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    Marketing Mix

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    Ammar Khan
    The marketing mix of any organization consists of the 4 Ps: product, price, place, and promotion. For Coca-Cola specifically, their product mix includes various brand packs and flavors. Their product strategy is to promote all brands and introduce new flavors. Regarding price, Coca-Cola's pricing policy to distributors is not disclosed, but they generally price their products the same as their major competitors or market leaders.

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    Marketing Mix

    Uploaded by

    Ammar Khan
    42 views1 page
    The marketing mix of any organization consists of the 4 Ps: product, price, place, and promotion. For Coca-Cola specifically, their product mix includes various brand packs and flavors. Their product strategy is to promote all brands and introduce new flavors. Regarding price, Coca-Cola's pricing policy to distributors is not disclosed, but they generally price their products the same as their major competitors or market leaders.

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    The marketing mix of any organization consists of the 4 Ps: product, price, place, and promotion. For Coca-Cola specifically, their product mix includes various brand packs and flavors. Their product strategy is to promote all brands and introduce new flavors. Regarding price, Coca-Cola's pricing policy to distributors is not disclosed, but they generally price their products the same as their major competitors or market leaders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    42 views1 page

    Marketing Mix

    Uploaded by

    Ammar Khan
    The marketing mix of any organization consists of the 4 Ps: product, price, place, and promotion. For Coca-Cola specifically, their product mix includes various brand packs and flavors. Their product strategy is to promote all brands and introduce new flavors. Regarding price, Coca-Cola's pricing policy to distributors is not disclosed, but they generally price their products the same as their major competitors or market leaders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MARKETING MIX

    Marketing mix of any organization consists of 4 Ps. Product, price, place and promotion having its own
    significance that varies from one organization to the other.
    In coca-cola the information about all the 4 Ps that can be summarized as follows:
    PRODUCT: Product mix of coca-cola consists of the various brand packs and flavor given in the
    table. Product strategy of the coca-cola is to promote all brands available in the brand packs and to
    introduce the product in new flavor is also introduced.
    PRICE: Regarding the pricing policy or the price to the distributor is not disclosed to me, but as done
    for the different product of the company, company has priced the product same as that of its major
    competitor or the market leader.

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