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    Project of Consumer Awareness

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    Shailesh Sharma
    1) The document describes a consumer awareness project that seeks information from consumers about products, identifies product defects, and promotes positive product attributes. 2) It includes a questionnaire to collect general consumer information and gauge awareness, preferences, and perceptions of products like soap. 3) The summarized presentation of information from the questionnaires will analyze responses on household details, product preferences, ratings of soap attributes, awareness of product benefits, and openness to complaints and consumer courts.

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    Project of Consumer Awareness

    Uploaded by

    Shailesh Sharma
    2K views11 pages
    1) The document describes a consumer awareness project that seeks information from consumers about products, identifies product defects, and promotes positive product attributes. 2) It includes a questionnaire to collect general consumer information and gauge awareness, preferences, and perceptions of products like soap. 3) The summarized presentation of information from the questionnaires will analyze responses on household details, product preferences, ratings of soap attributes, awareness of product benefits, and openness to complaints and consumer courts.

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    Project of Consumer Awareness (2)

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    1) The document describes a consumer awareness project that seeks information from consumers about products, identifies product defects, and promotes positive product attributes. 2) It includes a questionnaire to collect general consumer information and gauge awareness, preferences, and perceptions of products like soap. 3) The summarized presentation of information from the questionnaires will analyze responses on household details, product preferences, ratings of soap attributes, awareness of product benefits, and openness to complaints and consumer courts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views11 pages

    Project of Consumer Awareness

    Uploaded by

    Shailesh Sharma
    1) The document describes a consumer awareness project that seeks information from consumers about products, identifies product defects, and promotes positive product attributes. 2) It includes a questionnaire to collect general consumer information and gauge awareness, preferences, and perceptions of products like soap. 3) The summarized presentation of information from the questionnaires will analyze responses on household details, product preferences, ratings of soap attributes, awareness of product benefits, and openness to complaints and consumer courts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    PROJECT OF CONSUMER AWARENESS

    OBJECTIVES
    1) It seeks information about consumer awareness regarding different products . 2) It gets information about demerits or defects of products from consumers and suggests remedial measures . 3) It makes popular the positive points of the products. 4) It prepares wide market for the product .

    QUESTIONNAIRE
    The following questionnaire has been prepared for a consumer awareness project.

    General Information
    Name . Age .
    Sex -Male . Female Residential address Marital status -Married Unmarried . Number of members of the family .

    Average monthly incomes (in rupees)


    Up to Between Between Rs 5000 Rs 5000 -10,000 Rs 10,000 - 20000

    Above

    Rs 20,000

    Product Information
    1 ) Which of our products do you like most ?
    Soap Shaving cream Powder

    2) You like soap most because


    i) It is easily available ii ) It is used by your friends iii ) Its price is reasonable

    3) On which ground don you i) colour Yes ii ) packing Yes iii )fragrance Yes iv ) weight yes

    like soap most ? No No No No

    4 ) Do you think our soap contains adequate amount of soda ? yes No Not known 5)Do you know that our soap fights germs better ? Yes No Not know

    6 ) Does it keep clothes safe?


    Yes No Not known

    7) Do you Know that our soap is available in different weights? Yes No Not known

    8) Do you know that our soap removes obstinate spots ? yes No Not known 9) Do you think that our soap is costly ? Yes No Not known 10 ) Do you think our company should manufacture new soap ? yes No Not known 11 ) Do you think our soap needs improvement ? Yes No Not known

    Consumer Awareness
    12 ) Do you examine goods before you buy them? Yes No 13) Did you ever feel our product sub-standard or defective? Yes No 14 ) If defective, did you make complaints? Yes No ?

    15 ) Did you ever file a case in consumer courts Yes No

    16 ) Are you aware of consumer courts?


    Yes No

    SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE Total number of household visited Number of questionnaire used

    Sex Information--Male Female

    Marital Status--Married Unmarried

    Number of members in the family


    Families having 1-4 members Families having 5-7 members Families having 8 or more member members

    Average monthly incomes of families


    Families having income up to Rs .5000 Families having income between Rs .5000-10,000 Families having income between Rs .10,000 -20,000 Families having income above Rs .20,000

    Preference of our product among families


    Percentage of information prefering shaving cream Percentage of information prefering Soap Percentage of information prefering powder

    Special features --Answer 1 .Soap is easily available to us 2. Soap is used by friend 3. Soap is reasonably priced 4. Soap has good fragrance 5.Soap has good colour 6.Its packing is good Yes 70% . . .. No 30% . . . ..

    Description ---

    Answer Yes No It cleans clothes well 30% 40% It gives clothes fragrance . It keeps clothes safe It contains less amount Of soda . .. Improvement required

    Not Known 30% . ..

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