Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 139 views

    Ascovent Respicare

    Uploaded by

    kurutala
    The document discusses the market potential and key success factors for promoting the brand Ascovent in the bronchodilator market. It is a very upcoming market dominated by a few major brands. Each company has the potential for 700 units of sales of Ascovent. The critical success factors are to prioritize brand promotion, develop key specialties, enhance existing prescribers, and increase new prescriber exposure. The marketing strategies outlined include focusing promotion on priority specialties, emphasizing the multimodal action of Ascovent, and ensuring product availability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Ascovent Respicare

    Uploaded by

    kurutala
    139 views9 pages
    The document discusses the market potential and key success factors for promoting the brand Ascovent in the bronchodilator market. It is a very upcoming market dominated by a few major brands. Each company has the potential for 700 units of sales of Ascovent. The critical success factors are to prioritize brand promotion, develop key specialties, enhance existing prescribers, and increase new prescriber exposure. The marketing strategies outlined include focusing promotion on priority specialties, emphasizing the multimodal action of Ascovent, and ensuring product availability.

    Original Description:

    Acebrophylline

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the market potential and key success factors for promoting the brand Ascovent in the bronchodilator market. It is a very upcoming market dominated by a few major brands. Each company has the potential for 700 units of sales of Ascovent. The critical success factors are to prioritize brand promotion, develop key specialties, enhance existing prescribers, and increase new prescriber exposure. The marketing strategies outlined include focusing promotion on priority specialties, emphasizing the multimodal action of Ascovent, and ensuring product availability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    139 views9 pages

    Ascovent Respicare

    Uploaded by

    kurutala
    The document discusses the market potential and key success factors for promoting the brand Ascovent in the bronchodilator market. It is a very upcoming market dominated by a few major brands. Each company has the potential for 700 units of sales of Ascovent. The critical success factors are to prioritize brand promotion, develop key specialties, enhance existing prescribers, and increase new prescriber exposure. The marketing strategies outlined include focusing promotion on priority specialties, emphasizing the multimodal action of Ascovent, and ensuring product availability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 9

    Market Potential

    MAT Rank 1 2 3 4 5 8 Rank 1 2 3 4 5 BRANDS R03DS ACEBROPHYLLINE AB PHYLLINE AB-FLO BROPHYLE ACEBROFACT RESPIRA ACE ASCOVENT Sol R03EC ACEBROPHYLLINE AB PHYLLINE ASCOVENT Liq ACELAST MACPHYLLIN EROPHYLLINE COMPANY SUN* LUPIN LIMITED EMCURE* ZYDUS CADILA* GENO Majesta Div Value 27 9.8 4.2 2.0 1.5 1.3 0.9 1.9 0.8 0.6 0.2 0.2 0.1 Aug Mat 11 Val MS% Val grth 100.00 47 36.81 52 15.84 11 7.52 48 5.57 -18 4.87 76 3.35 -20 100.00 44.71 30.95 10.00 8.61 5.73 52 51 -9 3979 356 1808 Unit 2293 687 287 211 131 154 84 97 42 20 19 11 5

    SUN* Majesta Div RANBAXY* MACLEODS PHARMA MICRO LABS*

    Very upcoming market and dominatesd by solid market Every HQ has potential to maximum 700 units of Ascovent

    Key Marketing Issues

    Promotion Priority P6/P7 Least noise level due to other priority brand clutter Weak franchise at key prescribers

    Critical success factors Prioritize brand promotion focus Develop Key specialties

    Enhance P/D from existing prescribers Increase exposure & focus on conversion

    Marketing strategies
    Prioritize brand promotion focus P4 / P5 Communication : emphasis on multimodal action

    Enhance prescriber base and prescription support


    Enhance P/D from existing prescribers

    Communication Strategy
    CP / CHEST / GP

    Marketing strategies
    Promote to all potential prescribers after thorough RCPA campaign

    Modus Operandi : Check chemist availability of Ascovent Ensure availability immediately by POB Be assured delivery on phone to chemist and stockiest Detail as a first brand Leave sample / brand reminder Take commitment from Doctor for inaugural prescription

    Call to chemist to check Rx of Ascovent


    If doctor prescribes, then next day or next week or in next visit offer doctor THANK YOU card.

    Q3 Promotogram
    LAKSHA DAILY 1 CP / CHEST CAMPAIGN Monthly Sampling Thank You card

    LBL on multimodal actions

    You might also like