Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 47 views

    LBM Final Team Project

    Uploaded by

    Mayank Lodha
    Kering, a luxury brand group, is seeking to expand its portfolio. A consulting firm was hired to identify and recommend potential brands for Kering to acquire. The task involves: 1) Identifying potential luxury brands and discussing their fit within Kering's portfolio to select one brand. 2) Collecting pictures depicting the vision for the selected brand. 3) Developing a collage highlighting key aspects of the brand such as roots, strengths, symbols, colors, customers. 4) Preparing a 10 minute oral presentation plus 2 minutes for Q&A on the recommended brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    LBM Final Team Project

    Uploaded by

    Mayank Lodha
    47 views1 page
    Kering, a luxury brand group, is seeking to expand its portfolio. A consulting firm was hired to identify and recommend potential brands for Kering to acquire. The task involves: 1) Identifying potential luxury brands and discussing their fit within Kering's portfolio to select one brand. 2) Collecting pictures depicting the vision for the selected brand. 3) Developing a collage highlighting key aspects of the brand such as roots, strengths, symbols, colors, customers. 4) Preparing a 10 minute oral presentation plus 2 minutes for Q&A on the recommended brand.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Kering, a luxury brand group, is seeking to expand its portfolio. A consulting firm was hired to identify and recommend potential brands for Kering to acquire. The task involves: 1) Identifying potential luxury brands and discussing their fit within Kering's portfolio to select one brand. 2) Collecting pictures depicting the vision for the selected brand. 3) Developing a collage highlighting key aspects of the brand such as roots, strengths, symbols, colors, customers. 4) Preparing a 10 minute oral presentation plus 2 minutes for Q&A on the recommended brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views1 page

    LBM Final Team Project

    Uploaded by

    Mayank Lodha
    Kering, a luxury brand group, is seeking to expand its portfolio. A consulting firm was hired to identify and recommend potential brands for Kering to acquire. The task involves: 1) Identifying potential luxury brands and discussing their fit within Kering's portfolio to select one brand. 2) Collecting pictures depicting the vision for the selected brand. 3) Developing a collage highlighting key aspects of the brand such as roots, strengths, symbols, colors, customers. 4) Preparing a 10 minute oral presentation plus 2 minutes for Q&A on the recommended brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 1

    Luxury Brand Management EM054U1T Fall 2013 Final Team Proje t

    Kering is planning to increase its luxury brand portfolio. You represent a consulting firm which task is to potentially interesting luxury brand (of products or services) to Kering and to convince the group to purchase it. 1 / dentify potential brands and discuss the relevance of your choice within the team! so as to choose one. " / #ollect pictures depicting his vision of the brand. $ / %evelop a collage so as to highlight the brand key features (roots! forces! symbols! colors! customers...) & / 'ral (resentation will take place during session ) 1* minutes + , minutes for -uestions and answers

    You might also like