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In 2009, Downtown signee Mapei was featured on "Mary Jane," a track on Major Lazer's Guns Don't Kill People... Lazers Do. It was quickly followed by her own Cocoa Butter Diaries, a four-track EP that showcased her tough but fun-loving rhymes. On its "All the Young Children," the Swedish-American artist also sang a bit, like she was in a stupor (an approach necessitated by the lyrics). Material recorded with Justice, intended for her debut album, was disowned and not released, and then she opted to change direction with a greater emphasis on singing. Going by that EP, there was little indication that she'd be a rapper turned singer. Mapei reappeared in 2013 with the booming, somewhat folkish left-field pop single "Don't Wait," the first taste of Hey Hey. Produced primarily by Magnus Lidehäll, who has worked with Sky Ferreira, Kylie Minogue, and Katy Perry, the album positions Mapei as a classification-defying artist whose material is a hybrid of several styles, including pop and slightly left-of-center throwback R&B. While her rapping skills are undeniable, she demonstrates with each song that her switch was justified. She can wail over a hard disco rhythm ("Things You Know Nothing About") and sweetly la-la-la over ornate retro-modern pop akin to second-album N.E.R.D. ("As 1") with equal degrees of skill and ease, and the number of memorable songs here outnumbers the quantity that leaves little lasting impression. Now that she has found her creative footing, as well as a complementary producer in Lidehäll, it wouldn't be surprising if she made a couple albums that surpass this one.
© Andy Kellman /TiVo
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Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Jacqueline Cummings, Composer, Lyricist - Chris Tabron, Engineer - Josh Deutsch, Executive Producer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Jacqueline Cummings, Composer, Lyricist - Chris Tabron, Recording Engineer - Josh Deutsch, Executive Producer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - Salem Al Fakir, Composer, Guitar, Lyricist - magnus the magnus, Producer - Vincent Pontare, Composer, Guitar, Lyricist - Christian Edgren, Mixing Engineer - Chris Tabron, Engineer, Recording Engineer - Jacqueline Cummings, Composer, Lyricist - Josh Deutsch, Executive Producer - Dave Kutch, Mastering Engineer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - Salem Al Fakir, Guitar, Horn - Jacqueline Cummings, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Mats Ingemansson, Mixing Engineer - Chris Tabron, Engineer - Josh Deutsch, Executive Producer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Henrik Jonback, Composer, Lyricist, Producer - TONY MASERATI, Mixing Engineer - Jacqueline Cummings, Composer, Lyricist - Justin Hergett, Mixing Engineer - James Brown, Composer, Lyricist
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - Salem Al Fakir, Bass, Composer, Keyboards, Lyricist - magnus the magnus, Producer - Jacqueline Cummings, Composer, Lyricist - Seinabo Sey - Christian Edgren, Mixing Engineer - Chris Tabron, Engineer - Josh Deutsch, Executive Producer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Salem Al Fakir, Composer, Keyboards, Lyricist - Christian Edgren, Mixing Engineer - Jacqueline Cummings, Composer, Lyricist - Chris Tabron, Engineer - Josh Deutsch, Executive Producer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Vincent Pontare, Composer, Lyricist - Chris Tabron, Engineer - Salem Al Fakir, Composer, Lyricist - Josh Deutsch, Executive Producer - Jacqueline Cummings, Composer, Lyricist
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Salem Al Fakir, Composer, Guitar, Lyricist - Christian Edgren, Mixing Engineer - Chris Tabron, Engineer, Recording Engineer - Jacqueline Cummings, Composer, Lyricist - Josh Deutsch, Executive Producer - Dave Kutch, Mastering Engineer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - Salem Al Fakir - Jacqueline Cummings, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Chris Tabron, Engineer, Recording Engineer - Josh Deutsch, Executive Producer - Dave Kutch, Mastering Engineer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Hannes Netzell, Composer, Lyricist - Christian Olsson, Composer, Lyricist, Producer - Jacqueline Cummings, Composer, Lyricist - Sour Diesel, Producer - MASERATI, Mixing Engineer - Justin Hergett, Mixing Engineer - Dave Kutch, Producer
(P) 2015 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Vincent Pontare, Composer, Lyricist - Chris Tabron, Engineer, Recording Engineer - Jacqueline Cummings, Composer, Lyricist - Josh Deutsch, Executive Producer - Dave Kutch, Mastering Engineer
(P) 2014 Downtown Records
Mapei, Associated Performer, Main Artist - Magnus Lidehäll, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Producer - Jacqueline Cummings, Composer, Lyricist - Chris Tabron, Engineer - Josh Deutsch, Executive Producer - Jungle, Re-Mixer - Mandy Parnell, Mastering Engineer
(P) 2015 Downtown Records
Mapei, Associated Performer, Main Artist - Jacqueline Cummings, Composer, Lyricist - Sour Diesel, Producer - David Axelsson, Co-Producer - Hannes Netzell, Composer, Lyricist - TONY MASERATI, Mixing Engineer - Miles Comaskey, Assistant Engineer - Dave Kutch, Mastering Engineer
(P) 2015 Downtown Records
Mapei, Associated Performer, Main Artist - Burt Bacharach, Composer, Lyricist - magnus the magnus, Producer - Christian Edgren, Mixing Engineer - Mark David, Composer, Lyricist - Chris Tabron, Engineer, Recording Engineer - BARNEY WILLIAMS, Composer, Lyricist - Josh Deutsch, Executive Producer - Dave Kutch, Mastering Engineer
(P) 2014 Downtown Records
Album review
In 2009, Downtown signee Mapei was featured on "Mary Jane," a track on Major Lazer's Guns Don't Kill People... Lazers Do. It was quickly followed by her own Cocoa Butter Diaries, a four-track EP that showcased her tough but fun-loving rhymes. On its "All the Young Children," the Swedish-American artist also sang a bit, like she was in a stupor (an approach necessitated by the lyrics). Material recorded with Justice, intended for her debut album, was disowned and not released, and then she opted to change direction with a greater emphasis on singing. Going by that EP, there was little indication that she'd be a rapper turned singer. Mapei reappeared in 2013 with the booming, somewhat folkish left-field pop single "Don't Wait," the first taste of Hey Hey. Produced primarily by Magnus Lidehäll, who has worked with Sky Ferreira, Kylie Minogue, and Katy Perry, the album positions Mapei as a classification-defying artist whose material is a hybrid of several styles, including pop and slightly left-of-center throwback R&B. While her rapping skills are undeniable, she demonstrates with each song that her switch was justified. She can wail over a hard disco rhythm ("Things You Know Nothing About") and sweetly la-la-la over ornate retro-modern pop akin to second-album N.E.R.D. ("As 1") with equal degrees of skill and ease, and the number of memorable songs here outnumbers the quantity that leaves little lasting impression. Now that she has found her creative footing, as well as a complementary producer in Lidehäll, it wouldn't be surprising if she made a couple albums that surpass this one.
© Andy Kellman /TiVo
About the album
- 1 disc(s) - 15 track(s)
- Total length: 00:54:49
- Main artists: Mapei
- Composer: Various Composers
- Label: Columbia
- Genre: Pop/Rock Pop
(P) 2014 Downtown Records LLP under exclusive licence to Sony Music Entertainment UK Limited
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