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Chapter 10 10 -1

Business Forecasting
by
ITH Phanny
To accompany: Business Forecasting by
A. Reza Hoshmand, Second Edition
Publisher: Taytor & Francis Group, 2010
Business Forecasting
Chapter 1
Forecasting for Management
Decisions
Chapter Topics
Introduction
Importance of Forecasting
Financial and Strategic Importance of
Forecasting
The Commonality of Forecasting
Importance of Business Forecasting
Allows organizations to improve profits
Essential in eliminating waste such as:
Inventory shortages
Missed due dates
Plant shut-downs
Lost sales
Lost customers
Expensive expediting
Missed strategic opportunities.
Financial and Strategic Importance
Better strategic information
Better marketing information
Better financial information
Better operating information
Increased customer service
Better allocation of resources
(Continued)

Chapter 10 10 -2
Financial and Strategic Importance
Increased manufacturing and operating
efficiency
Higher productivity
Stability in planning
Reduced finished goods inventory
Elimination of waste
Increased profitability
Increased return on investment.

The Commonality of Forecasting
All organizations wish for excellence in
management (whether manufacturing or a
hospital).

Demand for products, labor, materials, and
other resources must be estimated using
either formal or informal forecasting
methods.
Business Forecasting

The Art and Science of Forecasting

The Forecasting Process
Business Forecasting Process


























No








Figure 1.1 The Forecasting Process

F
e
e
d
b
a
c
k
L
o
o
p


Yes
Managements
Question/Problem
Data Gathering
Model Formulation
Design the Forecasting Experiment
Analysis and Interpretation
Valid Results?
Report Results
Chapter Summary
Importance of Business Forecasting
As a Strategic Tool
Planning and Control Tool

Various Application of Forecasting in Business

The Art and Science of Forecasting

The Process of Forecasting

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