Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 107 views

    NOKIA Downfall

    Uploaded by

    sandeep_patil_49
    The document summarizes the rise and fall of Nokia as the dominant mobile phone manufacturer. It describes Nokia's golden period from 1998-2011 when it had over 50% of the global market share. However, Nokia failed to transition to smartphones, while competitors like Apple and Android-based phones from Samsung grew rapidly. By 2012, Nokia's market share had dropped to under 20% as it struggled to compete in the new smartphone era. The document outlines Nokia's alliance with Microsoft in an attempt to stage a comeback with Windows-based Lumia phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    NOKIA Downfall

    Uploaded by

    sandeep_patil_49
    107 views8 pages
    The document summarizes the rise and fall of Nokia as the dominant mobile phone manufacturer. It describes Nokia's golden period from 1998-2011 when it had over 50% of the global market share. However, Nokia failed to transition to smartphones, while competitors like Apple and Android-based phones from Samsung grew rapidly. By 2012, Nokia's market share had dropped to under 20% as it struggled to compete in the new smartphone era. The document outlines Nokia's alliance with Microsoft in an attempt to stage a comeback with Windows-based Lumia phones.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes the rise and fall of Nokia as the dominant mobile phone manufacturer. It describes Nokia's golden period from 1998-2011 when it had over 50% of the global market share. However, Nokia failed to transition to smartphones, while competitors like Apple and Android-based phones from Samsung grew rapidly. By 2012, Nokia's market share had dropped to under 20% as it struggled to compete in the new smartphone era. The document outlines Nokia's alliance with Microsoft in an attempt to stage a comeback with Windows-based Lumia phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    107 views8 pages

    NOKIA Downfall

    Uploaded by

    sandeep_patil_49
    The document summarizes the rise and fall of Nokia as the dominant mobile phone manufacturer. It describes Nokia's golden period from 1998-2011 when it had over 50% of the global market share. However, Nokia failed to transition to smartphones, while competitors like Apple and Android-based phones from Samsung grew rapidly. By 2012, Nokia's market share had dropped to under 20% as it struggled to compete in the new smartphone era. The document outlines Nokia's alliance with Microsoft in an attempt to stage a comeback with Windows-based Lumia phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    The NOKIA Downfall

    About
    Company : NOKIA Corporation Head Quarters : Keilaniemi,Espoo, Finland 1,24,800 employees across 120 countries Annual Revenue : 38 billion Principal Product : Mobile phones Secondary Products
    Internet Services (Games,Apps etc.) Navigation Services through Navteq NOKIA-SIEMENS Network

    The Golden Period


    Worlds largest vendor from 1998 to 2011 Products for middle and low end market Strong presence in developing markets Wide product range Mobile phone market share in 2007 Symbian OS RIM 11% GUI interface Apple NOKIA 7% Eg.- color-screen,
    polyphonic ringtone, Snake game
    Motorola 6% Others 23% NOKIA 52.9 53% Apple RIM

    Others Motorola

    Where did it all go wrong?

    (1/2)

    Myopic and complacent approach of NOKIA Apple launched iPhone in 2007


    Full touch-screen and apps. based while NOKIA continued with its traditional Symbian OS

    Google launched Android platform in 2008


    Open source (a boon for developers) T-Mobile first Android phone launched and since then no looking back Samsungs entry in the low-middle segment with repositioned mobile phones challenged NOKIAs leadership Samsung perceived as an innovator while NOKIA carried its legacy baggage- feature phones and not smart phones

    Where did it all go wrong?

    (2/2)

    Smart phone market exploded NOKIA N-series a failure 200% increase Even the lower end mobile phone market affected
    HTC,Huawei,Micromax,small micro vendors ate up the share Margins squeezed and revenues affected

    Some Statistics
    OS wise market share -2012
    Others, 18.1 Window s Phone, 6 iOS, 18.1 Android iOS Windows Phone Others

    (1/2)

    Android, 57.6

    Some Statistics
    Lumia effect

    (2/2)

    29%

    Profits eroding !

    Come Back Strategy


    Roped in Mr. Stephen Elop as CEO in 2010 from Microsoft for turnaround Nokia+Microsoft announced a strategic alliance in Feb 2011 Lumia launched Windows phone market expected to increase from existing 6 % to 20 % by 2015

    You might also like