April 2009 Hawaii Beverage Guide

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COntentS Volume 60 i April 2009 i issue No.10
FeatUreS dePartMentS
whats Brewing?
Gregg Glaser shares the latest news from 2 Behind The Bar By David Kratt
across the beer world.
6 Tapping the Trade By liane Fu
Lunazul Brand Profile 10 new Product Absolut Mango Vodka
13
In todays rough and A-2 2009 wSwa Convention
tough economy, Heaven
By Alla Akkam
Hills Lunazul has been
especially well-received. A-6 Trade news
By Alia Akkam Sky ranch Foundation
A-8 at the Bar By robert plotkin

whats Shakin with
americas Cocktail A-10 Talkin Tech By ian Griffith
Culture?
Cocktails trends are shifting. A-11 naBCa Conference
Whats hot? Whats not? Jack By Daina paulin
Robertiello investigates. 19
A-12 Spiritscope By Duncan Cameron
A-96 Beverage network Crossword
PriCe LiSt
28 A-13 Official Price List Section
A-79 Brand index
Catching up with Pernod ricard uSa
On the heels of its integration with Absolut A-94 industry directory
Vodka, Kristen Wolfe Bieler reports on new
developments at the company.
hOW Can We heLP YOU?
Tequila Terroir Subscriptions:
The latest way for a tequila To subscribe, or receive help with an
brand to stand apart from existing subscription or change your
the crowd: where it comes address, please call us:
from. By Jack Robertiello 32 Phone: (808) 591-0049
Hotel Beverage Fax: (808) 591-0038
Programs e-mail: Publisher@hawaiibevguide.com
Hotel bars arent there
just for the sake of JUSt a CLiCK WaY!
38 convenience; theyre
destinations. Alia Akkam explores hotel hawaiibevguide.com
beverage programs that keep customers on • SUBSCRIBE ONLINE!
property. • Up load Trade Events photos
• Advertising Editorial planner
SKyy infusions Brand Profile
With the companys most • Brand listing A-Z Download
recent rollout, All Natural • dOWnLOad the:
Pineapple, the flavored aPriL the bevera
ge network
vodka category remains

crossword
beVeraGe
This month featur
es clues about
Tequila.
competitive. Daina Paulin 6 Margarine

7 Pain unit
8 Option
9 Uncovers
takes a look. netWOrK

10 Swelling
11 Mongolian
desert
Call
12 Adjoin
13 Brief letter
46
21 Japanese entertainin
23 Incline g girl
26 List of candidates
27 Brief
CrOSSWOrd
28 Relating to
the moon
29 Artist’s need
30 Not here
31 Vessel
32 Mr. Donahue
Brazils Turn
33 Peace
34 Land plot
39 M*A*S*H
actor (2 wds.)
42 Scat!
PUZZLe!
46 Admirer
47 Island country
48 Despots
Americans begin
50 Cow’s offspring
51 Voiced
52 Gown
53 ____ Estampa,
across 54 Boy’s friend
Tequila
OF HAWAII
55 Flightless birds
to get a taste of the

1 Transport 56 Demonstra
5 Spacecraft detachmen 32 Requests tion
ts 59 Traveler’s aid
9 Started 33 Clever remarks 58 Native ruler
in Africa
14 Musical repeat 35 Expression 60 Flavor of sherbet
of surprise
15 Healing plant 36 Tough 61 Do work
16 Philippine dish 37 Card game 62 Sound solution
with 38 Comforts 63 Cask
marinated chicken
to place your order today!

or pork 40 That (possessive 64 Animal insects
growing Brazilian
41 From Asia ) 65 Fence
17 Onto
18 Inform 43 General office 66 Ditto
worker
19 Renounce 44 Downwind
20 Tequila 45 That woman
22 Hermit 46 Dickens’ “__
of Two
down
24 Executive Cities” (2 wds.)
director
25 ____ Noble, 47 Scotsman 1 Filthy film
wine industry. By
Tequila
26 Mug 49 ____ Eduardo,
Order Toll Free:

Tequila 2 N.A. Indian
28 Long-term 50 Tequila
memory 3 Movie star
29 And so forth 53 Searched for
food 4 Cures for everything
57 Fragrance
5 Tequila
48 Ed McCarthy 1-(800) 728-2570
April 2009 Hawaii Beverage guide 1

behind the bar by David T. Kratt
publisher/Editor:
38
IT’S A BIT
OVERWHELMING
Christopher Teves
Accounting:
Josie ancog
Y
Staff Writer:
Liane Fu ou’re getting quite the workout. according to the computer printout and
Consultant: Standing room only and you’ll hear then prepares all the mixed drinks. She
Campbell Mansfield
that server printer in your sleep. But, then gets all beers and puts them in order.
other than needing help with the dirty And so on.
published monthly by: glasses, things are going good. Check please –
Service Publications, inc. One customer even says, “You really All the while, she’s checking on the
(USpS 018-010) got your job wired.” bar at every possible turn and gives waiting
1311 Kapiolani Blvd. #301 Moments later you tear an order off customers her I’ll-be-with-you-as-soon-as-
Honolulu, Hi 96814 the server printer that’s as long as your arm. I-can signal so they know that she knows
Still riding high from the compliment, you that they’re waiting.
PHOne: (808) 591-0049
jump in feet first with the first drink on the But before heading to her next
FaX: (808) 591-0038
list and work your way down one or two customer, she checks that all drinks are
TOOL OF THe Trade FOr Hawaii’S drinks at a time. present and accounted for: Twenty drinks
Beverage induSTry About halfway through it, you hear, on the list; twenty drinks prepared. She
Serving aLL iSLandS in THe 50TH “How does someone get a drink around then tells the server that the drink closest
STaTe SinCe 1949!
here?” And then it hits you. to him is the first drink on the list, two stir
publisher@hawaiibevguide.com Like a cartoon character, your face sticks are in the diet; one is in the cola, and
www.hawaiibevguide.com turns three shades of red one after the a cherry is in the manhattan.
PrOud MeMBer OF other, you feel like you have big cartoon Been there done that –
mitten-hands and voices sound like the An experienced bartender also feels
echoed “Whaagh…whaagh…whaagh,” those flashes of getting overwhelmed,
of Charlie Brown’s parents. The bullet is but knows how to work through it. She
inches from your back. Legs are spinning“ also knows that it’s better this way than
POSTMaSTer:
but you ain’t moving. being one-sied to death and, no matter
please send address changes to A-4 how untimely, considers long orders an
Hawaii Beverage guide, Breathe baby breathe - opportunity to get a big chunk of work out
p.O. Box 853, Honolulu, Hi 96808
Jumping right in and working down the
Hawaii Beverage Guide is an independent monthly of the way all at once. In fact, she looks for
list one or two drinks at a time is a quick
trade publication devoted to the beer, wine ways to combine smaller orders.
THE LAND OF A THOUSAND WINES
and liquor industry in the entire state of Hawaii. way to get bogged down, but not sending a
Now when someone asks, you can
The views expressed in this publication other than server on his way without a hitch.
our own editorial comment do not necessarily calmly say, “All I really need is some help
Of all the world’s great wine regions, RiojaAn experienced
is the most varied bartender
in terroirwill take an extraordinary
offering
express the opinion of the publisher. Because of
range of wines. From the awe-inspiringthat Sierra Cantabria with the dirty glasses.”
the confidential nature of the matter contained deep breath mountains to the
while reading fertile Ebro River valley,
through
And now you also know for a fact that
herein, Hawaii to the harsh
Beverage terrain
Guide is of the Calahorra
restricted to region, you’ll find
the whole luscious
order, givingreds,
her fruity
mindyoungtime wines, refreshing
rosés and crisp whites.
members of the industry. Subscriptions are The wines of the Alta, Alavesa and Baja regions match you
every got
style,your job wired.
taste
accepted on thisand
basispricepoint
only. Nothingand
mayare considered thetogreatest
be reprinted
organize.ofThen, since she’s
food wines. been
Rioja there
is the land of 1,000 wines.
or reproduced inVisit vibrantrioja.com
whole andwritten
or in part without before,
learn why Rioja andgenius.
is pure taking into account the Please send correspondence to dtkratt@
permission from the publisher. published monthly particulars of the order at hand, she gets chartermi.net or P.O. Box 638, Grand
by Service publications, inc., dba Hawaii Beverage into her regular routine: First she fills all Haven, Michigan 49417. ■
Guide. prices are $40.00 + tax per year; $6.00
+ tax per single issue, airmail extra. periodicals the glasses with ice, places them in order
postage paid at Honolulu, Hawaii. Contents
copyrighted 2009 by Service publications,
6 inc.

09Rioja8.25x10.875ad_BN2.indd 1 3/2/09 3:04:18 PM
national Coverage,
OfLocal
all the advantage
world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary
range of wines. From the awe-inspiring Sierra Cantabria mountains to the fertile Ebro River valley,
toThe
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2 Hawaii Beverage guide April 2009

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taPPinG the trade
By Liane Fu
Ian Serle
Sales Representative of
Ian Serle
T
he ocean is an interconnected to shift to a westerly off shore wind. The pairing brought out the fl avor of
mass of water and, depending on Here I don’t have to monitor weather the steak and the fruit of the Naia. It
where you look, it can be icy or reports. I just walk across the street was a phenomenal pairing that took
warm, blue or green, muddy or clear to the beach and take a look. Living people by surprise. It affirmed for him
and Ian Serle has seen it from a quite here has allowed me to become a fair- that working in the food and beverage
a few different angles. weather-surfer.” He chuckles. industry was exactly what he wanted
He grew up in Pennsylvania and He had always worked in the to do.
the Jersey Shore, graduated from restaurant industry. At the age of He enjoys learning new things,
Valley Forge Military Academy, thirteen, he started at a French seeing new things, and meeting new
and started surfi ng when he was 18. restaurant washing dishes and making people. He is both outgoing and laid
Surfi ng on the East Coast is not the croutons in Pennsylvania. He worked back. Like his passion for the ocean,
same as surfing in Hawaii. The ocean in a number of different restaurants, he likes things that are ever changing.
there is cold, dark and cloudy. But the started bussing when he was 18, and This ties in well with the wine world
exhilaration of riding the waves and moved to the front of the house. He which changes constantly with new
the camaraderie of meeting his friends prided himself on knowing every vineyards and new vintages at every
out on the water kept him surfi ng ingredient in every dish. He never turn. One of his favorite things
all year round. He kept a quiver of wanted to fi eld a question from a to do is empower client’s palates.
wet suits, one for every season. In customer and have to say, “I don’t “Everyone’s palate is different and
the winter, he explained that you know.” people shouldn’t be so serious about
bring a bottle of warm water to the He eventually made it to the it. It should be more about fun. The
beach to pour onto your wet suit to Anuenue Room at the Ritz-Carlton people behind the scenes in the wine
help soften the shock of diving into in Kapalua Maui and had a chance to industry are farmers; they are people
an ocean not much above freezing work with its spectacular wine cellar. of the land. They work hard so we
and below forty degrees. He says, “It He was their fine dining room captain can all enjoy the fruits of their labor.
helps a little bit”. I asked him about and also served as their Wine Steward, So we should enjoy, eat, drink, and be
some of the differences between east in charge of their wine program. He merry.”
coast and Hawaii surfi ng. He said, did all the Degustation wine pairings “I would like to continue to learn
“The water here is warm and crystal with the chefs at the Ritz-Carlton. from those before me and teach those
clear. Over there on the east coast, One of these pairings generated a after me. I think it’s always important
you have sand bars and beach breaks pivotal moment for him. He paired to strive for more knowledge
whereas here you have reefs and reef a Naia 2003(a Spanish white) with without ever becoming stagnant or
breaks. In the east, the ocean is very Steak Tartare. Not a typical pairing, complacent.” ■
fickle. You have to be very dedicated but the minerality of the white worked
to surfi ng in order to do it often. You perfectly with the aromatics of the Liane Fu is a Certified Sommelier and President of
The Wine Stop. She can be reached at liane@
have to watch for storm systems that onion, the vinegar in the caper, and
thewinestophawaii.com
stir up the waves and watch for them the mustard in the Tartare.

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DOM A INE DE CA NTON IS THE
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for any establishment or individual serious or individual serious

for any establishment richness,
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Domaine de Canton is the definitive
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Domaine de Canton is the definitive
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Ginger Liqueur from France.
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Original recipe of sweet “Indochine” where
Colonial 1 part G I N ( O R V O D K A )
and savory infusions were regularly blended with Cognac
and savory
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FRENCH-A SI A N HERITAGE ∙ Hand& made in small batches in Jarnac, France
PRODUCTION Serve in a chilled martini glass.
FRENCH-A SI A N HERITAGE
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∙ Original recipe of Colonial “Indochine” where
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delicate, understatedand with hints
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∙ Made from a base of eau de vie and enhanced DOM A INEDECA NTON.COM
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Domaine de Canton. Product of France.
Imported by Maurice Cooper et Cie. LLC,
Manhasset, NY. 28%Alc/Vol
Call Better Brands of Hawaii to place your order today! • Order Toll Free 1 (800) 728-2570
Southern Wine & Spirits of Hawaii
is proud and honored to partner with
Photo by: Darryl Watanabe

Southern Wine & Spirits now distributes Pernod Ricard products in the Hawaii market.
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IN AN ABSOLUT WORLD,
TRUE TASTE COMES NATURALLY
AND WITH A TOUCH OF THE TROPICS
World’s Most Iconic Vodka Introduces its First Tropical Flavor ABSOLUT® MANGO
A
BSOLUT® VODKA invites consumers to indulge their with exciting new flavors that have strong global appeal.”
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ABSOLUT MANGO FIZZ ABSOLUT MANGO SPICE SAGE LADY

1 Part ABSOLUT MANGO 1 1/2 Parts ABSOLUT MANGO 1 1/2 Parts ABSOLUT MANGO
2 Parts Lemon-Lime Soda 1 Part Mango Nectar 2-3 Leaves Fresh Sage
Pour over ice and garnish with 2 Slices Jalapeno 3 Cucumber Slices
a lime. 1/2 Part Agave Syrup 1 part Simple Syrup
3/4 Fresh Lime 1/2 part Cointreau(R)
Dash Orange Bitters Dash Peach Bitters
Muddle jalapeno, agave syrup Muddle cucumber, simple syrup and
and mango nectar. Add remaining sage. Shake with ice and fine strain
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Shake with ice and fine strain into a Garnish with a spanked sage leaf.
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Garnish with a jalapeno slice.
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What’s BreWing By Gregg Glaser
News from Around

the World
Brewers Association Announces One Of The World’s Most
2008 Craft Brewer Sales Numbers Expensive Beers Launched
The Brewers Association, which tabulates By Carlsberg
industry growth data for U.S. breweries, an- Carlsberg’s Jacobsen Brew House
nounced that “today’s small independent in Copenhagen has launched the
craft brewers are gaining alcohol market second brew in its Vintage trilogy.
share due to a shift toward full flavor beer Vintage No. 2 is sold for DKK 2009
and increased support for local breweries.” (more than 250 Euros) a bottle.
From 2007 to 2008, estimated sales by craft Only 600 bottles of this most ex-
brewers were up 5.8% by volume and 10.5 % pensive beer in the world were
in dollars. Overall share of the beer category brewed. The beer was in J.C. Jacob-
from craft brewers was 4.0 % of production sen’s (the Carlsberg founder) 1847
and 6.3 % of retail sales. More than 1 mil- crypt-like cellar where it aged in brings the German barmaid brand icon to
lion new barrels of beer were sold in 2008, French oak casks for 100 days. life and appears on the 2009 St. Pauli Girl
and close to half of those barrels contained poster. Van Derham is the first St. Pauli
beer from craft brewers. KPS Launches North Girl chosen through an online vote, beat-
American Breweries, Inc. ing out three other finalists on Maxim.com.
A-B Drops “Born On” Date for Small Private equity firm KPS Capital Partners She’s the 26th spokesmodel selected in the
Beer Brands and Anheuser-Busch InBev have entered brand’s history.
The St. Louis Post Dispatch reported that into an agreement in which KPS will pur-
Anheuser-Busch (A-B InBev after being chase InBev USA LLC (also operating un- Carlsberg Turns Over Brand Rights
purchased by Brazilian/Belgian brewing der the name Labatt USA). The transaction To Beverage Alliance
conglomerate InBev) has stopped using the includes the exclusive license to brew Labatt Carlsberg Breweries in Denmark has trans-
highly touted “Born On” date on labels on in the U.S. or Canada and the use of trade- ferred its Carlsberg USA imported beer
some of its beer brands. The reason given marks and intellectual property to distribute, business to Beverage Alliance, LLC, an in-
was that improvements in brewing and market and sell Labatt branded beer — only dependent importer owned and managed by
packaging reduce the amount of oxygen in- for consumption in the U.S. Labatt Brew- Mike Mitaro, who has served as president of
troduced into the beers and shelf life can be ing Corporation will brew and supply Labatt Carlsberg USA since 2004. Beer brands in-
extended up to 180 days. Beers dropping the branded beer to Labatt USA for up to three clude Carlsberg, Elephant, Tetley’s, Kronen-
“Born On” date include Bud Ice, Michelob years, after which time the purchaser will be bourg, Grimbergen and Okocim.
Porter, Honey Lager and Pale Ale. These responsible for production. The transaction
beers still have a code showing the packag- does not affect Labatt branded beer in Can- Heineken USA Announces New
ing date. Mega brands such as Budweiser, ada or anywhere else outside the U.S. On-Premise Strategy
Bud Light, Bud Select, Busch and Natural In addition, KPS launched North Amer- Heineken USA has established a dedicated
Light will retain the “Born On” wording and ican Breweries, Inc. as “a national platform on-premise national account team focused
a 110-day selling period. for investments and growth in the beer and on corporate national accounts. The new
malt beverage industries.” Two other trans- group is comprised of sales, marketing and
Bud Light Debuts New Packaging actions include the acquisition of substan- analytical personnel. Heineken stated that
Bud Light bottles, cans, secondary tially all of the assets of High Falls Brewing because nearly 30 % of the on-premise mar-
packaging and point-of-sale materi- (Genesee and Dundee brands) of Rochester, ket is controlled by national and regional
als will now include the words “su- NY, and the acquisition of a perpetual li- chains and because this segment is getting
perior drinkability” along with new cense for the Seagram’s Cooler Escapes and larger every day, the company has estab-
coloring and design elements. The Seagram’s Smooth brands. lished this new team.
beer will remain the same. This new
secondary packaging will include a First St. Pauli Girl Selected Via Brooklyn Recognizes Brewery’s
Spanish language version in key Online Vote Contribution
Latino markets featuring the Katarina Van Derham, originally from Slo- Shmaltz Brewing (sort of from Brooklyn; at
tagline “Tomabilidad Superior” vakia, is the new St. Pauli Girl spokesmodel least in spirit) has been awarded the 2008
(superior drinkability). for the 2009 calendar year. Van Derham Distinguished Business Award by the Brook-

What’s BreWing
lyn Chamber of Commerce. In the summer lege Freshman Study show that beer drink- Interest, Consumer Federation of America,
of 2008 Schmaltz officially launched its new ing among college freshmen continues to National Consumers League and Shape
line of craft-brewed lagers under the Coney decline to record lows, with the percentage Up America! — are urging “swift action”
Island brand on a national level. A portion of college freshmen who reported drinking to “mandate standardized, comprehensive
of the proceeds from Coney Island Craft beer frequently or occasionally at the lowest alcohol labels.” Information desired by the
Lagers benefits the non-profit arts organiza- level since tracking began in 1966. The rate groups includes basic serving facts disclosing
tion, Coney Island USA. The line features of drinking is 21% lower than in 2000 and alcohol content per serving and the defini-
its self-titled debut offering and four craft- down 48% since its peak in 1982. tion of moderate or low-risk alcohol con-
brewed lagers including Sword Swallower sumption on all alcoholic beverage labels.
(6.8%), Albino Python (6.0%), Human Consumer/Health Groups Call for This would include a standardized “Alcohol
Blockhead (January 2009) and Freaktober- Change in How Treasury Depart- Facts” panel on all beer, wine and distilled
fest (6.6%). ment Regulates Alcohol Labeling spirits products listing such basic informa-
In a letter to Treasury Secretary-Designate tion as the serving size, calories per serving,
College Freshmen Drink Less Timothy Geithner, four public interest alcohol content per serving and the defini-
The results of the 2008 UCLA U.S. Col- groups — Center for Science in the Public tion of a “standard drink.” ■
New Beers Saranac

The F.X. Matt Brewery of Utica, NY, has
made a packaging change to its Saranac
Guinness 250th Anniversary Stout family of beers. The design hasn’t changed
On April 24th, Guinness will release a stout much since the first beer, Saranac 1888
with a special recipe to commemorate the (now known as Saranac Adirondack Lager)
250th anniversary of the 9,000-year lease debuted in 1985. In the new design the wa-
signed by the brewery founder, Arthur Adams Imperial Stout (9.2%), Samuel tercolors change from oval to a square cover-
Guinness, for the Dublin location of the Adams Imperial White (10.5%) and ing almost the entire label. The Saranac 12
St. James’s Gate Brewery. The recipe Samuel Adams Double Bock (9.5%). Only Beers of Summer and Saranac Summer Brew
for Guinness 250th Anniversary Stout is Double Bock was previously available (for are now available.
described as one that will combine stout 20 years), and only for a six-week window This year’s 12 Beers
and ale malts, including roasted barley, at a time. of Summer pack fea-
in a double brew stream, topped off by tures four new flavors
triple hop addition. It will be available in Leinenkugel’s Classic Amber along with some from
the U.S. for only six months. A six-pack Leinenkugel’s Classic Amber (4.9%) from the past: Saranac
of Guinness 250th Anniversary Stout Jacob Leinenkugel Brewing in Wisconsin (a Pale Ale, Saranac
bottles will retail for between $7.99- Miller-owned brewery) is a new year-round Summer Ale (a lem-
$8.49 and will also be available on draft. beer. It’s a 100% malted lager brewed with on-flavored beer),
The 250th Anniversary Stout six-pack can pale, caramel and Munich malts and Clus- Saranac Helles, Saranac Amber Wheat, Sa-
gift pack will include commemorative ter, Cascade, Mt. Hood and Hallertau hops. ranac Rye Pilsener and Saranac Pomegran-
pint glasses. Available in 12-oz bottles and on draft. ate Wheat.
Hop Hound Amber Wheat Modelo Especial The Michelob Spring/Summer

Hop Hound Amber Wheat (5.3%) Crown Imports added a new package to the Sampler Pack
is the new spring seasonal beer Modelo Brands Family in March — the The Michelob Spring/Summer Sampler
from Anheuser-Busch’s Michelob Modelo Especial 12-ounce can 18-pack. Pack is made up entirely of wheat beers:
line. It’s brewed with wheat, cara- The package rollout is supported with an Shock Top Belgian White (5.2%), Mich-
mel, carapils and pale malts as well array of point-of-sale materials, including elob Dunkel Weisse (5.5%), Hop Hound
as Hallertau, Cascade and Wil- shelf strips, display cards, static stickers and Amber Wheat and Michelob Honey Wheat
lamette hops. Available in 12-oz banners. (5.6%). Available in
bottles and on draft. 24-packs (six of each
PALM Beer beer), 12-packs (three
The Imperial Series PALM Beer (5.4%) from Belgium has of each beer) and
The Boston Beer Co. has released a new been released in the U.S. for the first six-packs (two of
year-round big beer series under the Samuel time in 33-cl bottles from PALM each beer, Hop
Adams name: the Imperial Series. Sold in Breweries, the largest independent Hound Amber Wheat
12-oz. four-packs, the beers include Samuel brewer in Belgium. not included).

THE ROYAL HAWAIIAN
A LUXURY COLLECTION RESORT
Waikiki
The Royal Hawaiian, a Luxury Collection

Resort, ushered in a new era of luxury,
Saturday, March 7, 2009, with a gala
celebrating the property’s majestic
history and illustrious reopening.
Where Taittinger Champagne was
flowing and used to Toast the
success and blessing of the newly
renovated hotel.
(l-r) George Szigeti, president Better Brands;

Mayor Mufi Hannemann; phyllis Horner Nishimoto,
Kobrand Hawaii State Manager; Jenifer Winko,
Better Brands.
(l-r) phyllis Horner Nishimoto, Kobrand Hawaii

State Manager; Hugh Duncan, Vp Better
Brands; Michael Swerdloff, Wine Buyer royal
Hawaiian; Jenifer Winko, Better Brands; Jocelyn
McCann, Better Brands Grand Crew.
(l-r) Joey Gottesman, Spirit Buyer royal

Hawaiian; Jenifer Winko, Better Brands,
Hugh Duncan, Vp Better Brands; phyllis
Horner Nishimoto, Kobrand Hawaii State
Manager; George Szigeti, president
Better Brands; Jennifer Duncan.
Better Brands of Hawaii • Order Toll Free: 1-(800) 728-2570

brand profile
AFForDABLe
Luxury
Lunazul 100% Agave Tequilas
offer super-premium quality with
premium prices.
By Alia Akkam
I n today’s economy, the role of value brands has become es- of 100% agaves and Lunazul completes a te-
pecially poignant. But, when a product manages to be both quila portfolio that spans the different price
points,” explains Larry Kass, Heaven Hill’s
affordable and of high quality, then it’s especially poised to director of communications.
do well. Enter Lunazul 100% Agave Tequilas. Through a joint venture Kass says that because Lunazul has such
in 2008, Heaven Hill Distilleries, Inc. and Tierra de Agaves S.A. de C.V. a unique selling point, the brand has been
launched the super-premium blanco and reposado tequilas and so far have re- able to successfully secure top-notch dis-
plays and shelf presentation from retailers.
ported a remarkable first-year sales performance. Then again, it’s not every To drive the message of affordable price
day a super-premium tequila sold at premium prices ($21.99 for 750 ML) point and quality, Lunazul also recently in-
hits the market. “We were very excited to get it off the ground and running. troduced a 1.75 L bottle.
Our timing was perfect,” says senior brand manager, Reid Hafer. “We’re really focusing on the distribu-
tion of the 1.75 L bottle and summer value-
added packaging to coincide with the key
Made from 100% estate-grown blue aga- ing decisions. With Lunazul, customers
selling season,” adds Hafer, who looks for-
ve, distilled and bottled by the Beckmann don’t have to sacrifice the first for the latter.
ward to tequila’s most popular time of the
Gonzalez family at the Tierra de Agaves Dis- Although Heaven Hill’s portfolio already
year, ushered in by Cinco de Mayo festivi-
tillery in Tequila, Jalisco, Mexico, Lunazul includes several tequila brands—including
ties.
comes from a family that has over 200 years the ultra-premium La Certeza line that also
For 2009, though, in addition to target-
of tequila-making under its belt. This dis- came in the joint venture with Tierra de
ing retailers, expect Lunazul to develop its
tinctive background inevitably attests to the Agaves—because of Lunazul’s distinction,
on-premise relations as well. “We have the
quality of the brand which has already been it was a particularly timely addition. “Two
opportunity with other brands in our portfo-
awarded a gold medal for its resposado and Fingers is a strong player in the mixto cat-
lio, such as Hpnotiq and PAMA pomegran-
a silver medal for its blanco variety at the egory, La Certeza competes at the top end
ate liqueur, for a lot of on-premise distribu-
San Francisco World Spirits Competition.
tion,” explains Hafer.
During its pivotal launch year, Hafer says
the goal was to introduce Lunazul to retail Blue Moon Unlike other beverage alcohol
products that may require bartenders
markets, share its history and get the prod-
uct into as many hands as possible. “There
Margarita take the time to educate themselves on
1 1/2 oz. Lunazul Blanco how to best sell it to their customers, for
has been a little more hand selling with Lu-
3/4 oz. Orange Liqueur Lunazul, the familiarity of tequila is a boon.
nazul and that has made such an impact be-
3/4 oz. Fresh Lime Juice “When you’re able to trade up consumers
cause of the authenticity of the brand,” she
from a mixto to a top shelf without damaging
explains. Pour the ingredients into a shaker your bottom line, it is an appealing message
While a brand’s quality and heritage are with ice cubes; shake well. If desired to the on-premise,” says Kass. “It’s part of the
perhaps more important to customers today salt the rim of a chilled margarita
greater value-quality proposition that makes
than ever, the economic climate also means glass. Strain; pour contents over
Lunazul so right for these times.” n
an appealing price point is key to their buy- fresh ice, garnish with a lime
wedge.
arOUnd haWaii
MP 81:40:3 90/2/3 1 ddni.2NB_da578.01x52.8ajoiR90
“Pearl Ultra Lounge is one of THE TOP accounts for Skyy Vodka. They use
this fine spirit in their well as part of their on-going strive for excellence,
Southern Wine & Spirits hosted an earth friendly wine promotion of that is also why they sell Joseph Phelps Cabernet Sauvignon by the
Sterling Organics, Parducci and Chapoutier during the grand opening glass! Pearl Ultra Lounge has become one of if not the top on-premise
celebration in February of Island Naturals Mkt & Deli in Kona, attended account for this boutique winery! Again with a hunger for being the
by Darren Sakai, Coastal Wine & Spirits; Sai Fon Woozley, wine buyer best they use the best!” Maria Burke, bartendress Pearl Ultra Lounge and
and Joe Houlahan, general manager. Mark Miyahira of Southern Wine & Spirits
Rick Kimura of Southern W&S –Hawaii Broad Market, with Hanalei The Shack Waikiki held a great promotion featuring Crown Royal! (l-r)
Conda, manager and bartendress for Blackrock Cafe on the big island John Romero, manager; Chris Wheeler Of Events International; Brendan
was on hand to introduce Absolut ‘s new wine – “Mango Special” this Burchfiel, owner; Koye Sorenson, Events International and Larry Pike of
promotion was held in February. Coastal Wine & Spirits.

Of all the world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary
to the harsh terrain of the Calahorra region, you’ll find luscious reds, fruity young wines, refreshing
rosés and crisp whites. The wines of the Alta, Alavesa and Baja regions match every style, taste
and pricepoint and are considered the greatest of food wines. Rioja is the land of 1,000 wines.
Chris Wheeler of Events International with bartender Steven Denucci Melia Marks of Promotional Models Hawaii displays Captain Morgan’s
who is proud to feature Crown Royal at The Shack Waikiki. Parrot Bay Key Lime, featuring the Key Lime Colada at The Shack Waikiki.

Of all the world’s great wine regions, Rioja is the most varied in terroir offering an extraordinary
to the harsh terrain of the Calahorra region, you’ll find luscious reds, fruity young wines, refreshing
rosés and crisp whites. The wines of the Alta, Alavesa and Baja regions match every style, taste
and pricepoint and are considered the greatest of food wines. Rioja is the land of 1,000 wines.
From top left: Jackson Cannon, bar manager, Eastern Standard Kitchen & Drinks
in Boston and their “Alpine” cocktail; Neyah White, head bartender at
San Francisco’s Nopa and their “Sherry Shrub” cocktail
The
CoCkTail’s FuTure
What’s next for america’s drinkers?
By Jack Robertiello
I
t’s impossible to overstate the popularity of the cocktail today.
Every magazine and newspaper, it seems, features regular coverage of
beverage trends and local mixology stars. Drink websites blossom and
flourish, cocktail-making classes sell out and, with feverish enthusiasm,
mixologists continue to mine the old, explore the new and invent any-
thing they can’t find to make amazing drinks.
With spirits being introduced in the U.S. at an unprecedented has developed the Worldwide Bartender Database, says the ubiquity
rate and pre-Prohibition drinks spreading beyond the major cocktail of fancy drinks and consumer interest is pushing bartenders to fur-
markets, it’s hard to pin down what’s next. Just ask cocktail sooth- ther experimentation.
sayer Gary Regan. “We’ll see more and more twists on the classics, bartenders will
“I am not exactly sure which direction cocktails will head into in create their own bitters, tinctures and marigold-infused sweet and
2009, and that’s probably because I believe that they will continue dry vermouth or some such thing, and they’ll create drinks that
to grow in every which way,” he says. Regan, who’s long followed we can’t even dream about making at home. They will push the
drinks for the San Francisco Chronicle and ArdentSpirits.com and envelope far too far, and that’s what I think has to happen next in
WhaT To WaTCh
For iN 2009 IN
Savory spirits:
Gin has become the bartender’s best
friend once again, and its flavor spectrum
is being expanded by both big and small
companies. Now, once again, Dutch-style
Genever (from Bols) is widely available in Martini glass
the U.S., and bartenders are starting to turn lineup and restaurant
diners at
away from even high-grade sweet spirits,
Mint/820 in
looking to the savory side for inspiration. Portland, OR
Rye, less sweet and spicier than most
bourbons, has already benefited from this
trend, and even vermouth makers, like Noilly
Prat, are returning to traditional recipes. order for us to find a level at which to operate,” he continues.
As Regan suggests, tracking the latest developments can be a dizzy-
Value cocktails: ing endeavor, but there are two general areas on which contemporary
Is the $12 cocktail on life support yet? As the cocktail advocates are focusing with laser intensity: a closer attention
economy teeters, some restaurants are trying to ingredient selection and the development of diverse philosophical
to bolster sales and build traffic with smaller approaches, based on regional differences and trends.
or less expensive cocktails. Amidst the flood Meanwhile, bartenders are relishing the attention they’re getting,
of spirits are numerous value brands, especially
and putting it to good use. “There’s this general sense that this cock-
among bourbons and vodkas, that are making their
way to the well to replace the super-premiums or at least tail thing has penetrated the mainstream,” says Jackson Cannon, bar
become an essential part of the back bar. Look for more. manager of the celebrated cocktail spot Eastern Standard Kitchen &
Drinks in Boston. “Now, the rank and file guest in our restaurant is
Nutriceutical cocktails: very interested in our specialties. They’re not as quick to question the
At NYC’s Apotheke, mixologist brands we use but are more interested in drinks with identity of the
Albert Trummer lists drinks
place.” This openness encourages Cannon and others to create drinks
boasting the ability to stimulate,
calm, or otherwise affect that may recently have been considered too off-beat or challenging for
one’s mood, much like the the average customer to accept.
vitamin and nutrient-enhanced As customer knowledge increases, bar staffs are trying to keep up,
bottled waters and teas so says Neyah White, head bartender at San Francisco’s Nopa. “If you want
popular today. Apothecary to have a serious bar program, a huge education component really is im-
Apotheke, NYC
in Philadelphia does much
portant. You have to be able to talk about the spirits, but also the drinks,
the same, using essences,
tinctures, medicinal herbs and other non-traditional bar because at every place, it seems, the drinks are all new. People are taking
ingredients to add more than flavor to a drink. risks, and the guests that get it, really get it and are proud of knowing the
ingredients and details about distilleries.”
Do-It-Yourself cocktails:
Look for more bars involving customers in the drink crafting.
At Copa d’Oro in Los Angeles, guests peruse ingredients
A Cocktail List That Stands Out
at the bar or refer to a daily menu listing available spirits, With this consumer openness and knowledge in the background, and an
herbs, fruits and vegetables, and can mix and match to make increasing competition to stand out in a crowded cocktail field, bars and
their own concoction or ask a bartender for collaborative restaurants are staking out territory with a mix of the old and new. The
suggestions. so-called classic cocktail is now firmly established as a bar necessity, and
Cordials with less sweetness: bartenders are continuing to mine the pre-Prohibition era for old/new
Producers of some well-known liqueurs use ideas: for instance, punch has quickly evolved from a quirky concept to a
different formulas when making products niche service style. At the Clover Club in Brooklyn, in just one example,
for the U.S. market, generally sweeter and punches are made for groups of three or more and served in bowls com-
with lower alcohol. Bartenders who travel ing from owner Julie Reiner’s private collection. Other, slightly more
internationally often return with a few bottles
diffi cult drinks, like shrubs, which employ fl avored vinegars, are also
of stronger and intensely fruity liqueurs and have
been pushing companies to bring better liqueurs finding favor.
here. A number of small producers are readying “It begins and ends with the guest and what they will accept,” says
some superior ones for entry soon. Cannon. “The list of what’s considered exotic is shrinking.”
Global warming.
We make our bourbon carefully. Please enjoy it that Way.

Maker’s Mark® Bourbon Whisky, 45% Alc./Vol. ©2009 Maker’s Mark Distillery, Inc. Loretto, KY
TheCoCkTail’sFuTure
OUT
Fruit bombs:
Appletinis,
Cosmopolitans and
other overly sweet drinks
seem to have peaked in
popularity, as cocktails with
flavor profiles balanced among
tart, sweet, bitter and salty
gain advocates and fans daily.
The return to classic and pre-
Prohibition drinks has given
birth to a new generation of
drinkers.
Apothecary
Big vodka: bar & lounge
There will be increasing pressure in Philadelphia
on mass market vodkas from the
on-premise, especially as bars and
restaurants look to shrink overly large
inventories, make room on the back
bar for newer, more modern spirits.
Cost-cutting might help, but no one
Mixologists will pay
wants to go there. Yet .
Excessively large
even closer attention to
glassware:
In the early part of the
ingredient selection and
decade, bars started
serving customers large the development of diverse
and expensive drinks
looking to build check
averages. But the drinks
philosophical approaches
warm quickly and are often
too sweet for contemporary
this year.
tastes. Look for more modest-
sized glasses like the coupe.
An increased interest in fresh ingre-
Extreme cocktail-making: dients and the simultaneous explosion of ingly broader range of spirits for their drinks.
Some popular techniques – like
South American produce in the U.S. has To make more room on the back bar, opera-
fat-washing or ingredient smoking
– can add remarkable depth and allowed operators to introduce drinks tions stocking dozens of vodkas, especially
character to drinks. But foams, made with kumquats, gooseberries, lime in times of economic belt tightening, are
gels and other enhancements often leaves and other “once impossible ingredi- shrinking that inventory as they pick and
seem gimmicky and add little to a ents,” says director of mixology for South- choose among all the new liquors available.
customer’s enjoyment, and the bars
ern Wine & Spirits, Francesco Lafranconi. “There will be even more premium spirits,
and restaurants that don’t focus
on the customer in 2009 won’t be Even chain restaurants are experimenting but now with perhaps a touch more thought-
around in 2010. with switching to fresh ingredients when ful decision-making regarding quality and
possible, a challenge for multi-unit, na- value versus flamboyant and superfluous,”
Astringent bitterness: tionwide operations. notes Steve Olson, wine and spirits consul-
Some contemporary bartenders “Having something seasonal or occa- tant and one of the founders of the Beverage
who like to tinker and experiment to sional as in limited-time-offer fashion in the Alcohol Resource training program.
recreate extinct bitters or develop
menu grabs customers’ attention, and it’s
their own creations seem to fall in love
with their own products and end up also a great promotion,” says Yuri Kato of
serving potions as unpleasant as a Cocktailtimes.com. “San Francisco or New the next big spirit
witch’s brew. Customers may feel too York is ahead of the game in terms of offering As vodka becomes less popular as an ingre-
intimidated to say anything, but they cocktails prepared with seasonal produce.” dient in cocktail-focused, stand-alone op-
will eventually turn away from bars Beyond more fresh and seasonal ingre- erations, bartenders there will be focusing
where bitter is the new sweet.
dients, bartenders are adopting an increas- on cocktails made with whiskey (especially
Innovation never ends
with 360 Vodka.
From the first eco-friendly vodka in the world we have the first eco-friendly shipper and display units,
too. Stackable bins can be re-used for home or office and can be recycled. Ask your sales rep about
our new handy, reusable chalkboard backcard.
Vodka360.com
© 2009 Earth Friendly Distilling Co., Weston, MO 40% alc./vol. (80 Proof) Distilled From American Grain Vodka360.com Drink Responsibly. Drive Responsibly. Exist Responsibly.
rye), gin, aged rums and tequila. Pisco is of- way bartenders are focusing more on the cu-
ten seen as the next big spirit, and this year
is no exception, says Derek Brown, bar man- expect to see more linary and heightening the bar-kitchen rela-
tionship, especially with pastry chefs. An-
ager and consultant at Washington, D.C.’s
The Gibson. “People have predicted that exotic beverage alcohol other way is through flowers. Floral notes
are the latest hot flavor profile, according
before but I’ve seen a rise in the number of
bars carrying pisco and bartenders that can products like shochu to Danielle Eddy, spokesperson for the
Distilled Spirits Council, who is seeing
execute a pisco sour. Some even have two.”
and pisco. mixologists incorporate edible flowers,
Salad Days Sour phootograph by Elba Giron / Clover Club phootographs by Oleg March
Yuerba Buena in New York now offers four floral extracts, flower- based spirits, syrups
pisco-based cocktails – the Pisco Sour, Pisco and extracts as well as floral garnishes.
Punch, Pisco Guava and Pisco Yerba Maté. Bitters, especially housemade versions,
Mezcal and shochu are also cited as spir- are still on a roll, though some observers
its on the verge of serious growth, and sherry, well on menus,” says Brown. predict a dialing back of the aggressively
bolstered by an annual cocktail competition Organic spirits have built some con- astringent drinks favored by many modern
supported by the region’s producers that has sumer interest (see sidebar), but have gener- cocktail enthusiasts.
attracted some of the country’s best bartend- ally been available in limited supply. But as Customers are also seeking more so-
ers, is getting greater play in new drinks as small niche distilleries get up and running, phisticated non-alcohol cocktails, says Lucy
well. “I think the nation’s top mixologists their brands are winning favor fast. “I’ve Brennan, owner of Mint/820 in cocktail-
will continue to experiment with less- been asked to do a cocktail menu of drinks mad Portland, OR. Brennan creates non-al-
known foreign beverage alcohol products with spirits made in the Northeast. Fun- cohol versions of her seasonal cocktails, and
including shochu, pisco and even Japanese nily enough, I think I can now,” says Brown, her cocktail classes which feature them and
whisky,” says Kato. “I think having global whose offerings include a vodka made in all sorts of cocktails continue to sell out.
knowledge or experience as a mixologist is Virginia, a gin from Philadelphia and New Olson and Lafranconi agree that small is
an important thing for them.” York whiskies.
Still, vodka pays a lot of bills, and Can- Lafranconi helped create the drink
Bottom left:
non thinks a reverse vodka backlash may be menu now in place at Morton’s the Steak- “Salad Days
coming. “We’ve done so much work on the house chain, where foams are used to finish Sour” created
drinks, but he says molecular mixology may by Derek Brown
young generation, talking to them about gin for The Gibson,
and whiskey, that many of them are at a loss have stalled as a movement, and thinks Washington
on how to work with vodka. I actually think adapting eggs for use at major national DC; “Bermuda
Swizzle and
you’ll see some really serious mixologists try chains is difficult, given concerns about Clover Club”
to hit classic styles of vodka in cocktails.” liability. Still, other observers believe that cocktails (right)
and interior from
Look for more drinks with locally in niche bars, cocktails using egg whites, the Clover Club,
sourced ingredients, following the culinary like the “Ramos Gin Fizz”, are firmly en- Brooklyn, NY
trenched and even growing — as Cannon (below right)
“locavore” movement, as well as more em-
phasis on organic spirits and those made by points out, even major spirit companies are
micro-distillers. “They are becoming more sponsoring drink competitions incorporat-
mainstream and customers are more familiar ing eggs as part of the mix.
with organic brands like Square One vodka Using ingredients like eggs may be part
and Four Copas tequila, and they sell pretty of the return to yesterday, but it’s also one
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green minded among the flavors and

Bars and restaurant operators may be worrying about red ink,
but customers are increasingly turning to the green. ingredients mentioned as hot
for 2009: jalapeno, lychee,
açai berry and agave.
beautiful, and predict smaller portions than the current 12-ounce
monsters, perhaps down to six- or seven- ounce glasses, not only
because of aesthetics, but also due to concerns about over serving.
In fact, many national chains and hotels are trying to promote
drinks with lower alcohol content. At least one major chain is
developing a three- to four- ounce cocktail to be served at certain
times of the day.
Also coming: more recession-aware pricing. Consultant Tad
Carducci, who with partner Paul Tanguay developed the drink
A few outposts – like Counter in New York City’s East Village
menu at Apothecary in Philadelphia, introduced a “Recession
(above) – have catered to the growing interest in organic and
Proof Menu” last October, installing $6 drinks on weeknights on a
vegetarian demands of customers. As more beers, wines and
spirits arrive with the organic imprimatur, it is increasingly easy to menu where standard drinks range from $10 to $14.
build a bar program with all – or mostly all – organic ingredients. Among flavors and ingredients mentioned as hot for 2009, cu-
cumber is still strong, with jalapeño, lychee, açai berry and agave
Cafe Flora, one of Seattle’s favorite vegetarian and vegan frequently cited. Tea-based drinks and those using wine and wine-
restaurants, just launched its first cocktail program based syrup are bubbling up, too, and Lafranconi is confident of the
on organic and sustainable products from local farms, nearly emergence of more beer-based cocktails using fruit lambics from
100% vegan. Many of the innovative drinks are variations on Belgium or the coriander and citrus flavored weiss beers.
classic favorites. Others are more current, featuring ingredients Whatever changes are next, one that is widely wished for is a
like prickly pear and fennel-infused vodka, tea-infused sweet greater acknowledgement that cocktails are not about the old days,
vermouth and house-made ginger beer. The signature cocktails, or molecular mixology or even the correct way to drink. As Ol-
priced at $8, include “Red Sky at Night” (prickly pear and
son points out, warm, friendly service communicating pleasure that
fennel-infused light rum, house-made Ginger Beer) and the
“Blueberry Cucumber Rickey” (gin, blueberry purée, soda water, guests are coming out to drink in troubled economic times would
cucumber and fresh lime juice.) be nice. Or as Regan says about the high-end tinkerers: “Some ex-
periments will be disasters, and some will be magnificent. Above all,
though, I’m hoping that bartenders will not forget that their true
mission is not to serve cocktails, but to serve their guests.” n
Bella cocktail at
Mint/820 in
Portland, OR
Cafe Flora’s not alone. Green vodka 360 is being used to make
a number of cocktails. At the Pagoda in Houston, the “360
Eco-Teani” is topped with sweetened green tea, whereas at Blu
Sushi in Ft. Myers, FL, Larry “Smokey” Genta created the “360
KoKo Drop”, with 360, a splash of Licor 43, a drop of DeKuyper
Blue Curacao and organic coconut milk.
With the help of Tru Organic Spirits, the Mandarin Oriental

in Miami launched an all-organic cocktail menu recently for the
hotel’s restaurant, Azul and M Bar. The list includes the “Basil
Melon” (Tru Organic Lemon Vodka, melon, lime, basil, grapefruit
juice, simple syrup and seltzer) and “Mandarin Delight” (Tru
Organic Vodka, cucumber juice, simple syrup and tonic).
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corporate profile
staying strong in a soft economy

while building for the future
l
ike virtually every other industry, spir- But it isn’t all doom and gloom. Consumers are drink-
ing the same amount of alcohol, Duffy reminds, and the off-
it and wine suppliers are operating in premise was up 2.9% in 2008. And while value brands have
a challenging economic landscape to- undoubtedly increased in importance, the trend towards
premiumization still continues—premium products were up
day. Pernod Ricard USA’s Chairman 3.7% last year and there is still ample room for growth.
& CEO, Paul Duffy, recently outlined exact- On the heels of a successful integration of the Absolut
Vodka brand—which made the company the number two
ly how these challenges affect the industry: spirits and wine company by value—Pernod Ricard is poised
the credit squeeze has caused many retailers to take advantage of these growth opportunities. Working
with their wholesale and retail partners, the company has
to de-stock inventories, and on-premise busi- developed an aggressive, multi-platform strategy to weather
ness was down 2.2% in 2008, and likely to the current economic storm as well as build long-term value
and strong brands.
decline further.
a powerful route
to Market
MaliBu island Melon hits u.s. shores
the newest Malibu flavor—Malibu island Melon—will be hitting retailers nationwide
“Pernod Ricard USA is building on this May. this vibrant, caribbean flavor fits beautifully with Malibu’s brand imag-
the acquisition of the top premium
ery, and will stand out as a unique offering, as there are few competitors with this
vodka in the U.S. to establish a
world class route to market,” says
flavor. Backed by a substantial media campaign, including television, consumer and
Duffy of the company’s recent dis- trade print, as well as outdoor, the line extension will also benefit from creative pos
tributor realignment in major mar- like recipe cards, consumer give-away, bottle-neckers and shelf talkers. the national
kets throughout the U.S. By consol- launch campaign, which will target both genders in on- and off-premise channels, will
idating the company’s brands with feature an extensive sampling program.
one distributor in most markets,
Pernod’s portfolio—particularly now
that it contains ABSOlUt—will
gain leverage and efficiencies which
will make the brands more competitive.
“pernod ricard usa crease existing consumer loyalty and bring
our brands alive, through tastings, menus,
teaming up with Southern Wine & Spirits is Building on the signage and sponsored events.” With on-
premise ambassadors working in accounts,
and Republic National Distribution Com-
pany in 35 markets nationwide, this strategy acquisition of the top and the innovative BarSmarts program
“will help our expanded portfolio stand out which educates and certifies bartenders in
in the marketplace,” said Jim Evans, Senior preMiuM vodka in the key markets on making cocktails with Per-
Vice President, Sales, Pernod Ricard USA.
He also calls the shift “game-changing” as it
u.s. to estaBlish a nod’s products, Pernod Ricard has identified
efficient, yet high-impact methods for keep-
will build value and advantage for Pernod world class route ing their brands strong on-premise and sup-
porting restaurants and bars.
Ricard, as well as their retail customers.
to Market.”
consuMer engageMent & Building Brand value
on-preMise activation - paul duffy, chairMan & ceo, With leading brands in virtually every cat-
egory, Pernod Ricard will be focusing on—
“Now more than ever, consumers want to pernod ricard usa
and heavily supporting—its key brands in
fall in love with brands that are meaning-
the U.S., many of which are already bucking
ful to them and their lifestyles,” said Patrick relationships with our consumers, and a key
category trends.
Piana, Senior Vice President, Spirits Mar- way for us to do just that is through another
Jameson, a brand doing phenom-
keting at Pernod Ricard USA. “So, we are element of our strategy – on-premise activa-
enally well (see box on next page) is
working hard to capture their hearts – and tion. Although the on-premise is down, it is
backed by an engaging, highly unique
their imaginations – with engaging 360 de- where brands are built, so we will continue
advertising campaign featuring the
gree campaigns combining edgy advertising with our targeted efforts, focused on getting
tagline, “Or, It Could Just Be the
with memorable, personal experiences.” the best return on our investment. Our
taste.” “the brand’s smooth
Piana added, “It’s all about creating lively goal is to recruit new consumers, to in-
taste makes it appealing and
accessible to consumers – it’s
aBsolut goes tropical smooth and not as harsh as
some other brown spirits,” Piana
this spring, absolut is adding aBsolut Mango to its successful portfolio of flavors. said. “Jameson is also a discov-
already in the south american market, and performing well, the new flavor is poised ery brand, young in its life cycle
to boost sales for on- and off-premise retailers in the u.s. this spring and summer. with great opportunity for con-
Mango is the most popular fruit in the world and a staple in asian and latin diets, tinued strong growth.”
and absolut is the first major vodka brand to launch this flavor. it is kicking off with Jameson has been conduct-
$5 million in support, including advertising, sampling and point-of-sale. ing a trade advertising cam-
paign to stress how on- and
off-premise accounts can boost
A Jameson Irish
JaMeson on fire Whisky projection ad
in New York City.
perhaps no brand defies the economic slowdown
like Jameson. with a 30% increase in value over
the last six months, Jameson is growing faster
than it ever has, setting depletion records
across the country. it is the primary driver of
the irish whiskey category with two-thirds of
the market share. it is the fastest growing pre-
mium brand with sales of over 500,000 cases.
thanks to Jameson, irish whisky is the fastest-
growing spirits category in the u.s. market.
profits during the economic crisis. Pernod

Ricard recently unveiled the first-ever Cat-
“now More than ever, consumer will find many excellent, well-
priced bottles in their line-up. “Some great
egory Management Selling tool for the consuMers want to fall examples of value in our wine portfolio in-
Irish Whiskey segment, which will provide clude Brancott Classic Sauvignon Blanc
accounts with clear and simple things they in love with Brands that 2008 and Jacob’s Creek Reserve Shiraz 2006,
can do to leverage the growth of the fastest each of which just received ‘Best Value’ rat-
growing spirits category. are Meaningful to theM ings (89 points) from the Wine Spectator,”
ABSOlUt remains the #1 revenue
producing imported vodka in off-premise
and their lifestyles.” says Stephen Brauer, General Manager, Per-
nod Ricard USA Wines and Champagnes.
sales and is seeing a distribution boost now - patrick piana, senior vice “In this economy, the ‘best value’ accolade
that it is handled by Pernod Ricard’s own is more important than the cellar selection
sales force and its newly aligned wholesaler
president, spirits Marketing, accolade.” Brauer added, “Despite the econ-
network. In February, the brand launched pernod ricard usa omy, people still will mark the profound mo-
its most recent television campaign, debut- ments in their lives – whether
ing during the broadcast of the Grammy ing by double-digit rates in target markets. it’s falling in love, or celebrat-
Awards, appearing on 16 CBS affiliate sta- And Kahlúa, which recently gained share ing an anniversary – with a
tions. “Each ad in the ‘In an Absolut World’ in selected markets after increased invest- brand whose values transcend
campaign represents an answer to the ques- ment in tV advertising and related promo- economic cycles, like Perrier
tion, “What if everything in the world were tions, is expected to apply those lessons in Jouet Champagne.”
approached the same way ABSOlUt ap- the months ahead. Pernod Ricard also has At the end of the day,
proaches vodka?,” says Piana. “In doing so, several new line extensions hitting the mar- premium spirits and wines
we are presenting a view of the ideal – or ket this year. In addition to Absolut Mango remain an affordable luxury,
ABSOlUt world – from the ideal or AB- (see box on prior page) and Malibu Melon says Duffy. He concluded:
SOlUt – vodka.” (see box on prior page), Seagram’s Brazilian “Although growth for
Other brands to keep an eye on in the Rum and Beefeater 24 will be launching this some brands is at a slower
Pernod portfolio include the Glenlivet, Spring. pace in the current envi-
which was up 7.2% last year, despite an ronment, we believe our
overall decline in the single malt category. It a continued focus on premium products will
represents nearly one of every three bottles continue to flourish over
of single malt consumed each year and has
preMiuM, and a renewed the long term, since they
grown 35% over the past five years. Chivas eMphasis on value over-deliver in quality
Regal is launching a tV ad campaign this Pernod Ricard’s portfolio is strong across the and value at every price
month behind Chivas 18, which is grow- price spectrum, and today’s value-seeking point.” n
T
A
equila terroir
can you tell a tequila by its region ?
s Americans continue to get

smart about tequila – what it
is, where it comes from, how
By Jack Robertiello
year at the very highest end, with volume up among super-premiums

by 10.6%, the fastest growing part of the business. And while te-
quila is only the seventh leading spirits category in volume, with 10.6
million 9-liter cases sold here last year, it accounted for nearly $1.6
billion in gross revenues in 2008, making it the fifth largest revenue-
it’s supposed to taste and how to drink it – producing category.
more and more brands are being made and DISCUS revealed that value–priced tequilas last year were up
6.4% in volume; premium, the largest category by far, was down
marketed with U.S. consumers in mind.
1.3%; while high-end premium was down 9.2%. For comparison pur-
poses, Juarez is a typical value brand, while Cuervo Especial is a
Ever since Patrón blazed a path of success by focusing on high- premium, Sauza Hornitos a high-end premium and Don Julio Anejo
end imagery, many other tequilas have been developed with high a super-premium.
hopes for similar results. And some have succeeded. Super-premium tequilas were one of the high points for the entire
According to the most recent statistics released by the Distilled spirit business in 2008, according to DISCUS. Those brands (mostly
Spirits Council of the United States (DISCUS), tequila boomed last extra anejos aged a minimum of three years, but also aging and finish-
reposado
silver martini aÑejo neat on the rocks
some perfection is debatable.
some is not.
Made by hand from 100% blue agave.
The world’s #1 ultra-premium tequila.
simply perfect.
patronspirits.com
© 2009 The Patrón Spirits Company, Las Vegas, NV. 40% Alc./Vol.
The perfect way to enjoy Patrón is responsibly.

promotions focusing on launch support, the
new ad campaign of “Living Notoriously
Well” and on-and off-premise activities re-
volving around the margarita.
Product
ing experiments) including Cuervo Reserva
de la Familia, Gran Centenario Leyenda,
Differentiation
Partida Elegante, Bordeaux-barrel finished director of the Jose Cuervo portfolio for Dia- Meanwhile, new brands, like Lunazul (which
Gran Patrón Burdeos and others, have im- geo, notes that 60% of growth has come from took a silver and a gold medal at last year’s
pressed journalists and consumers alike. silver tequilas. “Having a silver version of San Francisco World Spirits Competition)
Additionally, the quality halo emanating Cuervo is a massive growth opportunity,” and El Diamonte del Cielo (praised by both
from these brands is just another way that he says. “This particular launch is the single Paul Pacult’s Spirit Journal and by the Bev-
tequila is seen to be improving. Not bad for biggest opportunity that Cuervo has had in a erage Testing Institute) continue to arrive,
a spirit that even a few years ago many con- very long time.” Very smooth with a slight, looking for an edge. The crowded market-
sumers still thought of in terms of salt and sweet taste of agave, the Especial Silver tar- place is spurring brand owners and importers
limes, worms and frat parties. gets males 21-29 (“the bullseye target is 21- to refine their marketing pitches.
This summer, Patrón will implement 24, a consumer a year or two out of college Sapphire Brands' Cielo Tequila has de-
a summer mixology program, highlight- finding his way in the world”) designed to be veloped an original flavor profile through its
ing the versatility and mixability of Patrón consumed as a frozen shot, although it works tri-barrel aging process. Both its reposado
Silver and Patrón Citronge, through three well in margaritas, too. Looking ahead to and añejo tequilas pass time in sherry, Port
key drinks: “Patrón Pomegranate”, “Patrón the summer, Whitmoyer says that Cinco de and bourbon barrels which impart subtle fla-
Grapefruit” and “Patrón Pineapple”. Sales Mayo through mid-September, is otherwise vors to the spirit.
staff will promote these signature cocktails in known as “Cuervo Season”. They plan on One point of difference beyond the in-
both the off- and on-premise. spending more than $30 million on ads and herent qualities of unaged silver, lightly aged
Things have gotten so hot that more
and more retailers, especially those doing
S
business in California and the southwestern
potlight
states, are having a hard time keeping those
super-premiums on the shelf.
Says Zack Romaya, owner of two San
Diego area wine and spirits shops, the expen-
sive tequilas he stocks in his Old Town Wine
on mezcal
and Spirits shop fly out the door: “It used to While tequila has undergone a renaissance in recent years, Mezcal is still somewhat
be that single malts were the big high-end shrouded in obscurity. While both are produced from the agave plant, the process for
spirits, but for me now, unusual and very Mezcal differs.
expensive items like the $2,500 Dos Lunas,
or the $1,300 Asom Broso 11 year old, are • While tequila is made exclusively from • Mezcal is synonymous with the Oax-
attracting the collectors.” Romaya stocks the Blue Agave plant, mezcal can be aca region, tracing its roots back to more
around 500 tequilas in his store, many of made from many types of agave. than 400 years; tequila is associated with
them in the $40-$70 range, but except for Mexico's Jalisco region.
• Tequila only has to be made with
old favorites like Cuervo Gold and Sauza,
51% agave, but all mezcals must contain • “Worms,” the larva of one of two moths
few of his customers seem to be looking for
100% agave. that live on the agave plant, are found in
mixto tequilas. His tequila customers are di-
some bottles of mezcal, not tequila.
vided fairly equally into two areas of growth:
women looking to explore the smoother side One To Try: Scorpion, one of the leading Mezcals, known for its USFDA-approved scorpion
of the spirit through reposado, and men who in the bottle. They've just brought in the Oro de Oaxaca Mezcal, one of the most popular
are favoring both silver and anejo. Mezcals, that comes with a small bag of "sal de gusano" (worm salt) on each bottle as well as
It was the ideal time for Cuervo’s sig- the Mijes Mezcal, the new Mijes Joven variety in a blue blown-glass bottle with a cork/wax
nificant launch of Especial Silver in the stopper.
premium price tier. Toby Whitmoyer, brand
Category foCus
3#/20)/.
-%:#!,
"%9/.$4%15),!
!7!2$7)..).'
reposado, aged anejo and longer aged ex-
tra anejo, has often been argued among
$/-).!4)/.
tequila connoisseurs: whether tequilas /&/2)').
made in the Los Altos highlands (Aran-
das, Jesus Maria, Atotonilco el Alto) dif- last year, discus 0%2#%.4
fer significantly from those from the Jalisco reported that the !'!6%-%:#!,
valley (Tequila, Amatitan, El Arenal).
Highland tequilas are said to be more
volume of
fruity and sweet, while lowland brands are super-premiums was up
said to be more spicy, herbal and earthier.
These qualities are mostly evident in silver
and sometimes reposado tequilas, which of-
10.6%,
fer more natural agave flavors and aromas the fastest growing
before the impact of new or used barrels part of the business.
takes hold.
“Some of my customers know about
the areas around Jalisco and the towns and in 2008, tequila
highlands,” says Mario Alejandro Marquez,
accounted for nearly
$1.6 billion
Tequila ambassador at San Diego’s Café
Coyote. “And I do see more of an interest
in those differences. I always say that if they
want a tequila with more sweetness, they in gross revenues,
may want to try one from the highlands,
making it the fifth
because the agaves there seem to get riper
quicker. When I’m there and compare the largest revenue-
piñas of the highlands, they are huge while producing category.
those in Jalisco might be smaller.”
The highlands are somewhat cooler,
which may affect the growth of the agave, 100% from Los Altos, they will tend to be
)-0/24%$"9#!"!,,%2/3).#/!+4/.6!0%2#%.4!,#6/,0%2#%.4!'!6%
30)2)430,%!3%$2).+2%30/.3)",97773#/20)/.-%:#!,#/-
as may the higher iron content visible in sweeter, fruitier with a more floral flavor
the rich red soil there. The result, Marquez profile. If you produce one that is 100%
says, can mean that lowland tequilas are from the valley, the tequilas will be spicier,
dryer and more peppery while the high- with pepper, mint and a little bit of cinna- #!"!,,%2/3).#
lands more sweet and crisp. mon and citrus.”
3#/20)/.-%:#!,#/-
“Some people from Los Altos like to But the company’s research indicates
advertise that there’s a huge difference be- that sugar content rarely differs between
tween the agave from the highlands and comparable agaves from the two areas,
those from the valley,” says Ruben Aceves, though the sensory notes that come from
international brand development director compounds called terpenes are somewhat
for Casa Herradura, producer of Herradura, different.
El Jimador and Don Eduardo. “We have More importantly, many lowland pro-
proved that if you produce tequila that is ducers, including Herradura, use pinas from
Category foCus
both regions. Aceves also points out that te- tequila; the industry average is more like 10 or
quila is about more than agave location. Are 12, says Takashi Nakamura, global r&d direc-
the agaves fully mature? Are they cooked tor, Bacardi Martini.
whole or shredded? Are they baked in clay Other brands have been expanding their
ovens or steamed in auto-claves? Is the cook- offerings. 1800 last year introduced 1800
ing slow or fast? Is fermentation natural or Silver Select, purported to be the only 100
does yeast come from a lab? Does distillation proof silver tequila in the market. Sauza also
occur at low or high proof? Distilled twice or relaunched its Tres Generaciones family of
■ Tequila is made from the blue agave plant, three times? In a column still or pot still or a tequilas with new packaging in January 2009.
which resembles a cactus, but is actually combination? One company, though, is making the ar-
a member of the lily family. Believe it or
Some producers continue to fiddle with gument that where agaves originate matters
not, bats pollinate the plants. Agave plant
can take 6-12 years to mature. their processes. For instance, Tequila Ley- dramatically. Ocho is offering limited vintage
enda del Milagro offers a second line called release, estate grown agave tequilas, all pro-
■ At the heart of the Blue Agave is the ‘pina’
(similar in appearance to a pineapple) Barrel Select made from older agaves and duced in the highlands, according to Samira
which produces the ‘aguamiel’ or ‘honey longer aging times. El Jimador, one of the Seiller, director of communications. Last year
water’ that is the source of tequila. leading brands in Mexico, has returned to the company introduced a silver and a repos-
■ Long before the Spanish arrived with a 100% agave formula after a few years as a ado coming from one estate (El Carrizal) and
sophisticated methods of distilling, the mixto. Corzo, a super-premium from Bacardi’s an anejo from another (El Vergel). With 10
Aztecs were using the agave plant to House of Cazadores, is made through a pro- or so estates available right now, it will take
produce a sacred beverage. By cutting
away the spiky leaves to expose the cess that ages a double distilled spirit for two about 12 years for each of these tequilas to re-
agave’s core, they were able to extract months before distilling a third time. Corzo is turn to market and so comparing them will be
its juice and create a milky, mildly also aggressive in the way they distill, using a lifetime experience. It may take longer than
alcoholic beverage. 24 pounds of agave for each liter of finished that to settle the tequila terroir question. n
■ Tequila must be produced within certain
designated areas of Mexico, most notably,
the State of Jalisco. The spirit takes its
F
name from the colonial town of Tequila.
■ NOM is the Norma Official Mexicana,
which is the official number assigned by
l av o r
the government to each tequila distillery,
identifying which company made or
bottled the tequila. Sauza is NOM 1102. orward
■ There are two classifications for tequila:
100% Blue Agave, which must be
100% from Blue Agave and bottled in Q uality tequila may be going through a hibiscus flowers. The 80 proof brand, just
designated regions in Mexico; and Mixto, boom but not so much in an area where introduced in 2009, is meant for both sip-
which 51% must come from Blue Agave
and can be shipped in bulk and bottled in other white spirits – vodka and rum, spe- ping or cocktail making, according to Mi-
other countries. cifically – have expanded their markets: chelle Sanders, senior marketing manager
■ The five different classifications of flavors. for importer Proximo.
tequila are based on the aging technique: It’s not for want of trying. Cuervo Rosangel isn’t the first flavored te-
Blanco, Joven (or Gold), Reposado, Añejo
introduced three mixto flavors – Tropina, quila-based spirit: the 64 proof Agavero
and Extra Añejo.
Oranjo and Citrico a few years ago, and is made from reposado and anejo tequilas
■ The Sauza® Family Distillery, La
Persevencia, Mexico was established in Tarantula offers orange, lime, strawberry blended with essence of the damiana
1873 and the Sauza family was the first and banana colada flavors. On the super- flower. Meanwhile, one of the success sto-
to call the golden drink “tequila” and the premium level, Tanteo is available in ries in the flavor/cordial arena is Tequila
first to export it to the United States.
tropical, jalapeño and even chocolate. But Rose, a cream liqueur made with “a splash
other companies don’t seem to have much of tequila,” according to brand owner Mc-
interest at the mixto level. Cormick Distilling company's website. It is
Milagro also ventured into the fla- now available in three flavors – strawberry,
s³4RES vored category with its Limon and Manda- cocoa and java. All have expanded the
Generaciones
Plata Tequila rina brand extensions. range of agave based flavors up and down
s1 part premium Now comes Gran Centenario Rosan- the spectrum, and it’s a safe bet that if the
triple sec gel, a 100% agave reposado tequila finished agave supply cooperates, other innovations
s1 part Premium
orange liqueur in port pipes and infused with flavors from will soon be coming down the pipeline.
s1 part fresh
lime juice
Sauzaÿ
Tres Generacionesÿ
Tequila, 40% alc./vol. ©2009 Sauza Tequila Import Company, Deereld, IL
Wisdom, like tequila,

is best when it’s shared.
From the birthplace of tequila, the pride of three generations. Triple-distilled Tres Generaciones.®
www.tresgeneraciones.com
hotel trends
Americano at the Hotel Vitale, San Francisco Bar 888 at the InterContinental San Francisco
Stay awhile by Alia Akkam
Through Innovative Beverage Programs, Hotels Strive to Keep Customers On Property
B
usinessmen nursing martinis on leath- In recent years, though, savvy hoteliers
er bar stools. Transient jet-setters are realizing that it behooves them to pro-
swapping tales with a bartender they’ll vide their guests a distinctive hotel bar, one
Domasoteca at the never lay eyes on again before rushing to the that is stylish and offers a stellar wine list
Hotel Palomar Arlington,
airport to catch their planes. Solo travelers and signature cocktails, an experience that
Rosslyn, VA
flipping through the pages of novels, buoyed can compete with on-premise opportunities
by the companionship of an ice cold beer. waiting outside the hotel’s doors. Not only
Hotel bars of yore may connote glamour but do F&B profits get a boost by keeping guests
unfortunately not all of these establishments happy, but because these distinctive hotel
around today live up to their sophisticated bars popping up across the country are such
past. Many a bar has been plopped into a well-planned concepts, even locals are im-
hotel lobby just for the sake of having one pressed, making them regular spots to hang
on property, to attract the business trav- out in. In other cases, hotels have gone one
eler cramped for time and the tourist who step further, implementing beverage pro-
doesn’t know any better to pony up to the grams that directly engage their guests, like
bar and order a drink (an overpriced one at wine hours and mixology classes. If a hotel
that) in an uninspired setting in the name wants to stay afloat today, they know beefing
of convenience. up their beverage component is essential.
hotel trends
wine business, unique worldwide varietals bottle of wine and have it delivered to their
Step 1: put the and brands with an organic and sustainable room with cheese and freshly baked bread
GueSt FirSt focus. For example, in April, we’re partner- without having to pay the outrageous room
Every evening, all Kimpton hotel lobbies ing with Cooking Light magazine and Cavit service prices. Have you ever walked into
are filled with enthusiastic guests where they in Italy to offer a Pinot pack of Pinot Grigio a hotel room after a long day in a strange
have the chance to personally meet the GM and Pinot Noir. In May, we’re showcasing city and you simply wanted to enjoy a nice
during a social wine hour, a nice, personal the organically-grown wines of Carmen in bottle of wine, but you open the mini fridge
touch. Mingling aside, they also get to sip Chile including their delicious Carmenère to discover half bottles for $35? Those days
wines, one white, one red, that change each while in December we raise a glass with Se- of gnarly price margins are over at the Hotel
month through the pioneering boutique gura Viudas Cava.” Palomar Arlington. Guests can choose from
hotel chain’s Wines of the World program. Kimpton’s ingenuity can also be seen, over 450 bottle selections at retail prices,
Leslie Sbrocco, the San Francisco-based for example, at its newly opened Hotel as if they were just a block away from their
noted wine author and TV personality, Palomar Arlington in Rosslyn, VA. There, neighborhood wine shop.”
personally selects the wines for Kimpton. Domasoteca, an inviting wine shop heavy On the cocktail front, Kimpton also
“Kimpton Hotels has been an innovator in on Italian and local Virginia wines is located shows its devotion to guests. Jacques Be-
creating programs to celebrate their guests. on the ground floor. On Thursday evenings, zuidenhout, Partida Tequila’s Cocktail &
For the Wines of the World hosted wine guests (and locals, too) can partake in wine Tequila ambassador, serves as Kimpton’s
hour program – one of the first of its kind tastings and stock up on Italian-made choc- cocktail consultant as well. He created the
– hotel guests enjoy complimentary glasses olate and even wine glasses. Christianna “Million Dollar” cocktail for Harry Denton’s
of wine each evening,” says Sbrocco. “We Sargent, who runs the shop, says: “Domaso- Starlight Room at the Sir Francis Drake
highlight affordable and interesting wines teca offers a whole new meaning of room in San Francisco and has helped Kimpton
that celebrate things such as women in the service. Guests can phone the shop, order a Hotels with its beverage programs in New
York, San Francisco, Chicago, Washington
DC, Seattle, Dallas and Boston. “You want
“you want to Give GueStS a very to give guests a very comfortable and stylish
place to enjoy themselves. It must be as ap-
comFortaBle and StyliSh place to enjoy pealing, or even more so, than the bar down
the road,” he says. “Our return guests should
themSelveS. it muSt Be aS appealinG, or always want to return to say hello to the staff
and the staff should also remember our re-
even more So, than the Bar down turn guests. That way they feel like they are
at a home away from home. My cocktail lists
the road.” are always a combination of some very ba-

sic fresh cocktails and some more complex
– jacques Bezuidenhout, Kimpton hotel’s cocktail consultant drinks. You give the guest a chance to order
in their comfort zone and then when you
gain their confidence you can recommend
some of the bolder drinks.”
Salon de Ning gives the Peninsula in New York City
a contemporary look
Step 2: uSe F&B aS an
educational tool
Understanding that today’s guest doesn’t
want to just order cocktails, but actually
learn more about what they’re drinking,
some luxe Ritz-Carlton properties offer mix-
ology classes. At the Ritz-Carlton Amelia
Island, each Wednesday Salt Lounge is the
destination for guests who want to interact
with bar chefs and prepare seasonal cock-
tails using fresh, natural ingredients like the
“Lavender Sidecar” with Courvoisier, Coin-
treau, lavender honey and lemon juice. Like-
wise, at the Ritz-Carlton Marina del Rey in
California, guests can take a cocktail class
with Fran Adams, fourth generation bar-
hotel trends
that a fresh new look would take the bar

to the next level,” he explains. Guests still
know they can rely on the city views and
Peninsula’s level of service, but now they
enjoy contemporary signature cocktails like
“The Ning Sling” with Absolut Mandarin,
Soho lychee liqueur and fresh mint leaves.
El Gaucho, downstairs from the Inn at El Gaucho in Seattle
Whereas some hotels have the problem
of adapting their restaurant and bar to best
tender and 12 year-vet of the hotel’s Jer-ne a memorable cocktail for each astrological reflect their hotel brand, for the Inn at El
Bar. They then have the chance to work sign, using products from vendors across the Gaucho in Seattle, the challenge was re-
behind the bar and mix for fellow students spectrum of the program’s beverage portfolio. versed. A northwest tradition for over 50
during a “graduation” cocktail hour. “It’s a feel-good campaign,” notes Etcheber- years, El Gaucho has a solid reputation.
Another chain with impressive bever- rigaray. “It’s really the primary connection When the steakhouse decided to open an
age programs is InterContinental Hotels to engage the customer with the bartender. upscale, intimate inn upstairs, they tapped
& Resorts. Jean-Pierre Etcheberrigaray, VP Engagement was the motive and tagline.” into their already strong brand identity to
of Food & Beverage says it simply: “We’re a Up next? Look for the “Twisted Horn”, Ar- make it happen. “We revel in creating a
liquid-driven F&B company.” Many of In- ies’ cocktail made with Captain Morgan night to remember and our guests see that
terContinental’s bar concepts are complete rum, Grand Marnier and Angostura bitters commitment in the restaurant and it has
successes, marrying quality with creativity. and Taurus’ “Barcelona Sunset,” made with carried over to the Inn,” notes Cooper Mills,
Take Sushi-Teq, for example, the bar inside Maker’s Mark, Monin pure cane syrup and El Gaucho Seattle’s GM. While El Gaucho
the InterContinental Boston that opened Elixir G. has a very classic appeal, Mills doesn’t just
on the city’s growing waterfront in 2007, rest on its gloried coattails. “We focus on
pairing sushi with vintage tequila. Or Bar
Step 3: Find a service and the entire El Gaucho experi-
ence, and that has been what has made us
888 at the new eco-friendly InterConti-
nental San Francisco. Often misunderstood Balance Between successful for over 50 years. We don’t chase
grappa is the focus of this bar, the first of its tradition and the next fad. This is not to say we haven’t
kind in the U.S. While one can order other evolved,” he points out. El Gaucho prides
liquors here, food & beverage director Sean
innovation itself on interacting with its guests. When a
The rooftop bar at the Peninsula New York regular guest suggested a drink reminiscent
Olmstead says the mission of the bar, which
was always a classic spot to meet for a drink, of summer, the bar came up with the “Ruby
stocks over 100 types of grappa, is to edu-
but then Peninsula Hotels decided to roll Sparkle” made with Ruby Red vodka, cran-
cate their customers on the pleasures of the
out a new group-wide bar concept: Salon de berry, triple sec and topped with Lucien Al-
obscure Italian liqueur. “When people walk
Ning, taking a nod to 1930s Shanghai opu- brecht sparkling rosé. Bartenders pick a new
into the lobby and see the beautiful displays,
lence. New York was chosen as the debut cocktail to highlight each night at happy
they are intrigued. As far as food and bever-
destination and Alpan Keskin, director of hour, often times with the input of guests.
age, we need to be the pioneers of education.
food & beverage, agrees it was time for an Throughout the year featured winemakers
As people are educated, they realize grappa
overhaul. “There was a need to update the visit the restaurant as “guest sommeliers”,
is not as harsh as they think, but that there
overall decor and feel of the rooftop bar and engaging diners with first-hand insights
are many different nuances, like limoncello
terrace. The fantastic views are clearly the into the wine they’re drinking. As Mills
and chamomile,” Olmstead explains. “We
focal part of the bar, however, we recognized says: “The balance is achieved because our
need to define our hotels by food and bever-
age. People don’t want to sit in stuffy guests trust us and we them. We try to
restaurants. Our idea is to redefine never stray from what brought us to the
what people think a hotel should party: our superior food, beverage and
be.” service.”
Across all InterContinental A hotel spot doesn’t get more clas-
and Crowne Plaza properties in sic than that of the Hotel Bel-Air in
North America, guests can now Los Angeles, surrounded by dark wood
sample popular zodiac cocktails, and oil paintings. “When they come,
the brainchild of Etcheberrigaray people want a classic cocktail, but we
who worked with master mixologist wanted to do something more out of
Francesco Lafranconi of Southern Scott Kerkmans, Four Points by the ordinary,” says Emmanuel Faure,
Wine & Spirits of America to create Sheraton’s chief beer officer wine director. He singles out the “Bel-
TWO NEW
REASONS
to Sparkle
M ARTINI & ROSSI ® proudly unveils
its newest sparkling wine, crafted in
a tradition that has endured more
than 150 years – MARTINI & ROSSI
Rosé. It joins MARTINI & ROSSI Asti,
in a stylish new package, to create
a deliciously sparkling dual
offering, perfect for any occasion.
M ARTINI & ROSSI Rosé is

a deliciously delicate wine made
using a premier selection of Italian
grapes, including handpicked
Moscato Bianco and premium
Brachetto and Malvasia. Hints of
citrus, elderflower and soft peach
blend with delicate notes of wild
rose. MARTINI & ROSSI Asti, the
#1 imported sparkling wine1, is
made from 100% handpicked
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delivers a naturally sweet and
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1
Adams Liquor Handbook, 2007
ENJOY OUR GOOD TASTE WITH YOUR GOOD JUDGEMENT.®
www.martini.com
©2009 MARTINI & ROSSI, MARTINI AND THE BALL AND BAR LOGO ARE REGISTERED TRADEMARKS.
IMPORTED BY MARTINI & ROSSI WINE COMPANY, MIAMI, FL. ITALIAN SPARKLING WINE. ITALIAN ROSÉ SPARKLING WINE.
The Champagne Bar at the Hotel Bel-Air, Los Angeles
CLINK. at the Liberty Hotel, Boston MA
Air Blossom Martini” as something more don’t we do something fun and interactive?” vermouth from Italy, aren’t guests – they’re
exotic, made with Grey Goose Pear Vodka So now, every Wednesday from 5:30 pm- locals. “I think people still have that men-
and lychee liquor, topped with blossom 7:30 pm, beer, wine and cheese platters tality about restaurants attached to hotels
flowers. This cocktail is part of the luxury are served in the pre-function space outside as a stigma. Unless you have a huge name
Dorchester Collection’s new signature the hotel’s ballroom while guests unwind attached to your dining room then it’s going
cocktail and mocktail rollout; each of the with Wii. It’s also a great way to wait for a to be hard to produce a nice buzz,” advises
seven hotels in the collection, also includ- table at the hotel’s highly acclaimed Sugar- Stuhl. “So we’re starting with the bar.” The
ing the Beverly Hills Hotel and the New Toad restaurant. combination of classic cocktails with an
York Palace Hotel, stateside, now have a Getting a table at Americano at San Italian twist and stylish surroundings speak
cocktail and mocktail attached to their bar’s Francisco’s Hotel Vitale, a Joie de Vivre to both tourists and locals, and undoubt-
brand identity. Along with the drink menus, property, could be a bit of a challenge as it’s edly, raise its credibility among Hotel Vitale
guests can also partake in Personalized perpetually packed. But what’s interesting guests when they see how popular the adja-
Mixology Classes, one-on-one custom- about the clientele here is that according to cent bar is with locals who are in the know.
ized experiences based on each customer’s Matthew Stuhl, the hotel’s food & beverage It’s a similar vibe over at Boston’s
preferences. The cocktail, designed with a director, the majority of those people drink- Liberty Hotel. When the former jail re-
Dorchester Collection mixologist, is also ing a signature “Americano” with sweet opened as a luxury boutique hotel in 2007,
offered as a bar special for the rest of the it quickly gained the presence of a trendy,
day, allowing the guest to fully immerse be-seen crowd, either hanging out down-
themselves in the hotel’s bar culture. This stairs at Alibi, or the bar of lauded restaurant
addition is just the right balance for Faure, GueStS at new Scampo. On the lobby level, Clink. holds
who says the Bel-Air’s history and the au- court. Here, the line between guest and lo-
thenticity it’s known for is still paramount to yorK’S peninSula cal gets blurred as the lobby overflows with
its success. “I have four generations of bar- revelers waiting to sip cocktails like an “Al-
tenders behind the bar. People are coming hotel enjoy ways in Fashion” with cherry-infused Knob
just for the experience and find a magical Creek muddled with blood orange, bitters
atmosphere. Despite the economy, the bar contemporary and sugar.
is doing just as fine as last year because we The affordable Four Points by Sheraton
know people recognize the quality. We are SiGnature brand gets credit for implementing one of
going beyond the fact we have guests; we the most innovative beverage initiatives
have a family, making them feel so comfort- cocKtailS liKe found among hotel brands. Capitalizing
able they want to come back.” upon the craft beer trend, they hired Scott
“the ninG SlinG,” Kerkmans as their chief beer officer and
Step 4: create Buzz launched the Four Points Best Brews pro-
When the Hotel Arista opened in Naper- made with gram. Each property has a different range of
ville, a burgeoning Chicago suburb, direc- craft and imported beers on offer, but all of
tor of marketing Melissa Duff Brown says aBSolut them include at least four draughts, two of
they really wanted to personalize services, which are locally or regionally made. Each
hence “personal hosts” at check-in instead mandarin, Soho hotel also has a bottle selection of 12 craft
of front desk agents. Next they brought in beers, half that are local. “We focus on mak-
42-inch televisions and Wii and decided to lychee liQueur ing sure our hotels have great beers and a
build a weekly ritual around the two: “Wine great experience in that particular region so
and Wii.” “Instead of just a regular after- and FreSh they don’t have to search the city for qual-
noon coffee break, we said why don’t we ity beer,” says Kerkmans. “It’s right there in
do Wii breaks?” Duff Brown recalls. “Why mint leaveS. their hotel.” n
brand profile
TIKI TIME
SKYY Spirits Goes Tropical with
SKYY Infusions Pineapple
By Daina Paulin
A
year after launching its new line of all–natural infusion places like Luau is like a mini-vacation. You
might not be able to afford a trip to Hawaii,
vodkas, Skyy Spirits is ready to make waves once again.
but you can still share a Scorpion Bowl with
Beginning in February, it launched Skyy Infusions your friends.”
Pineapple, the first pineapple-infused vodka available nationwide. SKYY Infusion Pineapple hopes to prove
itself as a lighter, fresher, tropical cocktail
The new tropical flavor joins Smirnoff’s entire line of infused base than rum. To demonstrate its mixabil-
vodkas which includes Citrus, Cherry, Passion Fruit, Raspberry ity, SKYY has revamped an entire series of
traditional tropical cocktails. Its signature
and Grape. drink, “The Castaway,” will serve as part of
the brand’s launch campaign which includes
“Pineapple seemed like an obvious joy tiki cocktails because they are fun,” says a wide range of adverting, on-premise events
choice,” explains Jason Daniel, SKYY Vod- Barbi Caruso, bar manager and head mix- and POS materials.
ka’s senior brand manager. “It’s a great base ologist at Luau in Beverly Hills. “Coming to
for a variety of modern cocktails and it has The Skyy is the Limit
been a popular choice at bars that are ex- Flavored vodkas have been growing
perimenting with fruit infusions.” at twice the rate of traditional vodkas,
To capture pineapple’s unique flavor,
Skyy CASTAwAy according to Nielsen, and SKYY Infu-
SKYY uses its proprietary process combining sions has followed the trend. In its first
fresh fruit with their premium vodka. After 4 oz. Skyy Infusions
six months, the Infusions line grew
the infusion process, the vodka is filtered to Pineapple Vodka
40% in Skyy Spirits’ home market
produce a crystal clear spirit which is bottled 2 oz. orange juice
of Northern California. Part of this
in SKYY’s signature cobalt blue bottle. 2 oz. pineapple juice
success stems from their “Best of
1 1/2 oz. ginger liqueur
Class” rating by the Beverage Tast-
A Tiki Rivival 1/2 oz. fresh lime Juice
ing Institute. Daniel explains that
As thoughts of escapism pervade today’s although the impressive rating has
culture, SKYY Infusions Pineapple’s arrival Combine all ingredients.
helped the brand’s growth, he be-
is quite timely. “People are looking for that Add ice. Shake and strain
lieves that getting the product to
momentary island getaway and a delicious into a 15 oz. ice-filled
the consumer is the most important
tropical drink can take them there,” ex- hurricane glass. Serve
marketing tool. “The proof is in
plains Daniel. Restaurants such as the Luau with a pineapple
tasting it, not just in having a rat-
in Beverly Hills, Trader Vic’s in Chicago and wedge or pineapple straw.
ing. Consumers really embrace our
Nikki Beach in New York are reviving the product once they taste it.” n
traditional tiki bars of the past. “People en-
GO NATURAL
INTRODUCING THE LATEST ADDITION
™
TO THE LINE RANKED #1 IN TASTE.
SKYY Infusions voted best tasting by the Beverage Testing Institute. ®
SKYY Infusions™. Vodka infused with real fruit and other natural flavors. 35% alc.vol (70 proof). ©2009 Skyy Spirits, LLC, San Francisco, CA. Enjoy responsibly.
Learn more at SKYYINFUSIONS.COM
TASTING CORNER
The Next South American Entry:

Wines from Brazil
By Ed McCarthy
I
f you know your ABCs of South American I recently traveled to Brazil’s main wine region (Rio Grande do
Sul), with an obligatory stop in Rio de Janeiro, and learned some
wine, you definitely know the A and C, but
interesting information about this huge country. Brazil is actually the
what about the B? We have plenty of wine fi fth-largest producer of wine in the Southern Hemisphere, after Ar-
from Argentina and Chile in the U.S., but wines gentina, Australia, South Africa and Chile; it’s even larger than New
from Brazil have been difficult to find in most Zealand, whose wines are now so popular in the U.S.
of our local markets, except South Florida— When it comes to wine production, Brazil has been seriously
under-performing—perhaps because only small parts of the country,
always a great market for South American wines.
mainly in the south, have suitable climate for growing wine grapes.
I’m sure that many readers don’t even know Brazil has the fi fth-largest population in the world, with nearly 200
that wine is made in Brazil. But that is about to million people, and is the world’s fi fth-largest country in area —
change, as Brazilian wine producers have decided almost the size of the U.S. Brazil now has a thriving middle class,
to concentrate on the huge markets of the U.S. and interest in wine has been developing there within the last
two decades.
and Canada.
SPAN IS H
WINE CELLAR
&2 0 0P9 AT R NA D ET SRH O YW
Brazil Finds Its Niche in the United States, Germany, Switzerland, the
Czech Republic and Holland, with Canada
the Wine Market and Singapore rapidly growing.
Rio Grande do Sul has a temperate climate, The Brazilian wine region in Rio Grande
with four distinct seasons. Rain and even do Sul centers around the thriving town of
snowfall in winter; in summer, the tempera- Bento Gonçalves—really a city of 100,000 JOIN MORE THAN 50 SPANISH
ture is mainly in the 80s (F°), ideal for grape people, with its inhabitants enjoying the PRODUCERS AT THE SPANISH
growing. But there was no market for wine in second-highest per capita income rate in all WINE CELLAR & PANTRY, AN
Brazil in the last century, traditionally not a of Brazil. During my visit, I visited eight win- EXCLUSIVE SHOWCASE OF
big wine-drinking country. And the Brazilian eries and tasted wines from another eight. YET TO BE DISCOVERED WINE
government has not helped, still taxing Bra- Many of the wineries and vineyards are locat- AND FOOD PRODUCTS FROM
ed in the appropriately named Vale dos Vin-
SPAIN. ALL PARTICIPATING
zilian wine sales today in its own country as
COMPANIES ARE SEEKING
high as 50 %. Fortunately, the taxation does hedos, making it easy for a visitor to travel
DISTRIBUTION AND LOOK
not apply to exports, and so we can find Bra- from one winery to the other. FORWARD TO SHARING THEIR
zilian wines at reasonable prices in the U.S. My first surprise during the visit was PRODUCTS WITH YOU.
Most of the wineries in Rio Grande do that just about every winery makes sparkling
Sul began in the late 1980s and early 1990s; wines as well as still wines, and that these NEW YORK
they were founded by third- and fourth-gen- wines generally are of very good quality. MONDAY, APRIL 20, 2009
eration members of the original Italian immi- Three types of sparkling wines exist in Brazil: Gotham Hall
grant families. One huge Cooperative, Co- wines made by Methode Champenoise, (aka 1356 Broadway (at 36th Street)
operativa Vinicola Aurora (simply known as Traditional Method); Charmat (bulk meth- 1:00 pm to 6:00 pm
Aurora), and two large wineries, Salton and od sparkling wine); and Asti-style Moscato,
Miolo, dominate the domestic and export made with the Muscat variety—and gener- SAN FRANCISCO
market, although at least 18 wineries are now ally quite exceptional, by the way. I discov- WEDNESDAY, APRIL 22, 2009
exporting their wines around the world. The ered that Brazilians drink lots of sparkling The Bently Reserve
largest import markets for Brazilian wines are wine, especially the less-expensive Charmat (formerly Old Federal Reserve Bank Building)
301 Battery Street
1:00 pm to 6:00 pm
BN
Please RSVP online at
brazilian wine selections www.spanishwinecellar.com
This event is for the Media and Trade only.
Beverage Network
bevnetwork.com Please provide a business card for registra-
tion at the event. Advance registration is
All prices are suggested retail. requested.
Contact Gregory White PR

n miolo Family n miolo Family n salton Family (718) 403-0097 or (646) 621-3559
vineyards, vale dos vineyards, vale dos reserve, bento E-mail: info@gregorywhitepr.com
vinhedos (BrAzil) vinhedos (BrAzil) Gonçalves (BrAzil)
Cuvée Giuseppe, lot 43, 2005 ($31): volpi tAlento 2005
2004 ($12): Miolo’s wines Miolo’s finest red wine, Lot ($13): Salton’s Volpi Tal-
are among the best being 43, is a blend of its choicest ento, a blend of 60% Caber-
produced in Brazil today. Cabernet Sauvignon and net Sauvignon, 30% Merlot
Its 2004 Cuvée Giuseppe, Merlot grapes from its Lot 43 and 10 % Tannat, is a fine
a blend of 60 % Cabernet vineyard. This is definitely blended wine, with a great
Sauvignon and 40% Merlot, one of the finest red wines balance of acidity, tannin,
is an amazingly high-qual- I’ve tasted from South and fruit. Aged in French
ity wine for this price. The America during the past year, oak, it is still quite young, www.winesfromspain.USAcom
Merlot in the blend softens with intense varietal charac- and should age nicely for
the wine enough to make it ter and concentration, and several years; terrific value.
drinkable now. a long finish. Compared to
Chile’s premium wines in the
$60 to $80 range, Miolo’s Lot
43 is an excellent value.
TASTING CORNER
sparklers and Moscatos. The market in the Other red Brazilian varietal wines that
U.S. for Brazilian sparkling wines is certain- I tasted included Tempranillo (good), Pi-
ly limited right now, although these wines not Noir (just okay), Syrah/Shiraz, Barbera,
have had some success in the Miami area. Gamay, Malbec, Ancellota (an obscure Ital-
Miolo brings in at least one sparkling brut ian variety from Emilia-Romagna and Swit-
into the U.S., made from Chardonnay and zerland), Marselan (a new Mediterranean
Pinot Noir. French variety made from crossing Cabernet
Sauvignon with Grenache), and Nebbiolo
(just one, from Lidio Carraro Winery, and
Familiar with quite good, with true Nebbiolo character).
Most Brazilian wineries make far more
European Varietals red wines than white (with just a little rosé),
a Marketing Boon but some of the white wines I tasted were
Brazil’s fine table wines are primarily made very good. In general, its Chardonnays are
from the same European varieties that we two INtereStINg FaCtS aBoUt competent, but not spectacular. I preferred
are familiar with: Cabernet Sauvignon and its Sauvignon Blancs (I don’t think that
Merlot are the big players among the red
wines, Chardonnay the main white variety.
brazilian wines Brazil’s climate is cool enough for outstand-
ing Chardonnays or Pinot Noirs). I did en-
What I particularly liked, however, was the joy Miolo’s Pinot Grigio and Viognier, and
1
huge range of varieties that are being utilized Casa Valduga’s Gewürztraminer was particu-
in Brazilian wines. For example, Tannat, a larly fine.
fairly obscure red variety from southwest Most of the wineries whose wines I tast-
France, is thriving in Brazil and neighbor- ed do export their wines into the U.S., but
ing Uruguay. In France, Tannat lives up to 90% of its wines often in limited markets. For example, one
its name; it is a very dark-colored, very tan- are produced in small winery told me its wines are only in
nic, astringent variety that is used mainly Rio Grande do Sul, Colorado. The two Brazilian wineries which
as part of a blended wine. Brazilian terroir, the southernmost state, have the broadest distribution in the U.S.
however, has tamed the harsh Tannat quite bordering uruguay (which are two of the largest and the best: Salton
a bit; it tastes fruitier, and is fine as a straight also produces wine). and Miolo. Salton, which produces 20 mil-
Brazilian varietal wine—although it is usu- lion bottles a year, is Brazil’s largest privately
ally blended in with Cabernet Sauvignon owned winery. Look for Salton’s Family
and Merlot.
In addition to Tannat, probably the two
red Brazilian varietal wines that I enjoyed
2 Reserve wines, especially its “Volpi” line.
Miolo, which has a magnifi cent new win-
ery, produces seven million bottles a year. I
the most were Cabernet Franc and Terol- Just about every winery, found all of Miolo’s wines first-rate.
dego. Generally, I found that those winer- at least in Rio Grande do Sul, Three other wineries that impressed
ies which produced Cabernet Franc wines, was founded by me: Casa Valduga (run by the three Valduga
such as Casa Valduga, often did better with Italian immigrants, brothers, who rate an “A” for their warm
this variety than any other. Casa Valduga’s almost all of whom arrived in Italian-style hospitality); Lidio Carraro, a
Cabernet Franc, for example, was intensely Brazil between 1875 and 1900. rather amazing, smaller winery which ages
fl avored, with great structure. Probably be- And, in fact, just about all of all of its wines in stainless steel tanks—not
cause Cabernet Franc needs less time to these families came from only an oak barrel in sight—and whose wines are
ripen than other varieties (such as Cabernet two regions in northern italy, of a very high caliber; and Aurora, whose
Sauvignon) the mountainous Brazilian wine the veneto and trentino. the Aurora brand wines all indeed impressive.
region is a plus. immigrants, chiefly poor farmers, Other Brazilian wineries to look for include
Teroldego is the principal red variety in lured by the prospect of buying Pizzato, Panceri, Luiz Argenta, Perini,
the Trento region of Italy’s Trentino-Alto their own land at low Courmayeur and Don Laurindo.
Adige region, and a few Brazilian wineries prices, settled in the mountains Brazilian wine exports have increased
produce it as a varietal wine. I loved every around the town of Bento 127% since last year, admittedly from a
Brazilian Terodego that I tasted; just like Gonçalves, and planted grapes miniscule base. I visited Brazil with limited
Tannat, Brazil’s version of Teroldego is less as well as grains, exactly what expectations; I returned impressed. I found
tannic with more appealing fruit than the they had been doing in italy. the wines to be generally well-made, inter-
more austere Italian Teroldego wines. esting and well-priced. n
new products & promotions
1 Glenmorangie Astar MAkes its Debut
Glenmorangie has just released the Glenmorangie Astar single
malt Scotch whisky, known for its “designer casks” made from
hand-selected 150 year-old fine-grained American white oak
1 from the sustainable forests in Missouri’s Ozarks. Glenmorangie
Astar has warm toffee and cinnamon aromas. It is bottled at
2 114.2 proof and 57.1% ABV. Suggested retail price: $79.99.
Visit www.glenmorangie.com
2 beefeater 24 sAvors A recipe froM the pAst

Inspired by an original recipe from the group’s founder, Beefeater
24 is a new style of gin using a blend of Chinese green and rare
Japanese Sencha teas. Along with other natural botanicals, it is
left to steep in a still for a full 24 hours, resulting in a complex,
full-flavored gin. Beefeater 24 will launch in select markets retail-
ing for $30. Visit www.beefeatergin.com
3 bronco reserve Awards froM beverAGe

inforMAtion Group
Bronco Wine Company cleaned up in The Beverage Informa-
4 tion Group Growth Brand Awards for 2008 sales. Three brands
earned Rising Star Awards: Coastal Vines Cellars, Fat Cat Cellars
and Rockbrook Cellars. Two brands earned Fast Track Awards:
Crane Lake Winery and Salmon Creek Cellars; and Fox Brook
Winery earned an Established Brand Growth Award. Results
3 can be seen in the March and April issues of Cheers and Beverage
Dynamics. Bronco Wine Company, Ceres, CA,
800-692-5780
4 Martini & rossi introDuces A rosé

The Italian winemaker known for its Asti and Vermouth has
added a sparkling rosé to its portfolio of fine wines. Made with
Moscato Blanco, Malvasia and Brachetto grapes from Italy’s
Piedmont and Veneto regions, Martini & Rossi Rosé completes
the brand’s “sparkling trio”, which includes the naturally sweet
Asti and an extra dry Prosecco. Available in 750 ML and 187 ML
four-packs, the rosé has a suggested retail price of $12.99.
Visit www.martini.com
5 5 seagram’s ADDs A new flAvor to its

6 line of twisteD Gin
Seagram’s Gin has added grape to its family of Twisted Gin fla-
vored gins. Seagram’s Grape Twisted Gin joins Raspberry, Apple,
Lime and Orange Twisted Gin flavors. All are available in 1.75L,
1L, 750ML, 375ML flask, 200ML flask and 50ML sizes. The
launch will be supported with POS materials and a 50ML hot
price promotion where legal. Suggested retail price: $9.99 for a
750ML bottle. Visit www.seagramsginlive.com
6 proximo spirits lAunches Azul reposADo

AnD silver tequilAs
Hailing from the house of Gran Centenario, Azul Tequila is cur-
rently one of Mexico’s fastest growing 100% agave tequila brands.
Supported by its distribution partner, Proximo Spirits, and a $3
million dollar integrated marketing campaign, Azul launches this
month with its reposado, followed shortly after with its silver
tequila in May. Both tequilas will be available in 750ML
($19.99), 1L and 1.75 L bottles. Visit www.proximospirits.com
In a... Snap!
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www.hawaiibevguide.com April 2009

February 2009 Hawaii
Hawaii Beverage guide 11
Beverage guide
2009 WSWA Convention
A Chat With Craig Wolf

As the Wine & Spirits Wholesalers of America gears up
for its 66th Annual Convention and Exposition, The
Beverage Network sat down with WSWA’s president & CEO
By Alia Akkam
spirits and craft breweries continue to grow.

You have to sell yourself and make it known
WSWA’s Craig Wolf
“If you look around why you, your product and your service
the world at what is stands apart from the crowd. You can’t just
start a winery or a distillery and think doors
The Beverage NeTwork: Share
with us some of the exciting new addi-
happening to suppliers, are going to open without applying energy
tions to this year’s convention. it’s the three-tier system and resources.
CraIg woLF: We’re trying to do some

in the United States
TBN: Looking forward to a new year, what
new things this year. There’s a wine & spir- that has helped every- are some of WSWA’s goals for 2009?
its tasting competition; our keynote speaker
at the general business session is, for the
one weather the storm.”
Cw: From a government affairs stand-
first time, a prominent retailer, David Trone, — Craig Wolf, point, it’s a very challenging time. We are
from Total Wine & More; and Rocky Wirtz president & CEO, WSWA very concerned about the attempt to get
is assuming chairmanship. Also, our second rid of the LIFO (Last-In, First-Out system
annual social responsibility forum will dis- of managing inventory taxes). It would
cuss the role in helping to fight underage ac- be devastating to not just wholesalers, but
cess and abuse of alcohol. over much of the larger issues, though. On
suppliers as well. When talking about the
the wine & spirits side, things are starting to
economy, we expect a continuation of
settle. You can see which players are going
what we’ve seen: trading down and the
TBN: Given the state of the economy, to survive, which regions they’re going to be
on-premise suffering. But in terms of a
2008 was undoubtedly a challenging year. in. Ten years ago it was very unclear who
direct economic impact, LIFO is the most
However, for WSWA, it was also very posi- would be the survivors and come out of the
extreme. Others include:
tive. What were some of the highlights? process. There is still more to come, like the
• Car check legislation.
line changes that come with consolidation.
• Food safety issues. The good news is
Cw: First, we were able to obtain passage of This can present challenges on the whole,
most people on Capitol Hill look to our
the “We Don’t Serve Teens” House resolution but I don’t think they’re going to change
system as the gold standard and they’ll be
last fall. Secondly, there were a number of the dynamic on the supplier side. The beer
looking at our system when considering
court victories in terms of protecting the state’s wholesalers are going to face a major shift; I
food safety.
ability to regulate alcohol effectively. From an suspect they are going to experience what
• Social responsibility issues, partnering
economic standpoint, we largely weathered we experienced ten years ago.
with DWI Courts, designed to insert special-
a difficult storm at the end of the year. If you
ly trained judges in courts across the country
look around the world at what is happening to
TBN: What can licensees do to maxi- to deal with the difficult task of addressing
suppliers, it’s the three-tier system in the Unit-
mize their businesses right now? What hard core offender.
ed States that has helped everyone weather
resources should they be tapping into • Our partnership with TIPS for server
the storm. Some of these supplier companies
during this challenging time? training
would be in a lot more trouble if not for the
• Our involvement in the PBS series,
good work of the distributors who serve as a
Cw: The same formulas always apply. This The Wine Makers.
bridge from supplier to licensee.
industry has always been about building re- We’ve got our work cut out for us, run-
lationships so people know and trust your ning the gamut as it always does. With
TBN: How does consolidation continue business. That won’t change. In a crowded the new administration there are chal-
to affect the industry? marketplace, those who can create a distinc- lenges across the board. From customs
tion are the ones who have the most success. to the FTC to the USTR, we’re going to
Cw: Consolidation is something that’s going There are a tremendous amount of new en- be there to make sure people protect our
to continue going forward. We have gotten trants to the supply side: wineries, distilled members’ interests. n

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Bourbon supports the
Terry Farrell Firefighters
Fund through expanded
2009 sponsorship
#1 Bourbon Maker Champions America’s
Firefighters for their “Stuff Inside”
B
eam Global Spirits & from the Northeast region to 22
Wine, Inc. a global leader states across the nation, hosting
in premium spirits, and events in various markets to
Jim Beam® Bourbon proudly directly support local fire stations.
announce their renewed support In addition, the brand will be
of The Terry Farrell Firefighters present at firefighter trade shows
Fund, which is committed to in San Diego, Indianapolis and
helping firefighting “brothers” Baltimore, to raise awareness of
across America. the Terry Farrell Fund.
Since 2005, Jim Beam, the The Terry Farrell Fund was
world’s number one selling established in memory of Terry
Bourbon, has developed a Farrell, a member of Rescue 4/
specialty bottle label annually to FDNY and chief of the Dix Hills
raise awareness for the non-profit Volunteer Fire Department, and
organization, which supports the 342 other firefighters who
firefighters and their families perished on September 11, 2001 in
with educational, medical and the World Trade Center attacks.
equipment needs. Jim Beam has The organization honors these
raised a total of $200,000 for modern day heroes by donating
the fund and aims to increase unused firefighting equipment
that donation by $100,000 in to underfunded fire stations
2009 with an expanded program and providing scholarships
throughout the U.S. and additional services to the
“We’re honoring firefighters children and families of active,
across America for their retired and fallen firefighters
commitment to keeping our across the nation. For more
neighbors safe and rising to the information, please visit http://
call of service in times of need,” www.terryfarrellfund.org/ or
said Kelly Doss, senior director http://www2.thestuffinside.com/
of bourbon and whiskeys, Beam terryfarrellfund.
Global. “Jim Beam is committed The 2009 Terry Farrell
to the integrity and character of Firefighters Fund-labeled bottles
the Bourbon inside the bottle and with specialty aluminum caps
champions these same qualities will be available in May 2009
in others. The Terry Farrell and offered in 750ml and 1L
Firefighters Fund exemplifies the packaging.
‘Stuff Inside’ and we are delighted Jim Beam is committed to
to partner with them for our fifth social responsibility and advises
consecutive year.” legal purchase age consumers
The iconic Bourbon brand to drink smart®. With a newly
will distribute over 36,000 cases revamped website, drinksmart.
of Jim Beam bottles with the com, Beam Global aims to educate
specialty label – representing a legal purchase age consumers on
six-fold increase in cases from the how to make responsible choices
previous year. Jim Beam will also about alcohol. ■
expand the reach of its initiatives
4 Hawaii Beverage guide April 2009 4 Hawaii Beverage guide April 2009
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TradeNews
HonorS The Hall of Fame “Class of 2009”
T
he Sky Ranch Foundation held its 18th Paul Houston - Beam Global Spirits & the honorees were saluted in print by more
annual Hall of Fame dinner on Sunday, Wine. Paul has been the manager of Jim than a dozen beverage makers, distributors,
March 1, 2009 at the Monte Carlo Beam’s Cincinnati plant since 2000. The media organizations, trade associations and
Hotel & Casino in Las Vegas, Nevada. 3rd generation of his family to work in others who sponsored ads in the evening’s
The event was held in conjunction with the liquor industry, Paul helps the industry program book.
the 7th annual convention of American and Sky Ranch also by his leadership At the same event, Jason Glasser of
Beverage Licensees (ABL), and the very (National Vice President) of WAABI the Beverage Media Group presented the
popular Nightclub & Bar Show. Joining (World Association of the Alcohol 2009 Mentor of the Year Award to Sky
81 distinguished Ranch Foundation
beverage industry Secretary, Barry Becton,
leaders previously Senior Director of State
named, the Hall Government Relations
of Fame “Class for Diageo. Becton, who
of 2009” is an also serves as National
especially strong President of WAABI,
group noted for has travelled to Sky
their generosity, Ranch almost every year
leadership and since becoming a mentor
endurance as and worked especially
champions for hard to encourage and
Sky Ranch. guide the boys who have
Their personal been assigned to him
and business over the years.
achievements Sky Ranch
have made for Boys is a unique
an important 3,000-acre facility on
contribution to the South Dakota/
the united efforts (l-r) Sky ranch Hall of Fame participants included: William Slone (accepting for ralph levine), Mike Donohoe, larry Montana border where
of the alcohol ruvo (honoree), paul Houston (honoree), Dori Bryant (honoree), Jodi Duttenhefer (Exec. Director of Sky ranch), troubled kids from all
beverage industry ralph Aguera. parts of America get
since 1960 to provide quality care for the Beverage Industries, Inc), the largest single a second chance and a fresh start. Sky
troubled teens at Sky Ranch for Boys. organization raising money for Sky Ranch Ranch has built an enviable record over
The members of the Class of 2009 of the (over $200,000 in the past 12 months!). the years as it focuses on teaching kids to
Sky Ranch Hall of Fame are: Dori Bryant – The Polished Palate. Based respect themselves and others and take
Larry Ruvo – Southern Wines & Spirits in Tarpon Springs, Florida, Dori has been responsibility for their actions. Through
of Nevada. Despite leading the largest organizing outstanding spirits tasting sports, arts, working with animals, Sky
wine, spirits and beer distributorship in events from coast to coast for several years. Ranch helps kids find their natural gifts
Las Vegas, Larry Ruvo finds time to give She has probably done more than anyone and take pride in them. Most boys advance
tremendous support to many worthy causes, to introduce Sky Ranch to consumers and at least 2 years in the grade level of their
most importantly, the building of the Lou new, smaller companies in the industry academic work during a one-year stay
Ruvo Brain Institute, which will open soon and has helped raise over $20,000 through at Sky Ranch. For more info visit www.
in Las Vegas. Ruvo helped develop Vino silent auctions for Sky Ranch at her tasting skyranchforboys.com.
Las Vegas, the largest annual wine segment events. Nearly 50 years ago, members and
event for Sky Ranch (held this year on Sky Ranch Foundation Chairman, friends of the alcohol beverage industry at
March 3 in Las Vegas raising $10,000!). Mike Donohoe (retired President of Future all levels agreed to support the development
Ralph Levine – Metro NY Package Stores Brands LLC), and President, Ralph Aguera of Sky Ranch. They formed the Sky Ranch
Association. An industry icon, Ralph (Vice President for Trade Relations at Foundation, which has purchased the
has been a leader of the retail tier of the Brown-Forman) introduced the honorees land, built the buildings, and provided
industry since the 1950s, and has been on to a “sell out” crowd of nearly 150 people. annual cash support equal to 25 percent
the Sky Ranch team since day 1. Ralph William Slone of the Beverage Media or more of the Sky Ranch budget. This
served many years on the Sky Ranch Group accepted the honor for Ralph wonderful tradition has earned Sky Ranch
Foundation board and has helped maintain Levine, who was unable to attend. the nickname, “the adopted charity of the
strong support among his fellow retailers. In addition to the large live audience, alcohol beverage industry.” ■

Barry Becton We are now accepting
major credit cards...
named Sky ranch “MenTor oF THe YeAr”! On Line @
hawaiibevguide.com
H
ighlight of the recent 18th Annual to boys at Sky Ranch through the WAABI
Sky Ranch Foundation Hall of Fame organization. WAABI’s Sky Ranch chairman
Dinner in Las Vegas was the annual Michael Thomas, assigns boys to the various
Mentor of the Year Award. Jason Glasser of WAABI chapters, where men and women
the Beverage Media Group presented the from all industry segments help provide
prestigious award to Barry Becton, Senior positive adult role models to the boys.
Director of State Government Relations Sky Ranch for Boys is a unique 3,000-
at Diageo. Becton also serves as national acre facility on the South Dakota/Montana
President of WAABI (World Association of border where troubled kids from all parts of
the Alcohol Beverage Industries, Inc.) and America get a second chance and a fresh
Secretary of the Sky Ranch Foundation. start. Sky Ranch has built an enviable record
Glasser explained that a number of over the years as it focuses on teaching kids
beverage industry executives serve as to respect themselves and others and take
mentors to responsibility
boys being for their
cared for at actions.
Sky Ranch Through
for Boys. sports, arts,
Becton’s working with
work was animals and
distinguished even learning
by both the to fly a small
length and plane, Sky
quality of Ranch helps
his efforts to kids find
help the boys their natural
assigned to gifts and
him over the take pride in
years. Unlike them. Most
most mentors, Barry Becton proudly displays his Mentor of the Year award while being boys advance
Becton has congratulated by (l-r) ralph Aguera (Sky ranch Foundation president), at least 2 years
actually visited Jason Glasser (Beverage Media Group), Jody Slone (Beverage Media Group), in the grade
Mike Donohoe (Sky ranch Foundation Chairman) and Duncan Cameron (Sky
Sky Ranch ranch Foundation Treasurer). level of their
almost every academic
year since he joined the program. work during a one-year stay at Sky Ranch.
In accepting the award, Becton For more info visit www.skyranchforboys.
commented, “This is something I started com.
doing because I thought it was the right Nearly 50 years ago, members and
thing. But then you go out there and meet friends of the alcohol beverage industry at
the boys. You realize it means so much more all levels agreed to support the development
than just doing the right thing. You really of Sky Ranch. They formed the Sky Ranch
have an impact on their lives…. I ask all of Foundation, which has purchased the land,
you to support Sky Ranch.” built the buildings, and provided annual cash
Presented annually by the Beverage support equal to 25 percent or more of the
Media Group after consultation with Sky Sky Ranch budget. This wonderful tradition
Ranch for Boys and Sky Ranch Foundation, has earned Sky Ranch the nickname, “the We have now made
the Mentor of the Year award is intended adopted charity of the alcohol beverage
to recognize and encourage industry industry.” it easier for you to
executives who devote their time and effort For more details please visit www. keep up with what’s
to correspond with boys at Sky Ranch, skyranchfoundation.org or call 540-891-
which was adopted nearly 50 years ago by 7201. The fax number is 540-891-7203.
new and happening in
the alcohol beverage industry. The troubled The 19th Annual Hall of Fame dinner is Hawaii's liquor trade.
teens being helped there come from all parts currently set for June 6, 2010 at a location to
of America. Often, they have few positive be announced soon in South Dakota. This
male role models or father figures to whom will be an extremely special event celebrating For further information
they can turn for advice. Sky Ranch for Boys’ 50th anniversary! Please call us at the
Many women associated with the watch for further announcements! ■ Hawaii Beverage Guide
industry also provide guidance and support
(808) 591-0049
aT The bar by robert Plotkin
essential elixirs—
A Look At the CLAss of 2009
E
As generations of mixologists will attest, Chad Solomon, drinks guru and principal in “Considering the widespread popularity of
liqueurs provide the heart and soul of New York’s Cuff & Buttons Cocktail Catering ginger, the introduction of Domaine de Canton
most notable cocktails. Their brilliant Service, is still finding new applications for the was well-timed,” says Adam Seger, general
flavors and lush, satiny textured bodies render versatile liqueur. “Because St-Germain is light- manager, sommelier and bar chef of Nacional
them capable of tempering the enthusiasm of bodied and so well balanced, it’s a natural mixed 27 in Chicago. “The liqueur itself is sublime
high-octane spirits, and transforming disparate with aromatic spirits, such as gin, tequila, rum, and it adds delectably warm and spicy ginger
ingredients into joy-inducing libations. and pisco, as well as Champagne and brandies.” notes to cocktails.” Seger has been adding the
Without a varied complement of liqueurs on “It’s hard to adequately convey how perfectly liqueur to a wide range of cocktails, “just about
the back bar, your drink-making abilities shift suited St-Germain is for today’s light and everything from Mojitos to Sidecars all to rave
into low gear. lavishly flavored cocktails,” contends Bridget reviews.”
While category sales were down slightly Albert, director of mixology for Southern Wine Back from an extended hiatus, Plymouth
(-0.4 percent) in 2007, interest in liqueurs are and Spirits of Illinois, and author of Market- Sloe Gin is again turning heads here in the
now experiencing a strong surge, thanks in Fresh Mixology (2008 Surrey Books, Chicago). States. After decades of fervent requests from
large part to the prevailing cocktail culture. “It’s really an amazing accomplishment, an the international cocktail community, Black
Mixologists looking for increasingly diverse instant classic.” Friars Distillery—producers of Plymouth Gin—
products and flavors are driving demand, and A mega-trend of note is the perceptible has resurrected its legendary, traditionally
suppliers are only too pleased to fan the flames shift away from liqueurs with sweet flavor produced sloe gin. The succulent ruby red
with intriguing new releases. profiles to those more savory and herbal. An liqueur is made by macerating Plymouth Gin
“I have no doubt that liqueurs are the new ideal illustration is Clément Créole Shrubb. with fresh sloe berries and a touch of sugar all
breakthrough category,” comments Josh Durr, Long a favorite throughout the Caribbean, the according to the original 1883 recipe.
beverage consultant with Molecular Bartending exotic, highly aromatic liqueur is a blend of The first taste will convince you this is how
of Louisville, Ky. “There has been an influx Clément silver and barrel-aged rhums that are sloe gin is actually meant to taste. The liqueur
of extraordinary new liqueurs, as well as the infused with spices—including vanilla, nutmeg has a generous bouquet of sliced plums and vine-
reintroduction of several long defunct liqueurs, and cloves—fresh cane syrup and grapefruit and ripened raspberries, and a lingering, pleasantly
and collectively they’re taking the mixology orange peels from Curaçao. tart finish of honey and berries. Plymouth’s sloe
scene by storm.” “Like almost everyone else I know in the gin is still in national rollout.
A number of highly touted liqueurs business, I’ve been a huge fan of the liqueur Also experiencing a renaissance in the
entering the market are further expanding since its arrival,” says Jonathan Pogash, States is Luxardo Maraschino, an Italian
the mixologist’s proverbial palette. So in the director of cocktail development for New liqueur distilled from Marasca cherries, honey
event that you missed the fanfare over their York’s Hospitality Holdings, which operates and cherry pits. Although a frequently used
initial release, here’s the scoop on the hottest The Campbell Apartment and The World ingredient in early cocktail recipes, maraschino
prospects of the class of 2009. Bar, among other venues in Manhattan. “The never regained its pre-Prohibition prestige,
At the head of the class is artisanal St- Créole Shrubb adds magnificent spicy, floral, and had mostly disappeared from American
Germain Elderflower Liqueur, which recently and zesty orange notes to a cocktail. There’s back bars around the days of the Kennedy
was named one of Cheers Rising Star Growth nothing on the back bar remotely like it.” administration, that is until recently.
Brands. A handcrafted masterpiece made Also topping the charts is recently released “I’ve been an ardent devotee of Luxardo
in the foothills of the French Alps from wild Domaine de Canton, a ginger-laced liqueur Maraschino for years, and am delighted that
elderflower blossoms, St-Germain has a made in the heart of the France. The small it’s finally receiving the widespread recognition
curvaceous body, and pronounced aromas of batch gem is crafted with a blend of VSOP and acceptance it deserves,” says Jerri Banks,
tart citrus, pears, and honey. Its floral-induced and XO Cognacs and museum-grade eaux de Manhattan-based consultant and celebrated
palate is expertly balanced, and features layers vie, which is patiently macerated with baby mixologist. “I think its resurgent popularity
of light fresh flavors, including mango, rock Vietnamese ginger, Tahitian vanilla, honey and can largely be attributed to the rebirth of
candy and tangy grapefruit. The finish is long ginseng. The remainder of its ingredients is a the Aviation, a classic gin-based cocktail
and satisfying. closely held secret. that uses maraschino in its construction.

Once bartenders and mixologists here got to delectable elixir handmade from fine grape tequilas sweetened with the essence of Damiana,
experience firsthand its haunting flavor, that’s spirits and cane sugar macerated with wild a wild flower indigenous to the highlands of
all it took.” At Nacional 27, Seger uses it in the Alpine violets. Like maraschino, it was once a Jalisco renown for its brilliant fragrance and
classic Aviation Cocktail. mainstay behind American bars, and a required aphrodisiac properties. The sultry import has
Those looking for a taste sensation with a ingredient in many venerated classics. Crème a spicy floral bouquet, and a semisweet, herbal
more contemporary orientation need look no de Violette is a delicate, yet memorable slice of palate.
further than Solerno Blood Orange Liqueur, heaven. Molecular bartender Josh Durr is an ardent
a new ultra-premium from Sicily. While the fan. “Agavero makes a marvelous modifier in
roster of orange liqueurs includes such high- cocktails. It marries beautifully with a wide
volume performers as Cointreau and Grand range of spirits and the lively peppery notes on
Marnier, as well as fast-growing Patrón Citrónge its finish are unexpected and quite pleasant.”
“These liqueurs are so
(+46 percent in 2007), rest assured that Solerno Aperol is a soul-soothing aperitif from
marches to an entirely different beat. complex and mesmerizing Padua, Italy that’s infused, in part, with bitter
Charlotte Voisey, cocktail specialist and oranges, gentian root, and rhubarb. A trim
Hendrick’s Gin brand ambassador, conjectures that a little goes a long 11percent alcohol by volume, the brand is
the elegant liqueur had to have been created now gaining traction in the U.S., and Patricia
with humanity’s best interests at heart. “Solerno way in a cocktail. They’re Richards is glad of it. The acclaimed mixologist
has a bittersweet, citrus and spice palate that’s for the Wynn Hotel in Las Vegas is impressed
tailor-made for modern mixology. It’s so full and the ‘secret weapons’ in with its subdued bitterness and lively notes of
voluptuous you can use Solerno as the base of a rhubarb and strawberry. “Aperol is a versatile
cocktail, or in a supporting role as a modifier.” every great mixologist’s product that’s proven to be a marvelous find for
us. It’s delicious on its own, and so well balanced
Highly Anticipated newcomers
arsenal of magic.” that it makes an ideal modifier in cocktails.”
A number of other highly touted liqueurs New York CitY In a trade where flavor rules supreme,
are entering the market and further expanding handcrafted X-Rated Fusion from France is a
driNks muse Jerri BaNks
the mixologist’s proverbial palette. Here’s the liqueur that warrants consideration. Its opaque,
scoop on the hot prospects of the class of 2008. electric pink hue in no way prepares you for
The first of the consensus All-Americans the artful seduction to follow. The liqueur is
is Cointreau Noir, an enchanting blend of It’s a featured member of the Haus Alpenz surprisingly light-bodied with floral and citrus
Remy Martin Cognac and the grande dame of portfolio, an impressive collection of vintage, notes and a luscious, tropical fruit palate.
liqueurs, Cointreau. Introduced this past July, long-absent specialties; legendary liqueurs Attention-grabbing and delicious are good
Cointreau Noir has a rich amber hue, a satiny, and spirits such as St. Elizabeth Allspice traits to possess.
lightweight body and an irresistible vanilla and Dram from the West Indies, Batavia-Arrack It’s fitting this recap of burgeoning
fresh citrus bouquet. It’s so precisely balanced from Indonesia, Hayman’s Old Tom Gin from superstars concludes with American-born
that the spicy wood flavors of the Cognac England, and Velvet Falernum, an infusion PAMA Pomegranate Liqueur. Not relying
and vibrant orange notes of the Cointreau are of lime juice, spices, and Barbadian rum are on its striking good looks, the all-pro delivers
enjoyed simultaneously, and to the same lovely essential to recreating such classics as the on its promise of pomegranate with waves of
degree. It’s a marriage that clearly works. original Mai Tai, Zombie, and Vicious Virgin. refreshingly tart flavor. In its brief existence—
Fans of the utterly divine will want to get Maxwell Britten, principal barkeep and the brand launched in 2006—PAMA has
their hands on Coole Swan, a super-premium beverage director of Jack the Horse Tavern in become indispensable behind the bar.
Irish liqueur comprised of dairy fresh double Brooklyn Heights, NY, considers their return to The final advice comes from New York City
cream, Madagascan vanilla, white and dark the States a creative windfall. “These long-lost drinks muse Jerri Banks. “These liqueurs are
chocolate, organic dark cocoa and Irish single products give us an opportunity to prepare many so complex and mesmerizing that a little goes
malt whiskey. It has a lightweight, velvety storied cocktails the likes of which haven’t be a long way in a cocktail. They’re the ‘secret
textured body, the subtle aromas of vanilla and seen here since the 19th century. I know people weapons’ in every great mixologist’s arsenal of
dark chocolate, and a long-lasting complement who’ve been in the business 30-years or longer magic.” ■
of rich creamy flavors. With unlimited that have never tasted these intriguing liqueurs,
Robert Plotkin is a judge at the San Francisco World
applications behind the bar, Coole Swan is a no less worked with them. It’s an exciting time
Spirits Competition and has recently authored his 16th
beverage program in a bottle. to be a mixologist.” book, Secrets Revealed of America’s Greatest Cocktails.
Cocktail enthusiasts are also are also Those looking to inject more passion into He can be reached at www.BarMedia.com or by e-mail
enthusiastically embracing Austrian newcomer their drinks should consider stocking up on at robert@barmedia.com. Copyright 2008 BarMedia
Rothman & Winter Crème de Violette, a Agavero. The liqueur is a blend of barrel-aged

POS Systems: talkin tech by Ian Griffith
Beverage Media has built integration to

the following POS systems to varying
degrees. The codes with each vendor
correspond with the integration points A Predictable Investment
noted below:
in eCommerce
aim ➊➍➎
t
atlantic systems, inc. ➊➋➌ here is ample evidence that the line. A plain text message is sufficient to
(asi - spirits 2000) ➍➎ economy is having an impact communicate with customers about the
cam data ➊ on retail trade. Retailers across value you provide, and doesn’t compromise
the spectrum describe double- your credibility like a cheap website. If you
comcash ➍➎ digit declines in sales while profits have have the discipline to compose a regular
computer perfect ➌➍➎ been squeezed by the deep discounting and compelling message to your customers,
creative information ➊➍ used to attract customers. However, in you will be ahead of the competition.
system contrast to these harrowing tales, come
innovative computer ➊➋➌ the reports that wine sales are actually
solutions ➍➎ up at retail while the average bottle price
(ics - vision) has come down. If you describe activities in
Kba spirits
Certainly in our work with wine your store as community
➌
(Ken buch)
stores who sell online, there have been events, and share insights
mixed results depending on a store’s with your customers, they
lstar ➍ product offering and pricing strategy.
magstar ➊➋➌ For retailers without experience online
will reward you by reading
➍➎ this uncertainty can be crippling. While your emails and respond-
merchant ➊➌➍ the Internet can provide access to a ing to your suggestions.
softWare -liquorpos broader customer base and new sales, an
investment in the current climate needs
microbiZ ➊
to have a predictable outcome.
microsoft retail ➊➌➍ Before investing serious time and The key to a successful e-mail news-
management ➎ money in building an e-commerce web- letter is crafting a message that your cus-
system (rms) site, why not prove the concept by reach- tomers look forward to reading. You need
pervasive ➊ ing out to customers online. Then you to find a balance between promotion and
pos anyWhere ➊➋ can decide based on experience whether storytelling that mirrors the shopping
e-commerce is an investment you want experience in your store. If you hammer
pos-im ➊ to make. An e-commerce website works them for sales, then your e-mails will end
QuicKbooKs ➊➋ well as a hub for promotional channels up deleted, filtered or flagged as spam.
rcs ➍ that you use to reach your customers. Some stores choose to start with a
However, you can still promote your simple brochure site to satisfy curious
smart liQuicK ➊➍
store online while closing the sale over shoppers who want to know whether
tiger pos ➌➍ the phone or in the store. you are legitimate. While this should be
When a new e-commerce website a low maintenance option, a simple site
Wine soft ➊ launches, initial momentum often comes should, at a minimum, be able to collect
➊ Website inventory updates from providing an inventory list to the e-mail addresses for your newsletter.
➋ Web order importing main wine directory sites. Of these direc- Testing the waters by listing your
➌ price file integration tories Wine-Searcher will post an inven- inventory with the wine directories, and
tory listing without requiring the store launching an e-mail newsletter, will give
➍ eorders sales history
has a website. Sending them an Excel file you experience selling online and pro-
➎ eorders purchase orders update every week will keep your listing vide a context for a decision on whether
current and avoid frustrating some so- to go with e-commerce. Eventually cus-
For information about any of these phisticated wine buyers. WineZap re- tomers will pester you to build a site,
POS companies, please call quires that stores have a basic site where but in uncertain times using this “proof
212-695-7480, ext 231 they can refer a shopper. But again, a file of concept” makes the investment in a
containing the products you want to pro- website much more predictable.
Learn about SeLLing Wine onLine mote can be listed at no charge.
Sign up for our next Webinar on Thursday, to learn more about how the beverage media can
March 5th, 2009, 10:00 AM - 11:00 AM EST.
Beginning an online newsletter is the help with a website for your store, contact ian griffith
See how a store uses the BMG eCommerce next step to conducting your business on- at ian@bevmedia.com, (212) 571-3232, or visit www.
bevnetwork.com/retailweb.
system to maintain and promote products on a
website. For more information visit:
bevnetwork.com/retailweb
nabca conference
lessons learned:
A look back with Edmund Schmidt,
former NABCA Chairman
By Daina Paulin
L
eading upto the 72nd annual NABCA conference, Ed The control states have also been proac-
tive about gathering statistical information.
Schmidt shares his insight about the lessons learned during This is critical in terms of sales information.
his time as chairman and what he sees for the future of the The control states jurisdictions are a good
Association. The Beverage Network director, William Slone, sat cross-section across the country. We’ve got
six states out in the West; you have the East
down with the 2008 chairman and current director of the Wyoming coast, the South and the Midwest. Where
Department of Revenue to hear his ideas. else could you gather all that data in one
place? I have to compliment the NABCA
staff for all their work. It’s in an easy-to-use
On Creating Dialogue to share with us their perspectives and their
form and we’re consistently finding that ana-
This year we created a public health advisory projects. I think it’s that kind of communica-
lysts from the industry are using our data.
committee. The committee is comprised of tion that makes people improve and makes
people who study the issues related to alcohol things go forward.
On the Future of
abuse, including individuals from the public
health industry, MADD researchers and epi- On Creating Research Tools Control States
We’re always an easy target. Some say we
demiologists. We have had healthy discus- for the Industry
should privatize. Some say that private indus-
sions about subjects such as the use of grants We have commissioned a research project to
try could do a better job than government. I
from the industry to do research. There seems create an annotated bibliography for the in-
would support that idea in a lot of areas, but
to be a great deal of reluctance about accept- dustry. We hired Bill Kerr from Stanford Uni-
there are certain areas that I think the con-
ing this help. I can understand that, but by versity to gather all the issues and subjects
trol states do very well. Alcohol is a unique
meeting and having a dialogue we opened up related to alcohol to create an industry refer-
commodity that calls for more responsibility
some issues. ence. The first edition was released in the 2nd
on the part of the government to make sure
I don’t think many of these groups know quarter of 2008, and The Board of Directors
that it’s distributed properly. I think that
how control state jurisdictions can sometimes has budgeted for Mr. Kerr to issue annual up-
we’re that sort of cutting-edge group that is
act as a facilitator. The discussions showed me dates in order to update the bibliography with
out on the front lines to make it all work, and
that some people are dogmatic and want to the most current research.
by and large the control state jurisdictions are
keep an arms length, but overall, most people There are thousands of papers that are
doing a really good job of that. n
want to work together to solve the problems. written and we never know where to go to
find that research. Now we will have a very
On Social Responsibility effective method for all the state regulators. The 72nd Annual NABCA Conference
We’ve met with a lot of different companies We are also going to make it available to the will be held May 13th–17th at the Arizona
over the course of the year and many have public who request it, including our own pub- Biltmore in Phoenix, AZ. This year’s theme
shown us their social responsibility programs. lic state health officials. People go out and “Building Bridges” will focus on finding
We saw that they are really making a conscious say “this is a fact” and it isn’t always the case, common ground among the many groups
effort to embrace their responsibilities. They you need to complete some research. Now concerned with the responsible sale and con-
are trying to be ahead of the game. Once they instead of taking someone’s word for it, you sumption of alcohol. For more information
understood what we were about they wanted can look at the research. visit www.nabca.org.

sPIrITsCOPe
by duncan h. Cameron©
Government help... There’s a new government- rules would eliminate private club membership guaranteed. I would not be surprised to see the
sponsored web site to help people evaluate their requirements as well as the so-called “Zion curtain” license scan and retain requirement considered in
drinking and whether or not it poses a problem barriers intended to separate customers from drink other states before long.
for them. Tips and resources are provided for those service in the bar areas of restaurants. French drinking age Going Up..to 18!... Although
who want some help in changing their drinking Private clubs will now have to electronically precise rules vary depending on beverage and type
pattern. Our quick review found the site less scan the IDs of any customers who appear to be 35 of establishment, it looks like the party will soon
judgmental than some government efforts in the or younger, information that will be kept on site for be over for French teens who have been generally
past. The site is open minded to the extent of seven days and available during that time to law able to buy wine and beer in bars as long as they
recognizing that there are multiple approaches, enforcement. were at least 16. The National Assembly has
and that “one size” does not fit all. I found it Underage customers will no longer be allowed approved legislation raising the age for all alcohol
unfortunate that the industry’s efforts to promote in the bar areas of existing restaurants, an attempt purchases to 18. Further action by the Senate (and
moderation were not cited (at least not so I could to prevent children from seeing drinks being possibly the National Assembly) is required before
find it!) and groups like the Century Council prepared. With the often-glass barriers removed, the change becomes law. The French are also
were not included in the resource links. Illnesses adult customers will be able to be served over the planning to ban late-night sales of alcohol at gas
such as alcoholism are not “political” diseases. As bar. stations and all-you-can-drink events at bars.
long as our approach to solving the problems are Underage customers will be welcome at the don’t Try This at home… The new owners of
constrained by “political” considerations, we will bar or counter of new restaurants. That’s because Anheuser-Busch have apparently announced that
be less effective than we could be. Anyway, the site new restaurants will be required to pour and mix invoices for media services, such as advertising
might be worth a look: www.RethinkingDrinking. drinks out of sight of customers, behind a barrier will be paid on time. That is to say, in time. Media
niaaa.nih.gov . that could be a wall or a separate room. reports say that A-B has asked broadcasters and
More help... French-based Pernod Ricard, Gov. Jon Huntsman Jr. sought the change, others to redefine the billing cycle. A-B says they
which recently acquired Swedish powerhouse saying the state’s image was being hurt by now want 120 days to pay invoices. That would be
Absolut, has launched an impressive moderation requirements viewed as quirky by tourists. Patrons about 4 months. I really do wish them luck. Perhaps
campaign with the tag line: “Enjoy With Absolut of private clubs, Utah’s equivalent of bars, have liberal terms will spread to the rest of us. That
Responsibility”. Doing the government site listed had to fill out applications and pay fees in order to could be all the bailout we really need! Reportedly,
above one better, they have both a conventional drink. some media outlets are trying to negotiate more
web site AND a (planned) Facebook page devoted At a press conference called Monday morning moderate payment terms of 75-90 days. Until now,
to the campaign. The web site is at www. absolut. to announce the compromise, Huntsman said most people in the U.S. considered 30 days to be a
com/recognizethemoment . The site is loaded the state was “moving toward much greater normal grace period for paying invoices. It will be
with interesting information, and even allows normalization today in our alcohol policy.” interesting to see how this works out.
you to compare “healthy” drinking advice from The compromise also includes other pieces of arkansas OK on sunday… Arkansas has become the
33 different countries, all converted to standard legislation aimed at curbing drunken driving by 36th state to repeal its Blue Law banning Sunday
measurements. Perhaps this will help you find making repeat offenders forfeit their vehicles and liquor sales at package stores, according to the
a new country where “healthy” drinking more mandating stiffer penalties for underage offenders. Distilled Spirits Council (DISCUS), which called
closely matches your own view! Of course, while I’m not sure about the logic of a state policy the state’s decision a sign of things to come across
the government web site does not have links to which allows minors to sit with adults who consume the South as legislators continue looking for ways
industry sites, this one from Absolut includes alcohol but plays “Wizard of Oz” by forcing the to raise revenue without raising taxes in this sour
several international health agencies and the creation of those drinks behind a curtain. When economy. DISCUS called Arkansas’s repeal further
U.S. government’s NIAAA, along with links to will we get to the simple understanding that evidence of a national trend of states modernizing
industry and other sites. The editorial approach drinking, like voting, getting married, driving a alcohol laws, noting that Arkansas is the 14th
was summed up by an Absolut spokesman as “using car, or joining the Army is something perfectly OK state since 2002 to erase its Sunday sales ban.
a language consumers can relate to, talking to until mishandled or done for the wrong reasons The new law, sponsored by Senator Robert
them almost like a friend, staying away from being – yet is an activity only allowed to adults? And Thompson and signed by Governor Mike Beebe,
too preachy.” But they don’t mince words either. many adults choose not to do any of those things. gives communities the option to vote on allowing
In one section it says, “If you have a drinking Keeping kids and teens in the dark about drinking package stores to open on Sundays. The new
problem, seek professional help.” We’re in favor of is unlikely to make the next generation any wiser law also allows restaurants and other on premise
anything that helps us move towards a common in their consumption choices. establishments to serve alcohol on Sundays
understanding of appropriate (and inappropriate) I’m also a little uncomfortable with drinkers between the hours of 10:00 a.m. and 12:00
drinking and that helps lift the cloud of moral being required to leave a 7-day trail of their stops. midnight - an extension of up to four more hours.
and health confusion which has delayed defining This seems likely to cause more drinking in cars The bill took effect upon signage. ■
alcohol’s proper place. or other unsupervised settings. It certainly poses
Utah reforms = Challenge … Both houses of the some interesting civil liberties questions. As the Duncan H. Cameron has been writing for and about the spirits
Utah legislature have approved dramatic changes technology to pry improves, we may all have to industry since 1971. Send questions or comments to P.O. Box
in the way drinks are sold in the state. New fight harder for the privacy we long assumed was 8420, Fredericksburg, VA 22404.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
DATEBOOK! - April 2009

A Calendar of Promotable Events for Your On- or Off-Premise Business.
CELEBRATE APRIL!
No fooling! April is a great time to Spring into action with your promotional plans. Although some
customers may want to cry in their beer on April 15, you’ll have lots of ways to lift their spirits the rest of the
month. Just look over this list of birthdays, anniversaries and other noteworthy events and make an extra effort
to make it a happy April - even if there are a few showers! Of special interest, this is Keep America Beautiful
month, Thai Heritage Month, National Welding Month, Prevention of Animal Cruelty Month, and Cancer
Control Month. It’s also National Anxiety
April Fool’s 1 1513-Ponce de 2 1860- 3 1964-Beatles 4
Month - but I wouldn’t worry about that! Day, 1928-1st Leon discovers Pony Express have top 5 hits,
Be aware that the National Council on record changer Florida, *1725- began, *1924-Marlon 1949- NATO created,
introduced, *1932- Casanova, *1805- Brando, *1961-Eddie *1928-Maya Angelou,
Alcoholism and Drug Dependence is Debbie Reynolds, Hans Christian Murphy, *1958-Alec *1932-Anthony
*1964-Kevin Jerome Andersen, *1955- Baldwin, *1924-Doris Perkins & Sen.
sponsoring an “alcohol-free weekend” Duckworth, *1939- Dana Carvey. Day, *1942-Wayne Richard Lugar (R-IN),
Ali MacGraw. Newton. *1965-Robert
April 3-5. Downey, Jr.
Palm Sunday, 5 1830-Morman 6 1795-France 7 1862- Aerosol 8 Full Moon, 9 1877- 10 1876- 11
Tomb-Sweeping Church founded, adopts metric bottle patented, Passover starts, Catamaran Elks organized,
day (Taiwan), *1900- 1938-Teflon system, *1915-Billie 1974-Hank Aaron 1865-Civil War patented, 1916-1st *1913-Oleg Cassini.
Spencer Tracy, invented, *1937- Holiday, *1928- hits # 715, *c. 563 ends, *1879-W.C. PGA Championship,
*1908-Bette Davis, Merle Haggard & James Garner, BC-Buddha, *1918- Fields, *1898-Paul *1936-John Madden,
*1937-Colin Powell, Billy Dee Williams. *1954-Jackie Chan, Betty Ford, *1963- Robeson, *1926- *1951-Steven
*1941-Eric Burdon. *1964-Russell Julian Lennon. Hugh Hefner, *1932- Seagal, *1957-
Crowe. Carl Perkins, *1954- Kenneth “Babyface”
Dennis Quaid. Edmonds.
Easter, 12 *1743- 13 *1941- 14 2008 15 1862-Slavery 16 *1961- 17 1775-Paul 18

1955- Salk Thomas Pete Rose, Fed. taxes due, ended in D.C., “Boomer” Esiason, Revere rides,
Polio vaccine Jefferson (3rd U.S. *1935-Loretta Lynn, 1912-“unsinkable” *1867-Wilbur Wright, *1975-Victoria Adams 1923-Yankee
declared “safe”, Pres.), *1866-Butch *1904-Sir John Titanic sinks, 1955- *1935 -Bobby Vinton, Beckham (Posh Stadium opens,
*1940-Herbie Cassidy, *1852-F.W. Gielgud, *1940-Julie McDonald’s started, *1889-Charlie Spice). *1947-James Woods,
Hancock, *1947- Woolworth. Christie, *1977- *1452-Leonardo da Chaplin, *1971- *1963-Conan O’Brien,
David Letterman & Sarah Michelle Vinci, *1933-Roy Selena Quintanilla. *1948-Nate Archibald.
Tom Clancy, *1971- Gellar. Clark.
Shannen Doherty.
1775- 19 Boston 20 753 B.C. 21 Admin. 22 Take 23 Armenian 24 *1918-Ella 25

American Marathon, *1908- Rome started, Profess.(Secty) Daughters Martyrs Day, Fitzgerald,
Revolution begins, Lionel Hampton, *1926-Queen Day, Earth Day, (& sons) to Work 1981-IBM intros their *1940-Al Pacino,
*1935-Dudley *1923-Tito Puente Elizabeth II, *1935- 1500-Brazil Day, *1564-William 1st PC, *1942- *1908-Edward R.
Moore, *1927-Don (Mambo King), Charles Grodin, discovered, *1935- Shakespeare, Barbra Streisand, Murrow, *1969-
Adams, *1946-Tim *1962-DonMattingley, *1951-Tony Danza, Glen Campbell, *1791 -James *1934-Shirley Renee Zellweger.
Curry, *1968-Ashley *1973-Carmen *1958-Andie *1936-Jack Buchanan (15th U.S. MacLaine.
Judd, *1979-Kate Electra. MacDowell. Nicholson, *1870- Pres.), *1936-Roy
Hudson. Nikolai Lenin. Orbison, *1954-
Michael Moore.
1928- 26 1880- hearing 27 1919-1st 28 *1952-Dale 29 1789-Pres. 30

Tussauds aid patented, good parachute Earnhardt, Washington
waxworks opens in *1791-Samuel F. B. jump, *1758-James *1954-Jerry Seinfeld, takes office, Honesty
London, *1785-John Morse, *1927- Monroe (5th U.S. *1899-Edward Day, 1938-1st Bugs
James Audubon, Coretta Scott King, Pres.), *1974- “Duke” Ellington, Bunny cartoon,
*1936-Carol Burnett, *1822-Ulysses S. Penelope Cruz, *1958-Michelle 1812-Louisiana is
*1963-Jet Li. Grant (18th U.S. *1950-Jay Leno, Pfeiffer, *1970-Andre 18th state, *1933-
Pres.). *1941-Ann Margret, Agassi & Uma Willie Nelson, *1982-
*1981-Jessica Alba. Thurman. Kirsten Dunst.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

HAwAii BeverAge guide - Brand Index KeY
AL Allied importers & wholesaler CH The Cherry Co. KS Kotake Shokai, Ltd.
SiC
Sandwich isles Cellars, Ltd.
2298 Alahao Pl. Unit Q - Honolulu, HI 96819 4461 Malaai St . - Honolulu, HI 96818 1812 Kalani St. - Honolulu, HI 96819 400 Hookahi St. # 102 - Wailuku, HI 96793
Ph: (808) 842-0562 Ph: (808) 422-65655 Ph: (808) 847-3926 Ph: (808) 249-0095
AB Anheuser-Busch Sales of Hi JMd JMd Beverages MB

Maui Brewing Co. SwS Southern wine & Spirits
99-1269 Iwaena St. - /Aiea, HI 96701 4405 Honoapilani Hwy. - Lahaina, HI 96761
99-877 Iwaena st. - Honolulu, HI 96701
Ph: (808) 467-9985 Ph: (808 ) 877-4273
Ph: (808) 487-0055
Order Desk: (888) GET-WINE
Order Desk: (808) 487-2400 AwS American wine & Spirits
Nishimoto Trading Co., Ltd.
JB Johnson Bros. of Hawaii NT
BB Better Brands/grand Crew 1011 Munu St. - Kapolei, HI 96707 331 Libby St. - Honolulu, HI 96817
94-501 Kau St. - Waipahu, HI 96797 Ph: (808) 487-5355 Ph: (808) 832-1555 CwS Coastal wine & Spirits
Ph: (808) 676-6111 Order Desk: (808) 487-0008 318 Kamani St. - Honolulu, HI 96813
gC Paradise Beverages
Order Desk: (800) 728-2570 PB Ph: (808) 591-8825
JF Japan Food (Hawaii) inc.
94-1450 Moaniani st. - Waipahu, HI 96797 Order Desk: 1 - (888) 866-9463
C&C Chambers & Chambers 887 N. Nimitz Hwy. - Honolulu, HI 96817 Ph: (808) 678-4000
501 Kokea St. #A-1 - Honolulu, HI 96817 Ph: (808) 537-9528 Order Desk: (808) 678-4100
Order Desk: (800) 573-1755
KB Kona Brewing Co. TA Tanikai, inc.
175-5629 Kyajubu Hwy., Kailua-Jona 96740 787 Alua St. - Wailuku, HI 96793
Ph: (808) 334-1133 Ph: (808) 242-6831
SpiritS BAILEY'S – Irish Cream ...............CWS -SWS BOODLES – Gin .................................... SWS CAMPARI – Aperirfs ....................................SWS
CANADIAN CLUB – Whisky.................. SWS
BAKER'S – Whiskey............................... SWS BOOKE NOE'S – Whiskey ..................... SWS
A BALLANTINE – B-Scotch....................... SWS BOOMSMA – Gin ......................................AL CANADIAN MIST – Whiskey ..................... BB
AALBORG – Aquavit .............................. SWS BALVENIE – SM Scotch ............................ BB BORSCI Sambuca.................................. C&C CAOLILA – SM Scotch ...........................CWS
ABLOUR – SM Scotch ........................... SWS BANFI – Grappa ..................................... SWS BOURBON AGE .........................................AL CAPRI NATURA – Lemoncello .............. C&C
BARENJAGER – Liqueur ....................... SWS BOURBON CLUB .......................................AL CAPTAIN MORGAN – Rum ..........CWS-SWS
ALBERFELDY – SM Scotch ...................... BB
BATSOL PISCO – Brandy ...................... SWS BOUTARI OUZO – Liqueur .................... SWS CARDENAL MENOZA – Brandy ............ SWS
ABSOLUT – Vodka................................. SWS
BARTON Brands ........................................PB BOWEN – Cognac......................................AL CAROLAN'S – Irish Cream .................... SWS
ABSENTE – Liqueur ............................... SWS
BASIL HAYDENS – Whiskey................. SWS BOWMORE – SM Scotch ...................... SWS CASA NOBLE – Tequila ............................ BB
ADBERG – SM Scotch ..................CWS-SWS
BEACHCOMBER – Rum ...........................PB BRENNAN'S – Irish Whisky ................... SWS CASTELLO – Rum.................................... BB
ADM. NELSON – Coconut Rum ................PB
BEAM BLACK – Whiskey ....................... SWS BRILLAT-SAVARIN – Armagnac ................AL CAZADORES – Reposada ...................... BB
AGVERO – Liqueur ................................ SWS
BEEFEATER – Gin ................................ SWS BROKER'S – Gin .......................................PB CERETTO – Grappa .............................. SWS
AGUA LUCA – Rum .................................. BB
CHARBAY – Rum/Vodka ....................... SWS
ALCHEMIA – Vodka .................................. BB BELLE de BRILLET – Liqueur....................AL BRUCHADDICH – Scotch ...................... C&C
CHARTREUSE – Liqueur ....................... SWS
ALEX MUIR – B-Scotch .............................PB BELVEDERE – Vodka ...................CWS-SWS BRUGAL – Rum ..................................... SWS
CHATEAU MONET – Liqueur ................ SWS
ALEXANDER – Grappa.......................... SWS BENEDICTINE – Liqueur........................... BB BUCHANAN – B-Scotch................CWS-SWS
CHAYA – Tequila ....................................... BB
ALIZE – Cognac/Liqueur........................... BB BENEDICTINE & BRANDY – Liqueur ....... BB BUEN AMIGO – Tequila ............................ BB
CHERRY WAVE – Vodka ...........................PB
ANGUS DUNDEE – Scotch .................... SIC BERENTZEN – Apple Schnapps .............. BB BULLEIT – Whiskey................................ SWS
CHI CHI Cocktail ........................................PB
ANEJO LOS REYES – Brandy............... SWS BERTA – Grappa ........................................AL BURNETT Gin/Vodka ............................... BB
CHIVAS REGAL – B-Scotch .................. SWS
AQUA PERFECta – Cordials..................... BB BISQUIT – Cognac................................. SWS BUSHMILL – Irish Whiskey ...........CWS-SWS
CHOPIN – Vodka...........................CWS-SWS
APPLETON – Rum .................................... BB BIZ CH DU BREUIL – Calvados CWS – SWS BUSHMILL CREAM – Liqueur ..............CWS
CHRISTIAN BROS. – Brandy ................... BB
ARDBEG – SM Scotch .............................. BB BLACK BUSH – Irish Whisky .................CWS
C CINZANO – Vermouth ........................... SWS
ANGOSTURA – Rum ............................. SWS BLACK HAUS – Schnapps............CWS-SWS
CIROC – Vodka .............................CWS-SWS
ARARAT – Brandy.................................. SWS BLACK VELVET – Can. Whisky .................PB CABANA – Rum ..................................... SWS CITADELLE – Gin ................................... SWS
ARRAN – SM Scotch ............................... BB BLACKBURN'S – Scotch ......................... SIC CABO UNO – Tequila............................. SWS CLAN CAMPBELL – B-Scotch .............. SWS
ARROW Brands .........................................PB BLACK STALLION – Tequila ......................AL CACHACAS – Rum ................................ SWS CLAN MACGREGOR – B-Scotch ............. BB
ASBACH-URAULT – Brandy ......................AL BLANTON'S – Bourbon..............................PB CACIQUE – Rum .................................... SWS CLEAR CREEK Eau De Vie/Brandy.......... SWS
AUCHENTOSHAN – SM Scotch ............ SWS BLOSSA.................................................. SWS CABO WABO – Tequila .......................... SWS CLEAR SPINGS – Grain Alcohol ........... SWS
AZTECA de ORO – Brandy ................... SWS BLUE RASPBERRY – Vodka .....................PB CACHACU PITU – Rum ......................... C&C CLUNY – B-Scotch.................................... BB
BLUE WAVE – Vodka .................................PB CADE Napa............................................JMD CLYNELISH – B-Scotch .........................CWS
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BOLS – Cordials........................................ BB CADENHEAD S – Rum .......................... SWS COCKTAIL by JENN...................................PB
BACARDI – Rums ..................................... BB BOMBAY – Gin ......................................... BB CAFÉ BOHEME – Liqueur ........................ BB COEUR de LION – Calvados ................. SWS
BAFFERTS – Gin....................................... BB BOMERANG – Vodka ............................ SWS CALENDE – Tequila ......................................JB

CONCH REPULIC – Rum ....................... SWS EL JIMADOR – Tequila .............................. BB GRAN BLASON – Rum ..........................CWS JALISCO – Tequila..................................... BB
COINTREAU – Liqueur .............................. BB EL REFORMADOR – Tequila .....................AL GRAN CENTENARIO – Tequila................. BB JAMESON – Irish Whisky ....................... SWS
COPA de ORO – Liqueur........................... BB EL TESORO – Tequila ............................ SWS GRAND MANIER – Liqueur ...........CWS-SWS JANERIO – Rum ..................................... SWS
COQUEREL – Calvados .............................AL ELIJAH CRAIG – Whiskey ......................... BB JEAN MARC XO – Vodka ....................... SWS
CORAL CACHACA......................................AL ELMER LEE – Whiskey.............................. BB JEREMIAH WEED – Bourbon................. SWS
CORRALEJO – Tequila ............................ BB EMMET'S – Irish Cream ................CWS-SWS JIM BEAM – Whiskey/Rye ...................... SWS
CORUBA – Rum ....................................... BB ENGLISH GUARD – Gin ............................JB JOHNNIE WALKER – Scotch .......CWS-SWS
COSTA DEL SOLE Limoncello ...................AL ENGLISH HARBOR – Rum .................... SWS JOSE CUERVO –Tequila/Cocktails ........CWS
COURVOISIER – Cognac...................... SWS ESPOLON – Tequila ............................... SWS JUAREZ – Tequila.......................................PB
CRAGGANMORE – SM Scotch ...... CWS-SWS EVAN WILLIAMS – Whiskey...................... BB JUNIPER GREEN – Organic Gin................PB
CROWN ROYAL – Can. Whisky .......CWS-SWS EVER CLEAR – Liqueur .............................PB
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CRUZAN – Rum..................................... SWS EXTASE – Liqueur ..................................... BB GRANDE ABSENTE – Liqueur ............... SWS
CRYSTAL PALACE – Gin/Vodka ................PB GRANT'S – B-Scotch................................. BB KAHLUA – Liqueur .................................. SWS
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CUSENIER – Liqueur............................. SWS GRAPPA di MICHELE ................................ BB KAI – Vodka ............................................ SWS
CUTTY SARK – Scotch ......................... SWS 4 COPAS – Tequila ................................. SWS GRAPPA PIAVE SELEZIONE .....................AL KAJMIR – Cordials ................................. SWS
42 BELOW – Vodka ................................... BB GREEN MOON Absinthe ........................... BB KAMCHATKA – Vodka............................ SWS
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FAMOUS GROUSE – B-Scotch ................ BB GREY GOOSE – Vodka ............................ BB KAMMER WILLIAM PEAR – Brandy ..........AL
DALMORE – SM Scotch ......................... SWS FERNET BRANCA Aperitif ........................ BB GUSANO ROJO Mezcal ................... AL - SIC KAMMER KIRSCHWASSER – Brandy .......AL
DALWHINNIE – SM Scotch ...........CWS-SWS FERRAND – Cognac .............................. SWS GVORI – Vodka...........................................AL KAMORA – Liqueur ................................ SWS
DANNY de VITO – Liqueur .................... SWS FIGHTING COCK – B-Whiskey ................. BB KAPALI – Liqueur.................................... SWS
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de KUYPER – Brandy/Liqueur ............... SWS FINLANDIA – Vodka .................................. BB KARKOV – Vodka .......................................JB
de NAPOLEON – Liqueur/Schnps. ............AL FLEISCHMANN – Gin/Vodka .....................PB H.B. PASTIS ................................................AL KENTUCKY FINEST – Bourbon .................JB
DELAMAIN – Cognac ................................ BB FLOR de MANA – Rum........................... SWS HACIENDA Tequila ................................. SWS KETEL ONE – Vodka .............................. SWS
DEWAR'S – B-Scotch ............................... BB FOUR ROSES – Whiskey ...................... SWS HANA BAY – Rum.......................................PB KILLEPITSCH – Liqueur .............................PB
di AMORE – Cordials..................................PB FRAGOLINO – Liqueur – Italy ....................AL HANGAR ONE – Vodka.....................BB - GC KING of SCOTS ..........................................AL
di AMORE Sambuca – Liqueur...................PB FRANCOIS de LYON – Cognac .................AL HARDY – Cognac ...................................... BB KISSUI – Vodka ......................................... PN
DIAMOND HEAD – Rum/Liqueur. ..............PB FRANCOLI BIANCA – Grappa ...................AL HAVANA CLUB – Rum............................ SWS KNOB CREEK – Bourbon ....................... SWS
DIMPLE PINCH – B-Scotch ...........CWS-SWS FRANGELICO – Liqueur............................ BB HAWAIIAN DISTILLERS – Liqueur .............PB KO CACHACA – Liqueur......................... SWS
DISARANNO ARMERETTO – Liqueur ..........BB FRIDA KAHLO – Tequila........................ SWS HEAVEN HILL – Gin/B-Scotch/Vodka .......... BB KONA GOLD – Cordials ............................ BB
DITA – Liqueur ........................................ SWS FRIS – Vodka .......................................... SWS HENDRICKS – Gin .................................... BB KORBEL – Brandy ..................................... BB
DOMAINE SURRENNE Cognac................ BB FUNADOR – Brandy ............................... SWS HENNESSY – Cognac ...................CWS-SWS KRISTA – Gin/Vodka ................................. BB
DOMECQ – Brandy ................................ SWS HERRENCIA – Tequila................................AL
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DON ABRAHAM – Tequila..........................AL HERRADURA – Tequila ............................. BB
DON ALVAR – Tequila .............................. BB GAETANO – Cordials ............................. SWS HIGHLAND PARK – SM Scotch ................ BB LA ELLE – Liqueur ...................................SWS
DON CAMILLO – Tequila...........................AL GALLIANO – Liqueur ................................. BB HIRAM WALKER – Cordial ..................... SWS LAGAVULIN – SM Scotch..............CWS-SWS
DON EDUARDO – Tequila......................... BB GALLO – Vermouth ....................................JB HOUSE of STUART – B-Scotch ................PB LANDY – Cognac .....................................SWS
DON JULIO – Tequila ...................CWS-SWS GASCON – Argentina .................................JB HPNOTIQ – Liqueur ................................... BB LAPHROAIG – SM Scotch...................... SWS
DON PEDRO – Brandy ........................... SWS GAYA – Grappa....................................... SWS HUSSONGS – Tequila ............................... BB LARRESSINGLE – Armagnac ................... BB
DR. McGILLICUDDY'S – Schnapps ......... SIC GENTLEMAN JACK – Whiskey ................. BB LAUDERS – B-Scotch ................................PB
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DRAMBUIE – Liqueur ................................ BB GEORGE DICKEL – Whiskey .................CWS LE TOURMENT VERI Absinthe ................. BB
DUBONNET – Aperitif ............................... BB GERMAIN-ROBBIN – Brandy/Cordials ..BB- GC IDOL – Vodka............................................. BB LEBLON – Rum.......................................... BB
DUBOUCHETT – Cordials......................... BB GILBEY'S – Gin/Vodka ........................... SWS IMPERIA RUSSIAN – Vodka .................. SWS LEJON – Brandy .........................................PB
DUGGAN'S – Scotch ..................................AL GIONELLI – Liqueur....................................JB IMPERIAL – B-Scotch............................. SWS LEMON HART – Rum ............................. SWS
DUNBAR – Whiskey ................................SWS GLENDRONACH – SM Scotch............... SWS IRISH MANOR CREAM – Liqueur ............. BB LEROUX – Liqueur ................................. SWS
DURANGO – Tequila ..................................JB GLENFARCLAS – SM Scotch ................... BB IRISH MIST – Liqueur ............................. SWS LES DOM. GRASSA – Armagnac ..............AL
GLENFIDDICH – SM Scotch ..................... BB LEVEL – Vodka ....................................... SWS
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GLENKINCHIE –SM Scotch ...................CWS LICOR 43 – Liqueur ................................... BB
1800 TEQUILA ........................................... BB GLENLIVET – SM Scotch ....................... SWS J.R. BRILLET – Cognac..............................AL LILLEIT Aperitifs......................................... BB
E & J VS/VSOP/XO ....................................JB GLENMORANGIE – SM Scotch ...CWS -SWS J & B RARE – B-Scotch .........................CWS LIQUID ICE – Organic Vodka ..................SWS
E&J CASK & CREAM – Liqueur .................JB GLENROTHES – Scotch ........................ SWS JMR – Blended Scotch .............................. BB LLOYD & HAIG – Scotch .......................... SIC
EARLY TIMES – Whiskey .......................... BB GODIVA – Liqueur .........................CWS-SWS JACK DANIEL'S – Whiskey ........................ BB LUCI D ABSINTHE – Liqueur ..................SWS
EFFEN Vodka – Holland ...........................PB GOLDSCHLAGER – Liqueur .........CWS-SWS JACQUES BONET – Brandy ......................PB LONG JOHN – B-Sotch ............................ SWS
EL DAMANTE – Tequila.......................... SWS GORDON'S – Gin/Vodka...............CWS-SWS JACQUES CARDIN – Cognac ................ SWS LONGMORN – SM Scotch ..................... SWS
EL MAYOR – Tequila ..................................PB GOSLING'S – Rum .....................................PB JAGERMEISTER – Liqueur .................... SWS LUXARD – Liqueur.................................. SWS

M NUVEO – Sparkling Liqueur ....................SWS PLANTATION – Rum ..............................SWS S
PLYMOUTH – Gin .................................. SWS
MACALLAN – SM Scotch .......................... BB O SABROSO Liqueur – Mexico......................PB
POLAR ICE – Vodka.................................. BB
MACTARNAHAN – SM Scotch ...................PB SAGATIBA – Rum ....................................SWS
100 PIPERS – B-Scotch ......................... SWS POLI – Grappa/Brandy ........................... C&C
MAGELLAN – Gin .................................. SWS SAILOR JERRY – Rum .............................. BB
O.P. ANDERSON Aquavit ....................... SWS PONTI – Vermouth .....................................AL
MAISON SURENNE – Cognac ..................GC SALVADOR – Cocktail ................................PB
OBAN – SM Scotch .......................CWS-SWS POPOV – Vodka ............................CWS-SWS
MAKER'S MARK – Whiskey ................... SWS SAMBUCA – Liqueur ................................ SIC
OCEAN – Vodka ....................................... BB PORFIDIO – Rum/Tequila .......................JMD
MALIBU – Liqueur................................... SWS SAMBUCA LATINAE – Liqueur ................. BB
OLD CROW – Whuskey...........................SWS POSSMAN – Apple Wine ...........................AL
MALTESERKREUZ – Aquavit ................. SWS SAMBUCA ROMABA – Liqueur.............. SWS
OLD FITZGERALD – Whiskey ................... BB POSSERS – Rum ....................................SWS
MANGORICO – Liqueur ............................PB SAN FRANCISCO – Rum ....................... SWS
OLD FORESTER – Whiskey...................... BB POTTER'S –Asstd. Brands ..............AL - SWS
MARASKA – Brandy/Liqueur .....................AL SANTOS – Tequila ......................................AL
OLD GRAND-DAD – Whiskey ............... SWS POWER'S – Irish Whisky ........................ SWS
MARGARITAVILLE – Tequila/Cocktails......PB SAUZA – Tequila.....................................SWS
OLD NEW ORLEANS – Rum .................SWS PRAVADA – Vodka .................................... BB
MARIE BRIZARD .................................... SWS SCAPPA – SM-Scotch ............................ SWS
OLD PULTENEY – SM Scotch ...................PB PRESIDENTE – Brandy .......................... SWS
MARQUIS DUCHENEY – Armagnac..........AL SCHLICHTE – Gin .....................................AL
OLD OVERHOLT Rye Whiskey .............. SWS PRISM – Vodka ...........................................PB
MARTELL – Cognac ............................... SWS SCHOENAUER – Apple Schnapps. ...........AL
OLD ST. ANDREW – B-Scotch...................PB PRUNIER – Liqueur ....................................AL
MARTIN MILLER – Gin .............................. BB SCORESBY – B-Scotch.................CWS-SWS
OLMECA – Tequila.................................. SWS PUERTO VALLARITA – Tequila ...............SWS
MARTINI & ROSSI – Vermouth ................. BB SCOTT'S – SM Scotch ............................. SIC
OP NATURAL – Flavored Vodka ............ SWS PYRAT – Rum ......................................... SWS
MATADOR – Tequila ......................CWS-SWS SES WYNDE – Rum ...............................SWS
OPULENT – Vodka .....................................JB
MATHILDE – Liqueur ...............................SWS Q SEAGRAM'S – ..............................CWS-SWS
ORCHID – Liqueur ...................................SWS
MATUSALEM – Rum.................................. BB SEMPE – Armagnac ............................... SWS
ORIGINAL POLISH – Vodka ..................... BB QUADY – Vermouth ................................ SWS
McCORMICK Brands ................................. BB SGT. PEPPERMINT – Liqueur ................... BB
ORONOCO – Rum...................................SWS QUINTO GOLD – Tequila ...........................AL
MEKHONG – Rum ...................................SWS SHAKA - Cordials ...................................... BB
OTARD – Cognac.............................................AL
MENORVAL – Calvados .............................AL r SIETE LEGUA – Tequila ............................ BB
OUZO NO. 12 – Liqueur ......................... SWS
MERRY'S – Irish Whiskey...........................JB SILVIO MELETTI – Sambuca .....................AL
Ru 1 – Rye Whiskey ................................SWS
METAXA – Brandy ..................................... BB P SINGLETON – SM Scotch .......................SWS
RAIN – Vodka ............................................ BB
METAXA OUZO – Liqueur ......................... BB P.IN.K. – Vodka ...........................................JB RAMAZOTTI – Liqueur ............................. BB SKYY – Vodka ........................................ SWS
MEUKOW – Cognac ...................................PB PADDY – irish Whisky............................. SWS RAYNAL – Brandy...................................... BB SKYY INFUSION – Vodka .......................SWS
MEZZALUNA – Vodka ............................ SWS PAIRE – Grappa......................................... BB RELSKA – Vodka ...........................CWS-SWS SMIRNOFF – Vodka/Cocktails ......CWS-SWS
MICHAEL COLINS –– Irish Whiskey .......SWS PAMPERO – Rum ....................................SWS REMY MARTIN – Cognac.......................... BB SNAKE RIVER STAMPEDE – Can. Whiskey .... BB
MIDLETON – Irish Whisky ...................... SWS PANCHO PISTOLES – Tequila ...................AL REMY RED – Liqueur ................................ BB SOBESKI – Vodka ...................................SWS
MIDORI – Liqueur ....................................SWS PAOLUCCI – Liqueur .................................AL RENAULT – Cognac ............................... SWS SOHO LYCHEE – Cordials ..................... SWS
MILAGRO – Tequila ................................... BB PAMA-POMEGRANITE – Cordials ............ BB REYKA – Vodka ......................................... BB SOUTHERN COMFORT – Cordials .......... BB
MILFORD – S/M Scotch .............................AL PAR D SCHATZ –Herbal Liqueur ...............PB RHUM BARBANCOURT – Rum ............. SWS SPEYBURN – SMScotch ............................PB
MONOPOLOWA – Vodka ...........................AL PASSPORT – B-Scotch .......................... SWS RHUM CLEMNT – Rum ...........................SWS SPEYSIDE – SM Scotch ........................... SIC
MONTE ALBAN – Mezcal .........................PB PASSOA – Liqueur..................................... BB RHUM JIM – Rum ........................................SWS SPRIYTUS – Vodka ....................................AL
MONTE CRISTO – Rum ........................ SWS PATRON – Tequila .................................. SWS RICO BAY – Rum....................................... BB ST. BRENDAN'S – Irish Cream .................PB
MONTEGO BAY – Rum ............................. BB PATRON CITRONGE – Liqueur ..............SWS RIDGEMOUNT Reserve-1792 ....................PB ST. GEORGE Absinthe ......................BB - GC
MONTEZUMA – Tequila .............................PB PATRON XO CAFE – Liqueur ......................SWS ROBERTO CAVALLI – Vodka ................. SWS ST. JAMES – Brandy ..................................AL
MONTILLA – Rum................................... SWS PAU-MAUI – Vodka .....................................PB ROGUE – Gin/Rum ....................................PB STARBUCKS – Liqueur............................SWS
MOUNT GAY – Rum .................................. BB PAUL LUCHENE – Cognac ........................AL ROMANA SAMBUCA – Liqueur .............CWS STOCKHOLM – Vodka ............................. BB
MORAGA CAY– Rum ..................................AL PAUL MASSON – Brandy ....................... SWS RON DIAZ – Rum .......................................JB STOLICHNAYA – Vodka ............................ BB
MORTELL – Cpgnac ............................... SWS PEARL CANAPIAN – Vodka .......................PB RON RICO – Rum................................... SWS STRATHISLA – SM-Scotch ................... SWS
MR. BOSTON Brandy/Liqueur ...................PB PENDLETON – Canadian Whisky ..............PB RON VEJO – Rum ...................................SWS STREGA – Liqueur ................................. SWS
MYERS'S – Rum ............................CWS-SWS PENJAMO – Tequila ............................... SWS RON ZACABA – Rum ..................................SWS STROH' – Rum ...........................................AL
PEPE LOPEZ – Tequila ............................. BB ROSSI de ASSAGO –Lemoncello ..............AL SUNTORY –Japanese Whiskey ............. SWS
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PERNOD – Liqueur ................................. SWS ROTH – Vodka .........................................SWS SVEDKA – Vodka....................................... BB
99 SCHNAPPS............................................PB PETRI – Brandy ..........................................JB ROYAL GATE – Vodka.............................SWS
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NARDINI – Grappa ................................. C&C PHILLIP'S Black – Liqueur..........................JB ROYAL SALUTE – B-Scotch................... SWS
NASSAU ROYAL – Liqueur........................ BB PHILLIPS UNION – Whiskey ......................JB ROTYAL STAG – Whiskey .......................SWS 3 A.M. – Vodka ........................................SWS
NAVAN – Liqueur ...........................CWS-SWS PIERRE DUCHENE – Brandy.....................AL ROYALE MONTAINE – Liqueur ................. BB 360 VODKA................................................ BB
NEW AMSTERDAM – Gin .........................JB PIMM'S CUP – Aperitifs.................CWS-SWS RUAVEJA – Liqueu ................................. SWS 10 CANE – Rum ......................................CWS
NEWPORT – Cordials ............................... BB PINKY'S – Vodka .................................... SWS RUMPLE MINZ – Schnapps ..........CWS-SWS TAAKA – Gin/Vodka .................................. BB
NOBLE DAME CAVADOS – Apple Brandy .....AL PINNACLE – Vodka .................................SWS RUSSEL RESERVE – Whiskey .............. SWS TALISKER – SM Scotch.................CWS-SWS
NOILLY PRAT – Vermouth ......................... BB PIRAPORA CACHACA – Liqueur. ..............AL RUSSIAN STANADARD – Vodka ............SWS TAMBOWIE – Scotch ..................................... SIC
NONINO – Grappa.................................. SWS PITU – Rum..............................................SWS RUTHERFORD – B-Scotch ........................PB TANQUERAY – Gin/Vodka ..........CWS-SWS

TAOKA – Gin................................................... BB WHITLEY NEIL – GIN ..............................SWS ALTA NMARCA – Spain ..............................JB ATLAS PEAK .......................................... SWS
TARANTULA – Tequila .............................. BB WIDE EYE Smart – Schnapps ...................PB ALTA MARIA Vinyards – C. C. .....AWS- SWS ATTEMS – Italy ....................................... SWS
TEN HIGH – Bourbon .................................PB WILD TURKEY –Whiskey/Cordial .......... SWS ALTARE – Italy ........................................ AWS AU BON CLIMAT – C. Coast ........AWS -SWS
TENOCH Estate –Reposado ......................AL WISERS – Canadian Whisky.................. SWS ALTESINO – Italy ................................... C&C AUGEY – France ........................................JB
TEQUILA ROSE – Liqueur ........................ BB WOKKA SAKI – Vodka ............................SWS ALTOZANO – Spain ....................................JB AUGUSTE CLAPE – Rhone ................... AWS
TEZON – Tequila .................................... SWS WOLFSCHMIDT – Organic Vodka ......... SWS ALTOS de las HORIMIGAS –Arg. ......... AWS AUSTRALIAN Premium Wine ................. AWS
THREE OLIVES – Vodka ........................... BB WOODFORD Reserve – Whiskey ............. BB ALTOS de las HOYAS – Spain ............... AWS AUTO MOTO .............................................. BB
TIA MARIA – Liqueur .............................. SWS ALVARO PALACIOS – Spain .........AWS-SWS AVALON – Calif. ..........................................JB
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TIRAMISU – Liqueur ................................SWS ALVEA – Spain....................................... C&C AVIGNONESI – Italy ..................................GC
TITO’S HANDMADE – Vodka .................... BB XRATED – Liqueur/Vodka ...................... SWS AMAVI Cellars – Washington.................. C&C AVILA – C. Coast ................................... SWS
TOMATIN – S/M Scotch .............................JB AMBASSADEUR ......................................SWS AZAGADOR – Spain...................................AL
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TOMMY BAHAMA – Rum ....................... SWS AMISFIELD – New Zealand .................... SWS AZPILICUETA – Spain ............................ SWS
TONALA – Anejo Reposado.......................AL YAZI – Ginger Vodka ..................................PB AMUSE BOUCHE – Napa ......................JMD
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TORMORE – SM Scotch ........................ SWS YPIOCA – Rum ....................................... SWS ANAKOTA – Sonoma .................................GC
TOSCHI – Liqueur....................................SWS YUKON JACK – Liqueur ................CWS-SWS ANAPAMU – Monterey................................JB B Cellars – Napa......................................JMD
TOSOLINI CIVIDINA – Grappa ...................AL ANDELUNA – Argentina .............................JB BR COHN ................................................ SWS
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TOUCANO – Rum ................................... SWS ANDRE Sparkling Wine – California ..........JB BABCOCK Vineyards– C. Coast .............JMD
TRADER VIC'S – Rum/Liqueur ..................JB ZAPOPAN – Tequila....................................AL ANDREA OBERTO – Italy ...................... C&C BABICH – New Zealnd ........................... JMD
TRAGO – Tequila ....................................... BB ZAYA – Rum ............................................... BB ANDION – Spain .........................................AL BACIO di VINO – Napa..............................GC
TRES MANOS – Tequila .............................AL ZEN – Liqueur ..........................................SWS ANDREW MURRAY – C. Coast...............JMD BACKSBERG – Africa ............................. SWS
TRES RIOS – Tequila ............................. SWS ZOCO – Liqueur ...........................................SWS ANDREW WILL – Washington ................JMD BADGER MOUNTAINS Organic ............... SIC
TRIBUNO – Vermouth ................................PB ZWACK – Liqueur ........................................SWS ANDRETTI Vineyards – Napa ..................GC BADGER Winery – Organic .......................AL
TRIMBACH – Liqueur .............................CWS ANERI – Wine/Spklg. Italy.............AWS-SWS BADIA A COLTIBUONO – Italy............... C&C
TRU – Organic Vodka ..............................SWS WineS ANGOVE – Australia................................. BB BADIOLO – Italy..........................................AL
TRU 2 – Organic Gin ...............................SWS ANNIE'S LANE – Australia ..................... SWS BAGLIO di PIANETTO – Italy ...................JB
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TRUMP – Vodka ........................................ BB ANOMALY Vinyards – Napa ..........AWS-SWS BALBI – Argentina .................................. SWS
TUACA – Liqueur ....................................... BB A TO Z Wine Works – Oregon...................JMD ANSELEMI – Italy ................................... SWS BAILEY CHRVERNY – Loire................... SWS
TULLAMORE DEW – Irish Whisky ......... SWS A By ACACIA..................................CWS-SWS ANTHUILL FARMS – Sonoma......AWS-SWS BAILEYTANA – Calif. ..................................JB
TURI – Vodka............................................. BB A-MANO – italy ..........................................JB ANTICA NAPA........................................ SWS BALLATORE Champagne – Calif. ..............JB
TWO FINGERS – Tequila .......................... BB A & P de VILLAINE – Burgundy ............. AWS ANTIYAL – Chile .......................................GC BANFI Spklg. – Italian............................ SWS
TYKU – Liqueur .......................................SWS ABADIA RETUERTO – Spain ....................GC ANTINORI Wine/Spklg. – Italy ............... SWS BANROCK STATION – Australia ................JB
TYLER & LLOYD – Scotch .........................JB ABEJA – Washington.................................GC AQUINAS ................................................ BB BARBEITO Port – Madeira ..................... AWS
ACACIA Winery ..............................CWS-SWS ARAUJO Estate – California ................... C&C BAREFOOT BUBBLY Sjpklg. – Calif. .........JB
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ACHAVAL FERRER – Argentina.............JMD ARBOR MIST .......................................... SWS BAREFOOT Cellars – California .................JB
U.K. 5 Organic – Vodka ..............................PB ADAMI Champagne ...................................GC ARCADIAN – Calif.......................................JB BARNETT Vineyards – Calif. ......................JB
ULTIMAT – Vodka ................................... SWS ADELSHEIM – Oregon ............................JMD ARCHERY SUMMIT – Oregon ...................JB BARNWOOD ........................................... SWS
USHERS – B-Scotch ..............................CWS ADMIRAL WINES – Portugal.....................JB ARCHETYPE – Australia ...............CWS-SWS BARON d' ARIGNAC France .....................AL
UV – Vodka .................................................JB AFFENTALER – Germany ..........................AL ARGENTIERA – Italy .............................. SWS BARONE FINI – Italy .............................. SWS
ALAIN GRAILLOT – France.................... C&C ARGIOLAS – Italy ................................... C&C BAROSSA VALLEY – Australia ..................JB
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AL AMOS – Argentina ........AWS-SWS ARGIANO – Italy ...........................AWS -SWS BARQUEL – Argentina............................ SWS
VAN GOGH – Vodka............................... SWS ALBERT PIC – Burgundy ....................... AWS ARGYLE Winery...................................... SWS BARTISSOL .............................................SWS
VAN GOGH – Liqueur..............................SWS ALPHA DOMUS – New Zealand ........JB-SIC ARIA Sparkling Wine – Spain ................. AWS BARTON & GUESTIER – France.....CWS-SWS
VECCHIA ROMAGNA – Brandy ......................AL ALPHA OMEGA – Calif. ..............................JB ARMADOR – Chile...................................JMD BASKET CASE c
VERPOORTEN – Liqueur ...........................AL ALBRECHT Sparkling – French ............. SWS ARMANI – Italy........................................ SWS BASTANICH – Italy .......................AWS-SWS
VILLA MASSA – Liqueur............................ BB ALBRECHT Wine. – Alsace .................... SWS ARMAUD ENTE – Burgundy .................. AWS BAUMRD – Loire..................................... SWS
VIA ZARI – Brandy.................................. C&C ALCENO – Spain ........................................AL ARMOND de BRIGNAC Champ – French ...... SWS BEAR BOAT ............................................... BB
VIUDA de ROMERO – Tequila ............... SWS ALDERBROOK – Calif. ...............................JB ARNOLD PALMER .................................. SWS BEAU VIGNE – Napa ....................AWS-SWS
VOX – Vodka........................................... SWS ALEXANDER VALLEY – Sonoma ...........JMD ÏARROWOOD – Sonoma ...........................GC BEAUCANNON Estate – Napa..................AL
VOYNAT – Liqueur ..................................... BB ALICE WHITE – Australia ....................... SWS ARTESA ................................................. SWS BEAULIEU Vnys. – Napa ............. CWS-SWS
ALLEGRINI – Italy ................................... C&C ASH HOLLOW – Washington ........AWS-SWS BEAUZEAUX ..................................CWS-SWS
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ALMA ROSA – C. Coast ..........................JMD ASTORIA LOUNGE – Italy .........................JB BEAUX FRERES – Oregon .....................JMD
WASABE – Vodka .......................................JB ALMADEN – Brazil .................................. SWS ATALON – Napa .........................................GC BECKMAN – C. Coast .............................JMD
WHALER'S – Rum ..................................... BB ALMIRA – Spain...................................... C&C ATALAYAS de GOLBAN – Spain ............ SWS BEHRENS & HITCHCOCK – Napa .......AWS-SWS
WHITE HORSE – B-Scotch ...........CWS-SWS ALOIS LUGEDER – Italy ............................GC ATHERTON – Burgundy ..........................GC BELGUARDO – Italy ......................AWS-SWS

BELLE CASTEL – Italy............................ C&C EL NIDO – Spain..................................... C&C BROCHELLE – Calif. ..................................JB CAPE MENTELLE – Australia........CWS-SWS
BELLA SERA – Italy ...................................JB EMILIO MORO – Spain .......................... C&C BROLIO – Italy .......................................... BB CAPEZZANA – Italy ...................................JB
BELLAVISTA Sparkling – IItalian ............ SWS HIJOS de JUAN GIL – Spain .................. C&C BROUILLY LA CHAIZE – Beaujolais. .....CWS CAPICHERA – Italy ................................. AWS
BELLE GLOS – C. Coast ..............AWS -SWS IRANZO Organic ....................................... SIC BROWN Estate – Napa .............................GC CAPOSALDA – Italy ................................... BB
BELLE VALLE'E – Oregon.........................JB MUGA – Spain ........................................ C&C BRUNDLE MAYER – Austria .................. AWS CAPRAI ARNALDO – Italy.................... AWS
BELLINI Sparkling – Italian ..................... AWS NAIA – Spain........................................... C&C BRUNO GIACOSA – Italy ....................... C&C CARCHELO – Spain ..................................GC
BEN MARCO – Argentina.........................GC NEKEAS – Spain .................................... C&C BUCCI VERDICCHIO – Italy ................... SWS CARDINAL .................................................PB
BENNETT................................................... BB NIETO SENETINER– Argentina ............ C&C BUDINI – Argentina ..................................GC CARDINAL ZIN– Calif. ................................JB
BENTON LANE ...........................................PB NORA – Spain ........................................ C&C BUNRATTY MEADS – Ireland ....................AL CARDINALE – Napa ..................................GC
BENZ – Napa .............................................GC PIRNEOS – Spain ................................... C&C BUNRATTY POTCHEEN – Ireland .............AL CARINENA ROJA BELLA– Spain ..............AL
BERBERANA Estate – Spain .....................AL RENANCER – Argentina......................... C&C BUEHLER Vinyards – Napa ......................GC CARL GRAFF – Germany..........................GC
BERGSTROM Winery – Oregon ............ JMD RODAC – Spain ........................................ GC BUENA VISTA Winery ............................ SWS CARLINGTON Sparkling......................... SWS
BERINGER Estate / Vineyards ............... SWS SERRA CANTABRIA – Spain ................. C&C BULLS BLOOD – Hungary ....................... SIC CARLISLE – Sonoma ....................AWS-SWS
BERNARD DIOCHON – Beaujolais........ AWS VALSARO – Spain ......................................JB BUONERISTIANI – Napa...........................GC CARLO ROSSI – Calif. ..............................JB
BERNARD MOREAU – Burgundy ...........JMD Y VINEDOS de JALON – Spain.............. C&C BUSSOLA – Italy .................................... AWS CARMEL ROAD – C. Coast .......................GC
BERNARDUS – C. Coast...............AWS-SWS Y VINEDOS Casa Castillo – Spain......... C&C BUTTERFIELD STATION ........................ SWS CARNEROS DELLA NORTE – Calif...........JB
BERTANI – Itay ..............................AWS-SWS BVO –Italy ............................................... SWS CAROL SHELTON – Sonoma.......AWS-SWS
BETTS & SCHOLL – Aust. ...........AWS-SWS BOGLE Winery – California .....................JMD BYRON – C. Coast ...................................GC CARPINETO – Italy .....................................AL
BEX – Germany .........................................JB BOHEMIAN HWY – California ................ SWS BYRTH .....................................................SWS CARPE DIEM .......................................... SWS
BIFFAR – Germany ................................. AWS BOLLA – Italy ............................................. BB CARR ...................................................... SWS
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BIG HOUSE – Calif. ....................................JB BOLLINGER Champagne – French ....... SWS CARRE FOUR Vineyards – Calif. ..............JB
BIG YELLOW .......................................... SWS BOLLINI – Italy ...........................................GC CF Wines................................................. SWS CARTLIDGE & BROWNE – Calif. .......... C&C
BIGI ORVIETO CLASSICO – Itlay ..............AL BONACORSI – C. Coast..........................JMD C.G. DO AIRE Vinyards – Calif...................JB CASA ALLE VACCHE – Tuscany .......... SWS
BILLOIT Champagne – French ............... SWS BON CAP Organic – S. Africa ....................AL CR CELLARS ............................................. BB CASA di ROCCA – Italy .............................JB
BOLLINGER – France ................................JB BOND – Napa ................................AWS-SWS CA' del BOSCO – Italy ...............................JB CASA LA JOYA – Chile...............................JB
BIONDI SANTI – Italy ................................GC BONNEAU du MARTRAY –W- Burgundy........ CWS CABREO – Italy .........................................GC CASA LAPOSTOLLE – Chile .........CWS-SWS
BIRD – New Zealand ...........................JB-SIC BONNY DOON........................................ SWS CADE Winery – Napa ..............................JMD CASCABEL – Australia ...............................PB
BISOL Sparkling Wine – Italian .............. SWS BONTERRA..................................................... CAFARO – Calif. .........................................JB CASARSA – Italy.........................................PB
BITCH – Australia ................................... SWS BOOKER Vineyards – C. Coast ............. AWS CAFE de PARIS Sparklin ........................ SWS CASCINETTA VIETTE Spkg. – Italy ......... BB
BIVO – Italy ............................................. SWS BOONES FARM – California ......................JB CAIN Cellars – Napa......................AWS-SWS CASS – Calif. .............................................JB
BLACK BOX – Calif.....................................JB BOONY DOON – California .....................JMD CAIRNBRAE – New Zealand .................. AWS CASTELLO MONATERO – Tuscany....... SWS
BLACK CHOOK – Australia ........................JB BOROLI – Italy ...........................................GC CAKEBREAD Cellars – Napa ....................GC CASTELLO QUERCETO – Tuscany ...... SWS
BLACK FOREST GIRL – Germany ............AL BOTROMAGNO – Italy .......................... C&C CALDORA – Italy .................................... SWS CASTELLO del TERRICCIO – Italy ...........GC
BLACK OPAL – Australia ........................ SWS BOTTEGA VINAIA – Italy...............AWS-SWS CALERA – California............................... C&C CASTELLO di AMA – Italy .......................JMD
BLACK SEARS – Napa ..........................JMD BOUCHAINE – Calif. ................................JB CALINA – Chile ......................................... BB CASTELLO di BOSSI – Italy ................... C&C
BLACK SWAN – Australia...........................JB BOUCHARD – France ............................... BB CALIX – Calif. .............................................JB CASTELLO di VOLPAIA – Italy .................. BB
BLACKBIRD Winery – Napa....................JMD BOUCHARD PERE – Burgdndy ....AWS-SWS CALLAWAY COASTAL ............................ SWS CASTLE ROCK .......................................... BB
BLACKSTONE – Calif. ................................JB BOUTARI – Greek................................... SWS CALVANO – Itly .........................................GC CASTILLA de PAPA – Spain.......................JB
BLANDY'S – Maderia.............................. C&C BOUVET Champagne ................................GC CAMBIATA Winery – C. Coast .......AWS-SWS CASTILLO de ALMANSA – Spain .......... C&C
BLEASDALE – Australia .............................PB BOXSTAR – Australia .................................JB CAMBRIA – C. Coast................................GC CASTILLO de CUZCURITAS – Spain ..... C&C
BLOOM – Germany ................................. SIC BRANCAIA – Italy ......................................GC CAMBRAE – New Zealand ..................... SWS CASTILLO de MONJARDIN – Spain ...... C&C
BLOSSOM HILL Winery .........................CWS BRANCOTT – New Zealand ................... SWS CAMELOT – California.............................. BB CASTILLO LABASTIDA – Spain ............. C&C
BLUE FISH – Germany ........................... SWS BRANDAL – Spain ......................................JB CAMPANILE – Veneto ........................... SWS CATENA ALTA MENDOZA – Arg..........AWS-SWS
BLUE JEAN – Calif. ....................................JB BRANDIN – Calif. ........................................JB CAMPBELL'S – Australia ............................JB CATHERINE & DIDIER – Loire ............... AWS
BLUE NUN – Germany ........................... SWS BRANDIER – C. Coast........................... JMD CAMPO ELISEO Spain .......................... C&C CAVALLA Winery – Washington..............JMD
BOCCE.................................................... SWS BRASSFIELD .......................................... SWS CAMPO VEJA – Spain .................................SWS CAVALLOTTO – Italy .....................AWS-SWS
BODEGA MORTON – Argentina .............JMD BRAVE STALLION – Chile ..........................AL CAN VENDRELL Spklg............................. SIC CAVES ALIANCA – Portugal ......................AL
BREGEON – Loire .................................. SWS CANALETTO – Italy ...................................JB CAVIT – Italy ........................................... SWS
BOdegAS BREWER CLIFTON – C. Coast .....AWS-SWS CANELLA Sparkling – Italian.........AWS-SWS CAVIT LUNETTA Spklg. – Italian............ SWS
ALBALA DON PX – Spain .........................GC BRIDGEVIEW............................................. BB CANOE RIDGE ..............................CWS-SWS CAYMUS – Napa...........................AWS -SWS
ATECA – Spain ....................................... C&C BRIDGEWAY – Calif....................................JB CANTI – Veneto ...................................... SWS CAYUSE Winery – Washington ..................JB
BORSAO – Spain.................................... C&C BRIDLEWOOD – Calif. ...............................JB CANYON OAKS – California....................JMD CECCHI – Tuscany ................................. SWS
CAMPOS REALES.................................. C&C BROADBENT Port/Wine – Madiera ..........GC CANYON ROAD – California ......................JB CELLARS #8 ........................................... SWS
CARO – Argentina .............................AL-SWS BROCHARD – Burgundy ........................ AWS CAPARZO – Tuscany............................. SWS CELLAR CAN BLAU – Spain .................. C&C

CENTURY Cellars ................................... SWS COMPOT-LAFON........................................AL HOSANNA – R-Bordeaux ....................... SWS PALMER – R-Bordeaux .......................... SWS
CEP Vinyards .......................................... SWS CONSEILLANTE– R-Bordeaux .....CWS-SWS JULIEN .................................................... SWS PARADIS – R/W-Bordeaux .................... SWS
CERETTO – Italy .......................................JB COS d' ESTOURNELLE –R-Bordx. ...............CWS -SWS KARWAN – R-Bordeaux ......................... SWS PAVIE – R-Bordeaux......................CWS-SWS
CHALK HILL – Calif. ..................................JB COUFRAN – R-Bordeaux .......................... SWS L'ANGELUS – R-Bordeaux...................... SWS PAVILLON – Bordeaux............................CWS
CHALONE Vineyards – Calif ...... CWS- SWS COUTELIN-MERVILLE ...............................AL L'EVANGILE – R-Bordeaux..................... SWS PAILLET QUANCARD .................................AL
CHARONE MONTEREY ......................... SWS COUTET– W-Bordeaux .......................... SWS la BARRONE – Bordeaux ..........................GC PENETURE .................................................AL
CHAMBERS ROSEWOOD – Australia ......GC CROIX LUSSANT........................................AL la BRIDANE.................................................AL PETRUS – R-Bordeaux .................CWS-SWS
CHAMPAGNE DEUTZ............................. AWS d' AQUERIA – France ................................GC la FAURIE– W-Bordeaux ........................ SWS PHELAN SEGUR – Bordeaux ................CWS
CHAMPAGNE HENRIOT ........................ AWS d'ARCHE .....................................................AL la FLEUR – France .....................................JB PICHON – R-Bordeaux ..................CWS-SWS
CHAMPAGNE MONTAUDON .....................PB d' ARMAJAN DES ORMES .........................AL la GRAFELLER – R-Bordeaux................ SWS PIERRAIL ...................................................AL
CHAMPALOU – Loire.............................. SWS d' ARMAILHAC – R-Bordeaux .......CWS-SWS la GRAVE ................................................CWS POMEAUX............................................... C&C
CHANSON – France ...................................JB d'AUSSSEIRIES – Languedoc ................ SWS la COURONNE ...........................................AL PONTET – R-Bordeaux .................CWS-SWS
CHAPOUTIER – France..............................JB d' EPIRE – Loire ...................................... AWS la MISSION – Bordeaux .........................CWS POUILLY.................................................. C&C
CHAPPELLET – Calif. ........................ JB-JMD d' ESCLANS – Provence ...............AWS-SWS la NERTHE – S-Rhone ........................... SWS PRIEURE LICHINE – R-Bordx .......CWS-SWS
CHARLES CIMOICKY – Australia ..............JB d' YQUEM– W-Bordeaux ...............CWS-SWS la ROQUE – Languedoc ......................... SWS PUY BLANQUET – Bordeaux.................CWS
CHARLES de FRERE Champagne ........... BB de AU – France ....................................... C&C la ROSE DU PIN .........................................AL RAYAS la PALADE – S-Rhone ............... SWS
CHARLES ELLNER Champagne..............WG de COSSE– W-Bordeaux ....................... SWS LABOYE – France......................................GC RIEUSSEC .............................................CWS
CHARLES-HEIDSLECKS Champagne. .....GC de CRUZEAU – R-Bordeaux .................. SWS LAFITE ROTHSCHILD – R-Bordx ..AL CWS-SWS REYNELLA – Australia ...............................JB
CHARLES KRUG – Napa ......................... BB de LAVAGNAC ............................................AL LAFLEUR GAZIN – R-Bordeaux ............ SWS RIEUSSEC– W-Bordeaux .............CWS -SWS
CHARLES SMITH – Washigton .............. C&C de MONFORT – Loire ....................CWS-SWS LAFON ROCHET – R-Bordeaux ............ SWS ROCHEMORIN – R-Bordeaux................ SWS
CHARTOGNE TALLET Champ. – French ........SWS de PEZ – R-Bordeaux............................. SWS LAGRANG E– Bordeaux ........................CWS ROLAND MAILLET ................................. C&C
de PIZAY .....................................................AL LALANDE BORIE – R-Bordeaux ............ SWS ROMIEU-LACOSTE – Bordeaux ............ AWS
CHATeAu de SALES – R-Bordeaux ..............CWS-SWS LAMOTHE-CISSAC.....................................AL ROUBAUD – Rhone...................................GC
ANEY – R-Bordeaux ............................... SWS de SANCERRE – Loire ...........................CWS LANGLOIS – France ...................................JB SAMARD – R-Bordeaux ......................... SWS
AUSONE – R-Bordx.................... CWS - SWS de SEGUIN ORT QUANCARD ...................AL LAROCHE JOUBERT .................................AL SIMON CARRETEY ....................................AL
BEAUREGARD –W- Burgundy ....... AL - SWS de la CHAIZE – Beajuolais ..................... SWS LAROQUE – France ...................................JB SEGUR ....................................................CWS
BEL AIR – Bordeaux ...............................CWS des TOURS .................................................AL LAROSE – R-Bordeaux .........AL -CWS-SWS SMITH HAUT LAFITE – R-Bordx .........CWS-SWS
BELLEVUE MONDOTTE – R-Bordx....... SWS DOM CHEVALIER – R-Bordeaux ........... SWS LASCOMBES – R-Bordeaux .................. SWS SOCIANDO MALLET –R-Bordx ..............CWS-SWS
BERLIQUET – Bordeaux ........................CWS du VIEUX CARDINAL..................................AL LASSEQUE – Bordeaux ............................GC ST. ARMAND...............................................AL
BERNADOTTE – R-Bordeaux ................ SWS DUCASSE – W-Bordeaux .........AL-AWS-SWS LATOUR – R/W-Bordx ...................CWS-SWS ST. JEAN ................................................. SWS
BERTINEAU St. Vincent ......................... C&C DUCRU BEAUCAILLOU–R-Bordeaux.....CWS-SWS LAUNOY – Bordeaux .................................GC STE. MICHELLE – WA..................AWS-SWS
BEYCHEVELLE – Bordx .........................CWS DUHART MILON – R-Bordeaux ....CWS-SWS le BON PASTEUR ................................... C&C SUDUIRAUT – W-Bordx ................CWS-SWS
BOIS CARDON ...........................................AL FIGEAC – Bordeaux ...............................CWS le GANDE CLOTTE................................. C&C TALBOT – Bordeaux .............................. CWS
BONNET – R/W-Bordeaux ..................... SWS FOMBRAUGE MAGRAZ – R-Bordeaux .... SWS le JUSTIES– W-Bordeaux ...................... SWS TORTEAU CHOLLET ..................................AL
BRANAIRE DUCRU – R-Bordeaux ........ SWS FONSALTTE –S-Rhone .......................... SWS le PRIEURE – R-Bordeaux ..................... SWS TROTANOY – Bordeaux .........................CWS
BRANE CANTENAC – Bordeaux ...........CWS FONTAINES – Languedoc ...................... SWS LEOVILLE –R-Bordeaux ................CWS-SWS VAL JOANNS – france ................................AL
CABLANC ...................................................AL FONTENIL ............................................... C&C LIGNERES – France ..................................GC VALANDRAUD – Bordeaux .................... SWS
CALON SEGUR – R-Bordeaux............... SWS FUISSE – R-Burgundy ...................AWS-SWS LYNCH BAGES – R-Bordx ...............CWS-SWS VIEUX BRIGNON .......................................AL
CANTENAC BR0WN– Bordeaux ............CWS GARRAUD...................................................AL MAGDELAINE – R-Bordeaux ................. SWS VIGNOT – France ......................................GC
CARBONNIEUX – Bordeaux .........CWS-SWS GAVIER FIGEAC .........................................AL MAHLE-BESSE – Bordeaux .......................AL
CERTAN de MAY – Bordeaux ................CWS GISCOURS .............................................CWS MALESCOT – R-Bordeaux ..................... SWS CHAVY PULIGNY ...................................CWS
CERTAN MARZELLE – R-Bordeaux ...... SWS GLORIA – Bordeaux ..............................CWS MALMASION ...............................................AL CHEAP – California .................................JMD
CHANT RIVRA – W-Bordeaux................CWS GRAND DUCON-MILON ............................JB MARGAUX – R-Bordx ....................CWS -SWS CHEHALEM Winery – Oregon.................JMD
CHEVAL BLANC – Bordeaux ............AL-CWS GRAND PUY LACOSTE – R-Bordeaux ......... SWS MEYNEY – R-Bordeaux ................CWS-SWS CHEMIN des PAPES – Rhone....................AL
CITRUS – Africa..........................................JB GRAND VILLAGE – R-Bordeaux............ SWS MOULIN de DUHART – R-Bordx.......AL-SWS CHERISEY – W-Burgundy...................... SWS
CLARKE ......................................................AL GRAUD LAROSE –R/W- Bordx.................... SWS MOULIN DE LAVERGNE ............................AL CHERRY KIJAFA.........................................AL
CLEMENTS – W-Bordeaux..................... SWS GRAVILLE-LACOSTE – W-Bordx ........AWS-SWS MOULIN du CADET – Bordx. .....................AL CHIMNEY ROCK – Napa ...........AWS - SWS
CLERIC MILON –R- Bordx ............CWS-SWS GREENAHE – Australia .......................... SWS MONCONTOUR – Loire..............................AL CHIVITE COLECCION – Spain .................GC
CLINET – R-Bordeaux ............................ SWS GREYSAC – R-Bordeaux ..............CWS-SWS MONT-REDON – France ...........................GC CHONO – Napa .......................................JMD
CLOITRE – Bordeaux .............................CWS HAUT BAILLY – R-Bordeaux .................. SWS MONTELENA – California....................... C&C CHOREY les BEAUNE ...............................AL
CLOS des JACOBINS .............................CWS HAUT BATAILLEY – R-Bordeaux ........... SWS MONTROSE – R-Bordeaux .................... SWS CHOTARD – Loire ................................... SWS
CLOS FOURTET – R-Bordeaux ............. SWS HAUT BEAUSEJOUR – R-Bordx............ SWS MOUTON ROTHSCHILD–R-Bordx. ..........CWS -SWS CHRISTIAN BROS. .................................... BB
CLOS la COSTALE – France .................. SWS HAUT BRION – R-Bordeaux ...............CWS-SWS MUSAR – Lebanon ....................................GC CHRIS RINGLAND – Australia ............... SWS
CLIS L'EGLISE C..................................... SWS HAUT-CARMAIL .........................................AL ORMES de PEZ – Bordeaux ..................CWS CHRISTOFFEL – Germany............AWS-SWS

CHURCH ROAD – New Zealand ............ SWS COPPO – Italy......................................... C&C DAVID BYNUM ........................................ SWS de la GRANGE – Languedoc ................. AWS
CHURCHILLS Port.................................. SWS COPPOLA ............................................... SWS de KRANS – Africa .....................................PB de la TOUR VIELLE – Lang. ..........AWS-SWS
CIACCI PICCOLOMINI – Italy................. AWS COPPOLA SOFIA Spklg. ........................ SWS de LILLE Cellars – Washington ...............JMD des COMTES LAFON – France ............ C&C
CIGLIUTI – Italy .................................... C&C CORBETT CANYON .................................PB de LOACH – California ............................. BB DOUDET-NANDiN.......................................AL
CIMS – Spain .......................................... SWS CORE ...................................................... SWS de VENOGE Champ. – French ........AWS-SWS du CAYRON – S-Rhone.......................... AWS
CINZANO – Sparkling – Italian............... SWS CORNERSTONE Cellars – Calif................JB DEAD LETTER OFFICR – Australia ...........JB du SALVARD – Loire ............................... AWS
CISCO Port ............................................ SWS CORNIN –W-Burgundy ........................... SWS DEINHARD – Germany...............................AL du VIEUX LAZARET – Rhone ....................AL
CITRA –Italy ...........................................-SWS CORREGGIA – Italy................................ AWS DELAS FRERES – S-Rhone.......AWS - SWS du VIEUX TELEGRAPHE – S-Rhone. ........ AWS
CLAIBORNE & CHURCHILL – C. C. .................AWS CORTI –Tuscany ..................................... SWS DELEGER – W-Burgundy .............CWS-SWS DUJAC – France ..................................... C&C
CLAPE – N-Rhone...................................... SWS COSENTINO ........................................... SWS DELICATO Estate.................................... SWS FAVIELEY – Burgundy ...............................GC
CLARENDON – Australia ...........................JB COSME PALACIO – Spain .........................JB DENNER Vineyards – C. Coast .....AWS-SWS SANCERRE – Loire ....................................AL
CLEAN SLATE – Germany .........................JB COSSART, GORDON – Maderia............ C&C DENOGENT– W-Burgundy ..................... SWS GACHOT-MONOT – Burgundy ......AWS-SWS
CLENDENEN FAMILY – C. Coast........... AWS COSTA d' ORO – C. Coast ............AWS-SWS DESERT WIND .......................................... BB GRAFFET– Burgundy .................................AL
CLERICO – Italy...................................... AWS COTE de LECHET – Burgundy ..................AL DEUTZ Champagne – Frnch .................. SWS GUY ROULOT – Burgundy ..................... AWS
CLIFF LEDE – Napa ..................................GC COTES du RHONE .....................................AL DEUZ – Calif..............................................JBS HENRY de VENELAY – Burgundy.......... AWS
CLINE Cellars – Sonoma........................ SWS COVEY RUN Winery............................... SWS DEVIL'S LAIR – Australia ........................ SWS HIPPOLYTE – Loire ................................ AWS
CLOS CHANTEDUC – S-Rhone............. AWS CRAGGY RANGE – New Zealand ............GC di BRUNO & BADGE – C. Coast ............JMD LAFITE-ROTHSCHILD – Chile ...................AL
CLOS de MENUTS .....................................AL CRANE LAKE .............................................PB di MAJO NORANTE – Italy..................... C&C le FLAIVE – Burgundy ..............................GC
CLOS du BOIS ........................................ SWS CRANEFORD – Australia ...........................PB DIAMOND CREEK – Napa ........................GC le SANG – Rhone ................................... AWS
CLOS du VAL – Napa ..............................GC CRIMBARI Port ....................................... SWS DIAMOND TERRACE – Napa .................JMD LEROY – R-Burgundy ....................AWS-SWS
CLOS la COSTALE – SW France ........... AWS CRIOS – Argentina ...................................GC DIATOM – C. Coast........................AWS-SWS les PALLIERES – S-Rhone ............AWS-SWS
CLOS PEGASE Winery – Napa.................GC CRISTA – France ......................................PB DIEBOLT Champ. – French ..............AWS-SWS LIGNERES – France .................................. BB
CLOS STE. MAGDELEINE – Provence......AWS-SWS CRISTALINO – Spain...............................JMD DIERBERG FAMILY – California............. C&C LUCIEN ALBRECHT – Alsace ....................AL
CLOUDY BAY – New Zealand ......CWS-SWS CRISTOM Vineyards – Oregon .............. C&C DESERT WIND – Washington ...................JB MARTINHO – Portugal ........................... SWS
CLOUD VIEW .......................................... SWS CROCKER STARR – Napa.......................GC DEUX AMIS – Calif. ....................................JB MAESTRACCI – Corsica ........................ AWS
CLOUDLINE ............................................ SWS CROSSINGS – New Zealand ................. SWS DISENO – Agentina ....................................JB MEO -CAMUZET – Burgundy ................. AWS
COASTAL RIDGE........................................PB CRUS BEAUJOLAIS – Beaujolais ..........CWS DISTANT BAY ......................................... SWS MICHAEL GROS – France ..................... C&C
COCKBURN Ports ................................. SWS CULLEN – Australia ...................................GC DOG HOUSE ............................................. BB MIGUEL GASCON – Argentina ..................AL
CODORNIU CAVA Sparkling ......................PB CURRAN – C. Coast................................JMD DOG POINT – New Zealand .........AWS-SWS NAPA ..........................................................PB
COL CREST HORSE .............................. SWS CUSUMANO – Italy........................AWS-SWS DOG TAIL ................................................ SWS OSTERAG – Alsace ................................ AWS
COL de ORCIA – Italy...................AWS--SWS CUVAISON Winery ................................. SWS DOLCE – California................................. C&C OTT – Provence............................AWS-SWS
COL SOLARE – Washington .........AWS-SWS CUVEE "ANNE LAURIE" – France .............JB PASCAL REYHAUD – Burgundy ................AL
COLD HEAVEN – C. Coast ........AWS - SWS CUVEE K. LYNCH – S0Rhone ............... AWS dOMAiNe PERIGNON Champ. – French..........CWS-SWS
COLDSTREAM HILLS – Aust ........AWS-SWS CUVEE MYTHIQUE – N-Rhone ........AL-SWS ARRETXEA – SW Rhone ...................... AWS RIEFLE – Alsace ..............................BB - GC
COLGIN – Napa .............................AWS-SWS CVNE – Spain ......................................... SWS BARAT – France ..................................... C&C ROMANEE-CONTI – Burgundy ......................GC
COLIN DELEGER –W-Burgundy .....SWS-WG CYCLES GLADIATOR ............................... SIC BERTHEAU – Burgundy ......................... AWS ROQUETTE – S-Rhone.................CWS-SWS
COLLAGE .................................................. BB CYPRESS................................................ SWS BOILLOT – Burgundy................... AWS - JMD ROTHSCHILD – R/W-Burgundy ............. SWS
COLLECTION des CHATEAUX – France ...JB CANEROS wine/Spklg. – Napa.................GC RUINHART Champagne .........................CWS
d
COLOMBO – Italy ...................................... BB CHANDON wune/Spklg.. ...............CWS-SWS SANCHO de LONDO – Spain ....................JB
COLON – Argentina ................................ SWS d'ANGERVILLE – Burgundy....................CWS CHARLES JOGUET – Loire.................... AWS SERENE – Oregon ..................................JMD
COLONIAL Estate – Australia ............... AWS d' AUVENAZ – R-Burgundy ................... SWS COMTE GEOGE'S – France................... C&C ST. ANNE Organic .................................... SIC
COLUMBIA Crest /Winery ...................... SWS d' ARENBERG – Australia .........................GC COTEAU – Calif. ........................................JB ST. VINCENT Spklg ....................................AL
CONCANNON .............................................PB d'OLIVEIRA Port – Madeira .................... AWS de BAUMARD – Loire ............................ AWS STE. MICHELE Champagne................... SWS
CONCHA Y TORO – Chile .................... SWS da VINCI – Italy ...........................................JB de BERTIOL Spklg......................................AL TEMPIER – Provence ............................. AWS
CONDADO de HAZA – Spain....................GC DANCING BULL – California ......................JB de CHAUVRINIERE – Loire ........................AL THOMAS MOILLARD .................................AL
CONDADO REAL – Spain .........................AL DANIEL CHOTARD – Loire .................... AWS de COURON – France ................................PB TREVENET – Beaujolais ........................ AWS
CONDESSA LEGANZA – Spain ............. SWS DANZANTE – Veneto.............................. SWS de DURBAN – Rhone ............................. AWS WACHAU – Austria ................................. AWS
CONN CREEK Winery –Napa ..........AWS-SWS DARA ...................................................... SWS de FONTSANTE – Languedoc .....AWS-SWS
CONO SUR – Chile ................................ SWS DARIOUSH – Napa........................AWS-SWS de L'ARLOT – France .............................. C&C DOMECQ Sherries –Spain ........................ BB
CONQUISTA – Argentina ...........................JB DARK HORSE – Sonoma ........................JMD deLISO – Australia ......................................JB DOMDECHANT WERNER Germany ... C&C
CONSTANO SAN FRAN. – Spain .......... C&C DARNAT– Burgundy ...............................CWS de NIZAS – France ....................................GC DOMINIO de PINGUS –Spain .................. AWS
CONUNDRUM – Napa ........................... AWS DASHWOOD –New Zaland .................... SWS de PICHERAL Organic.............................. SIC DOMINIO de ATAUTA –Spain................. AWS
COOK'S Sparkling. Wine ....................... SWS DAVID ARTHUR – Napa ................AWS-SWS de ROZETS – France .................................PB DOMINIO de EGUREN – Spain ............ C&C
COPPERIDGE – California .........................JB DAVID BRUCE Winery – C. C. ........AWS -SWS de TRENNES – France ........................... C&C DOMINUS Estate – Napa ..............AWS-SWS

DOMUS AUREA – Chile ............................GC EMRICH SCHONLEBER – Germany ........ C&C FIREBLOCK – Autralia............................ SWS GANDIA Estate – Spain..............................AL
DON CRISTOBAL 1492 – Argentina .........JB ENCYCLOPEDIA – Veneto/Spain/R-Bordx. ... SWS FIRESTEED – Oregon .............................JMD GANTHIER – Calif......................................JB
DON OLOGORIO – Spain .........................GC ENGELBRECHT/ELS – Africa ....................JB FIRESTONE ............................................... BB GARRETSON.......................................... SWS
DON PX GRAN RISERVO – Spain ..........GC EPONYMOUS – Calif.................................JB FISH EYE ....................................................PB GAUCHO CLUB – Argntina ........................JB
DONNA FUGATA – Italy ......................... SWS EPISODE – Calif. ........................................JB FLYING FISH – Washington .......................JB GARY FARRELL ..................................... SWS
DONNA LAURA – Tuscany..................... SWS ERASMO – Chile/Spain.................AWS-SWS FLORA SPRINGS – Napa .........................GC GAZELLA VINHO – Portugal ......... AL -AWS-SWS
DONUM Estate – Calif. ..............................JB ERBA Mountainside – Calif. ......................JB FLORIO Ports.......................................... SWS GEODE – California ................................... BB
DOW Port – Madeira .....................AWS-SWS ERNA SCHEIN – Napa ..................AWS-SWS FLOWERS Vnyds/Winery – Calif............ C&C GEOFFROY RENE Champ. – French ........ SWS
DR. ARTURO BERSANO ...........................AL ERNIE ELS – Africa ....................................JB FLUER du CAP – Africa .......................... SWS GEORGE'S BURRIER – Burgundy.............AL
DR. BECKERMANN – Germany.................AL ESCUDO ROJO – Chile.......................... SWS FLYING FISH – Washington .......................JB GERSTALKER GLUEWHN – Germny .......AL
DR. BURKLIN WOLF – Germany ..............GC ESPERTO – Italy ........................................JB FOLEY Estate – C. Coast ..........................GC GEYSER PEAK Winery .......................... SWS
DR. FISCHER – Germany ...................... SWS ESSER .................................................... SWS FOLONARI – Veneto............................... SWS GHIZZANO – Tusany .............................. SWS
DR. LOOSEN – Germany ..........................GC ESTANCIA ............................................... SWS FONSECA Port ..........................................GC GHOST PINES – Napa ...............................JB
DR. STEPHENS – Napa ................AWS-SWS ESTATE RESERVE – Sonoma ................. JB FONTANA – Spain .................................. C&C GIACOMO MORI – Italy.......................... AWS
DR. THANISCH Estate – Germany ............AL ETCHART – Argentina ............................ SWS FONTERUTOLI – Italy ............................ AWS GIACONDA – Australia ........................... JMD
DRAPPIER Champagne ...........................WG ETUDE Winery – Napa ..................AWS-SWS FOPPIANO .............................................. SWS GIESEN – New Zealand ......................... SWS
DREW FAMILY – Mendocino .........AWS-SWS EVANS & TATE – Australia .........................PB FOREFATHERS – Aust./NZ.......................GC GINI – Veneto ...............................AWS-SWS
DRINKWARD PESCHON – Napa........... AWS EVERTIDE – Africa .....................................PB FOREST GLEN Winery...............................PB GINI VILLA FORTUNATOI – Italy ...............PB
DROUHIN – R-Burgundy ........................ SWS EVIL – Australia ...................................... SWS FOREST Ville/Reserve ...............................PB GIONELLI – Italy .........................................JB
DRY CREEK............................................ SWS FORMAN – Napa ...........................AWS-SWS GIRASOLE Organic Wine ......................... SIC
F
DRY LANDS – New Zealand .................. SWS FORIS – Oregon ....................................... SIC GIRARD – Napa.........................................GC
DRY SACK SHERRY – Spain .................... BB FAIRBANKS Port/Sherry ............................JB FORTIN PAISANCE ....................................AL GIRARDIN – R-Burgundy ..............SWS - WG
du MOL –Winery Sonoma ......................JMD FAILlA – California .................................. C&C FORTRESS Vinyards – Calif.. ..................JB GIUSEPPE CORTESE – Italy ................. C&C
DUBOEUF – Languedoc......................... SWS FALCONE – C. Coast ....................AWS-SWS FOSTER'S FESTIVAL ............................. SWS GLASS MOUNTAIN ...................................WS
DUBONNET .............................................SWS FALESCO – Italy ..................................... C&C FOSS MARAI – Italy ...................................JB GLAETZER – Australia ...............................JB
DUCK POND – Oregon/WA .......................JB FAMILLIA BARBERIS – Argentina ...........AL FOUR VINES – C. Coast ...............AWS-SWS GLENCARLOU – Africa ............................ GC
DUCKHORN Vinyards – Napa ...............JMD FAMILIA MA\YOL – Argentina ..................JB FOURTEEN HANDS ............................... SWS GLEN ELLEN ............................................PB
DUJAC FILS ET PERE – France ........... C&C FANTI – Italy .......................................... C&C FOX HORN..................................................PB GLORIA FERRER Spklg./Wine .............. SWS
DUNNHOFF – Germany ................AWS-SWS FAR NIENTE – California........................ C&C FOXEN – California................................. C&C GNARLY HEAD ....................................... SWS
DUO – C. Coast ..................................... AWS FARNESE – Italy ............................AWS-SWS FRAGOLINO Strawberry ............................AL GOATS DO ROAM – Africa .................... SWS
DUO – Chile ...............................................JB FAT BASTARD – France .............................JB FRANCISCAN Oakville ......................... SWS GOLD WATER – New Zealnd ...........AL-SWS
DUPEUBLE PERE – Beaujolais ..........AWS-SWS FAT CAT ......................................................PB FRANCOIS JOBARD – Burgundy .......... AWS GOLDENETE – Mendocino ....................JMD
DUTSCHKE – Australia .............................GC FAT CROCK – Australia..............................AL FRANCOIS RAVENEAU – Burgundy ..... AWS GOLDSCHMIDT – Napa/Sonoma .............GC
DUTTON Estate ..........................................PB FAURY – S-Rhone .................................. SWS FRANK FAMILY – Napa .......................... JMD GONET Champ. – French ................AWS-SWS
DYNAMITE Vinyards ....................CWS-SWS FAUST ..................................................... SWS FRANZIA Vinyards ......................................PB GOODSPEED – Mt. Veeder .......................AL
FAUSTINO – Spain ........................AWS-SWS FREEMARK ABBEY – Napa......................GC GOSSET Wine/ Champ. – French.......-AWS-SWS
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FAVIA-ERICKSON –Napa..............AWS-SWS FREI Bros. – Sonoma ................................JB GRAFF FAMILY Vinyards – Calif. ..............JB
EBERLE Winery ..........................................PB FELLUGA – Italy ..................................... SWS FRENCH MAID........................................... BB GRAFFIGNA – Argentina........................ SWS
ECCO DOMANI – Italy................................JB FELSINA – Tuscany ......................AWS -SWS FRENCH RABBIT – France ...................... BB GRAN FAMILIA – Spain..............................JB
ECHELON – California...................CWS-SWS FELTON ROAD – New Zealand.................GC FRESCOBALDI – Italy ........................... SWS GRAN FEUDO – Spain ..............................GC
EDMEADES Vinyards – Mendocino ..........GC FERREIRA Port – Portugal ........................GC FREIXENET Spklg. – Spainish ............... SWS GRAND ROUSSILLON – France............ C&C
EDGE, THE – Napa .................................JMD FERRARI Spklg.– Italian.................. GC-SWS FREY – Organic ..........................................JB GRANT BURGEC ......................................GC
EDNA VALLEY Vinyards – Calif ....CWS-SWS FERRARI CARANO ................................ SWS FROG'S LEAP – California ..................... C&C GRATEFUL PLATE – Aust. ............AWS-SWS
EGERVIN EGER – Hungary .......................AL FESS PARKER – Calif.. .............................JB FUENTAS – Spain..........................AWS-SWS GRAVES Wine Growers – C.C. .....AWS-SWS
EGON MUELLER – Germany ................. AWS FETZER ................................................... BB GRAYSON Cellars – California............... C&C
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EL BURRO – Spain.....................................JB FEUDI di SAN GREG. – Italy..............AWS-SWS GRAZIANO – Calif. ....................................JB
EL MOLINO .................................................PB FEVRE – W-Burgundy ...................CWS-SWS G.H. MUMM Champagne ....................... SWS GREEN & RED ............................................PB
EL PORTTILLO .................................... AS-SWS FICHET – W-Burgundy ........................... SWS GABBIANO – Tuscany ............................ SWS GREEN LION ................................AWS-SWS
ELDERTON – Australia ............................. SWS FICKLIN Port ........................................... SWS GAGLIOLE – Italy ......................................JB GREEN POINT – Australia ............CWS-SWS
ELIZABETH SPENCER............................. SWS FIDDLEHEAD Cellars – Calif./Oreg. ...... C&C GAGNARD –W-Burgundy ..............CWS-SWS GREEN Vinyards – Ausralia .................. SWS
ELK COVE Vntyds. – Oregon ........AWS-SWS FILABOA – Spain .................................... SWS GALA ROUGE – France ........................... BB GREG NORMAN Wine/Spklg. – Ausralia....... SWS
ELLEN HARDY – Australia .........................JB FINCA ALLENDE – Spain ....................... C&C GAJA – Italy ...............................................JB GRGICH HILLS Cellars ........................ C&C
ELYSE .........................................................PB FINCA ARANTEI – Spain........................ C&C GALLO FAMILY – Calif...............................JB GRIVOT – R/W-Burgundy ..................... CWS
EMERALD BAY ....................................... SWS FINCA LUZON – Spain ........................... C&C GAMBOA – Calif. .......................................JB GROTH – Napa..............................AWS-SWS

GROVE MILL – New Zealnd ................... SWS HERITAGE............................................... SWS J KANGARILLA ROAD – Australia ................JB
GROVE STREET – Sonoma......................GC HERMAN STORY – C. Coast ..................JMD KAPSCANDY Winery ................................WG
J. DAVIES – Napa ......................................GC
GRUET – Calif. ..........................................JB HERNANOS VILLAR – Spain .....................JB KARLY .........................................................PB
J. GARCIA ............................................... SWS
GRUET Spklg. – Mexico .............................AL HESS Collection – Napa............................GC KARMA Sparkling – California ................JMD
J. LASALLE Champ. – French ................ AWS
GUARDIAN PEAK – Africa .........................JB HEWITT................................................... SWS KAZMER & BLAISE Cellar – Calif ......... C&C
J. LOHR................................................... SWS
GUENOC.................................................... BB HEXAMER – Germany ........................... AWS KELLER Estate – Sonoma.............AWS-SWS
J. MOREAU & FILS – Loire ....................... BB
GUIGAL – N/S-Rhone ...................AWS-SWS HIDALGO Sherry – Spain .........................GC J. MOSS – Calif..........................................JB KEN BROWN – C. Coast .........................JMD
GUYON – R-Burgundy............................CWS HIDDEN RIDGE ...................................... SWS J. ROGET Sparkling ............................... SWS KEN WRIGHT – Oregon ..........................JMD
GYPSY DANCER – Oregon .......................JB HIGH ALTITUDE – Argentina .....................AL J.C. CLLARS – California.........................JMD KENDALL-JACKSON – California .............. BB
GYSLER – Germany ............................... AWS HIGH NOTE – Argentina.............................JB J.J. JACOBSEN...........................................AL KENNETH-CRAWFORD – C. C......AWS-SWS
HIGH POINT – Argentina ..........................JB J.J. PRUM – Germany ...............................GC KENNETH VOLK – Calif. ...........................JB
H
HIRSCH – Austria ................................... AWS J.L. COLOMBO – S-Rhone ...........AWS-SWS KENWOOD – Calif. .....................................JB
HAGAFEN Cellars ................................... SWS HIRTZBERGER – Austria ....................... AWS J.P. MOUIEX CHATEAU – Bordx...............AL KERPEN – Germany ............................... AWS
HAHN Estate – California ...................AL- SIC HITCHING POST – C. Coast .........SAWS-WS J&H SELBACH – Germany..................... C&C KIANIE Wine kCellars – Calif.....................JB
HALL Vinyards – Napa ..............................GC HOB NOB – Languedoc ......................... SWS JABOULET – S-Rhone ...............AWS - SWS KILIKANOON – Australia ...........................GC
HALL CREST organic ............................... SIC HOGUE – Washington ................................JB JACKSON TRIGGS – Canada ................ SWS KIM CRAWFORD – New Zealand .......... SWS
HALLECK Vinyards – Sonoma ......AWS-SWS HOGUE GENESIS – Washington ...............JB JACOB'S CREEK Wine/Spklg. – Aust. ...... SWS KING Estate – Oregon ............................ C&C
HALLCREST – California .......................... SIC HOLLYWOOD & VINE – Napa ......AWS-SWS JACUZZI .................................................. SWS KING ISH................................................. SWS
HAMILTON RUSSELL – Africa ............... SWS HONEYRUN Winery – Organic ....... AL - SIC JADE MOUNTAIN – Calif. ..............CWS-SWS KING'S RIDGE – Oregon...........................JB
HANDLEY Cellars– Mendocino .............. JMD HONIGS – Napa ......................................JMD JAKE FAULT............................................ SWS KINTON – C. Coast ..................................GC
HANGTIME.............................................. SWS HOOT 1 – Chile...........................................JB JANASSE – Rhone ................................. AWS KISTLER – California .............................. C&C
HANNA Winery ....................................... SWS HORSE PLAY – California ......................... BB JANSZ – Tasmania ..................................JMD KWI CUVEE – France .................................JB
HANZELL – Sonoma......................AWS-SWS HOUGHTON – Australia ......................... SWS JANUIK – Washington ...............................GC KLEIN SONOMA Vinyards...................... SWS
HARAS PIRQUE – Chile ......................... SWS HOUR GLASS – Napa ...................AWS-SWS JANVIER – Loire ..................................... SWS KLOSTER – Germany .................................AL
HARDY'S NORTAGE HILL – Australia .......JB HOUSE – Washington .............................JMD JARHEAD RED .......................................... BB KNOLL – Austria ..................................... AWS
HARDY'S STMP – Australia .......................JB HOUSE of FRANKIN Champ. .....................AL JARVIS – Calif............................................JB KONRAD – New Zealand ...........................PB
HARDY'S WHISKERS Port – Australia ......JB HUGEL – Alsace ..................................... SWS JASMAN – N-Rhone ............................... SWS KORBEL Sparkling/Wine ........................... BB
HARE'S CHASE – Australia.................... SWS HUIA – New Zealand ..................................JB JASPER HILL – Australia...........................GC KOSTA BROWNE – Sonoma.........AWS-SWS
HARLAN Estate – Napa ..............AWS - SWS HUNDRED ACRES ........................AWS-SWS JEAN FOLLARD – Beaujolais ................ AWS KRACHER – Austria ............................... AWS
HARLOW RIDGE ........................................PB HUNTINGTON Cellars – Sonoma ..............AL JEAN-PIERRE MOUEIX – France ............. BB KRIS – Italy ............................................. C&C
HARTFORD COURT – Sonoma ................GC HUSIC – Napa ............................................JB JERMANN – Italy ...........................AWS-SWS KRITER Sparkling / Wine............................AL
HARTLEY & GIBSON Sherries............... SWS HYDE d' VALLANE – Napa........................GC JESSIE'S GROVE ..................................... SIC KROHN – Portugal......................................AL
HAWK CREST – Napa ..................AWS -SWS JIM BARRY Cellars – Australia ...............JMD KRUG Champ. – French ..................CWS-SWS
i
HARTWELL ................................................PB I JOEL GOTT – California ......................... C&C KUMEU RIVER – New Zealand .................GC
HARVEY'S BRISTOL Port ...................... SWS I.Q. RIESLING – Germany .........................JB JOGUET – Loire...................................... SWS KUENTZ – Alsace ................................... SWS
HAUS AM MARKT – Geramny ...................AL ICEWEIN – Germany ..................................AL JOHN DUVAL – Australia ..................BB - GC KUKKULA – Calif. ......................................JB
HAVENMEYER – Germany .................... SWS ICI-LA BAS – Mendocino/Ore. .........AWS-SWS JOLIVET – Loire...................................... SWS KULETO Estate – Calif. .............................JB
HAYMAN & HILL – California......................JB IL Sparkling – Italian ............................... SWS JONATA – C. Coast ................................ AWS KUNDE Estate ........................................ SWS
HAZY BLUR – Australia.......................... SWS IL PODERE – C. Coast .................AWS-SWS JONESY Port – Australia ...............AWS-SWS
L
HEALDSBURG Vinyards – California ........ BB IL POGGIONE – Italy ................................JB JOSEPH FAMILY– California ...........SIC-SWS
HEARTLAND – Australia ............................JB IM Wines ................................................. SWS JOSEPH FREIDRICH..................................AL L'ADVENTURE – Calif. ...............................JB
HEDGES Cellars – Washington.................GC INAMA – Italy .............................................GC JOSEPH PHELPS – California .................. SWS L'ANGEVIN – Sonoma ............................ AWS
HEGGIES –Australia ................................JMD INCOGNITO ............................................... BB JUDD'S HILL – Napa .....................AWS-SWS L'OSTAL CAZES – Languedoc ............... SWS
HELIX– Washington ....................................JB INGLENOOK ........................................... SWS JUSLYN Vinyards – Napa .............AWS-SWS L'UAGGIO di GIACOMO – Sonoma ......AWS-SWS
HELRICH – France .....................................JB INNISKILLIN – Canada ........................... SWS JUSTINO MADEIRA – Portugal ..................AL L'ECOLE NO. 41 – Washington ...............JMD
HENDRY – Calif. .........................................JB IRON HORSE Wine/Spklg. – Sonoma..........GC JUSTINO Madeira ..........................C&C - SIC L'OSTAL – Italy ........................................ AWS
HEINTZ Cellars – Napa .................AWS-SWS IRONSTONE Vinyards ............................ SWS JUVEY CAMPS – Spain.......................... C&C la CHABLISSIENNE CRU –Burgdy ............AL
HEINTZ Vinyards – Sonoma....................JMD IRONY ..................................................... SWS la CARRAIA – Italy .................................. C&C
K
HENSCKE – Australia ..............................JMD ISLAND DREAM – New Zealand .............. BB la CREMA – Sonoma ................................. BB
HENRI BILLIOT Champagne. ................. AWS ISLAND PRINCESS ................................... BB K VINTINERS– Washigton ..................... C&C la DORIA – Italy ...................................... SWS
HENRI PERRUSSET – Burgundy........... AWS ISOLE E OLENA – Italy .......................... C&C K.J. MOLITOR RHEINGAU – Germany......AL la FACE – Canada .................................. SWS
HENRIOT Champ. – French ...................... SWS ITSAS MENDI – Spain ............................ C&C KAENA Wine Co. – C. Coast ...................JMD la FIORITA – Italy .................................... C&C
HENRY'S DRIVE – Australia ......................JB KAESLER – Australia..................................JB la GRANIJA – Spain ..................................GC
HERDING CATS – Africa ............................PB KAIKEN – Argentina ...............................JMD la INA – Spain ..........................................SWS

la JOTA – Napa .........................................GC LUCIEN ALBRECHT Spklg. ..................... SIC MARRASO – Argentina.............................PB MIRASSOU – California .............................JB
la JOYA Gran Reserva – Chile...................JB LUCAS & LEWELLEN ...............................AL MARTIN CODEX – Spain...........................JB MO Sparkling – Italian............................ SWS
la MAROUETTE Organic ......................... SIC LUCCIO – Italy ...........................................JB MARTIN & WEYRICH ........................... SWS MOCCAGATTA – Italy ............................ AWS
la MOZZA – Tusany ............................... SWS LUDWIG LEWHAUS – Germany...............PB MARTINI & ROSSI Wine/Champ. – Italy .. BB MOET & CHANDON Champ,.– French CWS-SWS
la NINA – Argentina .................................JB LUIGI BRUNELLLI –Italy ....................ALLUIS MARTINELLI Vinyards – Calif. ...................JB MOGEN DAVID...........................................PB
la POSSTA – Argentina ............................GC CANAS –Spain ....................................... SWS MARWOOD Champagne .......................... BB MOILLARD .................................................AL
la POUSSIE – Loire................................ AWS LUNA ...................................................... SWS MASI – Italy ...............................................GC MOLLY DOOKER – Australia ........AWS-SWS
la ROCCA – Organic ..................................PB LUNA di LUNA Spklg. /Wine – Italy ....... SWS MASO CANALI – Italy ................................JB MOLNAR FAMILY – California ............... C&C
la SCOLCA – Italy .................................. SWS LUPICAIA – Italy ........................................GC MASON Cellars ...................................... SWS MONCHIERO – Italy............................... SWS
la SIRENE – Napa..................................JMD LURTON – Argentina ................AWS - SWS MASON/POMELO – Napa ..................... AWS MONDAVI ............................................... SWS
la SPINETTA – Tuscany ........................ SWS LYETH – Sonoma ...................................... BB MATANZAS CREEK – Sonoma.................GC MONETO Spklg. – Italian ....................... SWS
la TERRE ............................................... SWS LYNMAR Winery – California ................. C&C MATEUS – Portugal ............................... SWS MONKEY BAY– New Zealand................ SWS
la TOLEDANA – Italy .............................. SWS LYNX – Africa .............................................PB MATTHEWS Cellars – Washington.........JMD MONMUUSSEAU – Loire...........................AL
la VALANTINA – Italy ................................GC MATUA VALLEY – New Zealnd ............. SWS MONROSSO – Italy ..................................JB
M
la VIELLE FERME – S-Rhone................ SWS MAUI Sparkling ..................................... SWS MONSANTO – Italy ...................................JB
LABOURE ROI – W-Burgundy............... SWS Mac MURRAY RANCH – Sonoma .............JB MAVERICK – Australia ........................... SWS MONTANA – New Zealand .................... SWS
LACROSSE – Napa .................................AL MacPHAIL FAMILY – C. Coast .........AWS-SWS MATARIKI – New Zealand ..........................AL MONTE ANTICO – Tuscany .........AWS-SWS
LADERA – Calif. ......................................JB MACARIO – Italy .................................... C&C MAYACAMAS – Napa............................. AWS MONTES Estate – Chile..........................JMD
LADOUCETTE – Loire ........................... AWS MACON LUGNY – W-Burgundy .......CWS-SWS MAZONNI – Italy .......................................JB MONTECELLO – Spain.............................JB
LAETITIA – Wine/Spklg. ...............AWS-SWS MACROSTI Winery – Sonoma ...............JMD McMANIS FAMILY – California ...............JMD MONTEPELOSO – Tuscany..........AWS-SWS
LAGARIA –Veneto .................................. SWS MACULAN – Italy ................................... C&C McWILIAMS-HANWOOD – Australia .........JB MONTEVINA ............................................ BB
LAGONE – Italy .........................................GC MADDOG & ENGLISHMAN – Spain .............JB MEDERANO TINTO – Spain ......................PB MONTGRAS – Chile......................AWS-SWS
LAGOSTA VINHO VERDI – Portugal .........AL MAESTRACCI OORSICA –France ............ SWS MEDIEVO – Spain ......................................AL MONTINORE – Oregon .............................AL
LAIL Vinyards – California...................... C&C MAGAINE Champ – French ................... SWS MEDUSA................................................. SWS MONTSARRA Sparkling ...........................GC
LALANDE ...................................................AL MAISON KUENTZ-BLAS – Alsace ............ AWS MELILO Pot ............................................ SWS MONTSTROL Spklg – Australian .......... SWS
LAIRD FAMILY Estate ............................. SIC MAR de FRADES – Spain..........................JB MELIS – Spain.........................................JMD MOON MOUNTAIN – Calif ............CWS-SWS
LAKE CHALICE – New Zealand ................JB MAKOR – C. Coast .......................AWS-SWS MELKA...................................................... SIC MOORE'S Creek– Australia .......................AL
LAKE SONOMA – Calif. .............................JB MAKULU – Africa .......................................JB MELVILLE Winery – C. Coast .......AWS-SWS MOREAU – Burgundy .............................. WC
LAMURA – Italy .........................................JB MAN Vintners – Africa ............................ SWS MELINI – Tuscany .................................. SWS MOREY – Burgundy .................................WG
LE FAUX FROG – France ..........................JB MANSFIELD Winery – Napa .........AWS-SWS MENDOCINO Farms – Calif......................JB MORGAN Winery – California ............... C&C
LITTORAI – California .............................JMD MANTRA – Sonoma ......................AWS-SWS MEO CAMUZET – W-Bordeaux ............. SWS MORGANTE – Italy ................................ C&C
LIVINGSTON Cellars – California .............JB MANYANA – Spain .....................................JB MER SOLEIL – C. Coast ...............AWS-SWS MORGADIO, Albarino – Spain ..................GC
LIVIO FELLUGA – Italy .............................JB MAPENA – Argentina ...............................GC MERIDIAN Vinyards ............................. SWS MORRO BAY – Monterey................ AL -SWS
LOAN – Australia .................................... SWS MARASKA ..................................................AL MERRY EDWARDS – Sonoma ..............JMD MOSELLAND – Germany .........................AL-
LOIMER – Austria..........................AWS-SWS MARC BREDIF – Loire ........................... SWS MERRY VALE Vinyards .......................... SWS MOUNT EDEN ........................................ .SIC
LOKOYA – Napa ........................................GC MARC COLIN – Burgundy ...................... WG MESH – Australia ....................................JMD MOUNT VEEDER Winery ...................... SWS
LOMBARDO Port.................................... SWS MARC KEYDENWEISS – Alsace..............GC MESSMER – Germay............................. AWS MOUNTAIN VIEW – California ................JMD
LONDER – Mendocino ..................AWS-SWS MARCHESI di BAROLO – Italy ...........AWS-SWS METEOR Vinyards – Napa ...........AWS-SWS MOUNTFORD – New Zealand...................PB
LONG BOARD – Sonoma ......................JMD MARCHESI di GRESY – Italy....................GC METHVEN – Oregon ................................ SIC MOUTON CADET– R-Bordeaux ............ SWS
LONG HOP – Autralia............................ SWS MARCO NEGRI Sparkling.........................GC METTLER ................................................. SIC MT. DIFFILCULTY – New Zealand ..........JMD
LONG MOUNTAIN – Africa ................... SWS MARGAN – Australia..................................PB MEYER FAMILY – Napa......................... AWS MT. NELSON – New Zealand ...................GC
LOG NECK – Africa .............................. SWS MARGARET'S Vinyards – Calif..................AL MEZZACORONA – Veneto ................... SWS MUDDY WATER – New Zealand.............. SIC
LONG SHADOW – Washington ............ C&C MARIETTA Cellars – Calif. .........................JB MI SUENO – Napa ..................................JMD MULDERBOSCH – Africa .........................GC
LONGORIA – C. Coast ...........................JMD MARILYN ....................................................PB MIA'S PLAYGROUND................................ BB MUELLER – Sonoma ....................AWS-SWS
LORING WINE CO. – C. Coast ....AWS-SWS MARK WEST – Calif...................................JB MICHAUD Vinyards – California ........... C&C MUELLER CATOIR – Germany.............. AWS
LORINON – Spain ....................................GC MARKHAM Winery ................................. SWS MICHAEL DAVID ....................................... BB MUMM'S – France ................................. SWS
LOS VASCOS – Chile ............................ SWS MARQUES de ARIENZO – Spain .......... SWS MICHEL COLIN DELEGER – Burgundy .... AWS MUMM'S NAPA Sparklig ........................ SWS
LOT 205 Winery – California ................. C&C MARQ. de CABERRES – Spain............. SWS MICHEL REDDE – Loire ...........................GC MURPHY-GOODE – California ................. BB
LOUIS BERNARD – Burgundy ................. BB MARQUES de GRINON – Spain ...............JB MICHELE CHIARLO – Italy .......................GC MUSCAT OTTONEL – Hungary .................AL
LOUIS GUNTRUM – Germany ........BB - GC MARQUES de MONSTROLSpklg ..............AL MIDSUMMER Cellars – Calif. ...................JB
N
LOUIS JADOT – France ...................BB - GC ES de RISCAL – Spain .......................... SWS MILBRANDT – Calif...................................JB
LOUIS MARTINI – Napa ............................JB MARQUES LIEN – Argentina ...................GC MILLS REEF – New Zealand ................. AWS NACHTGOLD – Germany ..........................JB
LUCA – Argentina .....................................GC MARQUES MURRIETA – Spain............. SWS MINER FAMILY – Napa ...........................JMD NANDO – Italy/Marsala..............................AL
LUCE – Tuscany .................................... SWS MARQUES PHILIPS – Australia............. SWS MINET – Loire ........................................ SWS NAPA RIDGE ..............................................PB
LUCENTE – Tuscany ............................. SWS MARQUIS de LATOUR Spklg. – French.... SWS MINGES – Germany......................AWS-SWS NATHANSON CREEK ............................ SWS

NATIVE 9 – C. Coast .............................. AWS ORGANIC WINE WORKS ............... AL - SIC PEACHY CANYON – C. Coast ...............JMD PIO CESARE – Italy ......................AWS-SWS
NATURA – Chile ..................................... SWS ORIN SWIFT Cellars – Napa .................JMD PEAY Vineyards – Sonoma...........AWS-SWS PIPER HEIDSIECK Champ./Wine– France....... BB
NAUTILUS – New Zealand......................JMD ORLEANS HILLS – Organic ............ AL - SIC PECCHENINO – Italy ............................. AWS PIPER SONOMA Wine/Sparkling ............. BB
NAVARRO – Mendocino ...............AWS-SWS OROGENY Vinyards – Calif. .........CWS-SWS PECOTA – Calif. .........................................JB PIPER'S BROOK – Australia ...................GC
NAVARRO CORREAS – Argentina........ SWS OROYA – Spain ...................................... SWS PEDRONCELLA – Sonoma ....................JMD PIPING STRIKE – Australia .......................JB
NAVERAN – Spain .....................................JB OSBORNE Port – Portugal .......................JB PEGASUS BAY – New Zealand ............. SWS PIQUERUS – Spain................................ C&C
NEAL – Napa.............................................GC OSBORNE Sherry – Spain .......................JB PEIRANO Estate – Calif. ............................JB PIRA LUIGI – Italy .................................. AWS
NEIL ELLIS – Africa................................ SWS OSBOURNE SOLAZ – Spain................. SWS PEJU – Calif. .............................................JB PIRA BOSCHIS – Italy ........................... AWS
NEPENTHE – Australia ..............................JB OSTERTAG – Alsace ............................. SWS PELTER STATION .................................. SWS PIRATHON – Australia .......................... SWS
NEVADA County Wine Guide– Organic ....AL OUR DAILY RED Organic ........................ SIC PELTON HOUSE ...............................BB - GC PIRRAMIMMA – Australia ..........................PB
NEW HARBOR – New Zealand ............. SWS OVERSTONE – New Zealalnd ...................JB PENFOLDS Pot/Wine– Australia ........... SWS PISONI ...................................................... SIC
NEW HAVEN – New Zealand.................CWS OXFORD LANDING – Australia ..............JMD PENASCAL – Spain ..................................JB PLACIDO – Veneto/Tuscany .................. SWS
NEWTON Winery ..........................CWS-SWS OYSTER BAY – New Zealand ................ SWS PENLEY Estate – Australia .......................GC PLANETA – Italy ............................AWS-SWS
NEXT – Oregon ...................................... C&C PENNER-ASH – Oregon .......................JMD PLUMPJACK Winery – Napa ..................JMD
P
NEYERS Vinyards – Napa ................... SWS PEPI – Sonoma ........................................BB POCAS TERRAS Port – Portugal ..............AL
NIEBAUM COPPOLO ............................. SWS PACENTI – Tuscany ............................... SWS PEPPER BRIDGE – Washington ..........C&C PODERE Poggio Scalette – Italy .......... C&C
NICHOLAS COLE – Washington ..............GC PACIFIC PEAK – Calif. ...............................JB PEPPERWOOD ........................................BB PODERE SACUTTI – Italy ..................... C&C
NICKEL & NICKEL – California............. C&C PACIFIC RIM .......................................... SWS PERE ALESANDRO – Itay ....................... JB POGGIO ANTICO – Tuscany ........AWS-SWS
NICOLAS FEUILATTE – France ........... C&C PAGE WINE Cellars – Napa .........AWS-SWS PERE PATRIARCHE – Rhone.................. AL POL ROGER Champ. – French ....AWS-SWS
NICOLAS POTEL .....................................WG PAGGIO – Veneto .................................. SWS PEROPAN – Veneto ....................AWS-SWS POLIZANO – Tuscany ...................AWS-SWS
NIELLON – W-Burgundy ........................CWS PAHLMEYER – California ...................... C&C PERRIER JOUET Wine/Spklg.–France... SWS POLKA DOT – Germany ............................JB
NIGHT HARVEST – Calif. ..........................JB PALA – Italy ............................................ SWS PERRIN – S-Rhone .............................. SWS POMELO................................................. SWS
NIGHT TRAIN .............................................JB PALACIO de la VEGA – Spain ............... SWS PERRONE ELIO – Italy .................AWS-SWS POMMER Champ. – Frnch ................... SWS
NINE STONES – Australia ..................... SWS PALACIOS REMONDO – Spain .......AWS-SWS PERROT MONOT– R-Burgundy ......... SWS PONT d'AUVIGNON – France....................JB
NOBILISSIMA – Italy ..................................PB PALADIO – Italy...................................... C&C PERRUSSET – W-Burgundy................ SWS PONZI – Oregon........................................GC
NOBILO – New Zealand.............................JB PALI Wine Co. – C. Coast .......................JMD PETALUMA – Australia ........................ SWS POTARI Sparkling. – Italian ................... SWS
NONINO – Italy .........................................JB PALM BAY IMPORTS ............................. AWS ETER LEHMANN – Australia .................. GC PORTO CRUZ – Portugal ..........................JB
NONO FRANCO Spklg. – Italian ..AWS-SWS PALMAZ Vineyards – Napa ..........AWS-SWS PETER MICHAEL Winery– California ...C&C POUILLY FUME –Lorie ..........................CWS
NORMA JEAN ............................................PB PALMNA – C. Coast ......................AWS-SWS PETER PAUL – Napa ...............................GC PRAGER – Austria ........................AWS-SWS
NORTH By Northwest – Washington..... C&C PALMES d' ORO – France ..................... C&C PETER VELLA – California ......................JB PREMAIT – Ronania ..................................AL
NORTH BERKELEY – France.................JMD PANTHER CREEK – Oregon ................... SIC PETITE BISTRO – France ........................ BB PRETESI – Italy ...................................... C&C
NORTHSTAR – Washington .........AWS-SWS PAPAPIETRO PERRY – Sonoma .....AWS-SWS PEWSEY VALE – Australia .....................JMD PREVAIL ................................................. SWS
NOVELTY HILL ...................................... SWS PAPIO ..................................................... SWS PHIFER--PAVITT – Calif............................JB PIRCAS NEGRAS Organic ...................... SIC
NOVY Family Wine – California ............ C&C PARADIGM Winery – Napa ....................JMD PHILIPE FAURY – N-Rhone................... AWS PRIDE MOUNTAIN – Napa .......................GC
NOW & ZEN – France ................................JB PARAISO Vinyards. – Calif. .......................JB PHIPPONNAT Champ. – French ......AWS-SWS PRIMA MANO – Itay...................................JB
NOZZOLE – Italy ...............................BB - GC PARAS – Calif. ..........................................JB PIANCORNELLO – Italy ......................... C&C PRINCIPESSA Spklg. /Wine – Italy ....... SWS
NUEVO MUNDO Organic ........................ SIC PARCEL 41 .................................................PB PICKET FENCE ...................................... SWS PRINCIPATO – Italy................................ SWS
NUGAN – Australia ....................................PB PARDUCCI ............................................. SWS PICO MADAMA – Spain .............................JB PRIVATE RESERVE – California ........... C&C
NUMANTHIA TERMES ........................ C&C PARINGA Spklg./Wine – Australia ........ SWS PIERI – Tuscany .................................... SWS PRIVATE STOCK – California ....................AL
NUOVACAPPELETTE Organic ................ SIC PARSON'S FLAT – Australia......................JB PIERRE JEAN – Vin de Pays.....................PB PROVENANCE Vinyards – Calif ..CWS-SWS
PASCAL JOLIVET – Loire ...................... AWS PIERRE GIMONNET Champ. –French...AWS-SWS PRUNOTTO – Italy ................................. C&C
O
PASCUAL TOSO – Argentina .................JMD PIERRE-JOUET Sparkling ........................ SWS PUERTO VIEJO – Chile .............................AL
OASIS .........................................................PB PASO CREEK ........................................ SWS PIERRE PETERS Champagne .............. AWS
Q
OBERON ................................................ SWS PATZ & HALL – Napa....................AWS-SWS PIGHIN – Italy............................................GC
OJAI Vinyards – C. Coast ............AWS-SWS PAUL BARA Champ. – French.............. AWS PIKE & JOYCE – Australia ..................... SWS QUADY ................................................... SWS
OKO – France/Italy ....................................JB PAUL CHENEAU Spklg. – Spanish............... SWS PILLAR BOX – Australia ............................JB QUENARDO – Frnce.............................. SWS
OLD TIBIILISI – Georgiia ....................... SWS PAUL HOBBS Winery – California ......... C&C PILLITTEN Estate .......................................AL QUERCIABELLA – Tuscany..........AWS-SWS
OLIVERHILL – Australia .............................PB PAUL LATO – C. Coast .................AWS-SWS PINA Cellars – California ....................... C&C QUILCEDA CREEK – Calif. .....................JMD
OLIVIER LEFLAIVE – Burgundy ............ AWS PAUL MASSON ...................................... SWS PINE RIDGE Winery – Calif. ......................JB QUINTA do CARMO – Portugal ...... AL -SWS
ONE TRUE VINE ................................... SWS PAUL MATTHEW.................................... SWS PINE & POST – Washington .................... SIC QUINTA do CRASTO – Portugal...............GC
OPICI – California/Italy ..............................AL PAVI Winery............................................ SWS PINK DOG – Calif......................................JB QUINTA do DORADO–Portugal. ........... AWS
OPOLO Vinyards – Calif. ..........................JB PAVILLON Winery – California............... C&C PINK KNOT – Australia ........................... SIC QUINTA do INFANTADO Port – Portugal ..........AL
OPUS ONE – Napa ................................ AWS PAX WINE Cellars – Sonoma .......AWS-SWS PINOT EVIL – Vin de Pays.........................PB QUINTA do VESUVIO – Portugal ....................C&C
ORGANIC VINTNERS ............................. SIC PAZO BARANTES – Spain .................... SWS PIOCHO .................................................. SWS QUINTESSA – Napa .....................AWS-SWS

QUIPE ..................................................... SWS ROAD 31 Wine Co – California .............. C&C S SEBASTIAN Vineyards ........................... SWS
QUIVIRA Estate – California................... C&C ROAR – C. Coast .....................................JMD SEBEKA – Africa.........................................JB
7 DEADLY ZINS – California .................... BB
ROBERT CHADDERDON SELECTIONS .......JB SEGHESIO Vineyards – Sonoma..........JMD
r SA PRUM – Germany ............................. SWS
ROBERT CHEVILLON –Burgundy ......... AWS SEGURA VIUDAS Spklg. –Spainish....AWS-SWS
SACRED HILLS –New Zealand .............. SWS
R Winery – Australia ............................... SWS ROBERT CRAIG – Napa ...........................GC SELAKS – New Zealand ............................GC
SAG ELANDS Vinyards – Wash. ...CWS-SWS
RH PHILLIPS – Yolo County...................... BB ROBERT DENOGENT – Burgundy ........ AWS SELBYWinery – Sonoma .........................JMD
SAINT HELENA ROAD Calif. ................... SIC
RL BULLER – Australia .............................PB ROBERT FOLEY – Napa .........................JMD SELENE – Napa.............................AWS-SWS
SAINTSBURY – Caneros.........................JMD
RADIO COTEAU – Sonoma ....................JMD ROBERT JASMIN – Rhone .................... AWS SELLA & MOSCA – Italy............... AWS-SWS
SALENTEIN – Italy .................................. AWS
RADOG – C. Coast ....................................GC ROBERT SINSKEY – California ............. C&C SELVAPIANA – Italy ............................... C&C
SALMONCREEK .........................................PB
RAIMAT – Spain..........................................PB ROBERT STEMMLER – Calif. ...................JB SENORIO de SAN VICENTE – Spain .... C&C
SALON Champagne ..................................GC
RAMEY Wine Cellars – California .......... C&C ROBERT TLBOT – Calif. ...........................JB SEPS Estate – California ........................ C&C
SALVARD – Loire .................................... SWS
RAMON BABLOA – Spain ..........................JB ROBERTSON Estate – S. Africa ................AL SEPTIMA – Argentina ............................ SWS
SAMANTHA STARR – C. Coast ..............JMD
RAMONET – W-Burgundy ...................... SWS ROBINSON FAMILY – Calif. ..................... SIC SEQUOIA GROVE – Napa ........................GC
SAMSARA ............................................... SWS
RAMOS PINTO ................................. AWS-SWS ROCCA ALBINO – Italy .......................... AWS SEEGIO BARALE – Itay .............................JB
SAMUELS GORGE – Australia .............. SWS
RAMPOLLA – Tuscany ..................AWS-SWS ROCCA DELLE MAICE – Tuscany ............AWS-SWS SERGIO CARLEI – Australia .................. AWS
SAN ANTONIO............................................AL
RAMSAY – Napa......................................JMD ROCCA Vineyards – Napa ........................GC SERGIO MOTTURA – Italy.................... C&C
SAN GUISEPPE – Itay ................................JB
RANCHO ZABACO – Sonoma ...................JB ROCCOLO GRASSI – Italy..................... C&C SETTI PONTI – Italy ..................................GC
SAN PATTRIGANO – Italy .............AWS-SWS
RARE WINE CO. – Spain ..............AWS-SWS ROCHFORD – New Zealand .................. SWS SEVEN DAUGHTERS ............................. SWS
SAN QUIRICO – Italy.............................. C&C
RAVENEAU – W-Burgundy .................... SWS ROCINANTE ........................................... SWS SEXTO – Spain ........................................JMD
SANDEMAN – Portugal ...........................SWS
RAVENSWOOD ...................................... SWS ROCK & VINE .............................................PB SHAFER Vynyds – California ................. C&C
SANDOVAL – Napa ................................... BB
RAVENTOS Spklg. – Australian ............. SWS ROCK BARE – Australia .............................JB SHEA – Oregon .............................AWS-SWS
SANFORD ............................................... SWS
RAY'S STATION ......................................... BB ROCK RABBIT – Calif.................................JB SHERWOOD – New Zealand .....................PB
SANFORD X-Dry Champagne....................PB
RAYMOND – Calif......................................JB RODNEY STRONG Winery .................... SWS SHIRVINGTON – Australia .........................JB
SANTA ALICIA Reserve – Chile .........AL - PB
RAYUN – Chile.........................................JMD ROEDERER Estate Spklg. ...........AWS-SWS SIDURI – California/Oregon ................... C&C
SANTA ANA – Argentina ............................JB
RAZOR EDGE – Australia .........................GC ROESSLER – Sonoma ..................AWS-SWS SIGIO – Spain ......................................... SWS
SANTA EMA – Argentina ........................JMD
REAL – Spain.......................................... SWS ROLAND LAVANTUREUX – Burgundy ..... AWS SIGNORELLO Vinyards – Napa .............JMD
SANTA JULIA Organic – Arg. ................. WG
REALM Cellars – Napa..................AWS-SWS ROLF BINDER – Australia .........................GC SILVER .................................................... SWS
SANTA MARGHERITA Wne/Spklg. – Italy ..... SWS
RED BANK – Australia............................JMD ROMANELLI – Italy....................................AL SILVER STAG – Napa................................GC
SANTA RITA – Chile .............................. SWS
RED BICYCLETTE – France ......................JB ROMANET Port ..................................... SWS SILVER OAK – Napa......................AWS-SWS
SANTA SILVIA – Argentina ..................... SWS
RED CAR – C. Coast .....................AWS-SWS ROMBAUER – Calif. ...................................JB SILVER PALM ............................................ BB
SANTA SOFIA – Italy ................................. BB
RED DIAMOND ....................................... SWS ROOT 1 – Chile...........................................JB SILVER VALLEY Spklg. – California.............SIC
SANA ERESA – Itay....................................JB
RED GUITAR – Spain ................................JB ROSEMOUNT – Australia....................... SWS SILVERADO Vineyards – Napa ................GC
SARTORI – Veneto ................................. SWS
RED ROCK – California ..............................JB ROSENBUM............................................ SWS SILVIO NARDI – Italy .................................GC
SASSICAIA – Italy....................................GC
RED TRUCK............................................ SWS ROSS NORTHRIDGE – Australia...............PB SIMI Winery............................................. SWS
SAUSAL Vineyards – Sonoma ..................GC
RED WOOD CREEK – California ...............JB ROSTAING – Rhone ............................... AWS SIMONNET FEBVRE Wine/Spklg – France ... SWS
SAUVIGNON REPUBLIC – Sonoma ......GC
REDCLIFFE – New Zealand ................... SWS ROTH ...................................................... SWS SINE QUA NON – California ...................JMD
SAUVION – Loire .................................... SWS
REGIS MINET – Loire ............................. AWS ROTHSCHILD – Languedoc ................... SWS SINGLE Vineyards – Sonoma ....................JB
SAXUM – C. Coast ........................AWS-SWS
REGUSCI ....................................................PB ROULOT – R/W-Burgundy ..................... SWS SINGLEBACK – Australia ......................... SIC
SCAVINO – Italy ..................................... AWS
REILLY'S – Australia ...................................PB ROUND HILL........................................... SWS SIRITA – Napa ...............................AWS-SWS
SCHARFFENBERGER Sparkling ........... AWS
REINHARTSHAUSEN – Germany......... SWS ROUND POND ......................................... SIC SLAUGHTERHOUSE – Calif. ....................JB
SCHEFFIELD Port/Sherry/Marsala ............JB
REININGER – Washington .........................JB ROY Estate ............................................. SWS SMASHED GRAPES ............................... SWS
SCHERRER Winery – Sonoma .......AWS-SWS
RELIC – Mendocino .......................AWS-SWS ROYAL OPORTO Port – Portugal ..............JB SMITH & HOOK – Napa .............................AL
SCHNIEDER – Germany ........................ AWS
RENE BARBIER – Spain ........................ SWS ROYAL TOKAJI CO. – Hungary ................GC SMITH WOODHSE Port ......................... C&C
SCHLOSS SCHOENBORN – Germany .........AL
RENIERI – Italy ....................................... C&C RUBICON Estate – Napa ....................... AWS SMOKING LOON ....................................... BB
SCHLOSS VOLRADS – Germany ..............AL
RENWOOD ............................................. SWS RUDD Estate – California ..................... C&C SNOQUALMIE Winery ............................ SWS
SCHLUMBERGER – Alsace ................... SWS
REVANA Family Vynds – Calif/Ore. ....... C&C RUFINO – Italy ........................................ SWS SOCKEYE – Chile..................................... SIC
SCHMITT SOHNE – Germany .................. BB
REVERDY – Loire ................................... SWS RUGGERI Spklg.– Italian .............AWS-SWS SOKOL BLOSSER – Oregon.....................JB
SCHRAFFNBERGER Spklg.................... SWS
REX GOLIATH – Calif. ................................JB RUGHETTI – Veneto .............................. SWS SOLAIRE ................................................. SWS
SCHRAMSBERG Sparkling – California .......GC
REX HILL Vineyards – Oregon................JMD RUINAR T – France ....................................JB SOLARIS .................................................CWS
SCHRADER – Calif. ...................................JB
REYNOLDS FAMILY – Napa .....................GC RUSACK – C. Coast ......................AWS-SWS SOLAZ – Spain ..........................................JB
SCHUG – Sonoma .....................................GC
RIBOLI FAMILY ...........................................AL RUST en VERDE – Africa...........................JB SOLDERA – Tuscany.....................AWS-SWS
SCHWEIGER Vinyards – Napa ............. AWS
RICARDO SANTOS – Argentina ...............GC RUTHERFORD HILL ............................... SWS SOLDO – Italy .............................................AL
SCREW KAPPA – Napa ............................ BB
RIDGE Vineyards – California ................ C&C RUTHRFORD RANCH ............................ SWS SOLENA – Oregon...................................JMD
SEA SMOKE Cellars – C. Coast .............JMD
RISATA – Italy .............................................JB SONOMA COAST ......................................GC
SEAVIEW Spklg. – Australian ......AWS-SWS
RIUNITE – Italy ....................................... SWS SONOMA CUTRER – Sonoma..................GC

SONMA Reserve ........................................JB TAIT – Australia...........................................PB TWO TONE FARMS ............................... SWS VINS EL CEP – Spain ............................. C&C
SOTER Wine/Spklg. – Oregon ......AWS-SWS TALTARNI – Australia.................................GC TWOMEY – Napa ..........................AWS-SWS VINTIERRA – Argentina ...........................JB
SOUVERAIN ........................................... SWS TAITTINGER Champagne .........................GC TYRUS EVAN – Oregon ..........................JMD VITTOR .......................................................AL
SPADINO NERO – Italy ............................. BB TALLEY – Calif. ...........................................JB TYRRELL'S – Australia ......................AL-SWS VINA MOCEN – Spain ................................AL
SPALLETTI – Italy ...................................... BB TALTARNI Sparkling ................................GC VINA SALSEDO – Spain............................GC
v
SPARR Wine /Spklg. – France ............... SWS TALUS BRECK – Australia ..................... SWS VINCENTE GANDIA....................................AL
SPELLBOUND ........................................ SWS TANGLEY OAKS – Calif..............................JB VAL di SUGA – Italy...................................GC VINE CLIFF – Napa .......................AWS-SWS
SPRING VALLEY – Washington...AWS-SWS TEMPRA TANTRUM – Spain......................JB VAL de VID – Spain ................................ SWS VINUM – Calif. ...........................................JB
SPORTOLETTI – Italy ........................... C&C TERLANO CHAPOUTIER– Australia .........JB VALENTIN BIANCHI – Argentina .............JB VISTALBA - – Argentina ...........................JB
ST. CHRISTOPHER – Germany .................AL TERLATO – Calif. ........................................JB VALLE REALE – Itlay .............................. C&C VITA NOVA ............................................. SWS
ST. CLEMENT – Napa ...................AWS-SWS THE JIBE – New Zealand ...........................JB VALLEY OF THE MOON – Calif. ................JB VITTOR .......................................................AL
ST. FRANCIS ............................................. BB TERREDAVINO – italy ............................. SIC VALLONE – Italy ........................................GC VOGA – Veneto....................................... SWS
ST. GABRIEL – Germany ...........................JB TINTO FIGUERO – Spain ...........................JB VAMPIRE................................................. SWS VOLCANO – Hawaii ....................................JB
ST. HALLET – Australia .......................... SWS TIO PEPE – Spain.......................................JB VARNER .................................................. SWS VOLCKENBURG – Germany .....................GC
ST. JEAN – Languedoc .......................... SWS TOAD HOLLOW – Calif...............................JB VASSE FELIX – Australia ........................JMD VOLPAIA – Italy.......................................... BB
ST. MARTIN – Languedoc .......AL-AWS-SWS TOMERO – Argentina ...............................JB VAZA – Spain.......................................... SWS VOLTEO – Spain .........................................JB
ST. SUPERY............................................... BB TORMARESCA – Italy ............................ SWS VEGAS 3 – Spain........................................AL VON SIMMERN Estate – Grmany .............AL
STAG'S LEAP – Napa ...................AWS--SWS TORRES – Spain .................................... SWS VENICA – Italy ........................................ SWS VOSS – Napa...........................................JMD
STARLIGHT Vinyards – Sonoma..AWS-SWS TORRSELLA – Veneto............................ SWS VENDANGE ............................................ SWS
w
STARLING CASTLE – Germany .................JB TOSTI Sparklig – Italian......................... SWS VENDI – Italy...............................................AL
STE. MICHELLE...................................... SWS TOTT'S Champagne – California ...............JB VENTANA Estate – Monterey .....................AL W.H. SMITH – Sonoma..................AWS-SWS
STEELE ................................................... SWS TRADE WINDS ...................................... SWS VERAISON-Krupp Bros. – Napa .............JMD W&J GRAMHAM'S – Portugal................ C&C
STELLA – Italy ........................................ C&C TRAMIN – Italy........................................ C&C VERAMONTE – Chile ............................. SWS WAIRAU RIVER – New Zealand.................JB
STELLINA di NOTTE – Italy ................... SWS TRAVAGLINI – Italy................................. AWS VERDILLAC – Bordeaux .............................AL WALNUT CREST – Chile ........................ SWS
STELTZNER – Napa ................................JMD TREANA – C. Coast ..........................BB - GC VERITE – Napa ..........................................GC WARICKS – Africa ....................................GC
STEPHEN VINCENT – California ............JMD TREFETHEN Vinyards – Napa ........AWS-SWS VERSASI – Italy ..........................................JB WARRES Port ......................................... SWS
STERLING Vineyards ....................CWS-SWS TRES OJOS – Spain ..................................JB VEUVE CLIQUOT Champagne...............CWS WATER WHEEL – Australia ........................PB
STEWART Cellars – Napa.......................JMD TRES SABORES – Calif. ............................JB VEUVE de VERNAY Splkg.– French...............AWS WATERS.................................................... SIC
STICKS – Australia .....................................JB TREVOR JONES – Australia .................. SWS VIADER – Calif............................................JB WATTLE CREEK ..................................... SWS
STIMSON Estate..................................... SWS TRIMBACH – Alsace......................CWS-SWS VIDAL FLEURY – S-Rhone ....................... SWS WATTS – California................................... SIC
STOLPMAN – C. Coast .................AWS-SWS TRINCHERO – California........................... BB VIE di ROMANS – Italy ........................... AWS WEIBEL Champagne ..................................PB
STONE Cellars........................................ SWS TRINITY HILLS – New Zealand..................JB VIETTA – Italy ............................................GC WEINBACH – Alsace .............................. SWS
STONECAP ............................................. SWS TRINITY OAKS – California ....................... BB VIGNALTA – Italy .................................... C&C WEINGUT SELBACH – Germany........... C&C
STONEHEDGE ........................................ BB TRINQUEVEDEL – S-Rhone .................. SWS VILAFONTE – Africa ..................................GC WEINHAUS SCHLOSS ..............................AL
STONELEIGH – New Zealand ................ SWS TRITONO – Argentina .................AWS-SWS VILLA CAFFAGIO – Itay .............................JB WEISE & KROHN Port – Portugal..............AL
STONESTREET – Sonoma .......................GC TRIVENTO – Argentina........................... SWS VILLA CREEK – C. Coast ..............AWS-SWS WENTE Vineyards .................................. SWS
STORRS – Calif. ........................................JB TRUCHARD Vineyards – Caneros ..........JMD VILLA GUILLA – Italy..............................CWS WERNER & SOHN.................................. C&C
STORYBOOK MT. – California ............... C&C TRUMPUTER – Argentina ................... SWS VILLA MARIA – New Zealnd .................. SWS WESTSIDE ................................................. BB
STRACCALI – Tuscany.......................... SWS TSCLARKE – Australia ........................... SWS VILLA MT. EDEN..................................... SWS WHETSTONE – California ...................... C&C
STRUB – Germany ................................. AWS TUA RITA – Italy ..................................... C&C VILLA POZZI – Veneto ........................... SWS WHITE COTTAGE RANCH – Calif. ...........JB
SUMMERLAND ....................................... SWS TUDOR – C. Coast ............................BB - GC VILLA ROSA – Italy ....................................AL WHITECRAFT – C. Coast..............AWS-SWS
SUSANA BALBO – Argentina...................GC TUNNEL of ELMS ................................... SWS VILLAINE – R-Burgundy ......................... SWS WHITEHALL LANE .....................................PB
SUTTER HOME Winery .......................... BB TURKEY FLAT – Australia .........................GC VILLALTA – Itay...........................................JB WHITEHAVEN – New Zealand .................. JB
SWANSON – Calif.......................................JB TURNERS CROSSING – Australia ............ SWS VILMART & CIE Champ. – Frnech .......AWS-SWS WHOOP WHOOP – Australia .....................JB
SWITCHBACK RUDGE – Napa ...............JMD TURNING LEAF – Calif./Germany .............JB VINA ALCORTA – Spain ......................... SWS WILD HORSE.......................................... SWS
SYCAMORE LANE .................................. BB TUSK N RED........................................... SWS VINA COBOS – Argentina ..................... C&C WILD ROCK – New Zealand ..................... BB
SZEKSARON – Hungary ............................AL TUSCAN HILLS – Tuscany ..................... SWS VINA MOCEN – Spain ................................AL WILD Wines Fruit Flavored – Calif. ..........JB
TWENTY BENCH........................................PB VINA SAN ESTEBAN – Chile .....................AL WILDBERRY – Australia .............................PB
T
TWIN FIN – California .................................JB VINCENTE GANDIA....................................AL WILL GESSELBRECHT – Alsace ...............AL
3 BLIND MOUSE .................................... SWS TWIN VALLEY – California .........................JB VINEDOS de PARAGOS – Spain .......... C&C WILLAKENZIE – Oregon ...........................GC
3 RINGS – Australia................................ SWS TWISTED ZIN.......................................... SWS VINEDOS TERANOBLE – Chile ............. C&C WILLAMETTE Valley – Ore. ....................AL-GC
337 ...................................................... SWS TO ANGELS – Calif.....................................JB VINEYARD 29 ........................................... SIC WILLI SCHAEFFER Germany ................ AWS
TABLAS CREEK...................................... SWS TWO HANDS – Australia ............................JB VINI – Bulgaria ........................................ SWS WILLIAM FEVRE – Chablis .................... AWS
TAFT STREET.............................................AL TWO UP – Australia....................................JB VINO NOCETO – Calif. ..............................JB WILLIAM HILL – Napa ................................JB
TAGONIUS – Spain ....................................JB TWO MT . WATERS – Washington .......... SIC VINOPTMA – New Zealand .................... SWS WILLIAM JAMES – Calif. ...........................JB

WILLIAMS SELYEM .................................. SIC CRAZY MILK Sake .....................................PB KINSEN .......................................................PB T
WINDSON SONOMA –Sonoma ................GC CRAZY CRANE Awamori .......................... BB KIZAKURA Sake ........................................ NT
TAIHEIZAN Sake..................................... C&C
WINDY RIDGE ......................................... SIC KOMASA Soju ............................................ BB
d TAKARA Sake .............................................PB
WINTER – Napa.............................AWS-SWS KURO KURISHIMA Shochu ...................... NT
TAKARA MSAMUNE Sake ........................CH
WINTER HILLS – New Zealand.............. SWS DAI GINJO Sake ........................................CH KUOMA Soju ........................................... SWS
TENRANZAN Sake .....................................PB
WINZER-KREM – Austria ...........................AL KURUSAWA Sake...................................... NT
e TENSONKOURIN Soju ........................... SWS
WOLF BLASS – Australia ....................... SWS KUSSUI Spirits ............................................PB
TOKUBETSU Sake ....................................CH
WOLFGANG – Austria ............................ SWS EIKO FUJI Sake – Japan ........................ SWS KUSSU MIYANOYUKI Sake .......................PB
TOMBO Soju ........................................... SWS
WOODBRIDGE ....................................... SWS
F M TORI KAI Soju............................................ BB
WOODWARD CANYON – Wash.n ......... C&C
TSUKINOKATSURA Sake ...................... C&C
WYNDAHM – Australia ........................... C&C FU-KI Wine................................................ SIC MASAKURA Sake ...................................... BB
WYCLIFF BRUT Sparkling – Calif. .............JB FUSANO TSUYU Shochu .......................... NT MEIBO Sake............................................ C&C u
WYNNS – Australia........................AWS-SWS MINOWAMON Sake................................... BB
g UKIYOE Sake..............................................PB
MIYAKO Sake.............................................CH
X UMEEISHIKI Sake .................................. C&C
GEKKEIKAN Plum Wine/Sake ............... SWS MIYANOYUKI Sake .....................................PB
UMENOYADO Sparkling Sake ..................PB
X Y ZIN .................................................... SWS GENBEI SAN NO ONIGOROSHI ............... JF MOMOKAWA Sake ................................. SWS
GENSHU Sake ........................................ SWS MOONSTONE ake .................................. SWS w
Y
GINJO PREMIER ........................................ JF MURAI Sake............................................ SWS
WAKAEBISU Sake .................................. C&C
YALUMBA – Australia ..............................JMD GINZA NO SUZUME Shochu ..................... JF
N WANOKAWA Sake.................................. SWS
YANGARA PARK – Australia ..................... BB GOOD OLD DAY Spirits .............................PB
WATAIRI BUNE Sake .............................. SWS
YELLOW GLEN–Australia. ..................... AWS NAMA Sake ................................................CH
H
YELLOW TAIL Wine/Spklg. – Australia ...... SWS NIGORI Sake .............................................. JF Y
YSIOS – Spain ........................................ SWS HAKUSHIKA Sake ..................................... BB NKAIDO KITCHOMU Shochu ..................... JF
YAEGAKI MU Sake .............................. NT- TA
YVECOURT – France .................................PB HAN Soju.................................................... BB NISHINOSEKI Sake ................................ C&C
YAMADA NISHIKI Sake .............................. JF
HANA Plum Wine .......................................PB NOBU Sake................................................. JF
Z YAEMARU Shochu..................................... NT
HANA HOU HOU Sake ........................... SWS
O YATSUSHIKA Sake .................................... BB
Z-D Winery – California........................... C&C HANAHATO Sake .................................. C&C
YUKI NO BOSHA Sake ......................... SWS
ZACA MESA – Calif ...................................JB HATSUMAGO Sake ................................... NT OHIKURIN SAKE .................................... SWS
YURI MASAMUNE Sskre....................... SWS
ZAZA – Spain..............................................JB HATKUTSURA Sake ................................... JF OHYAMA Wine ........................................ C&C
ZARDETTO – Italy .................................. C&C HOSHI Sake ................................................JB OSAKAYA HOBEI Sake .............................. JF Z
ZELLERBACH – Calif. ................................AL HOU HOU SHU Sake ............................. SWS OKUNOMATSU Sake ................................ NT
ZUICHO Sake .............................................TA
ZEMMER – Italy ...................................... AWS OTOJOYAMA Sake ..................C&C - NT - TA
i
ZENATO – Italy ...................................... C&C
ZIG ZAG .................................................. SWS ICHINOKURA Sake .........................C&C - TA
OZEKI Brands .....................................BB - JF
Beer
P A
ZIND HUMBRECHT – France................ JMD
J
ZISOLA – Italy......................................... AWS POOCHI POOCHI Sparkling Wine ........... BB AMSTEL LIGHT – Holland ..........................PB
ZONIN – Italy ............................................ SIC JINRO Soju .................................................JB ASAH I.................................................NT - TA
r
JUNMAI Sake.............................................CH AUGUSTIN ABBEY Ale – Belgium .............AL
Wine & SpiritS JUNMAI DAI GINJO Sake..........................CH RICE Shochu ............................................CH AYINGER – Germany ............................. SWS
from ASiA JUNMAI GINJO Sake.................................CH RIHUKI Sake .............................................. BB
B
JYUNYO Shochu........................................ NT RYO Sake................................................... BB
A
RYUKYU-OHCHO Awamori Shochu .......... JF BACARDI SILVER ...................................... AB
AKADAMA Plum Wine – Japan .............. SWS K BARE KNUCKEL Stout .............................. AB
S
AKITA Sake ................................................ BB BASS Ale.................................................... AB
ARAMASA JIZAKE Sake ............................TA KAGUYAHIME Sake .................................. BB SAWANOI Sake ...................................... C&C BAVIK PREMIUM ........................................AL
KAHORI Sake .............................................PB SAWAMOTSURU Sake ..........KS -NT -PB -TA BIEKEN BROUWERIJ .................................AL
B
KAIKOUZU Shochu..................................... JF SETSUGETSUN Sake ............................. PB BIERE de BOUCHANIER Ale .....................AL
BARLEY Shochu ........................................CH KAMIKOKORO Sake............................... C&C SHICHI HON MARI Sake....................... SWS BIRRA MORETTI – Italy .............................PB
BENTOME Sesame Shochu ....................... JF KANNOKO Shochu ................................... NT SHICHIKEN Sake....................................... NT BITBURGER PILSNER ..............................JB
KARATAMBA Sake ..................................... JF SHOCHIKUBAI Sake .........................CH - PB BODDINGTONS PUB Ale .......................... AB
C
KASUMI TSURU Sake ............................ SWS SHOIN Sake............................................... BB BOHEMIA – Mexico ....................................PB
CHIKUKURIN Sparkling Wine ................... BB KATANA Sake ............................................ NT SILK ROAD Sake ....................................... BB BORNEM ABBEY Ale – Belgium ................AL
CHOKARA Extra Dry Sake........................CH KEN DAI GINJO Sake................................ BB SUNTORY –Japanese Whiskey ............. SWS BOUCANIER Ale – Belgium ......................AL
CHIYUMUSUBI Sake ................................. BB KIKKOMAN Plum Wine .......................BB - JF SUISHIN Sake......................................... C&C BRUEGEL Ale – Belgium............................AL
CHOYA Plum Wine ...........................BB - CH KIMOTO SHIZENSHU................................ BB SWEET POTATO Shochu ...........................Ch BUDWEISER .............................................. AB

C K POPERLINGS Ale – Belgium ....................AL WILD BLUE ................................................ AB
PYRAMID ................................................... BB WIDMER BROS. Brewing .......................... AB
CARLSBERG – Denmark ...........................PB KAPITTEL WATOU Ales – Belgium ............AL
WITTEKERKE .............................................AL
CARTA BLANCA – Mexico .........................PB KAPSREITER – Austrian ............................AL r
WOLAVERS ...............................................AL
CHANG – Thailand .....................................PB KEYSTONE .................................................PB
RED HOOK BREWERY ............................. AB
CHERISH Ale–Belgium...............................AL KILLAN'S .....................................................PB Y
RED STRIPE – Jamaica ............................ BB
CHIMAY – Belgium .....................................PB KING COBRA ............................................ AB
REDBRIDGE .............................................. AB YEBISU – Japan .........................................PB
COLT 45 ......................................................PB KIRIN BREWERY ....................................... AB
ROLLING ROCK ........................................ AB YOUNGS ................................................. SWS
COOPERS – Australia ............................ SWS KONA Brewing Co. .................................... AB
COOR'S ......................................................PB KRONENBOURG – France ........................PB S Z
CORONA – Mexico .....................................PB
L SAMUEL SMITH – England .................... SWS ZATEC ..................................................... SWS
CZECHVAR ................................................ AB
SAN MIGUEL – Philippines ........................PB ZIMA ..........................................................PB
LACHOUFE – Belgium................................PB
d SAPPORO – Japan............................. JF - PB
LAKEFRONT Brewing.................................AL
DE KNINK ............................................... SWS LANDMARK ............................................... AB
SCHNEIDER – Germany ............................PB Beer miCro
SCOTCH de SILLY Ale – Belgium ..............AL
DINKELACJER ........................................ SWS LEFEBVRE .............................................. SWS 3 PHILOSOPHERS .....................................PB
SHARKS ......................................................PB
DOS EQUIS – Mexico.................................PB LOWENBRAU – Germany ......................... AB ANCHOR Brewing Co.. ...............................PB
SINGHA – Thailand ................................ SWS
DUVEL – Belgium .......................................PB BIG SWELL IPA .........................................MB
M SMIIRNOFF ICE..........................................AL
e SLOEBER ALE ............................................AL BIKINI BLONDE .........................................MB
MAD RIVER Brewing ..................................AL BLUE MOON Brewing Co.. .........................PB
SMIRNOFF ICE Malt Beer ......................... BB
ECHIGO KOSHIHIKARI .............................CH MAHARAJAH ......................................... SWS COCONUT PORTER .................................MB
SMIRNOFF Raw Tea - Malt Beer .............. BB
MENABREA – Italy ................................. SWS DESCHUTES Brewing Co...........................PB
F SMITHWICK'S – Ireland ............................ BB
MICHELOB ................................................ AB HAWAII NUI. ................................................PB
SOL – Mexico..............................................PB
FISCHER Amber – France ........................PB MICKEY'S....................................................PB LENEUKUGEL ............................................PB
SPATEN – Germany................................ SWS
FLYING HORSE ...................................... SWS MILLER .......................................................PB LOST COAST ..............................................PB
ST. IDES Malt Liquor...................................PB
FOSTER'S – Australia ...............................PB MILWAUKEE'S BEST ..................................PB ST. PAULI GIRL – Germany .......................PB MACTARNAHANS Brewing Co.. .................PB
FOXBARREL Hard Ciders ..........................AL MODELO SPECIAL – Mexico .....................PB STEEL Reserve...........................................PB MAUI Brewing Co........................................PB
FRANZISKANER – Germany.................. SWS MOLSON – Canada ....................................PB STEELHEAD ...............................................AL MEHANA Brewing Co.. ...............................PB
MNGOZO – Belgium ...................................AL STEINLAGER – New Zealnd ......................PB MENDOCINO Brewing Co.. ........................PB
g
MOOSEHEAD – Canada ............................PB STELLA ARTOIS ........................................ AB NORTH COAST Brewing Co.. ....................PB
GOLDEN DRAAK Ale – Belgium ................AL MORETTI LAROSSA – Italy .......................PB STIEGL GOLD – Austria .............................AL PRIMO .........................................................PB
GORDON BIERSCH .................................. AB MURPHY'S – Ireland .................................PB STOCK TOP Bellgiian White ..................... AB ROGUE ......................................................PB
GOSSER Lager....................................... SWS STOUT .......................................................CH
N SAMUEL ADAMS ........................................PB
GRIESKIRCHNER – Austrian .....................AL SUNTORY– Japan ......................................PB SIERRA NEVADA Brewing Co....................PB
GRIST SORGHUM RICE Ale......................AL NATURAL FAMIL ....................................... AB
WAILUA WHEAT ........................................ KB
GROLSCH – Holland ..................................PB NEGRA MODELO – Mexico .......................PB T
GREENS ................................................. SWS NEWCASTLE Brown Ale – England ...........PB
GUINNESS STOUT – Ireland .................... BB
TAJ MAHAL ............................................. SWS Beer
O
TECATE – Mexico .......................................PB
TEQUIZA .................................................... AB
non-ALCoHoLiC
H
OLDE ENGLISH “800” ................................PB TETLEYEnglish Ale – England ...................PB BECK'S – Germany .................................. AB
HARBIN Lager ........................................... AB OLYMPIA .....................................................PB TIGER......................................................... AB BUCKLER....................................................PB
HARP Lager – Ireland................................ BB ORANJEBOOM – Holland ......................... AL TRAPPISTES .......................................... SWS CLAUSTHALER ..........................................PB
HEINEKEN – Holland..................................PB ORION DRAFT – Okinawa ........................CH TRAQUAIR Ale........................................ SWS COOR'S ......................................................PB
HINANO ..................................................... AB ORVAL TRAPPIST Ale............................ SWS TROUBADOUR ...........................................AL KALIBER – England.................................. BB
HOEGAARDEN .......................................... AB TSINGTAO – China .....................................PB
P O' DOUL'S ................................................. AB
HURRICANE HIGH GRAVITY ................... AB
u SHARP’S .....................................................PB
PABST BLUE RIBBON ...............................PB
i ST. PAULI GIRL...........................................PB
PACIFICO CLARA – Mexico .......................PB UNIBROUE – Canada.................................PB
ICE HOUSE.................................................PB
INNSTADT BRAUEREI – Germany ............AL
PARROT BAY -Malt Beer ........................... BB
PERONI – Italy ............................................PB
v Beer orGAniC
PAULANER – Germany ..............................PB VAN STEENBERGE Ale – Belgium ............AL BISON Brewing ..................................AL - SIC
J
PETRUS Ale Belgium ................................AL BLUE CREK .............................................. SIC
w
JAMAICA Ale...............................................AL PILSNER URQUELL – Czech.....................PB BRASSERIS DE SILENRIEUX ....................AL
JOHN BARLEYCORN Barley (Seasonal) ..AL PINKUS – Germany ................................ SWS WARSTEINER – Germany..........................PB BUTTE CREEK Brewing .............................AL
PIRATT Ale – Belgium ...............................AL WESTMAILE ........................................... SWS EEL RIVER Brewing ...................................AL

FISH TALE......................................... AL - SIC v g Q
SANTA CRUZ ............................................ SIC
VOLVIC Impoted ..................................... SWS GATORADE Sports Drink ...........................PB QUICK MIX .......................................SWS
STONE MILL Pale Ale ............................... AB
VOSS Imported ................................SWS GLEUKOS Energy Drink .............................PB QUICK WAYMixes ............................SWS
WILD BLUE ................................................ AB
GVORI Bloody Mary Mix.............................AL
w
GVORI Cocktail Onions ..............................AL
WAter WAWERA Spring/Sparkling........................PB GVORI/ Stuffed Olives ................................AL
r
GVORI Dirty Nartini Mix ..............................AL

RC COLA ............................................ PB
A
miSCeLAneoUS/ RED BULL Energy Drink ......................JB
ANTIOXDANT Vitamin ................................PB
ARROWHEAD Spring ................................JB
non-ALCoHoLiC H
REPUBLIC OF TEA..............................JB
HENRY WEINHARDS Soda .......................PB RIEDEL Glassware..................AWS-SWS
A
B HI ISLAND TEA (N/A).................................PB RIGHTO Mixes ....................................BB
A&W Soda...................................................PB HIRSCHMANN Pumpbkin Seed Oil ....... SWS ROCK STAR Energy Drinks ................ PB
BADIOT Imported.................................... SWS
AGAVE Nectar ........................................ SWS HORNSBY - Cider.......................................JB
BRAND OF BRITAIN Spatkling ..................PB ROCK STAR Shots ............................. PB
ALOHA MAID ..............................................TA HULA GIRL Cocktail ............................... SWS
ROSE'S Mixes ..................................... PB
C AMORETTI .............................................. SWS
ARIZONA Beverages/Drinks ......................PB
i ROYAL KONA Coffee .......................... PB
CALISTOGA Sparkling Mineral .................JB
ARIZONA Bev. - Big Boy ......................JB-PB IBC Soda .....................................................PB ROYAL MILLS Coffee...........................TA
CAL PICO ....................................................TA
AGOSTURA ............................................ SWS ILLY CAFE ............................................... SWS RUMBA Juice ...................................... AB
CRYSTAL GEYSER Spring/Spklg. .............PB
ARIEL (N/A Wine) ................................... SWS ITOEN Tea...................................................TA
e S
B J
EVIAN Imported ...................................... SWS 7-UP Soda ........................................... PB
BACARDI Party Drinks............................... BB JOSE CUERVO Mixes ...................CWS-SWS
SAUZA RDT Cocktail/Mixes ............SWS
F BACARDI MOJITO ..................................... BB JACK DANEILS Country Cocktails ............ BB
SENCE ROSE Mixs .........................SWS
BARISTELLA Mixes ................................ SWS
FEVER TREE Sparkling..............................PB K SHIRAKIKU MIRIN ...............................TA
FIJI Imported ...............................................JB BARTLES & JAMES ....................................JB
BON APPLE TITE (NA Wine) ................. SWS KAHLUA RTD.......................................... SWS SMIRNOFF Cocktails ............. CWS-SWS
FINE Imported......................................... SWS
KONA JOE'S Coffee ...................................JB SNAPPLE ............................................ PB
H C
KONA TRADER Tropical Mixes .................PB SOUTHERN SUPREME Mixes ........SWS
HAWAII DEEP BLUE Spring .......................PB CALISTOGA Juice ......................................JB STEWART'S Original Soda ................. PB
L
HAWAIIAN SPRINGS ..................................PB CAL PICO Non-Carbonated Water .............TA STIRRINGS mixes.................. CWS-SWS
CALPIS Tea .................................................TA LANGER Juice ............................................PB
i
SUNKIST Orange Soda ...................... PB
CHATEAU de FLEUR Spklg. (NA) ...........PB-SWS LAPAZ Mines .......................................... SWS
SUNNY DELIGHT Juices .................... PB
ICELANDIC GLACIAL H2O ....................... AB CINTRON Energy Drink ..............................PB LION Coffee ................................................PB
CLOSE CALL (N/A) ...................................PB LOST Energy Drinks .................................. AB SWEET LEAF TEA -Organic................JB
K CLUB ......................................................CWS
M T
KONA DEEP................................................PB COCO LOPEZ Mixes ..................................PB
MADURO Port.............................................PB TARANTULA Mix.................................BB
O d
MAJOR PETERS' Mixes .....................BB TEJAVA Premium Tea ......................... PB
O TAHITI..................................................... AB D.J. DOTSON Triple Sec ........................... BB MALIBU Mixes ..................................SWS THOMAS KEMPER Soda.................... PB
O WATER Flavored .....................................PB DAILY'S Mixes ......................................... SWS MIKE'S -Prepared Cocktails ................JB
TRADER VIC'S Mixes/Syrups..............JB
DAMMANN ............................................. SWS MIKE'S Hard Lemonade.......................JB
P TROPICANA Juice .............................. PB
DECO Chocolate Essence .........................PB MODMIX Mixes ................................SWS
PARADISE Spring .......................................PB DUET WIalnut Essence ..............................PB MONSTER Energy Drinks ................... AB
v
PERRIER Sparkling Mineral ......................JB MR. TOMATO Bloody Mary .................JB
e
MR. & MRS. “T” Mixes ........................ PB VALIENTE Mixes ................................. PB
S
EISCH Glassware ..............................BB - GC
N w
SAN PELLEGRINO Sparkling Mineral .......JB ENGLISH SUMMER Mixes .................... SWS
SNAPPLE LYTE Spring...............................PB NANTUCKET Nectars ......................... PB WAILUA SODA WORKS ......................JB
F
SNAPPLE Vitamin .......................................PB NEW YORK Long Isld. Cocktails .....SWS
WELCHES ........................................... PB
SOLE Water ............................................... BB 4 COPAS ................................................. SWS NIC LITE (N/A) .................................... PB
FINEST CALL Mixes .................................. BB Y
T O
FRIDAY Cocktail ............................CWS-SWS
TAU Spring ...............................................PB FUNKIN Mixes ....................................... SWS 180 Energy Drink................................. AB YAESGAKI Cooking Sake ....................TA
TY NANT Spring Water ............................. BB ORANGINA Drinks .............................. PB YOO HOO Chocolate .......................... PB

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©2009 Three Olives Flavored Vodkas, distilled in England, bottled in Lewiston, ME. Imported by Proximo Spirits, Inc.

WITH AN EXCITING NEW LOOK!

516 - 504- 9773 / INFO @PR OXI MOSPI R I TS.COM

*Source: Nielsen Depletions, 52 weeks ending 1/10/09

A-8 at the Bar By robert plotkin

vodka category remains

competitive. Daina Paulin 6 Margarine

takes a look. netWOrK

to get a taste of the

to place your order today!

Order Toll Free:

48 Ed McCarthy 1-(800) 728-2570

April 2009 Hawaii Beverage guide 1

THE LAND OF A THOUSAND WINES

2 Hawaii Beverage guide April 2009

6 Hawaii Beverage guide April 2009

for any establishment or individual serious or individual serious

DOM A INEDECA NTON.COM O

Photo by: Darryl Watanabe

ABSOLUT MANGO Signature Cocktail Recipes

ABSOLUT MANGO FIZZ ABSOLUT MANGO SPICE SAGE LADY

For more ABSOLUT MANGO recipes, please visit absolutdrinks.com.

10 Hawaii Beverage guide April 2009

News from Around

12 Hawaii Beverage guide April 2009

New Beers Saranac

Hop Hound Amber Wheat Modelo Especial The Michelob Spring/Summer

April 2009 Hawaii Beverage guide 13

The Royal Hawaiian, a Luxury Collection

(l-r) George Szigeti, president Better Brands;

(l-r) phyllis Horner Nishimoto, Kobrand Hawaii

(l-r) Joey Gottesman, Spirit Buyer royal

Better Brands of Hawaii • Order Toll Free: 1-(800) 728-2570

THE LAND OF A THOUSAND WINES

16 Hawaii Beverage guide April 2009

We make our bourbon carefully. Please enjoy it that Way.

green minded among the flavors and

With the help of Tru Organic Spirits, the Mandarin Oriental

Shots Straight From

Burst Bar Shots have premixed three of the most popular

OPEN POUR PARTY

staying strong in a soft economy

profits during the economic crisis. Pernod

s Americans continue to get

year at the very highest end, with volume up among super-premiums

some perfection is debatable.

The perfect way to enjoy Patrón is responsibly.

Wisdom, like tequila,

Stay awhile by Alia Akkam

Through Innovative Beverage Programs, Hotels Strive to Keep Customers On Property

the road.” are always a combination of some very ba-

that a fresh new look would take the bar

its newest sparkling wine, crafted in

a tradition that has endured more

than 150 years – MARTINI & ROSSI

Rosé. It joins MARTINI & ROSSI Asti,

in a stylish new package, to create

a deliciously sparkling dual

offering, perfect for any occasion.

M ARTINI & ROSSI Rosé is

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Easter, 12 1743- 13 1941- 14 2008 15 1862-Slavery 16 *1961- 17 1775-Paul 18