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21 pages, 51162 KiB  
Article
Towards Autonomous Retail Stocking and Picking: Methods Enabling Robust Vacuum-Based Robotic Manipulation in Densely Packed Environments
by Peter Kmecl, Marko Munih and Janez Podobnik
Sensors 2024, 24(20), 6687; https://doi.org/10.3390/s24206687 - 17 Oct 2024
Viewed by 227
Abstract
With the advent of robotics and artificial intelligence, the potential for automating tasks within human-centric environments has increased significantly. This is particularly relevant in the retail sector where the demand for efficient operations and the shortage of labor drive the need for rapid [...] Read more.
With the advent of robotics and artificial intelligence, the potential for automating tasks within human-centric environments has increased significantly. This is particularly relevant in the retail sector where the demand for efficient operations and the shortage of labor drive the need for rapid advancements in robot-based technologies. Densely packed retail shelves pose unique challenges for robotic manipulation and detection due to limited space and diverse object shapes. Vacuum-based grasping technologies offer a promising solution but face challenges with object shape adaptability. The study proposes a framework for robotic grasping in retail environments, an adaptive vacuum-based grasping solution, and a new evaluation metric—termed grasp shear force resilience—for measuring the effectiveness and stability of the grasp during manipulation. The metric provides insights into how retail objects behave under different manipulation scenarios, allowing for better assessment and optimization of robotic grasping performance. The study’s findings demonstrate the adaptive suction cups’ ability to successfully handle a wide range of object shapes and sizes, which, in some cases, overcome commercially available solutions, particularly in adaptability. Additionally, the grasp shear force resilience metric highlights the effects of the manipulation process, such as in shear force and shake, on the manipulated object. This offers insights into its interaction with different vacuum cup grasping solutions in retail picking and restocking scenarios. Full article
(This article belongs to the Special Issue Intelligent Service Robot Based on Sensors Technology)
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26 pages, 2757 KiB  
Article
A Holistic Framework for Evaluating Food Loss and Waste Due to Marketing Standards across the Entire Food Supply Chain
by Evripidis P. Kechagias, Sotiris P. Gayialis, Nikolaos Panayiotou and Georgios A. Papadopoulos
Foods 2024, 13(20), 3273; https://doi.org/10.3390/foods13203273 (registering DOI) - 15 Oct 2024
Viewed by 358
Abstract
This paper addresses the critical and urgent need to reduce food losses and waste (FLW) resulting from stringent marketing standards. It proposes a comprehensive and actionable framework grounded in the three pillars of sustainability—environmental, economic, and social—to effectively evaluate FLW across the entire [...] Read more.
This paper addresses the critical and urgent need to reduce food losses and waste (FLW) resulting from stringent marketing standards. It proposes a comprehensive and actionable framework grounded in the three pillars of sustainability—environmental, economic, and social—to effectively evaluate FLW across the entire food supply chain. The paper involves a thorough review of existing marketing standards, including research on FLW due to marketing standards, and proposes the implementation of targeted key actions within four key food sectors: fruits, vegetables, dairy, and cereals. The study provides a detailed analysis of the significant impact marketing standards have on FLW at various stages of the supply chain, including primary production, processing, retail, and consumption. By focusing on these critical points, the research underscores the necessity of addressing marketing standards to achieve meaningful reductions in FLW. The proposed framework aims to foster improved business practices and drive the development of innovative, sector-specific solutions that balance sustainability goals with economic viability. The holistic approach followed for this research lays the foundation for ensuring that the proposed framework is adaptable and practical, leading to measurable improvements in reducing FLW and promoting sustainability across the food industry. Full article
(This article belongs to the Special Issue Sustainable Technological Advancements for Food Quality — Volume II)
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20 pages, 768 KiB  
Article
Partnering Implementation in SMEs: The Role of Trust
by Arvind Kumar Vidyarthy and Thyagaraj S. Kuthambalayan
Systems 2024, 12(10), 432; https://doi.org/10.3390/systems12100432 - 14 Oct 2024
Viewed by 393
Abstract
Resource Dependence Theory suggests that (a) power balance with resource interdependency, (b) formal/informal procedures for resource exchange, and (c) matching in goals and operational philosophies positively affect partnering implementation (information exchange and joint decision-making). Additionally, improved partnering implementation positive affects commitment fulfillment and [...] Read more.
Resource Dependence Theory suggests that (a) power balance with resource interdependency, (b) formal/informal procedures for resource exchange, and (c) matching in goals and operational philosophies positively affect partnering implementation (information exchange and joint decision-making). Additionally, improved partnering implementation positive affects commitment fulfillment and dispute resolution. In a setting where SMEs supply to small local retailers, the SMEs do not suffer from low bargaining power and rely on informal contracts, and both firms are compatible. The small trading partners in this study predominantly have face-to-face and telephonic interactions with each other (possible due to the small number). Knowledge of one another and a simple transaction process reduces risk and uncertainty, and leads to trust. In this study, trust is a contextual factor, and we aim to determine if there is a positive effect of (a), (b), and (c) on partnering implementation, and if the effect strengthens with an increase in the level of trust. Survey data are used to calibrate and validate a structural equation model independently. Through empirical research, we aim to identify deviations in results, determine the cause of deviation in the study characteristics, and add explanatory power to research findings. Except for the influence of trust on the positive relationship between informal procedures and partnering implementation, the finding fits with the theoretical bases. With a high level of trust, clarity in time, accuracy, and relevance of information exchanged may be lacking, compromising decision-making and adding to the ambiguity of partnering implementation with an informal agreement. Full article
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19 pages, 579 KiB  
Article
Characterization of the Bacillus cereus Group Isolated from Ready-to-Eat Foods in Poland by Whole-Genome Sequencing
by Joanna Kowalska, Elżbieta Maćkiw, Dorota Korsak and Jacek Postupolski
Foods 2024, 13(20), 3266; https://doi.org/10.3390/foods13203266 - 14 Oct 2024
Viewed by 563
Abstract
Bacillus cereus sensu lato can contaminate food and cause food poisoning by producing toxins such as cereulide, toxin BL, and cytotoxin K. In this study, we retrospectively analyzed B. cereus sensu lato from retail food products and food poisoning cases using PCR methods to [...] Read more.
Bacillus cereus sensu lato can contaminate food and cause food poisoning by producing toxins such as cereulide, toxin BL, and cytotoxin K. In this study, we retrospectively analyzed B. cereus sensu lato from retail food products and food poisoning cases using PCR methods to determine their virulence profiles. A new toxin profile, encoding all four toxins (hbl, nhe, cytK, ces), was found in 0.4% of isolates. The toxin profiles, classified into A-J, revealed that 91.8% harbored nhe genes, while hbl, cytK, and ces were detected in 43.8%, 46.9%, and 4.2% of isolates, respectively. Whole-genome sequencing (WGS) identified four distinct species within the B. cereus group, with 21 isolates closely related to B. cereus sensu stricte, 25 to B. mosaicus, 2 to B. toyonensis, and 1 to B. mycoides. Three novel sequence types (STs 3297, 3298, 3299) were discovered. Antibiotic resistance genes were common, with 100% of isolates carrying beta-lactam resistance genes. Fosfomycin (80%), vancomycin (8%), streptothricin (6%), tetracycline (4%), and macrolide resistance (2%) genes were also detected. These results highlight the genetic diversity and antibiotic resistance potential of B. cereus sensu lato strains in Polish food products. Full article
(This article belongs to the Section Food Microbiology)
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5 pages, 336 KiB  
Proceeding Paper
Mass Transfer of Dichloromethane from EU Retail Roast and Ground Decaffeinated Coffee into Prepared Beverages
by Massimiliano Fabian, Oliver Süße-Herrmann, Gregory McGaffin and Johannes Hielscher
Proceedings 2024, 109(1), 33; https://doi.org/10.3390/ICC2024-18166 - 14 Oct 2024
Viewed by 241
Abstract
Dichloromethane (DCM) is extensively used around the globe in various applications, such as in closed industrial installations for food processing or pharmaceutical extractions (vitamins, antibiotics, etc.). In the coffee sector, it is used as an extraction agent for the decaffeination process of green [...] Read more.
Dichloromethane (DCM) is extensively used around the globe in various applications, such as in closed industrial installations for food processing or pharmaceutical extractions (vitamins, antibiotics, etc.). In the coffee sector, it is used as an extraction agent for the decaffeination process of green coffee beans. Due to its low boiling point, ranging at approx. 40 °C, DCM can be easily removed subsequent to caffeine extraction by applying state-of-the-art solvent stripping processes. The intention of this study is to assess how much DCM, if any, is present in decaffeinated coffee packages as sold to the consumer, as well as how much of the extraction solvent residue is transferred into the finally prepared, consumable coffee beverage. This study sets out to highlight DCM contents of decaf coffees, directly taken from six EU countries’ supermarket shelves. In addition, DCM mass transfer rates from roasted coffee matrices into the corresponding, variously prepared beverages (drip percolated coffee, French press) are determined. All analyses were performed applying a Headspace-GC-MS technique. All presented data demonstrate that DCM residues in the 34 coffee samples analysed have contents well below the DCM maximum residue limits for roasted coffee both in the European Union (2 mg/kg) and the USA (10 mg/kg), with an average of 0.127 mg/kg, median value of 0.059 mg/kg and P95 of 0.444 mg/kg. Furthermore, this study shows that DCM mass transfer rates from the coffee matrices into the corresponding beverages have, for drip coffee, an average of 24.7% and median of 26.8%, and for French press, an average mass transfer of 41.9% and median of 43.1%. Full article
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21 pages, 1838 KiB  
Review
The Impact of Artificial Intelligence Marketing on E-Commerce Sales
by Mitra Madanchian
Systems 2024, 12(10), 429; https://doi.org/10.3390/systems12100429 - 12 Oct 2024
Viewed by 987
Abstract
This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 [...] Read more.
This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 documents from the Scopus database. The analysis reveals that AI tools like chatbots, personalization engines, and predictive analytics significantly enhance e-commerce performance. The study provides practical and theoretical contributions, offering recommendations for businesses and suggesting future research directions. Full article
(This article belongs to the Special Issue Complex Systems for E-commerce and Business Management)
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47 pages, 10840 KiB  
Article
Smart Product-Service System for Parking Furniture—Sale of Storage Space in Parking Places
by Mariusz Salwin and Tomasz Chmielewski
Sustainability 2024, 16(20), 8824; https://doi.org/10.3390/su16208824 - 11 Oct 2024
Viewed by 672
Abstract
Growing competition, changing customer needs, and growing environmental protection requirements mean companies are forced to change their approach to business. Traditional product sales are being replaced by systemic solutions focused on meeting specific customer requirements while reducing negative impacts on the environment. One [...] Read more.
Growing competition, changing customer needs, and growing environmental protection requirements mean companies are forced to change their approach to business. Traditional product sales are being replaced by systemic solutions focused on meeting specific customer requirements while reducing negative impacts on the environment. One such solution is the Product-Service System (PSS). This allows manufacturers to offer their products’ functionalities and features through related services. By extending the life of products, promoting the reuse of materials, and reducing the amount of waste, the implementation of PSS strongly supports sustainable development. The paper focuses on a new product group—garage boxes (GB). It discusses a new PSS business model that responds to the needs of people living in blocks of flats with no tenant storage lockers or rooms in the basement. The new business model sells the function (storing various possessions) and eliminates problems faced by tenants due to the lack of sufficient storage space. It provides customers with high-quality GB for as long as they need them. Customers can pick and choose equipment with additional services depending on their needs. The idea of the model is the outcome of a nationwide study carried out in Poland on a group of 500 residents of blocks of flats and consultations with manufacturers, homeowner associations, wholesale and retail traders, and the financial sector. The study provided us with information and data that provided a comprehensive picture of the problem of the absence of storage lockers or rooms for residents and the needs connected with GB. The results of the conducted research indicate that the developed business model responds to the diverse requirements of residents and supports sustainable solutions. It is an alternative to the lack of a storage unit assigned to each apartment. The business model developed in the paper is highly innovative and comprehensive. This makes it an attractive solution for residents of apartment blocks, and its implementation can significantly reduce the environmental impact. Full article
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18 pages, 932 KiB  
Article
How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment
by Meilian Liu, Xiaoguang Chen, Xinyue Zhao and Qian Xu
J. Theor. Appl. Electron. Commer. Res. 2024, 19(4), 2765-2782; https://doi.org/10.3390/jtaer19040133 - 11 Oct 2024
Viewed by 470
Abstract
The blind box market is fast-growing, from toys, baseball cards, and vibrant second-hand products to the recent growing tourism market, becoming the latest trend sweeping through China, not only in offline retailing but also online businesses and e-commerce. For young consumers, the element [...] Read more.
The blind box market is fast-growing, from toys, baseball cards, and vibrant second-hand products to the recent growing tourism market, becoming the latest trend sweeping through China, not only in offline retailing but also online businesses and e-commerce. For young consumers, the element of mystery is a big part of the fun that not everyone can obtain the most special and desirable products. The present research aims to elucidate how travel blind boxes attract young consumers in terms of their psychological connections to travel destinations. In particular, building upon psychological distance theory, this study examines the relationship between perceived similarities between travel destinations and hometowns and the attraction of travel blind boxes. Contributing to the existing literature that mainly describes the phenomenon of the blind box craze but often fails to identify its underlying mechanisms, the present study advances our understanding of such trendy marketing practices by investigating the mediating role of the “aha moment” and the boundary conditions of electronic word-of-mouth recommendations and price sensitivity. Full article
(This article belongs to the Topic Interactive Marketing in the Digital Era)
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18 pages, 2618 KiB  
Article
Integrated Pricing and Inventory Decisions for Product Quality-Driven Extended Warranty Services
by Wendi Zha, Zhenyong Wu, Jianxin Tan, Yiming Chen, Yaping Fu and Zhitao Xu
Sustainability 2024, 16(20), 8769; https://doi.org/10.3390/su16208769 - 11 Oct 2024
Viewed by 616
Abstract
Extended warranty services have become increasingly important for both manufacturers and retailers, offering avenues for new profit sources and growth opportunities. Focusing on the multiple effects of product quality, this study develops a two-period supply chain decision model to analyze the effects of [...] Read more.
Extended warranty services have become increasingly important for both manufacturers and retailers, offering avenues for new profit sources and growth opportunities. Focusing on the multiple effects of product quality, this study develops a two-period supply chain decision model to analyze the effects of product quality, pricing, and inventory management in the context of extended warranty services. Using a Stackelberg dynamic game model, this study examines the interaction between a manufacturer and a dominant retailer who provides extended warranties. The results indicate significant differences in optimal decisions between centralized and decentralized supply chains, especially concerning pricing and inventory control. Introducing a “quality cost-sharing” contract enhances product quality and improves coordination, leading to increased profits for both the manufacturer and the retailer. Numerical simulations confirm that the cost-sharing contract effectively balances product quality improvements with supply chain profitability. Full article
(This article belongs to the Special Issue Sustainable Supply Chain Management in Industry 4.0)
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14 pages, 2445 KiB  
Article
Enhanced Self-Checkout System for Retail Based on Improved YOLOv10
by Lianghao Tan, Shubing Liu, Jing Gao, Xiaoyi Liu, Linyue Chu and Huangqi Jiang
J. Imaging 2024, 10(10), 248; https://doi.org/10.3390/jimaging10100248 - 10 Oct 2024
Viewed by 583
Abstract
With the rapid advancement of deep learning technologies, computer vision has shown immense potential in retail automation. This paper presents a novel self-checkout system for retail based on an improved YOLOv10 network, aimed at enhancing checkout efficiency and reducing labor costs. We propose [...] Read more.
With the rapid advancement of deep learning technologies, computer vision has shown immense potential in retail automation. This paper presents a novel self-checkout system for retail based on an improved YOLOv10 network, aimed at enhancing checkout efficiency and reducing labor costs. We propose targeted optimizations for the YOLOv10 model, incorporating the detection head structure from YOLOv8, which significantly improves product recognition accuracy. Additionally, we develop a post-processing algorithm tailored for self-checkout scenarios, to further enhance the application of the system. Experimental results demonstrate that our system outperforms existing methods in both product recognition accuracy and checkout speed. This research not only provides a new technical solution for retail automation but offers valuable insights into optimizing deep learning models for real-world applications. Full article
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21 pages, 2489 KiB  
Article
Supply Strategies and Business Model Options for Online Retailers of Agricultural Products
by Chenxing Li and Xianliang Shi
Sustainability 2024, 16(20), 8734; https://doi.org/10.3390/su16208734 - 10 Oct 2024
Viewed by 534
Abstract
Online retail of agricultural products is an emerging form of online shopping that has enormous value for researching sustainable agricultural product logistics and the sustainability of e-commerce. By reviewing these practices in China, this paper summarizes three models of online retail of agricultural [...] Read more.
Online retail of agricultural products is an emerging form of online shopping that has enormous value for researching sustainable agricultural product logistics and the sustainability of e-commerce. By reviewing these practices in China, this paper summarizes three models of online retail of agricultural products: community group buying, prepositioned warehousing, and a mixed model in which the former two are carried out simultaneously. This paper considers the uncertainty of demand and applies the newsboy model to obtain the expected profit function of the three models. The paper proves that the objective functions of the optimization models are all convex functions of the supply capacity. The optimal supply strategy and the expression for each business model are then derived. Next, the intervals for enterprises to choose the profit-optimal business model are given and visually demonstrated through graphs. These findings lead to managerial insights: in economically underdeveloped regions, it is appropriate for enterprises to conduct community group buying businesses; in economically developed regions, it is appropriate for enterprises to conduct prepositioned warehouse businesses; and in regions with average economic development, it is appropriate for enterprises to conduct both businesses. Finally, this paper verifies the optimal supply strategy for the online retail model for agricultural products through numerical experiments and sensitivity analyses for different cost parameters. Full article
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30 pages, 2227 KiB  
Article
Artificial Intelligence in Retail Marketing: Research Agenda Based on Bibliometric Reflection and Content Analysis (2000–2023)
by Ahasanul Haque, Naznin Akther, Irfanuzzaman Khan, Khushbu Agarwal and Nazim Uddin
Informatics 2024, 11(4), 74; https://doi.org/10.3390/informatics11040074 - 9 Oct 2024
Viewed by 1452
Abstract
Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at the forefront of the AI revolution, adopting AI technologies extensively to transform consumer interactions, supply chain management, and [...] Read more.
Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at the forefront of the AI revolution, adopting AI technologies extensively to transform consumer interactions, supply chain management, and business performance. Given its early adoption of AI, the retail industry serves as an essential case context for investigating the broader implications of AI for consumer behavior. Drawing on 404 articles published between 2000 and 2023, this study presents a comprehensive bibliometric and content analysis of AI applications in retail marketing. The analysis used VOSviewer (1.6.20.0 version) and Bibliometrix (version 4.3.1) to identify important contributors, top institutions, and key publication sources. Co-occurrence keyword and co-citation analyses were used to map intellectual networks and highlight emerging themes. Additionally, a focused content analysis of 50 recent articles was selected based on their relevance, timeliness, and citation influence. It revealed six primary research streams: (1) consumer behavior, (2) AI in retail marketing, (3) business performance, (4) sustainability, (5) supply chain management, and (6) trust. These streams were categorized through thematic relevance and theoretical significance, emphasizing AI’s impact on the retail sector. The contributions of this study are twofold. Theoretically, it integrates existing research on AI in retail marketing and outlines future research in areas such as AI’s role in the domain of consumer behavior. From an empirical standpoint, the study highlights how AI can be applied to enhance customer experiences and improve business operations. Full article
(This article belongs to the Section Human-Computer Interaction)
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18 pages, 359 KiB  
Article
Stakeholder Perspectives on the Acceptability, Design, and Integration of Produce Prescriptions for People with Type 2 Diabetes in Australia: A Formative Study
by Kristy K. Law, Kathy Trieu, Jennifer Madz, Daisy H. Coyle, Kimberly Glover, Maoyi Tian, Yuze Xin, David Simmons, Jencia Wong and Jason H. Y. Wu
Int. J. Environ. Res. Public Health 2024, 21(10), 1330; https://doi.org/10.3390/ijerph21101330 - 8 Oct 2024
Viewed by 651
Abstract
Produce prescription programs can benefit both individuals and health systems; however, best practices for integrating such programs into the Australian health system are yet unknown. This study explored stakeholders’ perspectives on the acceptability, potential design and integration of produce prescription programs for adults [...] Read more.
Produce prescription programs can benefit both individuals and health systems; however, best practices for integrating such programs into the Australian health system are yet unknown. This study explored stakeholders’ perspectives on the acceptability, potential design and integration of produce prescription programs for adults with type 2 diabetes in Australia. Purposive sampling was used to recruit 22 participants for an online workshop, representing six stakeholder groups (government, healthcare service, clinician, food retailer, consumer, non-government organisation). Participant responses were gathered through workshop discussions and a virtual collaboration tool (Mural). The workshop was video-recorded and transcribed verbatim, and thematic analysis was conducted using a deductive–inductive approach. Stakeholders recognised produce prescription as an acceptable intervention; however, they identified challenges to implementation related to contextuality, accessibility, and sustainability. Stakeholders were vocal about the approach (e.g., community-led) and infrastructure (e.g., screening tools) needed to support program design and implementation but expressed diverse views about potential funding models, indicating a need for further investigation. Aligning evaluation outcomes with existing measures in local, State and Federal initiatives was recommended, and entry points for integration were identified within and outside of the Australian health sector. Our findings provide clear considerations for future produce prescription interventions for people with type 2 diabetes. Full article
26 pages, 726 KiB  
Article
The Influence of Environmental, Social, and Governance (ESG) Perception on Investor Trust and Brand Relationship Quality: A Study Among Retail Investors in Hong Kong
by Hok Ko Pong and Fion Lai Chun Man
J. Risk Financial Manag. 2024, 17(10), 455; https://doi.org/10.3390/jrfm17100455 - 8 Oct 2024
Viewed by 760
Abstract
Background/Introduction: Investor trust and brand relationship quality, along with initiatives for environmental, social, and governance (ESG), have become highly important. Despite their relevance, limited research has been conducted on how ESG initiatives influence investors’ perceptions in financial markets. Objectives/Aims: This work conducts a [...] Read more.
Background/Introduction: Investor trust and brand relationship quality, along with initiatives for environmental, social, and governance (ESG), have become highly important. Despite their relevance, limited research has been conducted on how ESG initiatives influence investors’ perceptions in financial markets. Objectives/Aims: This work conducts a cross-sectional analysis to examine the relationship between perceived ESG initiatives and investor trust and brand relationship quality among retail investors in Hong Kong, one of one of the world’s leading financial markets. Methods: This study involved 479 retail investors. Three instruments were administered in the questionnaires: (1) the perceived environmental, social, and governance scale, (2) the investor trust scale, and (3) the brand relationship quality scale. Results: The analysis demonstrates that PESG and various aspects of investor trust and brand relationship quality had strong positive correlations. Notably, the environmental and social concerns of PESG were found to be strong predictors of investor trust and brand relationship quality, whereas governance awareness had the least effect. Conclusions: Improving a firm’s ESG image can boost investors’ confidence and the quality of brand relationships, thus aligning with sustainability and business strategies. Full article
(This article belongs to the Section Sustainability and Finance)
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38 pages, 1179 KiB  
Article
Stochastic Differential Games of Carbon Emission Reduction in the Four-Tier Supply Chain System Based on Reference Low-Carbon Level
by Lingfei Li, Jingyu Wu, Minting Zhu, Mancang Wang and Yaoyuan Li
Sustainability 2024, 16(19), 8674; https://doi.org/10.3390/su16198674 - 8 Oct 2024
Viewed by 449
Abstract
This paper takes corporate social responsibility goodwill and consumers’ reference low-carbon level as endogenous variables of joint carbon emission reduction in the “supplier–manufacturer–retailer–consumer” supply chain system. The joint carbon emission reduction strategies of this four-tier system are analyzed from a dynamic perspective by [...] Read more.
This paper takes corporate social responsibility goodwill and consumers’ reference low-carbon level as endogenous variables of joint carbon emission reduction in the “supplier–manufacturer–retailer–consumer” supply chain system. The joint carbon emission reduction strategies of this four-tier system are analyzed from a dynamic perspective by considering random factors that affect the endogenous variables. Three stochastic differential games are proposed to examine the mechanism between each player, namely the cooperative model, Nash non-cooperative model, and Stackelberg master–slave model. Compared to the Nash non-cooperative game, the manufacturer/supplier-led Stackelberg master–slave game leads to Pareto improvement in the profits of the entire supply chain system and each player. The cooperative game demonstrates the highest expected emission reduction and corporate social responsibility goodwill, but also the highest variance. More importantly, the reference low-carbon level embraces consumers’ subjective initiative in the dynamic of carbon emission reduction. This level is an internal benchmark used to compare against the observed low-carbon level. This paper provides a theoretical foundation for strategic decision-making in emission reduction, contributing to sustainable development. By addressing environmental, economic, and social sustainability, it promotes climate action through carbon reduction strategies and offers policy recommendations aligned with the Sustainable Development Goals. Full article
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