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OH

Hey, I’m

Omer Herrera

Hands-on engineer focusing on web technologies, with a diverse background that spans both industry and research. I love learning new technologies/languages, dealing with all web technologies, and creating things that are useful for others..

EXPERIENCE

Software Architect

Jan 2025 - Present

Location Logo Dynamic Yield

  • ✓ Take a crucial role in designing and implementing scalable, high performance, and secure software solutions that serve millions of requests a day.
  • ✓ Collaborate with other architects and stakeholders to build a robust technical vision that aligns with business objectives and quality standards.
  • ✓ Share knowledge and provide technical guidance to development teams.
  • ✓ Break down complex problems into manageable parts, define their interactions, and communicate these concepts effectively.
  • ✓ Maintain a good cross team relationship with the development teams, product and customers.
  • ✓ Take a part in maintaining our current architecture and on-going design documents.
  • ✓ Explore and implement POCs for new technologies and approaches to enhance our product.

Principal Frontend Engineer

Sep 2022 - Dec 2024

Location Logo Dynamic Yield

  • ✓ Member @Client Team, the team is responsible for both the server-side and client-side of the scripts that are in charge of 1-to-1 personalization, segmented behavioral targeting, testing and optimization, product recommendations, and more.
  • ✓ Educate the developers about the tools and technologies.

Staff Frontend Engineer

Dec 2021 - Aug 2022

Location Logo Bizzabo

  • ✓ Building tools and frameworks that are used by front-end developers in the company.
  • ✓ Design and implement internal tools and frameworks Build examples and documentation for the tools we are building Educate the developers about the tools Collaborate with different stakeholders in the company (developers, designers, product managers, engineering managers) to help them make the most out of the tools

Web Tech Lead Platform Team

Feb 2020 - Nov 2021

Location Logo Appsflyer

  • ✓ Part of Platform team that builds, deploy, monitor, and be on call for the platform components and underlying platform infrastructure
  • ✓ Infrastructure and components used across R&D
  • ✓ Monitoring and development of fault-tolerant and highly available infrastructure of projects. Нorizontal Scaling of services
  • ✓ Documentation, guidance, and escort of developers across the organization
  • ✓ Architecture using modern technologies / frameworks like GraphQL, TypeScript, NodeJS, React, webpack, Amazon AWS
  • ✓ Modern CI / CD pipeline(Gitlab, Jenkins, Artifactory)

Front End Tech Lead

Mar 2016 - Feb 2020

Location Logo Appsflyer

  • ✓ Take part in the design and hands-on development of Appsflyer's Front-End infrastructure.
  • ✓ Modules and components used across R&D
  • ✓ Micro-services architecture using modern technologies/frameworks like NodeJS, React, SASS, webpack, Amazon AWS
  • ✓ Modern CI/CD pipeline (Gitlab, Jenkins, Artifactory)
  • ✓ Documentation, guidance and escort of developers across the organization

Front End Engineer Infrastructure Team

Jan 2013 - Feb 2016

Location Logo LivePerson

  • ✓ Take part in the design and hands-on development of LivePerson's Front-End infrastructure.
  • ✓ Responsibility for all front-end development, building both on native browser capabilities and modern client side libraries Researching and designing solutions for new features.
  • ✓ Leading application through complete release cycle, including Build Process of the application using technologies like RequireJS Optimizer(r.js) and GruntJS.
  • ✓ Web development in Client Side deployment and coding in high level JS, CSS, HTML.
  • ✓ An excellent cross-browser compatibility understanding (Web standards/XHTML/CSS/Javascript).
  • ✓ Knowledge in Backbone, MarionetteJS, jQuery, AJAX, GruntJS, NodeJS and Sass.

Software Engineer

May 2012 - Jan 2013

Location Logo LivePerson

  • ✓ Part of the team that developed the new LivePerson chat engagements (buttons & invitations) application: Developing both server side and client side of the engagements configuration in the application back-end.

Web Software Engineer

Feb 2007 - Jan 2012

Location Logo Sizmek

  • ✓ Development in the Web Client infrastructure of the served ads. Written in core JavaScript.
  • ✓ The role involved both logic and visual (HTML DOM manipulation) challenges, knowledge of Internet technologies, development in high level JavaScript, cross browsers knowledge, ASP/.NET and other server side scripting languages.
  • ✓ Responsible for defining, designing and building the client infrastructure of the company

Software Engineer

Feb 2005 - Jan 2007

Location Logo Sizmek

  • ✓ Developing IIS server extension(ISAPI), server infrastructure(C++),windows services(C#), low latency infrastructure and ad serving server.
  • ✓ Implementation of methodologies and standards.
  • ✓ Multithreading and interprocess communications