Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.
Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.
Unilever Pakistan faces a PR crisis after sponsoring a show where a fatal incident occurred. The document outlines two strategies for the PR head to use. Strategy 1 is to minimize Unilever's responsibility by blaming the production agency Mindshare, while taking a small amount of responsibility for not ensuring security measures. Strategy 2 is to positively position Unilever by generously compensating the family of the victim from the CSR budget, giving the son a job, and publicizing this through media without focusing on the incident.
In this situation of crisis at Unilever and being the head of Public Relations, we will be applying following two strategies to safe brand name of Unilever with a minimum cost.
Strategy 1: Take minimum or no responsibility of this incident on Unilevers shoulder Action Plan - Unilever was the sponsor of the show, whereas it was produced by Mindshare - Public knows the name of Unilever but they are not aware of Mindshare since its an ad agency - All the happening of incident will be put on mindshares part after taking them in confidence - The stance will be clear the Unilever provided all the funds for the requirements but mindshare was not able to take the pre-cautionary and safety measures - A very small part of the incident will be taken on Unilever shoulder that Unilever didnt made sure that security measures are taken
Strategy 2: Make positive image of Unilever out of the incident Action Plan - Since Saads family has beard the main loss of the incident, therefore Unilever will compensate them - Unilever will pay a lump sum amount to the family equal to Saads 10 years of salary from their CSR budget - Saads elder son will be given job at Unilever after completion of his education - This whole activity will be publicized through Media, highlighting the compensation not the incident