This document outlines a marketing campaign plan for a company called Pop'nSweets. The goal is to increase repeat customers and sales through strategic communication efforts. Objectives include increasing social media followers, implementing a customer loyalty program, and boosting weekly sales. The campaign will target returned missionaries, university students, and students who studied abroad, as these groups have an interest in the flavors offered. Tactics will include YouTube videos, planned events, and strategic social media posts referencing candy history and targeting the key publics.
This document outlines a marketing campaign plan for a company called Pop'nSweets. The goal is to increase repeat customers and sales through strategic communication efforts. Objectives include increasing social media followers, implementing a customer loyalty program, and boosting weekly sales. The campaign will target returned missionaries, university students, and students who studied abroad, as these groups have an interest in the flavors offered. Tactics will include YouTube videos, planned events, and strategic social media posts referencing candy history and targeting the key publics.
This document outlines a marketing campaign plan for a company called Pop'nSweets. The goal is to increase repeat customers and sales through strategic communication efforts. Objectives include increasing social media followers, implementing a customer loyalty program, and boosting weekly sales. The campaign will target returned missionaries, university students, and students who studied abroad, as these groups have an interest in the flavors offered. Tactics will include YouTube videos, planned events, and strategic social media posts referencing candy history and targeting the key publics.
This document outlines a marketing campaign plan for a company called Pop'nSweets. The goal is to increase repeat customers and sales through strategic communication efforts. Objectives include increasing social media followers, implementing a customer loyalty program, and boosting weekly sales. The campaign will target returned missionaries, university students, and students who studied abroad, as these groups have an interest in the flavors offered. Tactics will include YouTube videos, planned events, and strategic social media posts referencing candy history and targeting the key publics.
Kylie Drew Beto Gonzalez Jason Kitchen Sean McGowan
Goal
Increase repeat customers from local publics and boost sales through strategic communica@on eorts.
Objec@ves
1. Increase following on Facebook from 1,250 to 3,000 and on TwiOer from 27 to 500 in six months.
2. Secure 100 returning customers through implementa@on of a loyalty program in six months.
3. Increase weekly sales by 15
percent in the rst two months and 25 percent in the rst four months.
Insert flavor here [ ] Campaign Centerpiece
How we came to the BIG IDEA
Key Publics
Who our campaign targets
Returned Missionaries in Provo/Orem
- Served abroad, love for certain avor or product
- Male & female ages 21-27
- Inuenced by social media, peers and university communica@ons
- Self-interests include da@ng,
reconnec@ng with culture they served in and sharing that culture with friends/loved ones
Young Adults in Provo/Orem
- Over 55,000 local university students
- 88% of this group are LDS (2008 ARDA data)
- Students from 110 countries (at BYU alone)
- Self-interests include cheap fun, da@ng, enjoying college experience, hanging out/relaxing, thrill seeking
Local Students that Studied Abroad
- BYU has 133 programs in 55 countries, sending almost 3,000 students abroad each year
- Love for tastes experienced while crea@ng memories abroad
- Value rela@onships created with others while on the program and con@nuing to spend @me together
- Want to reconnect with the culture in which they lived
YouTube Videos
Planned Events
Infographic
Strategic Social Media
Thursday, April 24
Before Noon
Candy 101: The founder of Hersheys was supposed to be on the rst Titanic voyage. His wife got sick and they called o the trip.
Wednesday, April 16
Midday
This day in history, 1521, Mar@n Luther arrives at Diet of Worms. Weve got your Diet of Worms right here at PopnSweets.
