ARTICLE
|
doi:10.20944/preprints202007.0542.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
famous people; personal brand; Internet users; social media
Online: 23 July 2020 (08:29:28 CEST)
ARTICLE
|
doi:10.20944/preprints201809.0320.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
consumer-based brand equity, social media, cultural institutions, factor analysis, CBBE, 3C Sustainable System
Online: 17 September 2018 (15:07:33 CEST)