This document provides an overview of key concepts in destination marketing including branding, positioning, target markets, and developing a marketing plan. It discusses identifying target markets through competitive analysis, understanding motivational factors and segmenting markets. Consumer perceptions, attitudes, behavior and the marketing mix of product, place, price and promotion are also explained. The importance of positioning and branding a destination to differentiate it from competitors is emphasized. Developing an effective marketing plan that achieves strategic goals over the short and long term is also highlighted.
This document provides an overview of key concepts in destination marketing including branding, positioning, target markets, and developing a marketing plan. It discusses identifying target markets through competitive analysis, understanding motivational factors and segmenting markets. Consumer perceptions, attitudes, behavior and the marketing mix of product, place, price and promotion are also explained. The importance of positioning and branding a destination to differentiate it from competitors is emphasized. Developing an effective marketing plan that achieves strategic goals over the short and long term is also highlighted.
This document provides an overview of key concepts in destination marketing including branding, positioning, target markets, and developing a marketing plan. It discusses identifying target markets through competitive analysis, understanding motivational factors and segmenting markets. Consumer perceptions, attitudes, behavior and the marketing mix of product, place, price and promotion are also explained. The importance of positioning and branding a destination to differentiate it from competitors is emphasized. Developing an effective marketing plan that achieves strategic goals over the short and long term is also highlighted.