Consumer Behaviour Model

consumer behaviur

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Consumer Behaviour Model

consumer behaviur

Uploaded by

Manidhar Reddy

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Buyer's black box Buyer Marketing Environmental Characterist Decision Process Stimuli Stimuli ics Economic Product Technological

Price Political Place Cultural Promotion Demographic Natural Attitudes Motivation Perceptions Personality Lifestyle Knowledge Problem recognition Information search Alternative evaluation Purchase decision Post-purchase behaviour

Environmental factors

Buyer's Decision

Product choice Brand choice Dealer choice Purchase timing Purchase amount

MODEL OF CONSUMER BEHAVIOUR

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Consumer Behaviour Model

Uploaded by

Consumer Behaviour Model

Uploaded by

Buyer's black box Buyer Marketing Environmental Characterist Decision Process Stimuli Stimuli ics Economic Product Technological

MODEL OF CONSUMER BEHAVIOUR

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