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7 Listening Skills

To Solve Customer Complaints

Most people only listen to about 25% of what they


hear. They tune out the other 75%. You can't afford to
operate like that. Every action you take depends upon
the information the customer tells you over the
telephone. You don't have the option of looking at
customers' body language to help you figure out how
they really feel. So you have to make sure your
listening skills are fine-tuned exceptionally well.

Techniques to give customers your


undivided attention ...

1. Give your customers your full attention. Focus on


what they are saying by clearing
your mind and having an orderly
desk and free hands. Remember,
your brain can process information
at 450 words per minute, while
your customer only speaks 125 to
150 words per minute. Don't let
yourself use your spare "brain
time" to daydream.

2. Listen with an open mind. Be prepared to hear


things you may not like or want to hear, but that could
be valuable in helping you satisfy your customers later.
Also remember, not everything you hear is equally
important - listen carefully for the real issues and deal
with them.

3. Ask questions respectfully. If the information is


complex or you're unclear about anything,
ask the customer to clarify it. Don't add to
the meaning of what you're being told,
and repeat what you understand back to

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the customer to make sure you can provide the best
service possible.

4. Acknowledge the customers' concerns. Tell the


clients that you understand what they are saying and
how they feel about the situation. Empathy will help
you establish rapport and salvage relationships with
even the most unhappy customers.

5. Don't make excuses or defend the


company or product. Customers will resent
you if you sound like you're not on their side.
They will question whether you can provide
satisfactory solutions to their problems.

6. Work out a mutually beneficial plan of


action. Decide what you can do to remedy the
situation, and follow through. Never tell a customer
"We can't do that." Instead, try "Boy, that's a tough one.
Let's see what we can do." Then, find an alternative
that can salvage the customer relationship.

7. Thank the customer for bringing the complaint to


you. Customers who tell you
they are unhappy are giving
you a second chance. Thank
them sincerely for the
chance to win their
continued business and
renewed loyalty.

Even if you consistently use these proven listening techniques,


you won't solve every problem and save every customer
relationship. But you will be able to work out solutions for
many unhappy customers, and create a less stressful work
environment for yourself.

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