Royal Castle Trinidad

ROYAL CASTLE-WE FLAVOUR_TRINIDAD TV COMMERCIAL The Royal Castle We Flavour TV Commercial is an advertisement created for a local fried chicken
franchise in Trinidad and Tobago. This advertisement was shot in 1993 to help enhance the flow of business to this restaurant. In the making of this advertisement many different instruments were used. The instruments included in this advertisement are the keyboard, the bongos, the triangle, claves, the bass guitar, the shakers, the synthesizer (synthesizing these parts of a drum set: kick bass, hi hats, tom-toms and cymbal) and the tambourine. The keyboard was used to play the chord progression and also to give the first twenty seconds of the song a more tranquil/natural sound. The bongos were used to help infuse one of the elements of calypso music in Trinidad and Tobago. The shakers were also used to add to the calypso-like feeling of the song. The claves, bass guitar and drum set were used to give the song a fuller sound. The triangle and synthesized cymbal were used just to add a little colour at 0:09 and 0:30 respectively. The bass guitar played slides on the notes. Most of the instruments used are percussive instruments and they are used to play syncopated rhythms, which is the foundation of the Calypso rhythm. These syncopated rhythms, that are indigenous to our culture, are used to enhance the local feeling of the song and to also help portray that something local is being advertised. The time signature of the piece in this commercial is most likely cut time. This is so as most to all calypsos are written in the said time signature. The song was performed at such a tempo that the song would have a nice flow to it. Another thing that makes this advertisement pleasant to listen to is the tonality. The song in this advertisement has a major tonality. Small steps and jumps of the scale are used to make up the melody. Minor thirds and sixths are used to harmonise with the melody. The melody is carried by a male alto singer. Harmonies are also carried by male vocalists. The first harmony comes in at 0:11 when a tenor joins and they sing Its the flavour. A minor third is used in this instance. Another harmony is heard at 0:19 also sung by the alto and tenor with
the harmonic interval of a minor third. After this the choir joins to harmonise at 0:21 in minor thirds and sixths. With all of this going on, there are different textures created at different points in the music. A polyphonic texture was maintained throughout the whole advertisement except from 0:40 to 0:41 where unison was observed. The homophony at the end was used to give the song the effect of having a big finish. There is also the form of the music in this advertisement that is presented. It is in ternary form as there are three parts A, B and C where part C is the tagline. Different dynamics were also presented in the sections. At the beginning of the song the vocalist was singing at a moderately loud volume (mezzo forte) while the instruments in the background was at a moderately soft volume (mezzo piano). From 0:11 to 0:26 the vocalists sang loudly (forte) while the instruments in the background stayed at mezzo piano except the bass guitar which was also played loudly. There was then a crescendo to very loud (fortissimo) observed from 0:27 to 0:30 to make the climax at the tagline. A very loud volume was maintained for the remainder of the music where the instruments played loudly. There is contrast between the moderately loud start and the very loud ending. Being a calypso styled advertisement the song in this advertisement has many traits of a calypso. Calypso is considered to be the folk genre of Trinidad and Tobago. The rhythmic patterns, tempo, chord progression and different harmonies make up a calypso. The calypso genre was most likely used as it would appeal to the ear of a Citizen of Trinidad and Tobago as we could relate to it which I must say, they have succeeded in this case as almost all of the people I interact with know this advertisement by heart. All of these things make the song easy to remember and very catchy.

Royal Castle Trinidad

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ROYAL CASTLE-WE FLAVOUR_TRINIDAD TV COMMERCIAL The Royal Castle We Flavour TV Commercial is an advertisement created for a local fried chicken

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