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🔥 How to get a bulletproof Measurement Foundation and how the mechanisms actually work together. Summarized in simple words 👇 Backing your Google Ads campaign with high-quality data is more important than ever. Start by implementing Enhanced Conversion (EC) for web and Consent Mode. This step is the base for capturing correct conversion data, especially in the EU, EEA and UK where user consent is necessary. As an official Google Consent Mode Platform I recommend Cookiebot Web CMP by Usercentrics. A Google signed-in user clicks on your ad and Consent Mode collects and models first-party cookies for conversion tracking. Then it models conversion data for non-consented data. Enhanced Conversion for web collects consented-only user data and tries to recover conversions that were blocked by browser restrictions. Thanks to both Consent Mode and Enhanced Conversion for Web in place, the reported conversions will see an uplift that would have been unreported otherwise. Unreported conversions will harm your Smart Bidding algorithm since precious conversion data points are lost. I have heard from Google that Consent Mode recovers 50-65% of ad-click-to-conversions-journeys lost due to user cookie-consent choices. For more Google Ads content you can follow me ->Thomas Eccel and hit the 🛎 to not miss anything new. This is a sponsored post. #PPC #GoogleAds #Privacy #Measurement
Thanks for sharing
Thanks for sharing
need to reduce unrepoerted conversions
Implement EC + consent mode = -increase your conversion -optimize your smart bidding Great approach, Thomas Eccel!
Fantastic insights! Beyond data accuracy, these tools can dramatically enhance the efficiency of your ad spend by recapturing lost conversions.
Loved the graphic, very concise and clear!🔝 And still many companies haven’t implemented them correctly
I remember when I first started optimizing Google Ads campaigns, the biggest challenge was dealing with incomplete data due to cookie consent issues. Implementing Enhanced Conversion for web and Consent Mode was a turning point. These tools not only improved our conversion tracking but also significantly boosted our Smart Bidding algorithm's performance by recovering crucial data points. One additional tip: regularly audit your tracking setup. Even with Enhanced Conversion and Consent Mode, it's essential to ensure everything is working seamlessly. Accurate data is the backbone of any successful Google Ads campaign. Thanks for sharing these valuable insights Thomas Eccel