Presented by NAGRAJ NAVEENKUMAR MANJUKIRAN RAJESH RAGHUNANDAN

After 1945 once again took off reaching 6.7 million in

1950s and 9.3 million in 1965. The US auto industry dominated the global market with 83% of all sales The Indian automotive industry can be categorized into 4 major segments 1. 2 wheeler 2. passenger vehicles (including car and multi utility vehicles) 3. commercial vehicles (trucks and buses) 4. tractors

 Hyundai Motors Company was the 1st international

competitors to set up fully owned operations in the country General Motors has already invested close to $21 million in its research and development centre in Bangalore which is likely to be its Asian hub Low labor cost coupled with requisite skills has increased export opportunities in the region .

The major Players in AUTOMOTIVE INDUSTRY.

DENSO
DOOWO NIPPON NGK SIEMENS VDO CONTINENTAL AUTOMOTIVE LUCAS - TVS

PEST ANALYSIS

Political
The government has taken many initiatives to promote

foreign direct investment (FDI) in the industry. Automatic approval for foreign equity investment up to 100 per cent of manufacture of automobiles and components is permitted. The automobile industry has been de-licensed. There are no restraints on import of components.

Economic
The Indian economy grew at 6.7% during the year 2008-09.

Various forecasts predict the growth rate during 2009-10 to be between 5.8 and 6.1%. Although the growth has slowed down considerably from the last few years, India would still retain its status of the 2nd fastest growing major economy after China. The auto ancillary industry has been one of the fastest growing sectors in the Indian economy. It had a sales turnover of Rs.76,230 cr in the year 2008-09. However the growth last year was only 6%. This is largely due to slowdown of automobile industry in India and worldwide. In FY 09, the demand for Medium & Heavy Commercial Vehicles and Light Commercial Vehicles decreased by 35% and 12% respectively. In terms of International Trade, the auto components industry grew rapidly in both exports and imports over last 5 years.

Social
Social environment is intrinsically linked with automobile

sector and has changed the demand to the tune of preferences of customers in major way. Business is booming as the Indian middle class is increasing its consumption. Also, more and more companies are getting ISO 14001 certification (Environment Management Systems) The increased focus on environment sector has also resulted in companies researching in developing parts to use energy efficiently and reduce carbon emissions. Entry of global players in Asian countries such as India and China has also necessitated a change in their organisation culture

Technological
The auto components industry is a very technology-

intensive industry. Historically, India's strength in exports has lied in forgings, castings and plastics. But this is changing with more component manufactures investing in up gradation of technology in recent years. The organized sector has increased focus on quality and has been resorting to increased automation to reduce the defect levels. The Planning Commission has recommended setting up of an auto design centre at National Institute of Design (NID),

STRENGTHS:
The brand name and goodwill will lead to the

company to move successfully in the competitive market. Established brand image around the world over the centuries. The companies corporate social responsibility has helped to develop its brand and the market. Continuous improvement of products. Wide portfolio of loyal customers. Well established Asian market for most of the companys products. Well established distribution network.

WEAKNESSES:
Marketing of products is given less importance. Adaptability towards change is low. Unionized work environment. Concentration is given to create monopoly

opportunities in the markets. Performance appraisal of the employees is not satisfactory. Havent diversified into other lines of Business.

OPPORTUNITIES:
With a strong technological base and a wide product range, the

company in a position to take advantage of buoyancy in the economy. The growing acceptance of diesel cars in the Indian market Will lead to increased demand for common rail systems. Well equipped manufacturing facilities will lead to company to adopt changes in whenever necessary. The Indian automotive segment is growing in excess of 40% annually and is being flushed with a whole new range of cars and bikes. This gives a lot of opportunity to auto ancillary companies like Bosch to be tied up with these car manufacturers for original equipment(O E) supply and after sales service. Launch of TATA Nano Bosch had an opportunity with the launch of the TATA Nano car as Bosch is the supplier of the engine and the braking system of the car. If the car is a hit in the market it would help Bosch to develop and to improve similar type product.

THREATS:
Increase of competition. New regulations including labor laws and other related aspects. Brand image being diluted. Too many substitute products available in the market. Growing bargaining power of suppliers and customers. Traditional method of networking of the Business. Increased government regulations. Cheaper Chinese and Korean brands

 Bosch group founded in 1886 in Germany as

Workshop for Precision and Mechanics and Electrical Engineering by Robert Bosch, BOSCH group today is the largest automotive technology and biggest private industrial corporation in the world.
Headquartered in Stuttgart, Germany. The Bosch

Group has around 2,80,000 employees worldwide, 300 subsidiary and regional companies around the world.
The name Bosch is synonymous with innovation in

automotive technology, industrial technology and consumer goods and building technology.

VISION
Our Visions is our shared image of the future. It states where we want to go. Our Ambition is to enhance the quality of life with solutions that are both innovative and beneficial. We focus on our Core competencies in Automotive and Industrial technology as well as in product and services for professional and private use. We strive for sustained economic success and a leading market position in all that we do. Entrepreneurial freedom and financial independence allow our action to be guided by a long-term perspective. In the spirit of our founder, we particularly demonstrate social and environmental responsibility wherever we do business. Our Customer choose us for our innovation strength and efficiency, for our reliability and quality of work. Our organizational structure, process and leadership tools are clear and effective, and support the requirements of our various business. We act according to common principles. We are strongly determined to jointly achieve the goals we agree upon. As Associates worldwide, we have a special bond in our values.

MISSION

Be Quick Quality is our most value asset Innovation today ensures business tomorrow Customer orientation inspires customers and associates Be Better We want continuous improvement We want to be better than our competitors Be Bosch We offer outstanding products and services worldwide We keep our promises Profit secures our growth

OBJECTIVES OF BOSCH:
1. Environmental objectives 2. Quality objectives
1) ENVIRONMENTAL OBJECTIVES Bosch Principles Of Work Safety And Environmental Protection

Bosch Envrionment, Health and Safety (RB-EHS) teams