Zhiwei Gu’s Post

Unlock Google Play's Potential for Holiday Promotions 🎮 Although the App Store dominates seasonal events, 51% of top games on Google Play missed out last year. Opportunity Awaits: Focus on high-engagement categories like Role Playing, Casino, Sports, Adventure, and Strategy. Pro Tip: Leverage this untapped potential for your holiday promotions. 🔥 More insights on App Store and Google Play strategies: >>> https://bit.ly/3Nu84aj #AppStoreOptimization #MobileIndustry #GameMarketing #HolidayPromotions #GooglePlay

What about you? What strategies have you found effective in engaging and monetizing your player base?

🎮 Calling all mobile gaming app marketers. Are you making the most of your app data? In today's competitive gaming landscape, data isn't just a tool it's your secret weapon. From fine-tuning user acquisition campaigns to maximizing in-app purchases, understanding and unlocking your data is the key to staying ahead of the curve. 🔗 Check out the full blog here: https://lnkd.in/ecYsgFHF #AppMarketing #AppData

Less than 5% of your mobile gamers make in-app purchases. Despite investing time and resources into acquiring users, turning those players into paying customers remains a challenge. So why is that? Most of it comes from a saturated market of mobile gaming apps, privacy changes that make personalized advertising challenging, and the evolving expectations of players. Monetizing beyond the top spenders is both a challenge and an opportunity. So how can you further maximize revenue from your player base? - Build Hybrid Monetization Models - Optimize Early Engagement - Leverage User-Generated Content - Personalize with AI and Machine Learning - Expand Mobile User Acquisition Channels - Optimize Ad Placements - Explore New Geographical Markets You can read more here: https://lnkd.in/e5tXm4bU What about you? What strategies have you found effective in engaging and monetizing your player base? By the way, feel free to reach out to Cagil Deniz CAN at the Mobidictum 2024 to talk further on the topic. :) #MobileGamingApp #UserAcquisition #MaximizingRevenue #mobileadvertising #gamingindustry

Can’t get enough AppLovin 🌶️ takes? Fine, I’ll spill. You’ve no doubt read a lot but no one has shared the real secret behind their success As someone who has been a client for a decade and deep knowledge of the mobile ad tech game, here we go. Since ATT, on iOS Meta has had trouble with attribution. Yes, APP has a great team and killer ML chops. Their prediction algorithms are remarkable. But what makes APP truly the best is winning the attribution game. They have benefited tremendously from Apple’s shift toward privacy and SKAN. When serving an ad that they created via their own SDK they are collecting strong data points that are passed to the MMP and that probabilistic match is far more likely to be credited to APP than an other ad source. This means, if there is more than one possible last touch ad source that falls within the attribution window, AppLovin is most likely to win.

This could be a game changer use of LLM technology - at least in the "small game" of app marketplaces and app sales, where "search" has been rather lame so far (you have to dig through dozens of results to understand the product, read dozens of reviews that don't fit your preferences, and so on). So, imagine getting results that fit the properties *you* specify, and has already combed through relevant reviews ...). https://lnkd.in/gMTHer-P And the same thing could come to product search, travel search, searching for rental homes, and so many other things! Of course, we have to see how well Google has executed on this, but a great move that has been struggling to make good moves lately. Would love to hear about your thoughts and experiences with this!

🚀 The 2025 State of Mobile Report is Here! 📱 Discover how mobile consumers have shaped a $150 billion app economy in 2025! From skyrocketing consumer spending to emerging trends across AI, gaming, streaming, and fintech, this year’s report dives into the data that’s defining the future of mobile. 🌐📊 Don't miss out on this comprehensive look at mobile’s evolution—empowering developers, marketers, and businesses to strategize for 2025 and beyond. 👉 Read the full report here: https://lnkd.in/gZhjdgF6 #sensortower #MobileEconomy #AppIndustry #MobileTrends #2025Insights

We're all about growing revenue and audiences for game developers. 🥇 So we're thrilled to have helped top game developer ONEMT's hit titles, Rise of the Kings and King’s Choice fly on the alternative app stores. 💫 ONEMT’s Marketing Director, Dicky Wang said this about our collaboration: “Rise of the Kings has generated 30% additional revenue [on top of Google Play revenue] from the alternative stores – far more than we expected before the partnership." 🏆 Check out the link below to read how we worked with ONEMT to make their games do so well on the alternative app stores. 🙏 #alternativeappstores #gamedevelopers #gamerevenue #gameaudiences #growingmarkets #ONEMET #RiseoftheKings #KingsChoice #gamesmarketing #Flexion https://lnkd.in/eJRYYxiP

Just went through Sensor Tower's new 2025 State of Mobile Report, always a great read, packed with detailed insights and data that make you stop and think about how quickly things are evolving in the mobile ecosystem. Mobile gaming revenue bounced back, hitting $81 billion in 2024 with a 4% YoY growth, even as downloads dropped by 6%. This raises an interesting question—are we seeing a maturing market, smarter monetization strategies, or something else at play? One possible factor could be the lasting impact of IDFA changes from a few years ago, which shifted how user tracking and targeting worked. While it’s hard to say if this is still a primary driver, it’s clear that downloads have been affected in some way, especially in markets where acquisition costs remain high. Meanwhile, non-gaming apps have been surging, driving a 23% YoY increase in global IAP revenue. Overall, mobile revenue hit $150 billion, up 13% from 2023, a new record. It’s exciting to see this kind of growth paired with changing user behaviours. Perhaps fewer downloads but higher spend signals more engaged, loyal users? You can check out Sensor Tower’s full report here:  https://lnkd.in/gyj7pMBk What are your thoughts? Is this a sign of market maturity, evolving strategies, or a combination of factors? #mobilegaming #mobileapps #digitalmarketing #mobilegrowth #useracquisition #appmarketing #sensortower

The growing push for alternative app stores in 2025 could change the way mobile advertising and gaming operate. Thanks to regulations like the Digital Markets Act, players like Epic Games, Flexion, and Aptoide are starting to make moves. It's fascinating to see King bringing Candy Crush Solitaire to multiple platforms beyond Google Play and the App Store for the first time. This is great news for developers and brands looking for more flexibility. Alternative stores open up new monetisation routes, potentially reducing reliance on the big ecosystems. For users, it might mean better access to apps and even competitive pricing. However, challenges remain, especially for those stores to match the scale and trust of established platforms. But with gaming giants testing the waters, 2025 could finally see alternative app stores becoming a serious part of the mobile economy. #MobileMarketing #AppStores #2025Trends #DigitalMarketing #King #CandyCrush