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Fishing lures for small fish to mega monster trophies have come a long way as far as advancements in materials and designs. Today's lures are as close to the real thing as ever before. Fishing lures new awesome advances include soft chewy textures, with synthetic and natural scents to trick that lunker into thinking the perfect meal has just presented itself for the taking. This new generation of soft body lures such as Berkley Gulp lures can be found at OpticsPlanet. For those quicker moving full-sized hard body baits such as Rapala, look no further. All of these great companies such as Zoom Fishing Lures, Z-man Fishing Lures, Mepps Fishing Lures, Rapala Fishing Lures, and many more are available right here at OpticsPlanet. From pan fish to trophy saltwater-monsters, OpticsPlanet has the gear you need to "lure" that monster out and make that reel's drag scream! As we continue to get new and exciting fishing lures into stock be sure to check back frequently as we continue to grow our fishing department.image

How Do I Know What Fishing Lures to Use?

The best strategy to picking a winning lure is to analyze the area in which you're fishing and the type of fish you're targeting in that area. For example, if you're going for a predatory fish that eats other, smaller fish, you'll want a lure that resembles the prey fish in the specific body of water you're fishing. This same strategy applies across the board. If the fish you're after prefers eating insects that hang around near the top of the surface, you'll want a lure that doesn't sink and skips across the water.

Is It Better to Fish With Bait or Lures?

Before modern advancements in lures, live bait was almost always better. However, with how realistic and life-like many lures are nowadays, the gap has closed significantly. Fishing lures can closely mimic live fish, insects, frogs, and other common prey animals, and you can reuse them over and over again whenever you go fishing. 

What Are the Best Fishing Lure Colors?

The right fishing lure color depends on the time of day you're fishing, how deep the lure will be, and the clarity of the water. For example, if you want to catch fish that are near the surface during the day, you'll want a fishing lure with a fluorescent blue, yellow, or green color, as this is easiest for both you and the fish to see. For night fishing, you'll want a darker colored fishing lure because the lure creates a shadow that attracts predatory fish. If the water is very cloudy or you're fishing in deep water, your lure color is not as important as its shape, size, and function.

Shop Fishing Lures at OpticsPlanet!

When you need fishing gear, we have you covered! Our team at OpticsPlanet has assembled a wide variety of terminal tackle and other supplies you need, like fishing rod and reel combos, fishing electronics, and fishing apparel.

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