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Most record companies have been trying to meet the marketplace by developing or signing groups of attractive young dancers with adequate singing voices to appeal to tween consumers but, with German pop singer Sasha, Reprise looks forward to the day when the tweens will become teens and narrow their interests to slightly more mature solo singers. Sasha broke through in his native country with a husky tenor and a James Dean-style smoldering, leather-jacketed appeal that may translate well to American girls as they graduate from junior high school and leave the likes of the Backstreet Boys behind. Unfortunately, marketing questions are just about the only ones worth asking about Sasha. His music, created for him by writer-producers Grant Michael B. and Pomez di Lorenzo (di Lorenzo), fabricates the actual tracks with synthesizers, adding the occasional acoustic instrument, strings, and backing vocals). It is utterly contrived light dance pop. The lyrics, which Sasha negotiates in English without an obvious accent, are typical generalized "I-you" romantic statements (the exception being the simpleminded philosophical reflection "Reach Inside"), and the music, though it borrows elements of rock, R&B, and reggae, is mostly just bland pop. In fact, the pedestrian nature of the musical tracks may trip Sasha up in the American pop market, which in 2001 was tending toward harder beats and multi-rhythmic arrangements. Rest assured, though, it isn't the music that matters here. [The American version of Dedicated To..., with the artist given the moniker Sasha Alexander, is actually a compilation of tracks from Sasha's German releases Dedicated To... and You. The album contains an alternate, softer version of the single "Let Me Be the One" as a hidden 13th track.]
© William Ruhlmann /TiVo
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Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - Peter Boyd Smith, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, Lyricist, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, Lyricist, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Lionel Richie, Composer, Lyricist - Michael B, Producer - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pete Smith, Lyricist - Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, Lyricist, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pete Smith, Lyricist - Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pete Smith, Lyricist - Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Michael B, Producer - Grant Michael B, Composer, Lyricist - di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pete Smith, Lyricist - Pomez di Lorenzo, Composer, Lyricist - Grant Michael B, Composer, Lyricist - Pete Boyd Smith, Lyricist - Michael B. / di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
Pete Smith, Lyricist - Peter Mokran, Remixer - Pomez di Lorenzo, Composer, Lyricist - Grant Michael B, Composer, Lyricist - Pete Boyd Smith, Lyricist - Michael B. / di Lorenzo for Click Music Production, Producer - Sasha, MainArtist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 2000 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Grant Michael B, Composer, Lyricist - Peter Boyd Smith, Composer, Lyricist - Sasha, MainArtist - Michael B. & Pomez di Lorenzo for Click Music Production, Producer
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 2000 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Grant Michael B, Composer, Lyricist - Peter Boyd Smith, Composer, Lyricist - Michael B and Di Lorenzo, Producer - Michael B. & di Lorenzo for Click Music Production, Producer - Sasha, MainArtist - The Groove Brothers, Remixer - Walter Turbitt For Rive Droite Music Productions, Mixer
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1999 WEA RECORDS / WARNER MUSIC GERMANY
Pomez di Lorenzo, Composer, Lyricist - Grant Michael B, Composer, Lyricist - Peter Boyd Smith, Composer, Lyricist - Michael B. & di Lorenzo for Click Music Production, Producer - Sasha, MainArtist - Peter Mokran at Conway Studios, Remixer
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1999 WEA RECORDS / WARNER MUSIC GERMANY
David Kahne, Producer - Sasha Alexander, MainArtist - Marc Fantini, Composer, Lyricist - Steffen Fantini, Composer, Lyricist
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 2000 WEA RECORDS / WARNER MUSIC GERMANY
Album review
Most record companies have been trying to meet the marketplace by developing or signing groups of attractive young dancers with adequate singing voices to appeal to tween consumers but, with German pop singer Sasha, Reprise looks forward to the day when the tweens will become teens and narrow their interests to slightly more mature solo singers. Sasha broke through in his native country with a husky tenor and a James Dean-style smoldering, leather-jacketed appeal that may translate well to American girls as they graduate from junior high school and leave the likes of the Backstreet Boys behind. Unfortunately, marketing questions are just about the only ones worth asking about Sasha. His music, created for him by writer-producers Grant Michael B. and Pomez di Lorenzo (di Lorenzo), fabricates the actual tracks with synthesizers, adding the occasional acoustic instrument, strings, and backing vocals). It is utterly contrived light dance pop. The lyrics, which Sasha negotiates in English without an obvious accent, are typical generalized "I-you" romantic statements (the exception being the simpleminded philosophical reflection "Reach Inside"), and the music, though it borrows elements of rock, R&B, and reggae, is mostly just bland pop. In fact, the pedestrian nature of the musical tracks may trip Sasha up in the American pop market, which in 2001 was tending toward harder beats and multi-rhythmic arrangements. Rest assured, though, it isn't the music that matters here. [The American version of Dedicated To..., with the artist given the moniker Sasha Alexander, is actually a compilation of tracks from Sasha's German releases Dedicated To... and You. The album contains an alternate, softer version of the single "Let Me Be the One" as a hidden 13th track.]
© William Ruhlmann /TiVo
About the album
- 1 disc(s) - 17 track(s)
- Total length: 01:14:09
- Main artists: Sasha
- Composer: Various Composers
- Label: WM Germany
- Genre: Pop/Rock Pop
© 1998 WEA RECORDS / WARNER MUSIC GERMANY ℗ 1998 WEA RECORDS / WARNER MUSIC GERMANY
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