Thomas Eccel’s Post

Google Consent Mode: Double-edged sword? Intrigued by performance improvement, but the 700-click threshold hurts small advertisers. #ppc #googleads #remarketing #cmp #consentmode Question: Has anyone implemented CM v2 yet? What are your experiences? Thanks, Thomas Eccel, for this insightful post!

Google Consent Mode V2 is a framework designed to integrate website visitor consent preferences with Google's advertising and analytics tools. With it, websites can adjust how these tools behave based on the consent status of website visitors, particularly regarding cookies and data collection. Even when visitors don’t consent to cookies, Google services can operate in a limited mode and collect basic interactions without breaching privacy expectations. Why update to V2? Well, simply put, if you don´t update you will be unable to gather any data related to new UK or EEA users via Google advertising platforms, such as Google Ads and Analytics. This means: ❌ You won´t have the necessary data to conduct remarketing aimed at new UK or EEA users. ❌Google’s algorithm will not have access to the data required to track or predict your conversions accurately. ❌You will have significantly less data to guide Google Ads performance optimisations. Therefore, Google Consent Mode V2 is a must-have moving forward. Have you updated & installed it for your online advertising? 🔔 #peppersmarketing #digitalmarketing #google #searchenginemarketing #consentmodev2

Google Consent Mode V2 is a framework designed to integrate website visitor consent preferences with Google's advertising and analytics tools. With it, websites can adjust how these tools behave based on the consent status of website visitors, particularly regarding cookies and data collection. Even when visitors don’t consent to cookies, Google services can operate in a limited mode and collect basic interactions without breaching privacy expectations. Why update to V2? Well, simply put, if you don´t update you will be unable to gather any data related to new UK or EEA users via Google advertising platforms, such as Google Ads and Analytics. This means: ❌ You won´t have the necessary data to conduct remarketing aimed at new UK or EEA users. ❌Google’s algorithm will not have access to the data required to track or predict your conversions accurately. ❌You will have significantly less data to guide Google Ads performance optimisations. Therefore, Google Consent Mode V2 is a must-have moving forward. Have you updated & installed it for your online advertising? 🔔 #peppersmarketing #digitalmarketing #google #searchenginemarketing #consentmodev2

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐕𝟐? | 𝐓𝐫𝐮𝐭𝐡 𝐀𝐛𝐨𝐮𝐭 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐘𝐨𝐮 𝐍𝐄𝐄𝐃 𝐭𝐨 𝐊𝐧𝐨𝐰! Consent Mode: Mostly about gathering more signals from users who refused to give permission for data collection to access their browser store or personal information. Google then uses these signals to advertising services. . . . ->Benefits:   Compliance: Adheres to regulations like GDPR by respecting user choices. Data insights: Valuable information gathered even with limited consent. Ad optimization: Personalized ads for consenting users, potentially boosting revenue. Respect users’ privacy: Recent updates in data privacy regulations make it a must to collect valid user consents before using personal data in advertising. Improve bidding: Google Ads’ bidding depends on accurate data to perform well. Better conversion data ensures optimized campaign performance. . . .  ->Advanced vs. Basic Mode: Basic Consent Mode: Consent Mode has been implemented, but data is collected only if the user grants consent.   Advanced Consent Mode: Consent Mode has been implemented, and data is collected from users when they grant consent and when they deny consent. . . . ->In 2024, will I still need to use Consent Mode? Consent Mode may be required if you are using Google's advertising services (directly or via Google Analytics 4).   Consent Mode must be used if you are gathering first-party user data, employing Google Ads, or transferring Conversions from Google Analytics 4 to Google Ads.   Consent Mode must be used if you are gathering information for retargeting using Google's advertising services. #GoogleConsentModeV2 #GoogleAnalytics4 #cookie #boostrevenue #conversions  

💡I will google consent mode v2, cookies, cookie consent mode V2. Do you need to implement the new Google Consent Mode V2 for your Google Ads campaigns. Without setting up, you are not getting results in your ads campaign. Enhance your website's performance and user experience with Consent Mode V2 that allows you to adjust how Google tags behave based on users' consent choices. Consent Mode V2 can be easily configured via Google Tag Manager. Popular consent platforms such as Iubenda, Cookiebot, and OneTrust. By using Consent Mode V2, you can comply with global privacy regulations (GDPR, CCPA and the recent European DMA) and build trust with your users. Benefits of using my services includes: 🔔A Consent Mode V2 setup that enhances the user experience. 🔔A compliance with privacy regulations that reduces legal risks. 🔔An optimization for data integrity that allows conversions tracked with Advanced Consent Mode V2. 🔔An improved site engagement through non-intrusive consent flows. 🔔Google Ads Conversion 🔔Google Ads Conversion Tracking 🔔Server Side Tracking 🔔Google Analytics 4 🔔GA4 Ecommerce Tracking 🔔Ecommerce Event Tracking (view_item, add to cart, begin checkout, purchase) 🔔Lead Form Tracking. 🔔Cookies 🔔Cookie Consent Banner #cookies #GDPRCompliance #ConsentMode #PrivacyMatters #GoogleConsentModev2 #CookieConsentBanner #ConversionTracking #EcommerceTracking #ConsentManagement #OnlinePrivacy https://lnkd.in/gJum5PdX

What are the new implications of the new privacy regulations for the Google Ads strategy and how is Consent Mode can be implemented? This is a short, on point summary of it. The deadline is approaching fast: 6th of March

🚀 Exciting News, Google Advertisers! 🚀 Google Ads just rolled out a new consent settings tab in Data Manager, giving us the power to separately manage consent for website data and imported/uploaded data. Right now, it’s available in select accounts, so check yours to see if you have access! Why this matters? With privacy concerns growing and cookies sticking around for a while, this update offers us more control over how personal data is used in our ad campaigns. It aligns perfectly with Google’s push to give users more say over their data. 🔍 Here’s what’s new: > A fresh “Consent settings” tab in Data Manager. > Separate controls for website data and imported/uploaded data. > Limited availability for now, but we expect it to roll out more widely. 👀 What to watch: How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users. Bottom line: Dive into your accounts, check for this new feature, and review your consent settings to stay compliant with data privacy standards. Let’s keep our campaigns ahead of the curve and privacy-compliant! 🚀 #GoogleAds #DigitalMarketing #DataPrivacy #MarketingNews #ecommerce #google

Day 4 of 5 on Google Chrome's third-party cookie deprecation is here! Stay up-to-date on the latest developments by checking out previous updates. Enhanced Conversions: When a signed-in customer engages with a website and converts, data such as their email address, name, home address, or phone number may be collected and recorded in the website’s conversion tracking tags. Before sending this data to Google, it is hashed using a secure one-way algorithm called SHA256, which turns the data into a unique set of characters. This ensures that the data remains private and secure while being transmitted. Once the hashed data is sent to Google, it is matched with signed-in Google accounts to attribute the campaign conversions to ad events such as clicks or views. This process ensures that advertisers can accurately track conversions while maintaining user privacy. There are two types of Enhanced Conversions (EC); - Enhanced conversions for web - Enhanced conversions for leads To learn more follow this: https://lnkd.in/gx4yv5UR. #Google #GoogleAds

Google Analytics 4 adds new consent mode setting section Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster. Who’s affected by EU UCP? Google’s EU User Consent Policy applies only to end users located in the EEA or the UK. Why we care. The new consent mode setting section will make it easier and quicker for users to confirm that their consent mode v2 is properly passing consent signals to their web streams. What Google is saying. A Google spokesperson told Search Engine Land: 1. This new page aims to make it easier for Google Analytics advertisers to understand how to set up consent mode and whether or not Google Analytics has recently received consent signals with their analytics data. 2. It also provides links to our most helpful guides and CMP partner page, if they are interested in using a CMP to get them setup.

Ever wondered how the new Google Analytics 4 consent mode setting could revolutionize your digital marketing strategy? Well, it's time to dive in and discover the power of compliance and optimization! Google has recently introduced a new consent setting section in Google Analytics 4 (GA4), a move that aligns with the enforcement of Google's EU User Consent Policy. This update is not just a step towards compliance; it's a leap towards ensuring your ad campaigns continue to perform optimally in the UK and the European Economic Area. With the threat of reduced reach and ROI for non-compliance, this new consent mode setting section is designed to simplify the process for users, ensuring that consent signals are correctly passed to web streams. This is a crucial update for advertisers to understand and implement, especially with the looming deprecation of third-party cookies and ongoing regulatory changes. Google's commitment to facilitating this transition is evident through their provision of resources, guides, and links to Certified Management Platform (CMP) partner pages for further assistance. For a deeper understanding of how this update can impact your digital marketing efforts and ensure you remain on the right side of compliance, check out the full article here: [Google Analytics 4 adds new consent mode setting section](https://lnkd.in/gecvh9YG). Happy Thursday! Casey Jones #GoogleAnalytics #DigitalMarketing #EUUserConsentPolicy #Google