innovative potential
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This paper constitutes a scientific approach, where there have been highlighted the most important innovative changes that influence the development of a higher education institution and shape the activity of universities towards permanent adaptation to achieve their sustainability. The topicality of the research topic stems from the need to identify effective measures to achieve sustainability in higher education institutions. The aim of the research is to identify the innovative changes that have a positive impact on the strategic development of the universities. The problem of the research lies in highlighting the most important innovative changes that can affect the universities in achieving their sustainability. In this context, we can reiterate that innovative changes have been defined and analysed from the perspective of the need of university change in the direction of their assimilation within institutions. In addition, the innovative potential of the Republic of Moldova was evaluated from the perspective of the analysis of the categories of scientific researchers, of the research fields, of the expenses undertaken by the state for the development of scientific researches. The research methodology focused on the use of several methods: analysis, synthesis, induction, abduction, deduction, qualitative research through documentation, scientific abstraction. In conclusion, we can reiterate that the Republic of Moldova has a valuable innovation potential, which can lead the country to achieve sustainability. The best solution would be the efficient capitalization of the innovative potential of the country but also its direction towards ensuring an ecological-economic-social balance, in the context of applying a management of university sustainability within higher education institutions.

BACKGROUND AND OBJECTIVES. Significant contradiction between the need of modern Ukrainian society in innovation-oriented specialist personality, on the one hand, and the level of readiness of university graduates to innovative professional activities, on the other hand, generates the problem of finding ways and means of formation of innovative potential of personality in scientific and educational environment of university on the basis of holistic dual educational concept. Problematic issues of how to organize the process of professional training of future specialists, how to promote the development of their innovative potential, what are the conditions and mechanisms of this process constitute the problem field of this studyMETHODS. The research used methods – activity approach to the problem of personal development; personality-oriented approach to professional training of students; competence approach to university training of students; acmeological approach to the study of human development; mutual influence of personal and professional development; environmental approach – to the problem of formation and development of students' innovation potential. Processing of the results of the survey to determine the proportions of the main components of students' innovation potential on the basis of Hackathon ecosystem was carried out by expert method.FINDINGS. The mechanisms for implementing the concept include the integration of education, science and practice; analysis of innovation needs and innovation capabilities of subjects of education; creation of infrastructure elements necessary for the functioning of the innovation system at all stages of the educational process; formation of a data bank of innovative projects, ready for implementation, technology platforms, information support for the development of innovative youth potential in the scientific and educational environment of the university.CONCLUSION. Scientific and educational environment of the university is a synthesized integrated phenomenon that systematically combines the structures of research, scientific, pedagogical and other activities in their complex interaction to implement the goals and objectives of training and professional and personal development of specialists, ready for innovative activity in the conditions of lifelong learning. The expected results of the concept are expressed in the transition to the use of modern dual educational programs, methods and technologies of educational process implementation in the university, aimed at continuous development of innovative thinking of young people, improving skills and motivation, identifying and setting tasks of creating new knowledge aimed at their solution, information search and processing, independent and teamwork and other competencies of innovative activity based on knowledge of its essence and on practical experience.

The purpose of this article is to study the necessity of creation and road maps usage as an effective ‎tool in order to create novel approaches for managing innovative high-tech projects using the author-developed criterion of innovative ‎tension, interpreted as the difference of potentials of participants in the innovation process — the ‎donor-enterprise of innovations and the recipient-enterprise of innovations.‎ The method of comparative analysis of various forms of organization of the innovation process and the corresponding variants of the ‎ratio of innovative potentials of participating enterprises was used. As a result of the conducted research, methodical approaches to evaluate innovation potentials of donors-enterprises of innovations and enterprises-recipients of innovations were developed. A ‎criterion for estimating the innovative potential in the donor-recipient system, so-called innovative stress, is formulated. An attempt to disclose the importance of methodological support of road maps on the example of ‎innovative projects is made.

Abstract. Intellectual property objects are the driving force in the development of science and technology.  The problem of accounting of intellectual property objects in the context of attribution of authorship on someone else's development and application of effective means of protection of innovation product in conditions of unfair competition is actualized.   The main task of the enterprise innovation development is to form its accounting and analytical support, which should help to expand the possibilities of forming and using their innovative potential, that is why the work is urgent and timely.  Systematized accounting accounts and typical holding, which can be used for purchase and sale of licenses.  The analysis of introduced innovations and patents was carried out.  The reasons of decrease of the number of registered objects of intellectual property were revealed.  The focus is on know-how as an object of intangible assets and the main forms of documentary confirmation of the introduction and disposal OF the object ON are systematized. Methodological recommendations on patent registration have been developed.

The article concerns the idea of knowledge and its innovative potential in the knowledge-based economy. The processes related to the knowledge transfer and knowledge management are often considered as factors determining the success in innovativeness. Knowledge management is also an important issue in inter-organizational cooperation since it considerably helps in the development of new technological solutions. The article provides research results on knowledge management conducted among enterprises and scientific units involved in cooperation under R&D projects co-financed by the Polish Federation of Engineering Associations and the National Centre for Research and Development.

Purpose of the study: The quality of work-life focuses on everyone's attention. This innovative concept led us to look for appropriate ways to put it into practice in academic environments, particularly within the University of Constantine 3 in Algeria's teaching community and to which we are affiliated. Methodology: An online survey has been conducted for the attainment of the purpose. It has collected the lecturer’s satisfaction levels with their framework and working conditions. The researcher, therefore, targeted two groups of respondents to obtain the most varied possible feedbacks. The first group came from a social branch and the second from a technical one. A questionnaire was sent to both groups Main Findings: Results were cross-referenced with the objectives of the 2020-2024 establishment project initiated by the same University. The latter wants to prioritize wellbeing, improve the framework and means available to teachers. These cross-referenced elements have revealed a great concordance between the teachers' expectations and the University’s undertaken project. This shows promising prospects for the realization of high human quality. Applications of the study: The study is a perfect recommendation to emphasize the pre-eminence of High Human Quality HHQ in universities and make its economic, social, and environmental interest prevail for more sustainable, more competitive, and more attractive university spaces... Novelty/Originality of the study: Participating in these ongoing reflections allows us to make our reflections even more engaging. The human capital becomes then the essential element on which this research focuses: It is a question of searching for the probable reasons for its unproductivity and working to make it the instigator of the HHQ Label within the University.

Theoretical approaches to the definition of the concept of “innovative potential” based on the paradigm of the knowledge economy are considered. The origin and development of the concepts of “innovative potential” and “knowledge economy” are investigated. The main types of economy are  analyzed and the distinguishing features of each of them are highlighted. The main components of innovative potential in accordance with the type of knowledge are identified. The basic relationship between the knowledge economy and innovative potential at the micro and macro levels is justified. It has been confirmed that the knowledge-based economy of knowledge focuses on a person as the main source of knowledge, which it embodies in tangible and intangible forms, transfers this knowledge and aims to commercialize it. The innovative potential shows the readiness of the system to produce new knowledge by using existing knowledge. The theory of human capital and modern principles of its development are considered. The latest achievements, trends and sources of information that relate to the knowledge economy and innovative potential are analyzed: the human capital index, the global innovation index, and the global competitiveness index. The main trends in the pharmaceutical field and the state of innovation in it are considered. The practical connection between the development of the knowledge economy and innovative potential at the enterprise level is revealed. A survey of consumers in relation to pharmaceutical products of national and foreign manufacturers was conducted, because according to a statistical analysis, problems with the mismatch between the capabilities of foreign manufacturers and national manufacturers were identified, negatively affect the process of commercialization of knowledge by enterprises. The main problems of pharmaceutical enterprises from the point of view of the knowledge economy are identified. The solution to this problem will affect the economic situation of the enterprise, industry and economy of the country.

The purpose of this article is to reveal the perspectives of development of the region in the post COVID period, demonstrating the existing trends and the potential of advanced industries. The hypothesis is that Nur-Sultan has the opportunity to move to a qualitatively new level of socio-economic development through the implementation of the innovative potential of the city. The relevance of this issue is emphasized by the recovery of society and the world economy from the shocks of the pandemic, one of the tasks of this period is not to miss the opportunity to instill useful changes in society in its daily life and to increase the effectiveness. The ending year for all residents of Kazakhstan has become a time of severe trials. Due to the extraordinary situation, the attention was directed primarily at the capital, but everyone was looking for a way out. Many regions of the republic have demonstrated the ability to take a blow and seek internal reserves. The coronavirus has forced a full-scale reassessment of values. Basically, the pandemic just once again reminded of the long-known and somewhere banal things: food security, medical sovereignty, organizational resource, law and order. But things are banal because they have been tested from generation to generation. World Bank experts call 2020 and 2021 the most difficult years for the economy of Kazakhstan over the past two decades. The consequences of the COVID-19 pandemic were more devastating to the economy than the crises of 2008 and 2015.

The research aims to establish the effectiveness and assessment of the educational role of graphic function of ethnodesign, as well as to determine the feasibility of using didactics outside the classroom practices in art education in the terms of COVID-19. The methodology of study is based on a qualitative approach designed to analyze the results of the research experiment, which provides for comprehensiveness in the study. The method of experiment in work is basic, also applied methods of interviewing and observation. The hypothesis is that in the development of art specialties curricula should be used extracurricular practical classes, where educational components of the graphic function of ethnodesign, as they form creative and educated professionals, actualize educational aspects. The result of the research is the establishment of positive assessment by the participants of educational process of using the graphic function of ethnodesign for educational purposes during practical extracurricular classes since this methodology contributes to the development of creativity and has significant innovative potential in revealing the creative abilities of art students, where students actively influence educational process together. The perspective in the research work is the further implementation of educational and training projects dedicated to the methods of teaching design courses.