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    Honomichl: Top 50 U.S. Market Research Organizations

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    gupta_rachin
    This document is a table summarizing the top 50 U.S. market research organizations for 2012. It lists each organization's rank, headquarters location, website, U.S. and worldwide research revenue amounts and percentages, number of U.S. employees, and year-over-year changes. The top organization was Nielsen Holdings with $2.6 billion in U.S. revenue. In total, the top 50 organizations generated $8.7 billion in U.S. revenue and employed over 33,000 people in the U.S. The table provides detailed financial and organizational information on the leading market research companies in the United States.

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    © All Rights Reserved
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    Honomichl: Top 50 U.S. Market Research Organizations

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    gupta_rachin
    21 views2 pages
    This document is a table summarizing the top 50 U.S. market research organizations for 2012. It lists each organization's rank, headquarters location, website, U.S. and worldwide research revenue amounts and percentages, number of U.S. employees, and year-over-year changes. The top organization was Nielsen Holdings with $2.6 billion in U.S. revenue. In total, the top 50 organizations generated $8.7 billion in U.S. revenue and employed over 33,000 people in the U.S. The table provides detailed financial and organizational information on the leading market research companies in the United States.

    Original Description:

    Top 50 MR firms

    Original Title

    Top MR firms

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    This document is a table summarizing the top 50 U.S. market research organizations for 2012. It lists each organization's rank, headquarters location, website, U.S. and worldwide research revenue amounts and percentages, number of U.S. employees, and year-over-year changes. The top organization was Nielsen Holdings with $2.6 billion in U.S. revenue. In total, the top 50 organizations generated $8.7 billion in U.S. revenue and employed over 33,000 people in the U.S. The table provides detailed financial and organizational information on the leading market research companies in the United States.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views2 pages

    Honomichl: Top 50 U.S. Market Research Organizations

    Uploaded by

    gupta_rachin
    This document is a table summarizing the top 50 U.S. market research organizations for 2012. It lists each organization's rank, headquarters location, website, U.S. and worldwide research revenue amounts and percentages, number of U.S. employees, and year-over-year changes. The top organization was Nielsen Holdings with $2.6 billion in U.S. revenue. In total, the top 50 organizations generated $8.7 billion in U.S. revenue and employed over 33,000 people in the U.S. The table provides detailed financial and organizational information on the leading market research companies in the United States.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    EXCLUSIVE FEATURE honomichltop50

    JUNE 2013 | MARKETING NEWS 35


    FULL PAGE BLEED AD
    Top 50 U.S. Market Research Organizations
    U.S. Rank
    2012 2011
    Organization Headquarters Website
    U.S. Research
    Revenue **
    ($ in
    millions)
    % Change
    From
    2011 ***
    WW Research
    Revenue**
    ($ in millions)
    Non-
    U.S.Research
    Revenue**
    ($ in millions)
    %
    Non-U.S.
    Revenue
    U.S.
    Full-Time
    Employees
    1 1
    Nielsen
    Holdings N.V.
    New York Nielsen.com $2,651.0 4.0% $5,429.0 $2,778.0 51.2% 10,486
    2 2 Kantar*
    London &
    Faireld,
    Conn.
    Kantar.com 929.4 -4.8 3,338.6 2,409.2 72.2 3,930
    3 3 Ipsos New York Ipsos-NA.com 590.0 -5.5 2,300.0 1,710.0 74.3 1,996
    4 4 Westat Inc. Rockville, Md. Westat.com 491.1 -3.1 495.9 4.8 1.0 2,019
    5 5
    Information
    Resources Inc. (IRI)
    Chicago IRIworldwide.com 478.7 2.9 763.8 285.1 37.3 1,325
    6 6 Arbitron Inc. Columbia, Md. Arbitron.com 444.1 6.7 449.9 5.8 1.3 982
    7 7 GfK USA
    Nuremberg,
    Germany
    GfK.com 330.9 0.5 1,946.9 1,616.0 83.0 1,131
    8 8 IMS Health Inc.
    Norwalk,
    Conn.
    IMSHealth.com 271.3 -4.0 775.0 503.7 65.0 540
    9 9
    The NPD
    Group Inc.
    Port
    Washington,
    N.Y.
    NPD.com 191.8 1.5 272.0 80.2 29.5 875
    10 10 ICF International Inc. Fairfax, Va. ICFI.com 191.2 7.5 239.7 48.5 20.2 1,152
    11 11 comScore Inc. Reston, Va. comScore.com 183.4 5.1 255.2 71.8 28.1 813
    12 14 Abt SRBI Inc.
    Cambridge,
    Mass.
    AbtAssociates.com 157.4 23.5 175.6 18.2 10.4 995
    13 13
    J.D. Power &
    Associates*
    Westlake
    Village, Calif.
    JDPower.com 156.1 9.5 234.4 78.3 33.4 494
    14 12 Maritz Research Fenton, Mo. MaritzResearch.com 154.0 -2.5 188.4 34.4 18.3 626
    15 -
    Symphony Health
    Solutions
    Horsham,
    Penn.
    SymphonyHealth.com 153.5 2.7 - - - 500
    16 15 dunnhumbyUSA LLC Cincinnati dunnhumby.com/us/ 118.1 5.1 420.0 301.9 71.9 254
    17 16
    Harris
    Interactive Inc.
    New York HarrisInteractive.com 85.3 -8.5 140.7 55.4 39.4 285
    18 17
    Lieberman Research
    Worldwide
    Los Angeles LRWonline.com 72.9 -2.7 101.8 28.9 28.4 377
    19 20
    National
    Research Corp.
    Lincoln, Neb. NationalResearch.com 67.7 14.0 74.2 6.5 8.8 350
    20 18
    Market Strategies
    International
    Livonia, Mich. MarketStrategies.com 62.6 -12.8 64.0 1.5 2.3 234
    21 21 Communispace Corp. Boston Communispace.com 59.3 6.9 64.8 5.6 8.6 346
    22 19 ORC International Princeton, N.J. ORCInternational.com 56.5 -13.4 95.9 39.4 41.1 301
    23 25
    Vision Critical
    Communications Inc.
    Vancouver,
    B.C.
    VisionCritical.com 51.0 6.3 78.4 27.4 35.0 69
    24 23
    Market Force
    Information Inc.
    Louisville,
    Colo.
    MarketForce.com 50.5 -2.5 65.9 15.4 23.4 327
    25 24 Burke Inc. Cincinnati Burke.com 48.3 -4.9 54.4 6.1 11.2 214
    26 -
    Public Opinion
    Strategies LLC
    Alexandria,
    Va.
    POS.org 45.9 194.2 46.0 0.1 0.2 40
    27 28 Morpace Inc.
    Farmington
    Hills, Mich.
    Morpace.com 43.3 11.6 49.5 6.2 12.5 152
    28 27
    Directions
    Research Inc.
    Cincinnati DirectionsResearch.com 38.0 -8.7 38.0 - - 126
    AMA_June2013_FInal.indd 35 5/31/13 1:21 PM
    MARKETING NEWS | JUNE 2013 36
    honomichltop50 EXCLUSIVE FEATURE
    FULL PAGE BLEED AD
    Top 50 U.S. Market Research Organizations
    U.S. Rank
    2012 2011
    Organization Headquarters Website
    U.S. Research
    Revenue **
    ($ in
    millions)
    % Change
    From
    2011 ***
    WW Research
    Revenue**
    ($ in millions)
    Non-
    U.S.Research
    Revenue**
    ($ in millions)
    %
    Non-U.S.
    Revenue
    U.S.
    Full-Time
    Employees
    29 38 Rentrak Corp. Portland, Ore. Rentrak.com $36.7 44.0% $51.2 $14.5 28.3% 176
    30 -
    Perception Research
    Services
    Teaneck, N.J. PRSresearch.com 33.9 4.0 61.9 28.0 45.2 148
    31 38 Afnnova Inc.
    Waltham,
    Mass.
    Afnnova.com 32.2 30.9 39.4 7.1 18.0 163
    32 30
    Phoenix Marketing
    International
    Rhinebeck,
    N.Y.
    PhoenixMI.com 31.9 -2.7 37.4 5.5 14.7 109
    32 35 YouGov
    Palo Alto,
    Calif.
    YouGov.com 31.9 2.2 91.9 60.0 65.3 119
    34 29
    International
    Communications
    Research
    Media, Pa. ICRsurvey.com 30.8 -6.7 31.3 0.5 1.6 177
    35 36
    Informa Research
    Services Inc.
    Calabasas,
    Calif.
    InformaRS.com 29.2 8.6 29.2 - - 195
    36 31
    Radius Global Market
    Research
    New York Radius-Global.com 28.8 -8.6 30.2 1.4 4.6 86
    37 34
    Service Management
    Group Inc.
    Kansas City,
    Mo.
    SMG.com 28.5 1.1 29.4 0.9 3.1 181
    38 40
    MarketVision
    Research Inc.
    Cincinnati MV-Research.com 26.0 13.0 26.0 - - 105
    39 37
    National Analysts
    Worldwide
    Philadelphia NationalAnalysts.com 23.2 -8.7 23.2 - - 82
    40 41 Market Probe Inc. Milwaukee MarketProbe.com 21.5 1.4 47.9 26.5 55.3 120
    41 43 KS&R Inc. Syracuse, N.Y. KSRinc.com 21.0 4.0 26.7 5.7 21.3 209
    41 44 The Pert Group
    Farmington,
    Conn.
    ThePertGroup.com 21.0 4.5 22.2 1.2 5.4 98
    43 - RDA Group Inc.
    Bloomeld
    Hills, Mich.
    RDAgroup.com 19.1 8.5 19.1 - - 110
    44 42
    Gongos
    Research Inc.
    Auburn Hills,
    Mich.
    Gongos.com 18.1 -10.8 18.1 - - 107
    45 -
    Leo J. Shapiro &
    Associates LLC
    Chicago LJS.com 15.6 10.6 15.6 - - 54
    46 49 The Link Group Atlanta TLG.com 15.5 -3.1 17.4 1.9 10.9 48
    47 47
    Chadwick Martin
    Bailey Inc.
    Boston CMBinfo.com 14.7 -12.5 14.7 - - 67
    48 48
    RTi Market Research
    & Brand Strategy
    Stamford,
    Conn.
    RTiResearch.com 13.9 -16.3 13.9 - - 46
    49 - LRA Worldwide Inc.
    Horsham,
    Penn.
    LRAWorldwide.com 13.5 40.6 19.6 6.1 31.1 126
    50 - Kelton
    Culver City,
    Calif.
    KeltonGlobal.com 12.9 4.0 14.1 1.2 8.5 41
    Total
    $8,693.2 1.7% $18,838.4 $10,298.9 54.7% 33,506
    All other (157 CASRO companies not included in the
    Top 50)****
    $846.5 1.5% $1,004.5 $158.0 15.7% 3,445
    Total (207 companies) $9,539.7 1.7% $19,842.9 $10,456.9 52.7% 36,951
    * Estimated by Top 50 authors.
    ** U.S. and WW revenues may include nonresearch activities for some companies that are signicantly higher, as well as revenues from other
    MR companies. See individual company proles for details.
    *** Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See
    company proles for explanation.
    **** Total revenues of 157 survey research companies that provide nancial information on a condential basis to the Council of American
    Survey Research Organizations (CASRO).
    AMA_June2013_FInal.indd 36 5/31/13 1:21 PM

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