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    Frankenmuth Calculations

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    The document summarizes revenue and word-of-mouth contribution data for several Frankenmuth, Michigan businesses: - Zehnder's of Frankenmuth generates $17.7 million in total revenue, with 70% from return customers, 15% from advertising, and 15% ($2.6 million) from word-of-mouth. - The Bavarian Inn Restaurant serves 800,000 meals per year at $12.50 each for $10 million total revenue. - The consolidated revenue of the businesses is $68.4 million, with $27.4 million (40.08%) attributed to word-of-mouth. Extrapolating this to the total regional revenue

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    Frankenmuth Calculations

    Uploaded by

    sdafadfadsf
    171 views2 pages
    The document summarizes revenue and word-of-mouth contribution data for several Frankenmuth, Michigan businesses: - Zehnder's of Frankenmuth generates $17.7 million in total revenue, with 70% from return customers, 15% from advertising, and 15% ($2.6 million) from word-of-mouth. - The Bavarian Inn Restaurant serves 800,000 meals per year at $12.50 each for $10 million total revenue. - The consolidated revenue of the businesses is $68.4 million, with $27.4 million (40.08%) attributed to word-of-mouth. Extrapolating this to the total regional revenue

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    The document summarizes revenue and word-of-mouth contribution data for several Frankenmuth, Michigan businesses: - Zehnder's of Frankenmuth generates $17.7 million in total revenue, with 70% from return customers, 15% from advertising, and 15% ($2.6 million) from word-of-mouth. - The Bavarian Inn Restaurant serves 800,000 meals per year at $12.50 each for $10 million total revenue. - The consolidated revenue of the businesses is $68.4 million, with $27.4 million (40.08%) attributed to word-of-mouth. Extrapolating this to the total regional revenue

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    171 views2 pages

    Frankenmuth Calculations

    Uploaded by

    sdafadfadsf
    The document summarizes revenue and word-of-mouth contribution data for several Frankenmuth, Michigan businesses: - Zehnder's of Frankenmuth generates $17.7 million in total revenue, with 70% from return customers, 15% from advertising, and 15% ($2.6 million) from word-of-mouth. - The Bavarian Inn Restaurant serves 800,000 meals per year at $12.50 each for $10 million total revenue. - The consolidated revenue of the businesses is $68.4 million, with $27.4 million (40.08%) attributed to word-of-mouth. Extrapolating this to the total regional revenue

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    Word of Mouth Quantification: Zehnders of Frankenmuth: Total Revenue Generated Contribution of Return Business Contribution of advertising Contribution of Word

    of Mouth Contribution of Word of Mouth in '$' Bavarian Inn Restaurant: Average check cost Total number of meals served per year

    $ 17,712,369.00 70% 15% 15% $ 2,656,855.35

    Exhibhit 1 Page 3, 5th para Page 3, Last para 100-(70+15)

    12.50 800,000

    Page 5, 2nd para Page 4, Last para Assuming that average check size is for meal for simplicity

    Total contribution of the Restaurant The Bavarian Inn Lodge Total Revenue Contribution of Word of Mouth in '$' Bronners CHRISTmas Wonderland Total Revenue Contribution of Word of Mouth Contribution of Word of Mouth in '$' Frankenmuth Jellystone Resort Trailer cost per day Total Families visited Average number of days of hook-up Total Revenue Families visited due to Word of Mouth Word of mouth contribution Consolidated Revenue Revenue due to Word of Mouth Percentage of Word of Mouth revenue Extrapolated Revenue of Word of Mouth in '$'

    $ 10,000,000.00

    $ 20,000,000.00 $ 6,600,000.00

    as bavarian Inn Restaurant contributed $10 million .33 * $20 million,Page 5, Last para

    $ 30,000,000.00 60% $ 18,000,000.00

    Page 3, 3rd para Page6, 5th para

    $ $

    35.00 8000 2.5 700,000.00 1825 159,687.50

    $35*8000*2.5 Exhibhit 3

    $ 68,412,369.00 $ 27,416,542.85 40.08% $ 48,090,501.62 40.08% of $ 120 million

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