Yotpo’s Post

The ecosystem elite are headed to #cpexpo in Las Vegas next week. So excited to be broadcasting our LinkedIn Live series, Ecosystem Chronicles, Data Driven Success Stories live from the JSG suite during the show with a robust line up of those top thought transformers - all charged with provocative angles about how why partner intelligence must be a key gauge on the control panel of any Chief Partnership Leader or Channel Chief. We’ll be taking on topics such as why: 🚄 The fastest path to ecosystem revenue may be with your existing partners 🎯 How the right data, delivers the right partners, delivers the best customer experience 📈 Why it’s possible to kill the “20% of partners deliver 80% of revenue” once and for all Can’t wait to have you join host, PartnerOptimizer, Inc. CEO Dina Moskowitz you on the broadcast: Allison Bergamo, Bergamo Marketing Group; Clinton Gatewood, PartnerOptimizer, Inc., Kathleen Martin, JSG; Nancy Ridge, Ridge Innovative; Glenn Robertson, The Channel Agency - Purechannels; Gary Sabin, Impartner Software; Kerry Desberg, PartnerOptimizer, Inc. (All Tuesday, March 12 - schedule below.) Sign up now to make sure you can watch them after the show. Or, even better, if you want a live front seat, head to JSG’s suite Veronese 2504 and also catch some time with their team of top channel strategists onsite: Barbara Goworowski, Meredith Caram, Ashlyn Szilva, Vladimir Krause Halabi, Patricia Rush, Kathleen Martin. #ecosystemchronicles #partnerintelligence

Feeling invisible in a sea of competitors? 🤔 Globi Media is your beacon! 🚀 We're not just about buzzwords; we're about bringing you real results. With our data-driven strategies, we spotlight your brand like never before. 📈 Ready to be seen? Let's chat! 📞 +923028126067 or visit https://globimedia.agency/ #PressReleaseMagic #DigitalMarketingExperts #GlobiMediaGrowth 🌐

Feeling invisible in a sea of competitors? 🤔 Globi Media is your beacon! 🚀 We're not just about buzzwords; we're about bringing you real results. With our data-driven strategies, we spotlight your brand like never before. 📈 Ready to be seen? Let's chat! 📞 +923028126067 or visit https://globimedia.agency/ #PressReleaseMagic #DigitalMarketingExperts #GlobiMediaGrowth 🌐

This summer, we’re bringing the heat to user research with our new releases ☀️ Mark your calendar to learn how to leverage these powerful features to streamline your research workflows and amplify insights. 📅 Date: August 21 2024 ⏰ Time: 12 PM EDT, 6 PM CEST Join Matthias K., Senior Product Manager at Maze, and Sarah Kublanow, Senior Product Marketing Manager at Maze, for an in-depth walkthrough of these new tools, plus best practices and use cases. 🎬 Highlight Reels: Transform your research into engaging stories with customized highlight videos 📊 Side-by-side Variant Comparison: Support your decisions and enhance your analysis with direct comparison views of variant tests 📈 Enhanced CSV Exports: Simplify data extraction with clear and ready-to-use data 🗣️ Interview Studies: Streamline every step of your moderated research process, from recruitment to reporting Secure your spot today: https://buff.ly/3WRNxCj

How To Rethink Your Customer Segmentation Efforts To Be More Profitable - eCommerceFuel Tip: As a member of ECF, you gain access to our Review Directory to help you find thousands of unbiased reviews and member-only discounts to make better investment decisions. Customer Quizzes ❓ Consider the creative approach of utilizing customer quizzes, as one ECF member did through RevenueHunt. "We started doing customer quizzes using RevenueHunt – it’s more of a value add for the customer than a survey would be, and we use each Q&A as a marketing opportunity to sell the customer a little more… but it has also given us customer insights! (And the conversion rates after taking the quiz are like 5x higher than average on our site)." — ECF Member Not only do these quizzes serve as a value-add for the customer, but they also double as a marketing tool. Streamlined Email Segmentation (with Klaviyo) 💌 The concept is simple: Segments will help you send the right emails to the right people. An ECF member used segmentation to reactivate dormant email segments before Q4 to capitalize on Black Friday and Cyber Monday. Focusing on users active within the last 30 days, they segmented less-engaged customers into two groups based on their last purchase: 60-180 days and over 180 days ago. These groups received $10 and $20 coupons, respectively. The emails avoided promotional language, leading to a 35% open rate and bypassing Google’s promo tab. "The re-activation strategy doubled our “Open or Active – 30 Day segment” and generated $10,000+ in sales. Win-win." — ECF member Klaviyo customer segmentation tool allows for highly specific audience targeting based on various conditions, from location to purchase history. Its real-time data updating ensures that segments are always current, making your marketing efforts more timely and relevant. Klaviyo also allows for enhanced social media ad targeting by syncing with platforms like Facebook and Instagram. More recently, they’ve just announced Klaviyo’s Customer Data Platform (CDP), which will further enhance customer segmentation by speeding up decision-making and providing quick access to insights. It cuts costs by eliminating the need for multiple tools or custom development. https://ift.tt/wY6OeKT #news #cto #tech

We're back on March 27th, 9:30 AM! - Date Change! The meetup we had in December was sooo good, I just had to have more! So Ziv Sheinfeld, Avishai Sharon and myself got together, invited the talented Mickael Bizouati and Julia Polisuk to share from their experience and suddenly, we have an amazing meetup! So yes, it's going to be about ABM because it's what everyone is talking about BUT, we're going to keep it very professional and small so that we can have as many conversations with you as possible! And we're team tagging this time! Avishai will join Julia to discuss when is the right time to start ABM and what foundation you need to lay down before you can even start. Ziv will discuss how we can still use LinkedIn to target very small audiences - a must have for most ABMers to know. Mickael and myself will take opposing stances and try to keep it civil when we discuss platforms, tech stack and do we even need it all to do ABM. We'll have some surprises and good food, so if you're into ABM, thinking of starting an initial ABM motion or want to advance your knowledge of platforms, tools and tactics - sign up here:   https://lu.ma/abm The amazing Rapyd team have agreed to host us for this one (thank you Mickael and Rona Susel!) and as I mentioned, we're keeping this one laser focused so we ask you to reserve you seat ASAP as places are limited and wait for your confirmation.

On January 30th, join our VP of Market Research, Chris Voce, and other GTM experts (GTM Partners' Sarah Allen-Short, Entry Point 1's Tim Hillison, and purple cork's Corrina Owens) to learn how to build an A+ ROI playbook for 2024 📕 A few webinar highlights: ✏️ Learn how to get a 3rd party ROI study completed with a reasonable budget & timeline ✏️ Find out the difference between product marketing ROI & 3rd party validated ROI ✏️ Get a blueprint for turning one asset into 12 weeks of product marketing Link below to save your spot!

As an entrepreneur it is so validating when an industry thought leader and innovator finds value in your product and mission. Michael Baker has been a supporter of ours from the very beginning. Mike founded dataxu, one of the earliest programmatic media platforms to hit the market, in 2009. Later acquired by Roku Inc.. I met Mike last year, and immediately we aligned on how offering advertisers cost-per-lead inventory through a demand-side-platform could revolutionize the B2B advertising space. We riffed on how taking a programmatic approach to CPL campaign planning, purchasing and activation could make cost-per-lead campaigns as scalable as Display but with a far greater ROI. Quite possibly the most efficient of any B2B tactic. Compared to the traditional approach of buying CPL inventory, a programmatic approach would offer… ·      Way more scale (access to more buying committees) ·      Significant decrease in CPL ·      Much easier and more time efficient to deploy ·      Better conversion rates through data-backed targeting recommendations, real-time optimizations, and more My co-founder, Roland Deal sat down with Mike to discuss in one of our earliest episodes of the Demand Innovation Series. As a pioneer in the programmatic space, Mike shares his thoughts on the advantages of a programmatic approach to purchasing any inventory, including the cost-per-lead inventory offered in the Audyence Real-Time Demand Platform TM. “When buying cost-per-lead inventory with a programmatic approach can make that process a lot less painful rather than having to deal with the RFP process, change orders, and having a data loop coming back that feeds into planning for the next time.” -Mike Baker Now we're making this a reality. We’re helping agency and in-house teams modernize their approach to deploying CPL campaigns by shifting from an “old school approach” to a programmatic one. Video below for a quick teaser on how programmatic pioneers like Mike believe that Audyence will be transformational to B2B marketing. Full episode here: https://lnkd.in/gZSaXr47

Super fun moderating the Calgary Marketing Association panel last night on #customeracquisition! Thanks to the awesome panelists, including (my former teammate at Swoop) Alex P. from POD Marketing Inc., David MacLean from Neo Financial and Pedro Porto Alegre from WJ Agency. The big 3 take-aways for me from the discussion: 1. The cookie-less world is making it necessary for marketers to do what they should have done to begin with - look holistically at sales and marketing efforts to understand the business impact more fulsomely. 2. New innovations in marketing (including the use of AI) does not change the fundamental need to be strategic from the outset - you still need to have clear, measurable objectives that align to business goals (no shortcut on this). 3. Knowing your customer better than your competition is becoming THE way to gain sustainable competitive advantage (the new technologies available should be leveraged to accomplish this). Thank you so much to Marc Binkley for putting on such a great event (and asking little old me to moderate 😎). Happy Friday ya'll! (photo credit to my friend Charmaine Muzyka 😊) #panel #marketing #TGIF

Exclusive Webinar Alert for Diamond, Elite, and Platinum Users! Mark your calendars for a unique opportunity! 🗓️✨ Join us on January 15th for an exclusive webinar only for users with Diamond, Platinum and Elite statuses: 🔍 Navigating Transparency in Ad Tech: A Deep Dive into IVT Handling on Axis Unlock insights into how Axis tackles Invalid Traffic (IVT) and discover advanced strategies for enhancing transparency in your ad tech journey. Key Highlights from our experts: 👁️🗨️ In-depth exploration of IVT management on Axis. 💎 Exclusive access for Diamond, Elite, and Platinum users. 🌐 Unveiling the latest features for optimal ad campaign transparency. 💡 Useful tips about how to get the most from Axis platform Save the Date: 📅 Date: January 15th ⏰ Time: 5pm (EET) How to Access: This exclusive webinar is tailored just for our users with Diamond, Platinum and Elite statuses! If you want to participate the link will be available in your account on Axis platform.