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    Group 8 Cadbury Questionnaire

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    paridhi512
    The document is a questionnaire about Cadbury Dairy Milk chocolate brand preferences. It asks respondents which chocolate brand first comes to mind, whether they like Dairy Milk and their preferences for inclusions like nuts or caramel. It also questions whether Dairy Milk provides value, how many bars are purchased per week, and what attributes like price and taste are important when purchasing chocolate.

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    Group 8 Cadbury Questionnaire

    Uploaded by

    paridhi512
    764 views3 pages
    The document is a questionnaire about Cadbury Dairy Milk chocolate brand preferences. It asks respondents which chocolate brand first comes to mind, whether they like Dairy Milk and their preferences for inclusions like nuts or caramel. It also questions whether Dairy Milk provides value, how many bars are purchased per week, and what attributes like price and taste are important when purchasing chocolate.

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    Group 8 Cadbury Questionnaire market research

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    The document is a questionnaire about Cadbury Dairy Milk chocolate brand preferences. It asks respondents which chocolate brand first comes to mind, whether they like Dairy Milk and their preferences for inclusions like nuts or caramel. It also questions whether Dairy Milk provides value, how many bars are purchased per week, and what attributes like price and taste are important when purchasing chocolate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    764 views3 pages

    Group 8 Cadbury Questionnaire

    Uploaded by

    paridhi512
    The document is a questionnaire about Cadbury Dairy Milk chocolate brand preferences. It asks respondents which chocolate brand first comes to mind, whether they like Dairy Milk and their preferences for inclusions like nuts or caramel. It also questions whether Dairy Milk provides value, how many bars are purchased per week, and what attributes like price and taste are important when purchasing chocolate.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Cadbury Dairymilk Questionnaire

    1. Which brand comes to your mind when you hear the word Chocolate? a. Cadbury Dairy Milk b. Nestle c. Amul d. Others 2. Do you like Cadbury Dairymilk? [ ] Yes [ ] No 3. Do you prefer(tick as many apply) Plain chocolate With nuts With fruit (Raisins) With fruit n nut With mint With rice crunches With caramel

    [ ] [ ] [ ] [ ] [ ] [ ] [ ]

    4. Do you think Dairymilk provides value for money? [ ] Yes [ ] No 5. If the price of Cadbury Dairymilk would increase, do you think you would still buy it? [ ] Yes [ ] No [ ] Maybe 6. Approximately, how many chocolate bars do you purchase in one week? Less than 5 [ ] 5-10 [ ] More than 10 [ ] 7. Approximately, how many Cadbury Dairymilk chocolate bars do you purchase in one week? Less than 5 [ ] 5-10 [ ] More than 10 [ ] 8. When you think of Cadbury, which chocolate comes to your mind? Dairymilk [ ]

    Five star Perk Nutties Any other

    [ [ [ [

    ] ] ] ]

    9. Do you believe that chocolate is a luxury purchase or necessity? __________________ 10. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important are the following factors to you? 1 Price Taste Packaging Availability Brand Ambassador 11. On a scale of 1 to 5, how would you rate Cadbury Dairymilk on following attributes? 1 2 3 4 5 Price Taste Packaging Availability Brand Ambassador 12. Do you think Cadbury Dairymilk is a commodity consumed by children only? [ ] Yes [ ] No [ ] Maybe 13. According to you, which is the next most preferred chocolate after Cadbury Dairymilk? _____________________________________ 14. Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] Maybe 15. Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? 2 3 4 5

    [ ] Yes

    [ ] No

    [ ] Maybe

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