3.1. The Impact of the Digital Economy on the Upgrading of Industrial Structure
Information technology and digital technology creatively make economic development not only limited to “demographic dividend”, “market dividend”, wage level, foreign investment and other factors, but also provide knowledge and data empowerment for economic development and industrial upgrading. The digital economy is rapidly penetrating various industries [
42], giving rise to a large number of new products, new forms of business, new technologies and new business models, through which the industrial structure upgrading is promoted. This paper analyzes the internal mechanism of the digital economy’s influence on industrial structure upgrading at the macro-, meso- and microlevels.
- (1)
From a macroperspective, the digital economy promotes industrial upgrading by improving efficiency
The digital economy can improve the production efficiency of the three industries. Information and communication technology is the core of the digital economy. O’Mahony and Vecchi believe that information and communication technology can significantly promote the output growth of various industries [
43]. On the one hand, the application of digital technology in the production, sales, logistics and other aspects of enterprises can improve the efficiency of enterprises in each production link and enhance the production efficiency of service-oriented enterprises [
44]. On the other hand, emerging industries provide more opportunities for employment and education, and it is more convenient for entrepreneurs to obtain innovative resources [
15]. The educational level of residents, the employment rate of the whole society, and labor productivity are increased, which promotes the production efficiency of the industry.
The digital economy can improve innovation efficiency. Big data provide a new impetus for innovation efficiency. The production and innovation efficiency of logistics, computer and other industries that are closely connected with big data platforms is far higher than traditional manufacturing industry [
4]. Most emerging technologies evolve and upgrade from existing technologies, so there are few disruptive innovative technologies in traditional industries, and it is difficult to form innovative products and emerging industries. However, the digital economy overcomes these shortcomings. Innovation under the condition of the digital economy shows the characteristics of high innovation frequency. Innovative technologies and products emerge one after another and quickly form emerging industries, greatly improving the innovation efficiency of enterprises and industries and promoting the transformation and upgrading of the industrial structure.
The digital economy can improve synergistic efficiency. On the one hand, relying on the digital platform, consumers can search for the required products and obtain high-quality services at the lowest cost, and producers can search for various elements required for the development of a large number of enterprises in the case of minimizing business costs. Enterprises can accurately obtain consumer demand to guide production, targeted to provide consumers with the required products and services, reduce the cost of production and sales promotion, effectively reduce the enterprise inventory, improve the efficiency of coordination between enterprises and consumers. On the other hand, the combination of production factors in the digital era is different from the traditional pattern of production factors, and the status of factors changes greatly. The re-integration of new elements to promote the efficiency of coordination and collaboration of various production elements from multiple dimensions, therefore, accelerates the transformation of the industrial structure.
- (2)
From a mesoperspective, the digital economy promotes industrial upgrading by fostering new industries and promoting industrial integration
The digital economy has led to the formation of new industries. The continuous innovation and breakthroughs of digital technology give rise to a large number of emerging industries, and the continuous development of new industrial forms is the process of the continuous evolution of industries. Industries directly formed with artificial intelligence as the core are mainly related to new chips, basic software, intelligent hardware, etc. The industry directly formed by big data specifically involves the collection, analysis, storage and analysis of numbers and is the core value-added service of big data. The industry with the fifth-generation mobile communication technology as the core is the infrastructure industry support for the digital transformation of enterprises and the formation of emerging industries.
The digital economy is accelerating the deep integration of industries. The high permeability and substitutability of the digital economy determine its fast integration with the three major industries. The internetization of sales and procurement channels in the manufacturing industry reduces information asymmetry and allows the manufacturing industry to upgrade towards the direction of service [
10]. The integration of the digital economy and agriculture has changed the traditional labor mode, effectively reduced the production cost of agricultural products, and improved the production efficiency of land. The development of e-commerce and platform economy has diversified the sales channels of agricultural products, and the sales efficiency is far higher than that of the existing model. The integration of the digital economy and service industry will expand the scope of service objects, diversify service contents, and improve service efficiency and quality.
- (3)
From a microperspective, the digital economy drives industrial upgrading by changing the internal management and operation model of enterprises
The digital economy has promoted the upgrading of corporate organization. On the one hand, enterprise decision making has shifted from top managers to consumers as the main body of the innovative decision-making model. On the other hand, in the digital age, “decentralization and de-hierarchy” have changed the relationship between employees and managers, which has gradually become flat from the vertical structure. Everyone acts as a manager to stimulate the innovation and entrepreneurship potential of every employee, so that they can fulfill said potential while creating the maximum benefits for the enterprise and realizing the innovation and upgrading of the enterprise, which then transforms and upgrades the industry.
The digital economy changes the business model of enterprises. Data are the most valuable 21st century “energy” and factors of production. The exponential growth of data can only be processed, cleaned, analyzed, processed, and integrated through digital technology to find the value contained in massive data, accurately target the potential needs of target users, transform existing production and business models, and use the “experience + product + service” operating model. With user experience as the guide, the production and sales processes of the enterprise should be adjusted at any time to modularize the production and operation links, urge enterprises to achieve innovation and upgrading while maximizing profits.
Based on the above analysis, the following hypotheses are now proposed:
Hypothesis 1. The development of the digital economy can promote the upgrading of the industrial structure.
3.2. The Impact of Heterogeneous Technological Innovation on the Upgrading of Industrial Structure
As an endogenous variable of economic growth, technological innovation drives industrial upgrading to achieve technological progress [
11]. China’s industrial upgrading is the key to the formation of enterprise innovation ability [
12], the government encourages small- and medium-sized enterprises to improve their own innovation level through mutual learning with high-tech enterprises, which will boost the upgrading of the regional industrial structure [
45]. Anderson and Tushman proposed that scientific and technological innovation can be understood as a cyclic process of continuous technological breakthrough, which is the driving force for industry to achieve leapfrog upgrading [
46].
According to the different innovation content, scientific and technological innovation ability can be regarded as the comprehensive reflection of three kinds of heterogeneous scientific and technological innovations: invention innovation (1) in
Appendix A, utility model innovation (2) in
Appendix A, and appearance design innovation (3) in
Appendix A. Porter and Kaplinsky proposed for the first time that the upgrading of the industrial structure is to efficiently manufacture higher-quality products, or to become more efficient business activities due to the increase in competitiveness [
47,
48]. Sang Yu believes that to improve the ability of enterprises to gradually transform into a capital or technology-intensive market with huge profits and frequent innovative technologies, this process can be understood as an industrial structure upgrade [
49]. The target of inventive innovation is to produce better, environmentally friendly products and improve production efficiency with higher cleanliness; utility model innovations focus on improving the practicality of new products and ongoing creative possibilities on the basis of existing products; design innovation aims to improve the aesthetics, artistry and adaptability of the product. Liu et al. proposed that the pioneers of a new market must take advanced production technology as the basis in order to develop new products with superior performance [
50]. Inventive innovation embodies the three processes of “nothing-there-excellent” (from nothing to something, from there to excellent). The innovative technology-oriented innovation process is improving the technology of the enterprise. This will give rise to innovative changes in the cost, performance, and value of a brand-new product or an existing product, and will create a brand-new industry and market. The company will take the lead in mastering its own core technology to enhance its market competitiveness and obtain huge profits that surpass other companies. Among them, utility model innovation provides brand-new possibilities for the types, functions, and combinations of new products and new technologies with a focus on practical applications. Appearance design innovation makes brand-new products and technologies more suitable for social aesthetics and meets consumers’ needs for product appearance. The first batch of consumers’ subjective evaluations of product appearance or product utility will trigger the desire to shop, stimulate the gradual upgrade of consumer demand, and force various industries and enterprises to carry out independent technological innovation. The virtuous circle will effectively connect the products and consumers at the center of the upstream and downstream economic links of the industrial value chain, promote the transformation and upgrading of all links of the industrial chain, and then realize the upgrading of the whole industrial chain.
Based on the above analysis, the following hypotheses are now proposed:
Hypothesis 2. Scientific and technological innovation can promote the upgrading of the industrial structure.
Hypothesis 2a. Inventive innovation can promote the upgrading of the industrial structure.
Hypothesis 2b. Utility model innovation can promote the upgrading of the industrial structure.
Hypothesis 2c. Design innovation can promote the upgrading of the industrial structure.
3.3. The Mechanism of Technological Innovation in the Impact of the Digital Economy on Industrial Upgrading
The digital economy can promote the formation of innovative resources by changing the subject of innovation, information acquisition methods, and enterprise development methods. It can also promote technological innovation and upgrading through technology spillovers [
51], demonstration effects, feedback effects, and improving technological innovation efficiency. The digital economy affects scientific and technological innovation mainly in three aspects: first, the digital economy can effectively simplify the information acquisition process of diversified innovation subjects. The digital platform diversifies innovation entities, broadens the channels for each entity to acquire relevant knowledge and advanced technologies, and provides technical sources and knowledge foundations for the innovation and evolution of existing technologies. Second, the digital economy reshapes the demand side by providing personalized services [
7]. Digital empowerment promotes the transformation of enterprise development from product orientation to user experience to meet user needs and user experience as the driving force [
10]. The digital economy diversifies the quality and variety of new products, and is the basis for technological innovation. Third, the digital economy has a feedback effect. The widespread use of digital technology will prompt R&D companies to continually update and upgrade their products, and at the same time will enhance the demonstration effect of high-tech companies, force companies and consumers to learn and use new technologies, and promote technological cyclical innovation. Han Xianfeng and others found that the improvement of regional informatization can effectively improve the efficiency of technological innovation [
51]. The use of information and communication technology can reduce communication costs; improve production processes; and optimize and integrate traditional industrial chains, value chains and economic ecosystems [
52], in order to become an important enabler of innovation [
53].
Comprehensively considering how technological innovation affects the upgrading of the industrial structure, we can clarify the internal evolutionary mechanism of the digital economy influencing industrial structure upgrading through technological innovation: under digital conditions, new models have led to disruptive changes in the business management model of enterprises, and new technologies have spawned emerging industries and promoted the digital upgrade of traditional industries, effectively improving the input and output efficiency of the production link and optimizing the allocation of resources, and thereby promoting the transition of the industrial level. The digital economy mainly includes the ICT industry, new business forms and models based on ICT, traditional industries based on ICT support and application [
7]. Therefore, the role of technological innovation in the process of upgrading the industrial structure is accompanied by the application of breakthrough technologies, circulation and diffusion, and the resetting of innovative technologies will inevitably lead to the advancement of the industrial structure. The intermediary driving effect of scientific and technological innovation is an important starting point for transforming the technologies, products, industries and models generated by the digital economy into industrial and enterprise transformation and upgrading of productivity, which is the core force of industrial upgrading. By influencing market scale, factor resource allocation, employment structure, etc., it opens up new markets for emerging industries, broadens the development channels of traditional industries, and promotes the development of industries toward a higher quality and a greener sustainable direction. Jorgenson and others believe that after 2000, productivity growth in the United States began to be driven by innovations in products and production processes in industries that use information technology the most [
54].
Based on the above analysis, the following hypotheses are now proposed:
Hypothesis 3. Technological innovation plays a mediating role in the process of digital economy development promoting industrial structure upgrading.