1. Introduction
European Union (EU) research and development funding serves as a vital instrument for the socio-economic development of both urban and rural sectors, bolstering project-based growth in member nations [
1,
2]. However, as Muñoz-Fernández et al. [
3] highlight in regions like Calabria, the complexities of fund absorption can sometimes overshadow broader developmental goals. While the fiscal impact of these funds is well documented in the literature, the intricacies of project implementation often receive less attention [
4,
5]. Despite the refinement of application processes and the improved proficiency of beneficiaries across successive programs, significant challenges persist during the implementation phase of these projects. Research consistently shows that project managers encounter recurring issues, many of which remain beyond their immediate control, underscoring the complexity of managing multi-stakeholder EU initiatives [
6,
7]. These challenges, deeply embedded in the dynamics of European integration, become particularly pronounced during the project implementation phase. Securing funds is often perceived as an endpoint, rather than the beginning of a complex journey. Notably, navigating complex bureaucracies, coordinating a diverse group of stakeholders, and managing effective communication across different languages and cultures are major hurdles. These challenges underscore the necessity of more than just financial management but a holistic approach to project execution that integrates cross-cultural collaboration and adaptive governance.
Although EU-funded projects can vary greatly in scope, size, and purpose, depending on the financial framework and programs in research and innovation, they generally share key features that align them with EU priorities. These include economic growth, sustainable development, climate action, social inclusion, research and innovation, and regional cooperation. Apart from maintaining high-quality standards and being result-oriented, a hallmark of EU-funded projects is their transnational nature. They often require involvement of partners from multiple member states and engage a variety of stakeholders as beneficiaries. This cross-border cooperation is encouraged to facilitate the sharing of best practices and to ensure a broader European impact, engaging relevant stakeholders throughout the project’s lifecycle. Engagements can include consultations, public awareness campaigns, or collaboration with pertinent organizations and institutions. Some EU projects, especially those in enlargement and neighborhood policies, aim at capacity building to ensure that beneficiaries possess the tools and knowledge needed to continue the project’s mission post-conclusion. A dissemination plan is often a requirement, ensuring that the knowledge from the project is widely shared and benefits a broader audience.
As project managers navigate the intricate landscape of various EU funding instruments and programs, each with different objectives, requirements, and features, they encounter challenges ranging from institutional procedures to stakeholder coordination. Securing approval for an urban infrastructure enhancement project across several EU countries can involve navigating multiple bureaucratic layers, from regional to national authorities, each requiring separate compliance standards and causing project delays. In multi-national collaborations, such as environmental sustainability projects, managers must mediate between stakeholders from different countries with diverse expectations and working cultures, necessitating regular alignment activities. Similarly, a health research initiative spanning various EU member states required the development of a unified data protection protocol that complied with differing national medical regulations. Šostar et al. [
8] demonstrate how applying successful fund absorption models can significantly mitigate these challenges and enhance sustainable regional development. Research has consistently shown that, while some challenges can be mitigated through skilled management and strategic foresight, others necessitate systemic interventions at the national level [
5,
9]. These challenges reveal consistent patterns where project managers frequently face issues that remain beyond their immediate control.
In this article, we propose that an adapted macro- and micro-foundational interpretation of the Uppsala Model’s theoretical underpinnings can offer invaluable insights into many of these challenges of project implementation. By delving into the complexities of managing EU projects at a foundational level, this approach can enhance our understanding and potentially lead to more streamlined implementation processes.
Research Question: How can the macro- and micro-foundational principles of the Uppsala Model be adapted to manage complex EU-funded projects? Harmonizing the Uppsala Model, traditionally employed for firm-level internationalization, with the realm of EU project management offers a fresh strategy to address the inherent challenges of EU-funded projects. By integrating the principles of the Uppsala Model through a micro-foundational perspective, we aim to bridge the divide between fund allocation and project execution, unveiling potential solutions that enhance successful EU project implementation.
Research Proposition: Implementing the Uppsala Model’s incremental learning and resource commitment principles can significantly mitigate common project management challenges in EU-funded projects.
1.1. Foundational Elements of the Uppsala Model
The Uppsala Model, first introduced by Johanson and Vahlne in their groundbreaking 1977 paper, sought to understand the patterns and processes by which firms internationalize [
10,
11,
12,
13]. Born from empirical observations of Swedish firms and their internationalization behaviors, the model presents a distinctive approach, contrasting sharply with traditional economic theories that dominated the literature of that era.
At the heart of the 1970s’ theoretical underpinning of the Uppsala Model are four foundational elements, beginning with the notion that firms (i) internationalize incrementally. Companies often begin their internationalization journey in psychically proximate countries, in nations that are culturally, geographically, or linguistically close, before venturing into more distant markets. The importance of (ii) experiential knowledge has been emphasized, suggesting that as firms gather more experience in foreign markets, they develop a greater understanding, reducing perceived uncertainties and enabling further international commitments. The model suggests a direct relationship between a firm’s market knowledge (particularly experiential knowledge) and its (iii) resource commitment to that market. As firms gain knowledge, they commit more resources, creating a cyclical relationship between knowledge and commitment. The Uppsala Model proposes a typical sequence of steps or an (iv) establishment chain that firms undertake in their internationalization journey: from no regular export activities to exporting via independent representatives, followed by establishing a sales subsidiary, and eventually leading to production/manufacturing in the foreign market.
1.2. Evolution of the Uppsala Model
The Uppsala Model has seen significant evolution over time. From the 1970s to the early 2000s, scholars started to interpret and employ the Uppsala Model elements in a paradigmatic manner. Consequently, the model incorporated broader concepts, acting as a foundational lens through which international business was understood. Research increasingly highlighted the importance of relationships in international business, recognizing that business and information exchanges often occur within the nexus of relationships among suppliers, customers, and other stakeholders. This shift paved the way for the International Marketing and Purchasing (IMP) group, emphasizing the pivotal role of networks in international business [
14]. Mutual learning and commitment building within these networks became integral to understanding internationalization, with opportunities often identified and developed through relationships within these networks. Furthermore, Hilmersson et al. [
15] categorized knowledge essential to the model into three types: business knowledge, institutional market knowledge, and internationalization knowledge. Relationship-specific knowledge was later added, emphasizing the importance of experiential learning.
The evolution of the Uppsala Model was influenced by various theoretical frameworks. The concept of absorptive capacity [
16,
17], for instance, deepened the understanding of learning’s cumulative nature. The role of trust and social capital in this learning process was emphasized for the development and distribution of knowledge in organizations [
18,
19]. By the turn of the century, the methods companies employed to enter foreign markets also evolved, with acquisitions and joint ventures becoming increasingly common, reflecting the rising tide of globalization and the disruptive potential of digital advancements.
By 2009, a significant revision of the Uppsala Model was introduced by Johanson and Vahlne [
12]. They posited that internationalization is not an isolated event but takes place within complex networks of relationships, significantly shaping a firm’s international trajectory. This fresh perspective homed in on the importance of relationships and trust. They perceived foreign market entry as a process of integrating into new networks rather than just a series of steps based on experiential learning. Opportunities, they argued, are often identified and actualized through these networks, and the interplay between these opportunities and network relationships continually refines a firm’s knowledge and subsequent activities.
In terms of applicability, the Uppsala Model has broadened its scope to include topics such as entrepreneurship, strategy, risk and uncertainty management, the dynamics between corporate headquarters and their subsidiaries, and the overarching theme of globalization. The processes integral to these applications have been central in the evolution of the model.
To align the Uppsala Model with contemporary realities, the authors of [
20] championed the integration of both macro-contextual factors (like the expansive digital landscape) and micro-foundations (such as individual roles) to craft a holistic understanding of present-day internationalization. Digital advancements and social media platforms empower businesses to internationalize almost instantaneously, sometimes even unintentionally [
21]. Individual entrepreneurs, innovators, and managers are at the forefront of this transformation, leveraging digital tools to redefine industries and set new trends in international business. The shift towards prioritizing human capital investment over physical assets underscores the role individuals play in shaping international business trajectories in this digital age.
3. Methodology
This section outlines the research design, methods, data collection, and analysis techniques used to explore the adaptation of the Uppsala Model to the management of European Union (EU)-funded projects. This study aims to provide a comprehensive understanding of how the macro- and micro-foundations of the Uppsala Model can enhance the management of complex EU projects, with the SuMaNu project serving as the primary case study.
3.1. Research Design
This research adopts a qualitative case study approach, which is particularly suited for examining complex phenomena in real-world contexts [
60]. This methodological choice is crucial for comprehending how the principles of the Uppsala Model address specific challenges associated with the management of EU-funded projects. The SuMaNu project was selected as the primary case study, allowing for a thorough analysis of the practical application of the Uppsala Model’s theoretical concepts, especially within the context of sustainable manure and nutrient management in the Baltic Sea Region.
3.2. Case Study Selection
SuMaNu, a 30-month platform initiative under the EU Interreg Baltic Sea Region (BSR) program, was chosen as the primary case study due to its embodiment of the challenges and complexities associated with EU-funded projects. These challenges include managing multiple stakeholders across various countries, each with differing regulatory and cultural contexts. The project’s focus on reducing nutrient loss through sustainable manure and nutrient management in the Baltic Sea Region provides an ideal context for applying the Uppsala Model’s macro- and micro-foundational elements, offering rich insights into the project’s operational and strategic dimensions.
3.3. Data Collection Methods
This study utilized both primary and secondary data collection methods to ensure a comprehensive understanding of the SuMaNu project.
Secondary Data Analysis: The research involved a thorough examination of existing project reports, official documents, policy briefs, and academic articles related to the SuMaNu project and the broader EU funding framework. This analysis provided essential insights into the project’s objectives, implementation strategies, stakeholder involvement, and outcomes, forming a solid foundation for understanding the broader context of the study
Primary data were gathered through the involvement of the Lead Coordinating Team, where one of the authors serves as the Lead Scientist. The authors participated in focus group discussions, SuMaNu meetings, and conferences where partners exchanged ideas, shared knowledge, and presented findings in their respective working groups. This active involvement enabled the researchers to observe firsthand the dynamics and interactions among participants, facilitating real-time observation of decision-making processes, stakeholder negotiations, and the implementation of adaptive strategies within the project.
3.4. Data Analysis Methods
Data collected through these methods were analyzed using a thematic analysis approach [
61,
62]. This method involved identifying, analyzing, and reporting patterns (themes) within the data, with a focus on how the Uppsala Model’s principles were reflected in the project management practices observed in the SuMaNu project.
Coding: Interview transcripts, observation notes, and documents were systematically coded to identify recurring themes related to the macro- and micro-foundations of the Uppsala Model. Coding categories included themes such as “incremental knowledge development”, “stakeholder relationship management”, “resource commitment”, and “adaptive strategies”.
Pattern Matching: The identified themes were then matched against the theoretical framework of the Uppsala Model. This involved comparing the empirical findings from the SuMaNu project with the model’s core principles, such as experiential learning and network building, to assess their applicability and effectiveness in the context of EU project management.
3.5. Research Validity and Reliability
To ensure the validity and reliability of the research findings, several strategies were employed:
Triangulation: This study utilized triangulation by incorporating multiple data sources—documents, case studies, observations, and insights from focus group discussions. Validity was strengthened by cross-verifying the findings across these diverse sources. Additionally, triangulation was applied through methodological triangulation, combining different data collection methods such as participant observation and document analysis to provide a more robust understanding of the SuMaNu project.
Audit Trail: A comprehensive audit trail was maintained throughout the research process, meticulously documenting all steps of data collection, coding, and analysis. This detailed record enhances the transparency and reproducibility of the study, allowing other researchers to follow the decision-making process and the evolution of the research findings.
Member Checking: To further ensure the reliability of the data, member checking was conducted. Key participants in the SuMaNu project were asked to review the findings and interpretations to confirm the accuracy and resonance of the researchers’ conclusions. This process helped to validate the findings by ensuring they accurately reflect the perspectives of those involved in the project.
Reflexivity: The authors engaged in reflexivity by regularly reflecting on their own potential biases and the influence of their roles within the research process. This reflective practice was documented in research memos and incorporated into the analysis, helping to maintain objectivity and transparency throughout the study.
Thick Description: To enhance the transferability of the findings, this study provides a rich and detailed description to SuMaNu’s research context, participants, and interactions. This thick description allows readers to determine the extent to which the findings might be applicable to other contexts.
3.6. Ethical Considerations
This study was conducted in full compliance with the highest ethical standards, including rigorous adherence to the EU’s General Data Protection Regulation (GDPR). All participant information was carefully managed to ensure privacy and confidentiality throughout the research process. Specifically, any personal data collected during focus group discussions, SuMaNu meetings, or conferences were anonymized and stored securely, preventing any unauthorized access or disclosure.
In addition to anonymization, the research team implemented data minimization practices, collecting only the information necessary for the study’s objectives. Participants were informed about the purpose of data collection, how their data would be used, and their rights under GDPR, including the right to access, correct, or request the deletion of their personal data. Consent was obtained from all participants, ensuring that they were fully aware of their involvement in the study and the confidentiality measures in place.
Moreover, the study did not involve the collection of any sensitive or confidential information from EU institutions, further safeguarding the integrity of the research. All data were processed and stored in accordance with GDPR guidelines, with strict protocols in place to ensure data security and compliance with ethical standards.
The research team also engaged in continuous ethical reflection, assessing the potential impact of the study on participants and taking steps to mitigate any risks.
3.7. Methodological Limitations
While the qualitative case study approach offers valuable and in-depth insights into the application of the Uppsala Model within the SuMaNu project, it is important to recognize several inherent limitations that may affect the broader applicability and interpretation of the findings.
Firstly, the specificity of the SuMaNu project, with its unique focus on sustainable manure and nutrient management in the Baltic Sea Region, may limit the generalizability of the results to other EU-funded projects with different objectives, geographical settings, or stakeholder compositions. The contextual factors—such as regional environmental priorities, the distinct regulatory frameworks of the Baltic Sea countries, and the particular dynamics of the agricultural sector—are deeply intertwined with the project’s outcomes, potentially restricting the transferability of these findings to other contexts.
Secondly, the study’s reliance on secondary data sources, including project reports, official documents, and academic articles, while providing a robust foundation for analysis, may introduce limitations related to the accuracy, completeness, and recency of the data. Secondary data might not fully capture the latest developments or nuanced changes in project implementation, and there is a risk that the available documents reflect only the most prominent aspects of the project, overlooking subtler or less documented challenges and successes.
Additionally, participant observation, a key component of the primary data collection, brings its own set of limitations. While this method allows for real-time insights into stakeholder interactions and decision-making processes, it is inherently subjective. The presence and role of the authors in meetings and discussions may influence the behavior of participants, introducing observer bias. Moreover, the observations are filtered through the researcher’s perspective, which may affect the interpretation of events and interactions.
This study’s design also does not include a longitudinal element, which could provide a more comprehensive understanding of how the Uppsala Model’s application evolves over time within the project. The absence of a temporal dimension means that the findings are based on a snapshot in time, potentially missing the long-term impacts and adaptations of the project.
Acknowledging these limitations, the authors suggest that future studies could enhance the validity and applicability of the findings by incorporating multiple case studies across different EU project contexts. This broader approach would allow for comparative analysis, helping to identify common patterns and unique deviations in the application of the Uppsala Model. Additionally, integrating longitudinal research could offer deeper insights into the dynamic processes at play over the course of EU-funded projects, thereby providing a more holistic view of the model’s effectiveness.
4. Application of the Uppsala Model to EU Project Management
The previous section demonstrated how the paradigmatic principles of the Uppsala Model, viewed from both macro- and micro-foundation perspectives, align with various systems-based and integrated project management theories and approaches. In this section, we apply the macro- and micro-foundation perspectives of the Uppsala Model to the project management processes of the SuMaNu project. This example is drawn from the EU Interreg Baltic Sea Region (BSR) platform project SuMaNu (
https://balticsumanu.eu/ (accessed on 1 June 2024)).
4.1. SuMaNu Project Synopsis
SuMaNu (Sustainable Manure and Nutrient Management for Reduction of Nutrient Loss in the Baltic Sea Region), was a 30-month-long platform project in the EU Interreg Baltic Sea Region (BSR) program. The platform project concept was designed to capitalize on the results of recently finished projects by creating network platforms that facilitate the synthesis of best practices and sharing of knowledge to promote change. SuMaNu commenced on 1 October 2018 and concluded on 31 March 2021 and was based primarily on four previous projects: Manure Standards, Baltic Slurry Acidification, GreenAgri, and PROMISE. However, it incorporated the results from many more projects. The primary objective of SuMaNu was to mitigate the eutrophication of the Baltic Sea by reducing nutrient loss from agriculture.
Livestock production in the BSR is often geographically concentrated in specific areas. This concentration results in greater livestock density, leading to the generation of significant amounts of manure within local regions. Improper manure management can cause nutrient loss to the air via gaseous emissions and to water through leaching and runoff. These nutrient losses have considerable negative impacts on the environment, climate, and society. Over the past decades, several BSR projects have addressed sustainable manure use. While most have centered on specific facets like reducing ammonia emissions, tackling leaching and runoff issues, or amplifying nutrient use efficiency from manure, others have pinpointed specific technologies or leaned more towards management practices for enhanced sustainability [
63,
64].
A key objective of SuMaNu was to collate relevant results and recommendations from past BSR projects, aiming to offer a comprehensive list of recommendations to boost manure use sustainability in the BSR. This objective was set within the frame of the diverse sustainability aspects tackled in prior projects and in terms of where along the manure handling chain these measures should be employed [
65]. Sustainability facets addressed included decreasing ammonia and greenhouse gas emissions, curbing runoff and leaching; amplifying on-farm nutrient use and regional nutrient recycling; and confronting challenges such as odors, pathogens, heavy metals, and other risks [
66]. Measures proposed in prior projects for enhancing these sustainability dimensions were summarized and synthesized according to their intended point of implementation in the manure handling chain. The outcomes were displayed in a matrix highlighting the best practices and techniques for sustainable manure nutrient utilization in the BSR. Economic aspects of manure handling and usage, and the potential of various governance actions to champion these best practices were also examined.
SuMaNu was an integral component of the Interreg Baltic Sea Region Agri Project Platform. The Interreg Baltic Sea Region is a European Territorial Cooperation program designed to support projects that foster integrated territorial development and cooperation across the Baltic Sea Region. The SuMaNu project was allocated a total budget of EUR 997,958.45. From this sum, the program provided co-funding of EUR 768,110.02, with the remaining EUR 229,848.43 sourced from partners’ own contributions.
Table 1 offers project i from a factsheet on SuMaNu.
The SuMaNu project conducted 9 stakeholder events, produced 10 open-access knowledge dissemination videos spanning diverse project themes and 8 reports and journal articles, and delivered 6 informed policy recommendations published in four languages (English, German, Ukrainian, and Russian).
4.2. SuMaNu Macro- and Micro-Foundations Analysis
The Uppsala Model’s macro-foundational elements can help us understand how broader external factors influence SuMaNu’s overarching structure and direction. At its core, SuMaNu’s project addresses the environmental challenge of nutrient pollution in the Baltic Sea. This macro-level challenge necessitates a comprehensive approach, directly influencing SuMaNu’s strategies and collaborations. SuMaNu operates within the BSR, encompassing multiple countries. The geopolitical relationships, diverse legislations, and regulations across these nations potentially shape how SuMaNu collaborates with various stakeholders to achieve successful project outcomes. In contexts where manure processing profitability aligns with the biogas production business model, economic realities—like the financial valuation of nutrient recycling versus energy production—vary across regions, influencing SuMaNu’s strategic direction and focus. For example, regulatory constraints that limit the direct use of manure as a fertilizer may coerce farms to opt for larger scale manure processing. As such, there existed a need for enhancing policy coherence, backed by the sentiment that legislation should support, not hinder, nutrient recycling [
68].
The varied regulatory climates across BSR countries underscore the need for SuMaNu’s unified approach to effectively reach its goals. At the project’s inception, raising awareness among consumers, particularly regarding the use of recycled fertilizers in the food sector, was crucial. Farmers for example, should be encouraged to meet regulatory requirements and to have appropriate environmental permits in accordance to local and national regulations and at the EU level. Societal perceptions, knowledge levels, and awareness significantly influenced SuMaNu’s outreach programs, communication target audiences, and educational strategies.
Figure 1 illustrates the macro- and micro-foundational elements from the Uppsala Model applied in study of the governance processes of SuMaNu.
SuMaNu complements numerous other past and ongoing EU-funded projects. Committed to addressing nutrient losses and promoting sustainable agricultural practices within the BSR, a primary purpose of SuMaNu has been to collate knowledge from resources and competencies amassed over the past decade. This synthesis aims to inform and guide better regional policy recommendations.
The SuMaNu project involved developing the capacity for knowledge transfer from various agri-environmental initiatives, ensuring engagement with relevant governmental stakeholders across BSR countries. For example, the status of available recyclable nutrients has been estimated in collaboration with the Natural Resources Institute Finland (Luke) and the Finnish Environment Institute (SYKE) as an outcome of several regional manure-related projects. A recognized need for more precise manure data emerged in Finland, which led to the development of a national calculation tool known as the Finnish Normative Manure System [
68]. The system, at the time of its launch, offered data on national and regional manure quantities and nutrient contents for various animal categories and manure types. Since 2018, a subsequent calculation tool designed for regional nutrient recycling was built by the same organizations. This nutrient calculation tool currently facilitates the calculation of quantities and nutrient contents of manure, alongside other nutrient-rich biomasses such as municipal sewage sludge, biowaste, industrial wastes and sidestreams, straw, and grass biomasses, spanning national, regional, and municipal levels. Additionally, the tool supports scenario creation involving different processing choices. It determines the required fertilization based on current crop production, soil characteristics, and three alternative fertilization thresholds. It also juxtaposes the availability of the resultant fertilizer products against the fertilization demand [
68].
While macro-foundation elements provide the overarching structure and direction for the SuMaNu project management processes, the micro-foundation elements are fundamental for its day-to-day operational efficiency and effectiveness. These elements include a non-exhaustive list of individual stakeholder interests and motivations, knowledge and skill sets, resource allocation at the grassroots level, decision-making autonomy, communication dynamics, and more.
Taking a combination of micro-foundation elements as, for example, the emphasis on nutrient recycling and sustainable agriculture paves the way for incentivizing farmers towards environmentally friendly nutrient use practices. Achieving SuMaNu’s overarching goal of mitigating nutrient pollution in the Baltic Sea Region becomes more feasible when farmers’ practices align with the national environmental objectives. As such, encouraging localized initiatives are crucial in this endeavor, where in SuMaNu, the main target group was national authorities. A primary micro-level strategy that SuMaNu adopted was to promote amongst farmers the more efficient use of animal manure, which is a significant source of environmentally friendly nutrients. Manure can be processed into recycled fertilizer products using different technologies. Renewable energy can be simultaneously produced, depending on the technology used.
In terms of technology advancement, knowledge, and skill set, the aim was to enhance farm-level nutrient use or to reallocate nutrients regionally from regions with surplus to those in deficit. The targeted purpose also determined the level of processing where simpler technologies could be applied at the farm scale, while a greater number of nutrient-recycled products can be manufactured in large processing plants where the processing chains may include several technology steps. As such, choosing the right processing technology, tailored to specific regional requirements and outcomes could refine the process of adoption of nutrient-recycled products by farmers.
Policy recommendations from SuMaNu emphasized the need for enhanced knowledge transfer from research to practical actions in agriculture, focusing on improving nutrient recycling and sustainable manure management at the regional, national, and international levels. It proposed forming National Manure Committees to advise on legislation, facilitate knowledge exchange, and suggest research topics, thereby harmonizing policies and sharing successful strategies across countries. The establishment of National Manure Knowledge Transfer Systems was recommended to support effective implementation of manure management techniques. These systems would outline necessary knowledge, quality standards, target groups, and financing, promoting a holistic integration of sustainable practices across different stakeholder groups and ensuring clarity and effectiveness in communication. Additionally, supporting the development of digital systems would improve the use and scope of nutrient management data, integrating various agricultural data sources, providing analytical tools for better resource management, and facilitating direct data exchange with authorities, thus enhancing efficiency and reducing bureaucratic overheads [
69].
To foster a robust market ecosystem, it was essential that these manure-based fertilizer products catered to farmers’ needs. Through targeted policy recommendations, the approach highlights the environmental benefits and potential long-term cost savings, which can serve as compelling incentives for stakeholders. This dual focus on practical utility and economic advantage was crucial in promoting the adoption of sustainable agricultural practices and supporting the transition towards a more efficient and environmentally friendly farming sector.
5. Discussion: Applying Paradigmatic Features of the Uppsala Model to SuMaNu
The Uppsala Model is a theoretical framework that focuses on how firms gradually intensify their activities in international markets. It particularly stresses the role of experiential knowledge and incremental commitments in foreign market entry decisions. While originally developed to understand the internationalization processes of firms, its core concepts, particularly at the macro- and micro-foundation levels, can be applied to understand the project management processes in international, multistakeholder projects like SuMaNu.
5.1. Incremental Commitments
While the Uppsala Model’s emphasis on gradual incremental commitments provides a solid foundation, it might not always align with the agile and fast-paced nature of project-based goals and objectives. The persistent challenges in EU-funded project execution, such as managing stakeholder expectations and navigating complex regulatory landscapes, underscore the importance of adaptive management strategies. Project managers may need to incorporate more flexible, agile methods to respond effectively to unforeseen issues that arise during project implementation. At a broad scale, on the macro-foundation level, the timeline-adapted incremental commitments in SuMaNu can be observed in how the project is rolled out across various countries, including Finland, Sweden, Germany, and Poland, within the Baltic Sea Region [
65,
66,
68]. Given the geopolitical diversities, varied legislations, and multiple stakeholders across these countries, it becomes crucial to intensify commitments progressively based on accumulating experiences. Rather than taking a broad, all-encompassing approach from the outset, SuMaNu began with pilot roundtables at the national level with authorities and key stakeholder groups, scaling up and expanding as the project gained traction and insight.
On a more granular scale, incremental commitments involved initially engaging with specific agricultural sectors and stakeholders, progressively integrating more stakeholders as the project develops, towards informed regional policy recommendations. For instance, focusing first on farmers who are already oriented towards sustainable practices before reaching out to those less informed via educational communication channels is an example of an incremental approach.
5.2. Knowledge Development
Knowledge development at the macro-foundation level involved understanding regional policies, economic contexts, cultural differences, and environmental challenges and then incorporating this knowledge to guide SuMaNu’s objectives and strategies. As SuMaNu progressed, the collective experiential knowledge from previous EU-funded projects, together with all stakeholders from the BSR countries onboard the consortium, helped refine the project’s approach.
At the micro-foundation level, SuMaNu acknowledged that knowledge development could take place at a local farm level. Understanding the specific challenges faced by farmers in a particular region, the local agricultural practices, and the nuances of nutrient recycling within a given context are essential. Over time, as SuMaNu interacts more with local communities, this experiential knowledge will become invaluable in tailoring approaches that resonate with the grassroots level.
5.3. Network Perspective
A network perspective at the macro-foundation level for SuMaNu involved the understanding and managing of the web of relationships among countries, regulatory bodies, and overarching stakeholders in the BSR. It was about fostering collaborative relationships and synergies to ensure the project’s success. At the micro-foundation scale, a network view pertains to relationships with individual farmers, local communities, agricultural bodies, and even businesses related to farming. Building, nurturing, and leveraging these relationships are crucial for SuMaNu’s ground-level effectiveness.
5.4. Further Applications
This discussion further integrates the Uppsala Model into SuMaNu’s project management framework by explicitly linking its theoretical underpinnings with practical project execution strategies. Future research might explore how these adapted model features could be systematically integrated into the planning and implementation phases of similar multi-country, multi-stakeholder projects. Additionally, investigating the role of digital tools in supporting these adapted strategies could offer insights into more effective project management practices in the digital era, especially pertinent given the model’s recent considerations of digitalization and its impact on business internationalization [
20].
6. Conclusions
While the Uppsala Model, originally developed for understanding firms’ internationalization, offers valuable insights when adapted to manage complex, international multistakeholder projects like SuMaNu, this adaptation provides a structured lens through which to analyze and enhance the management processes of such projects, emphasizing the importance of experiential knowledge and incremental commitments. By applying the Uppsala Model to the SuMaNu project, this study demonstrates the model’s relevance to EU-funded projects, which often involve diverse regulatory environments and multiple stakeholders across different countries.
The key findings from this study underscore the model’s utility in managing diverse stakeholder expectations and regulatory landscapes. Incremental commitments, a core principle of the Uppsala Model, helped tailor strategies to local contexts and evolving project needs, enhancing the project’s operational effectiveness. Additionally, the integration of experiential knowledge from various stages of the project lifecycle was pivotal in refining strategic decisions. The emphasis on network relationships facilitated crucial information and resource exchanges, proving essential for overcoming project challenges and achieving objectives.
The successful application of the Uppsala Model provides a practical framework for future EU-funded initiatives, illustrating how international business theories can guide project management in diverse settings. This adaptation not only helps manage international collaborations more effectively but also highlights the importance of tailored strategies and continuous learning. Future research should include comparative studies to assess the Uppsala Model’s effectiveness across various EU-funded projects, which could help refine its applicability and identify optimal conditions. Exploring the adaptation of other business theories for project management could also uncover new strategies for managing international collaborations.
Longitudinal studies would be beneficial to examine how relationships and commitments develop over a project’s lifecycle and their impact on outcomes. Additionally, assessing the integration of digital technologies with the Uppsala Model could enhance project management practices, particularly in a digitalizing world. As EU-funded projects evolve into impactful networks, drawing on temporary resources toward unified program goals, further research on how the Uppsala Model compares to other models when applied to similar multi-country, multi-stakeholder initiatives could provide insightful findings. Understanding how network relationships evolve, especially as stakeholders change, and exploring experiential learning in projects with tight timelines are vital areas for future investigation. These aspects are crucial since the contributions of consortium partners significantly affect project deliverables and performance outcomes