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    Basic Concepts in Retail Marketing

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    mnjbash
    Retail marketing involves the channels used to distribute goods from wholesalers to retailers and consumers. It includes wholesaling, which sells goods to retailers; retailing, which sells to consumers; and multi-channel retailing, using more than one sales method. A retailer must also consider their format, location, product selection, prices, customer service, advertising, and store layout when developing their marketing strategy.

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    Basic Concepts in Retail Marketing

    Uploaded by

    mnjbash
    98 views1 page
    Retail marketing involves the channels used to distribute goods from wholesalers to retailers and consumers. It includes wholesaling, which sells goods to retailers; retailing, which sells to consumers; and multi-channel retailing, using more than one sales method. A retailer must also consider their format, location, product selection, prices, customer service, advertising, and store layout when developing their marketing strategy.

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    Retail Marketing concepts

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    Retail marketing involves the channels used to distribute goods from wholesalers to retailers and consumers. It includes wholesaling, which sells goods to retailers; retailing, which sells to consumers; and multi-channel retailing, using more than one sales method. A retailer must also consider their format, location, product selection, prices, customer service, advertising, and store layout when developing their marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    98 views1 page

    Basic Concepts in Retail Marketing

    Uploaded by

    mnjbash
    Retail marketing involves the channels used to distribute goods from wholesalers to retailers and consumers. It includes wholesaling, which sells goods to retailers; retailing, which sells to consumers; and multi-channel retailing, using more than one sales method. A retailer must also consider their format, location, product selection, prices, customer service, advertising, and store layout when developing their marketing strategy.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    Retail marketing Basic concepts

    1. Marketing Channel (or) Channel of Distribution

    2. Wholesaling Wholesaling encompasses the business activities involved in selling merchandise to retailers; to industrial, commercial, institutional, or professional users; or to other wholesalers; or acting as agents in buying merchandise for or selling merchandise to such persons or companies. 3. Retailing Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. 4. Multi channel retailing Multichannel retailers are those retailers that sell merchandise or services through more than one channel

    5. Various retail formats Department Stores, Discount Stores, Specialty Stores, Supermarkets, Hypermarkets, etc,. 6. Retail Mix Elements (or) Dimensions of Retail strategy Location, Merchandise/product mix, Price, Service, Communication/Advertisements, and Store Design and Display.

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