Sales email software

Although vital to the prospecting process, cold emailing is difficult to manage and even harder to execute. To achieve consistent results, sales teams need flexible cold email software like Salesloft.

Email campaigns using Salesloft make personalized messages simple, yet efficient with email automation and engagement toolsets. Get more replies to your cold emails with analyzing email sentiments, customizable email templates, automated email cadences, and a/b testing messages.

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Graphic showing the Cadences dashboard on Salesloft

Generate quality leads

To convert great leads, B2B sales teams need to rely on more than run-of-the-mill email marketing software.

Fortunately, with cold email tools provided by Salesloft Cadence, potential customers are easier to engage than ever.

Develop team-wide workflows and perfectly tailor lead generation campaigns to your buyer persona. Scale and personalize every key touchpoint. Build email lists, expand sales campaigns, and automate follow-up emails and email chains in just a few clicks.

Graphic showing Cadence Frameworks dashboard

Create custom email templates

Email templates are the backbone of scalable prospecting. Without them, cold emailing is exhausting, time-consuming, and not to mention expensive.

Lucky for you, Salesloft’s platform makes it possible for sales leaders to share the most effective cold email templates with their teams!

You can also customize your contact list, personalize follow-up, and scale your email deliverability with scheduled sending and other helpful tools.

Prefer a more direct approach? No problem. You can use Salesloft to create and manage one-off email sends too.

(To further boost email performance, check our guide on sales email best practices.)

Email automation, tracking, & live analytics

For a cold email campaign to be successful, sales teams need to stay in tune with the data.

Salesloft lends a helping hand with real-time sales analytics.

Use email tracking to harness accurate data, or test with A/B testing to discover what’s landing with your target audience. Monitor deliverability and key template performance metrics such as bounce rates, open rates, and reply rates, on top of email sentiment tracking for deeper analysis.

Leverage new intel for decision-making and build a new-and-improved, data-backed cold email sales strategy.

Graphic showing the call recording cadence dashboard

Fully-integrated email platform for sales & marketing

We take our role as a sales engagement platform seriously. That’s why we prioritize functionality with flexible integrations.

Store and manage all your data in one place. Sync back with popular tools, such as Hubspot and Salesforce CRM. Use special add-ons for email personalization with Vidyard, Seismic, and many more inside Salesloft.

We even support your favorite email service provider! Integrate with Gmail or Outlook and manage your campaign out of your email account, CRM, or Salesloft.

A/B test your outreach campaigns

A/B testing allows you to compare and contrast your email campaigns. Salesloft’s automation protocols accelerate testing.

Expand your sample size and target variables for testing via Cadence.

Discover which adjustments help boost conversion rates. (For example, you may monitor subject lines, formatting, and content changes.)

Examine campaigns as a whole or track single emails for more selective data!

Graphic showing the Cadence report dashboard

So you’ve heard the facts, but how do you know if Salesloft is the email tool for you? Well, don’t ask us—ask our customers. What they think is what really matters.

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