX gets brand marketing and product innovation. TV show gets new revenue stream.
Winnie Burke awesome!
Next I see three key iterations:
1️⃣ SCALE: One or a few items are cool. Thousands are a business.
2️⃣ EMPOWER USERS TO ADAPT IP: Once IP is on a UGC platform, people should be empowered to adapt it, make it their own (within guidelines). And even sell it under a licensee model. This will unleash a tsunami of opportunity.
3️⃣ SOURCE TALENT: Game platforms are global talent pools. Create RBX games that can discover virtual talent good enough to cross into the physical world.
#Television#Brands#Revenue
In partnership with BBC's makeup reality show, Glow Up, we created an avatar-themed assignment that bridged the gap between the digital and physical world. Inspired by Roblox’s AI-powered avatar products, each makeup artist created a full-body look.
Judged by a panel of experts including our Head of Beauty & Fashion Partnerships Winnie Burke, the winner moved on to the finals and their look was turned into an avatar item available on Roblox. This is only the beginning of our efforts to blur the lines between these two worlds.
Just Played It—BALENCIAGA's Video Game is Here!👾🎮
Balenciaga and French musician BFRND has just revealed an exciting collaboration.
It’s a fascinating blend of music, fashion, and video games.
Players can listen to BFRND's music and play as a character inspired by him.
I tested it myself, and playing amid Balenciaga's iconic shows and items was amazing.
Plus, the higher levels are surprisingly challenging.
➡️ Here’s a quick overview of “BFRND: The Game”:
▪ The game features pixel graphics, evoking a sense of nostalgia for classic games, a current trend.
▪ Each level is designed based on iconic Balenciaga fashion show settings, such as Paris, theaters, and snowstorms.
▪ Players earn points by dodging obstacles and collecting Balenciaga items like the HOURGLASS bag and sunglasses.
▪ Collecting these items grants rewards, including extra points for special items like the Balenciaga tape bracelet.
▪ The first three levels can be played on the game's mini-site, WeChat, or touchscreens in select Balenciaga stores.
▪ Bonus levels are accessible with a special NFC chip found in Balenciaga x BFRND clothing.
It’s exciting to see a major fashion brand like Balenciaga integrating gaming.
It is part of a broader trend of fashion brands merging with digital technologies.🔗
#DigitalFashion#FashionInnovation
BALENCIAGA'S FALL/WINTER 2024 COLLECTION MEETS THE METAVERSE
L'OFFICIEL USA
After channeling the LA cool girl lifestyle for its Pre-Fall 2024 collection in Los Angeles, Balenciaga marked a return with their Fall 2024 collection in Paris, which transported the runway into a dystopian meta-virtual reality blended with the trappings of everyday life. The collection was presented against a backdrop of influencer-esque video reels, and animated sunsets, over mountaintops. Of course, it wouldn’t be a Demna Balenciaga show without appearances from brand ambassador Kim Kardashian, and the likes of Serena Williams in the front row.
The collection gradually became more and more dystopian, beginning with a selection of bustier and cape gowns (classically cut, and scantily clad Balenciaga dresses) to oversized faux fur coats with the fur collar puffed up to emphasize against the neck. Perhaps, the most meta component to the ready-to-wear clothing is how layering was utilized in a non-traditional sartorial fashion: denim pants were designed to be worn as tops, a backpack turned into a shirt while a mini bag became a skirt, an entire bustier gown was made from a hodgepodge of bras to messy patched dresses and sets, and literal tape wrapped around tailored jacket blazers and casual day tops.
Not to mention, there was a Y2K callback by how tank tops and camis were layered over an array of long and short sleeved shirts. The show even prominently featured a Planet Earth logo t-shirt and an Ebay fitted turtleneck dress over a pair of jogger pants that further displayed how the virtual age is now entangled with real life. A majority of the models were accessorized with black Balenciaga insignia beanies worn over their eyes as they walked the show, and the French Fashion house took their signature mask sunglasses and over-exaggerated them into headgear that looked reminiscent of black and white virtual reality headsets.
https://lnkd.in/gkaWpWrJ#metaverse#fashion#ai#ar#investment#btc
🚀 The Power of Gamification : Insights from Balenciaga's Trailblazing Approach 🚀
In today's dynamic market, brands must continuously innovate to captivate and engage their audience. One exemplary case is BALENCIAGA which has always turned heads with its out of box campaigns, avantgarde styles that trickle down to every brand and acts as the footmarks after a messiah. Balenciaga, which has masterfully harnessed the power of gamification to elevate its brand experience with BFRND.
🎮 Balenciaga's Game-Changing Strategy
Balenciaga's recent foray into gamification is nothing short of groundbreaking. They introduced a retro-inspired 8-bit video game, featuring BFRND as the main character, transporting players into various iconic Balenciaga show sets. This isn't just a nostalgic nod to the classic Mario games of Gen Z's childhood; it's a sophisticated strategy to blend entertainment with brand engagement.
📈 Why Gamification Works
Enhanced Engagement: Gamification transforms passive audiences into active participants. By integrating interactive elements like games, brands can foster deeper connections and keep consumers engaged longer.
Exclusive Access and FOMO: Balenciaga's game cleverly includes a fourth bonus level, accessible only via an NFC chip embedded in Balenciaga Music I BFRND merchandise. This creates a sense of exclusivity and urgency, driving demand and fostering a community of dedicated fans.
Immersive Brand Experience: The game places players directly into the brand's universe, allowing them to experience the essence of Balenciaga's style and aesthetic firsthand. This immersive experience is far more impactful than traditional advertising.
Cross-Platform Presence: By making the game available on a dedicated mini-site, WeChat, and at their Paris flagship, Balenciaga ensures widespread accessibility and maximizes its reach across different platforms.
🌟 Key Takeaway for Brands
Balenciaga's innovative use of gamification underscores a critical trend: the future of marketing lies in creating immersive, interactive experiences that resonate deeply with consumers. As brands strive to stand out in a crowded market, gamification offers a powerful tool to differentiate themselves, drive engagement, and build lasting loyalty.
As we look ahead, it's clear that those who can seamlessly blend technology, creativity, and consumer engagement will lead the way. Just as a Simpsons episode often predicts the future, Balenciaga's avant-garde approach sets the stage for what’s to come in brand marketing.
WHAT'S YOUR VIEW BRAND/MARKETING MANAGERS ?
#MarketingInnovation#BrandStrategy#Gamification#Balenciaga#ConsumerEngagement#LuxuryMarketing#DigitalTransformation#BrandExperience#NEONORM#NEOPLAYNeoMarche Ventures
Just Played It—BALENCIAGA's Video Game is Here!👾🎮
Balenciaga and French musician BFRND has just revealed an exciting collaboration.
It’s a fascinating blend of music, fashion, and video games.
Players can listen to BFRND's music and play as a character inspired by him.
I tested it myself, and playing amid Balenciaga's iconic shows and items was amazing.
Plus, the higher levels are surprisingly challenging.
➡️ Here’s a quick overview of “BFRND: The Game”:
▪ The game features pixel graphics, evoking a sense of nostalgia for classic games, a current trend.
▪ Each level is designed based on iconic Balenciaga fashion show settings, such as Paris, theaters, and snowstorms.
▪ Players earn points by dodging obstacles and collecting Balenciaga items like the HOURGLASS bag and sunglasses.
▪ Collecting these items grants rewards, including extra points for special items like the Balenciaga tape bracelet.
▪ The first three levels can be played on the game's mini-site, WeChat, or touchscreens in select Balenciaga stores.
▪ Bonus levels are accessible with a special NFC chip found in Balenciaga x BFRND clothing.
It’s exciting to see a major fashion brand like Balenciaga integrating gaming.
It is part of a broader trend of fashion brands merging with digital technologies.🔗
#DigitalFashion#FashionInnovation
Head of Cultural Insights & Trends @LOOP I Futurist | I post and talk about the future in Culture & Emerging Tech I Web 3.0, AI, Digital Fashion & Luxury, Gaming, Spatial Computing I @Future+ Ambassador
HOT NEWS: BALENCIAGA’s new experience merges fashion, music, and gaming with web 3.0 Elements 🎮🚀
UPDATE: This project is not on the blockchain, it uses a different web 2.0 technology to link the physical product via NFC chip to the music and game - see Forbes article in the comments.
Here is a major fashion brand going web 3.0 gaming and phygital activations: 🔥
Balenciaga has launched a new mini game on their website: BFRND: The Game, offers fans a unique way to engage with the brand.
Key highlights:
➡ Gameplay: Players navigate through Balenciaga’s iconic show sets, from dramatic theaters to wild blizzard presentations.
➡ Interactive Elements: They can collect Balenciaga pieces for rewards and tackle obstacles to score points.
➡ Accessibility: The first three levels can be played via the game's mini-site, WeChat, or on a touchscreen in select Balenciaga stores.
🔑 But here´s the clue - there is a secret web 3.0 level:
➡ Exclusive Access: Players can unlock a secret bonus level with an NFC chip embedded in Balenciaga x BFRND tees and zip-hoodies.
➡ Innovative Integration: The NFC chip acts as an all-access pass, adding a new dimension to fashion merchandise.
Balenciaga continues to innovate at the intersection of fashion and technology, setting new standards for immersive brand experiences.
Image: Balenciaga
Source see below in the comments
#Innovation#FashionTech#Balenciaga#Gaming#FutureOfFashion#NFT#immersive
Gucci's Bold Leap into Gaming and Web3! 🎮
Picture this: the iconic fashion house, Gucci , stepping into the virtual realm of gaming and web3. It sounds like an unexpected twist, right?
But as we unravel this narrative, you'll discover why Gucci isn't just about runways and couture anymore.
In the '70s, they collaborated with Rolls-Royce, creating a fusion of luxury cars and fashion. Fast forward to 2019, Gucci partners with esports lifestyle brand 100 Thieves, not merely aligning with games but making ambassadors out of players living the gaming life. This sets the stage for an unforeseen intersection of high fashion and digital play.
Zoom into 2022, where Gucci defies expectations again. A digital twin of its retrospective in Florence appears inside the gaming platform Roblox. Gucci Town, an always-on virtual plaza, emerges, fostering creativity and community. The brand's journey isn't about replicating reality digitally; it's about inspiring a new era where everyone becomes a creator.
As we explore Gucci's foray into NFTs and the Gucci Gaming Academy promoting healthier esports communities, the message transcends fashion. Gucci isn't just embracing trends; it's crafting a cultural shift in gaming and web3. How far can this journey go? Perhaps, like Red Bull's evolution in sports, Gucci might wield influence in digital realms as it does on fashion runways. The gaming and web3 space isn't reflecting culture; it's creating it.
How does that redefine your perspective on luxury, gaming, and the future?
MEDIASCOPE, or today on What The Hell Is This: This quirky piece, dubbed the 'Gaffer Bangle,' made its debut at Paris Fashion Week as part of their Fall/Winter 2024 collection. Yep, it's exactly what it sounds like — a bracelet (if you can call it that) resembling a roll of clear Scotch tape, complete with the Balenciaga logo.
Now, Balenciaga isn't shy about pushing fashion boundaries, but this one has sparked some serious debate. The price tag for this designer "tape"? A cool $3,300!
Is it high fashion or a high-priced prank? The internet is divided. Some see it as a satirical jab at consumerism and the luxury fashion world, while others think it's just plain ridiculous. On TikTok, @highsnobiety's video asking "Would you wear this?" has gone viral, sparking a heated debate with almost 8,000 comments.
So...would you wear this? What are your thoughts about this type of fashion in general? Sound off below!
SOURCE: Taxi. https://lnkd.in/ewvUcTA7#Balenciaga#Fashion#TapeBracelet#MediaScope#Media#Tech#PopCulture#Fun#Information#MediaNews#BeMoreER#MediaMeetsBrunch#Interviews#TV#Podcasts#Radio#TV#Video#Livestreams#livevideo#IndieSoupMedia#gospel107
--DopplerThepom: Your best latest updates for celebrity scandals, OnlyFans Models, OF Leaks, Entertainment And Viral Videos. Stay ahead with the hot gossip’s, Videos, in the ever-evolving world of entertainment.
20 V 1 Gucci Finger Video Goes Viral
20 v 1 Gucci finger video / Twitter
20 v 1 Gucci finger video has gone viral.
It was being shared on social media platforms such as X (formerly Twitter).
It also became a top search query on Google Trends.
The clip has really caught the interest of many people.
Read the full story and watch video here👇
20 V 1 Gucci Finger Video Goes Viral
20 v 1 Gucci finger video / Twitter
20 v 1 Gucci finger video has gone viral.
It was being shared on social media platforms such as X (formerly Twitter).
It also became a top search query on Google Trends.
The clip has really caught the interest of many people.
Read the full story and watch video here👇
20 V 1 Gucci Finger Video Goes Viral
20 v 1 Gucci finger video / Twitter
20 v 1 Gucci finger video has gone viral.
It was being shared on social media platforms such as X (formerly Twitter).
It also became a top search query on Google Trends.
The clip has really caught the interest of many people.
Read the full story and watch video here👇
https://lnkd.in/d2sEy-6A
Ever ventured through the bustling streets of Milan's Brera neighborhood? The pulse, the creativity, the fashion - intoxicating. Gucci has now translated this very essence into the metaverse with its latest venture, Gucci Ancora, on Roblox.
🌟 Here's What Awaits You:
Interactive Virtual Experience: Jump into a realm that echoes Gucci's unparalleled creative spirit. Find the Gallery and the Restaurant, embedded with mini games and challenges.
💃 Show your status: Get front-row access as avatars, by completing the challenges, embarking on quests, to unlock exclusive collectibles. Be rewarded with limited edition items, such as the Ancora Hair 👱♀️ and Hat 🧢.
Repeat Engagements: Revisit to unveil what lies beyond the challenges and scheduled unveilings, unlock further rewards and collectibles.
And if you're wondering, this isn't Gucci's first dance with Roblox.
Past Worlds:
Gucci Garden (2021): A two-week digital art space with themed rooms celebrating Gucci campaigns. Shoppers could snag digital pieces designed with Roblox's Rook Vanguard, usable across Roblox adventures.
Gucci Town (2022): A constant virtual haven, centered around a garden, encompassing mini-games, a cafe, and a store to dress avatars in Gucci glam. This was also the first time it did a cross world collaboration with Vans.
And now, adding Gucci Ancora to Roblox.
💡 So, Why Should Brands Pivot to Roblox? To start, there are 66M DAU on Roblox.
🎮 Young Audience: Step into the world of tomorrow’s consumers.
🎨 Creative Freedom: Forge immersive narratives and experiences.
💫 Engagement: Not just viewership, but active, exhilarating participation.
💫 Brand Evolution: Stay agile, relevant, and redefine brand boundaries in a rapidly transforming fashion landscape.
In essence, Roblox isn't just a platform; it's a universe where brands can rewrite rules, dream wilder, and reach stars they never knew existed.
Gucci's foray into the Roblox universe isn't just a collaboration; it's a revolution and a must! Dive in, explore, and experience fashion like never before!
#GucciXRoblox#GucciAncora#Roblox#gaming#livvium#livviumexplores#immersiveexperience#livviumroblox
We're about to drop some tasty new looks into our inventory, and guess what? It's all about Tay Tay, so if you can't wait, why not take a look at her style before you drop them in your engine?
📣 We're platform agnostic - we make skins for everyone... all at the same time.
🤑 Our business model for the games industry/metaverse/social platform is entirely in favour of the developer/publisher which is great for the player/end user!
👗 NAK3D is always in fashion baby, our inventory is evergreen and always open.
#digitalfashion#taylorswift#erastour#gamedevelopment#metaverse#snapfilter
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4mohi