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    Public Relation Dilemma # 1: Unilever Pakistan in A Self-Created PR Crisis

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    kashifshaikh76
    Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.

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    Public Relation Dilemma # 1: Unilever Pakistan in A Self-Created PR Crisis

    Uploaded by

    kashifshaikh76
    45 views2 pages
    Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.

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    Public Relation Dilemma

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    Public Relation Dilemma

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    Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views2 pages

    Public Relation Dilemma # 1: Unilever Pakistan in A Self-Created PR Crisis

    Uploaded by

    kashifshaikh76
    Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Public Relation Dilemma # 1

    Unilever Pakistan in a self-created PR Crisis



    In this situation of crisis at Unilever and being the head of Public Relations, we will be applying following
    two strategies to safe brand name of Unilever with a minimum cost.

    Strategy 1:
    Take minimum or no responsibility of this incident on Unilevers shoulder
    Action Plan
    - Unilever was the sponsor of the show, whereas it was produced by Mindshare
    - Public knows the name of Unilever but they are not aware of Mindshare since its an ad agency
    - All the happening of incident will be put on mindshares part after taking them in confidence
    - The stance will be clear the Unilever provided all the funds for the requirements but mindshare
    was not able to take the pre-cautionary and safety measures
    - A very small part of the incident will be taken on Unilever shoulder that Unilever didnt made
    sure that security measures are taken

    Strategy 2:
    Make positive image of Unilever out of the incident
    Action Plan
    - Since Saads family has beard the main loss of the incident, therefore Unilever will compensate
    them
    - Unilever will pay a lump sum amount to the family equal to Saads 10 years of salary from their
    CSR budget
    - Saads elder son will be given job at Unilever after completion of his education
    - This whole activity will be publicized through Media, highlighting the compensation not the
    incident



    Submitted By: Kashif Shaikh 29963

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