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Countering Ageism By Changing How We Talk About Aging

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age. Led by the Gerontological Society of America (GSA), the National Center acts on behalf of and amplifies efforts of the ten Leaders of Aging Organizations.

Support the movement to improve public perception of aging and how older people contribute to our society.

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Featured Resources

Learning Center

Learning Center

In our Learning Center you can find a library of learning resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

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Frame of Mind Video Series

Frame of Mind Video Series

This video series features 2-minute videos about the principles to reframe aging.

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Quick Start Guide

Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging narratives.

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Featured News

Featured Event

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National Center to Reframe Aging Submits Letter to Dictionaries Backed by 398 Signatures from Individuals and Organizations  

In recognition of Ageism Awareness Day, October 9, the National Center to Reframe Aging submitted a letter to Merriam-Webster and Oxford dictionaries, urging an update to the definition of "ageism." Supported by 398 signatures from individuals and organizations, the letter advocates for the replacement of "the elderly" with the more neutral term "older people." This update aligns with current research and guidelines across the aging field. Read the letter here.

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Join the National Center to Reframe Aging to celebrate Ageism Awareness Day October 9 and all year long

Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.
The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2024. Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long! 

 

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Access GSA's Ageism First Aid Today!

Discover Ageism First Aid with The Gerontological Society of America (GSA), home to the National Center to Reframe Aging. Ageism First Aid is your essential first step in understanding ageism and transforming how we perceive aging. This course will reshape your understanding and attitudes towards older people, enhancing both personal perspectives and professional communication. Comprising three comprehensive modules, Ageism First Aid is designed to equip you with the foundational knowledge essential for a career in aging or to enhance your professional development if you are already engaged in this field.

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Caravan Newsletter

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society.

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Check out our News page for previous issues and articles.

About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

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Facilitators and members of the National Center can login here to access the online community networking platform.

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Climb Aboard the Caravan!

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

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