Yotpo reposted this
I’m a marketing professional with an MBA specializing in developing automated CRM and digital marketing strategies in B2C industries.
Yesterday at #RetentionUncensored, I had the pleasure of moderating an Email Marketing discussion and wanted to share our Do's and Don'ts summary: DO: - A/B test before implementing changes. - Include educational emails in your welcome journey. - Think through and implement as many trigger scenarios as possible (1/5-star reviews, abandonment, entered/left a lifecycle). - Add a human touch because customers hate talking to robots (e.g., "Hi, this is Michelle"). - Include dynamic content to build evergreen templates you can set & forget. - Ask your CSM for ideas and help. DON'T: - Test new initiatives in Q4 (!!!) - Make a 180-degree change without testing the concept. - Send too many emails. - Automatically follow your VP’s advice if you believe it’s wrong—provide data to show otherwise. Thank you for this opportunity Yotpo ! Looking forward to the next one!
Thanks for joining us 💌
you are amazing, michal! it was so great spending time with you
So great meeting you!! & 10/10 outfit 💚
Michal Liberman was so great to meet you.. I can’t wait for #2 as well 🚀🚀
So amazing having you! Can’t wait for the next one ❤️
absolute retention rockstar Michal!! thanks for brining amazing insights and energy!!
Michal Liberman you were a fantastic moderator yesterday! So wonderful to meet you!
you slayed, Queen! Great shot btw 😅
Demand Gen at Yotpo
1moQuote of the day "Don't touch my popup!" - Imani Heron Loved sitting in on your roundtable!