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    FST 100b Presentation

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    The document discusses the evolution of fast food and its impact on society. It traces the origins of fast food to the 1950s when business owners saw an opportunity to apply factory assembly line principles to commercial kitchens. This allowed them to drive down costs through mechanization and hiring low-wage workers to perform specialized tasks. The growth of the fast food industry transformed America's landscape and culture by prioritizing speed, convenience and low prices over family meals and nutrition.

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    FST 100b Presentation

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    71 views36 pages
    The document discusses the evolution of fast food and its impact on society. It traces the origins of fast food to the 1950s when business owners saw an opportunity to apply factory assembly line principles to commercial kitchens. This allowed them to drive down costs through mechanization and hiring low-wage workers to perform specialized tasks. The growth of the fast food industry transformed America's landscape and culture by prioritizing speed, convenience and low prices over family meals and nutrition.

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    The document discusses the evolution of fast food and its impact on society. It traces the origins of fast food to the 1950s when business owners saw an opportunity to apply factory assembly line principles to commercial kitchens. This allowed them to drive down costs through mechanization and hiring low-wage workers to perform specialized tasks. The growth of the fast food industry transformed America's landscape and culture by prioritizing speed, convenience and low prices over family meals and nutrition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    71 views36 pages

    FST 100b Presentation

    Uploaded by

    api-280549915
    The document discusses the evolution of fast food and its impact on society. It traces the origins of fast food to the 1950s when business owners saw an opportunity to apply factory assembly line principles to commercial kitchens. This allowed them to drive down costs through mechanization and hiring low-wage workers to perform specialized tasks. The growth of the fast food industry transformed America's landscape and culture by prioritizing speed, convenience and low prices over family meals and nutrition.

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    © All Rights Reserved
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    of 36

    The Evolution of Fast Food

    and Society

    Anna Meier
    Wai Wai Wong
    Areeba Siddiqui
    Ziying Tan

    The Birth of Fast Food


    What is Fast Food?
    Convenient, cheap food
    Dominated by a handful of powerful corporaDons
    Main Goal: to drive producDon costs to minimum

    The Birth of Fast Food


    Even though fast food is thought of as an American classic,
    the Industry is relaDvely new
    Began in the 1950s during a Dme of increased emphasis on
    mechanizaDon in policy and thought
    Business men saw an opportunity to make money by
    mechanizing the food industry.
    Example: Maurice and Richard McDonald
    who are thought of as
    the founders of
    Fast Food

    The Birth of Fast Food


    How did they drive down cost?
    Introduced increased mechanizaDon, which allowed them to hire low-
    wage, unskilled workers

    For the rst Dme, the guiding principles of a factory
    assembly line were applied to a
    commercial kitchen. The new division of
    labor meant that a worker only had to
    be taught how to perform one task.
    (fast food naDon, page 20)

    The Birth of Fast Food


    How did they drive down cost?
    Change in food and farming
    The fast food industry increased the need for certain
    crops, such as corn and chicken, which lead to the
    industrializaDon of farming.
    The era of Earl Butz, Secretary of Agriculture from
    1971-1976
    RevoluDonized farming pracDces in America
    Subsidies lead to cheaper food, especially mono-crops such as
    corn

    The Birth of Fast Food


    How did they drive down costs?
    Eliminated previously crucial restaurant jobs.
    Customers order at the counter and drive-through
    Eliminated the need for waiters and busboys

    The Birth of Fast Food


    What are the consequences of this new model?
    Change in Americas landscape
    Small, family businesses (restaurant and farms) cannot
    compete

    Change in Farming
    Small farms have become increasingly rare because they
    cannot keep up with demand

    Change in culture and society


    ExpectaDons have changed
    Speed
    Convenience
    Low prices

    Family Dynamics
    Before the emergence of fast food

    The importance of Family meals


    Feel how strongly belonging to one another
    A powerful message of security to children
    Listen and share

    Pass value along with food


    No separate menu
    Pass beliefs and values
    PracDce manners

    Dinning was about us, rather than


    the I
    InaDon in 1973: women entered the
    workforce in record number:
    About 1/3 of American mothers worked outside the home
    The social and familial bonds weaken(less communicaDon)

    Fast food: blended culture


    Fast food has opened a door for other countries to
    understand American food culture
    Common to see many dierent people from dierent
    culture in fast food restaurants.

    Fast food: blended culture


    In other countries fast food restaurants: a fusion
    management style, with modern, westernized methods
    blended in with an oriental restaurants.
    E.g. McDonald in Hong Kong

    Another example: McDonald in France

    Change in views of ethic food

    Taco Bell :one of the successful fast food restaurant in


    the U.S.
    It was a gateway for Americans to accept Mexican food.
    It used to represent as Mexican food in the U.S.

    Is the food in taco bell really Mexican


    food?
    By Comparing to authenDc Mexican food:
    There is no such volcano taco in Mexico
    Mexicans dont eat burrito with nacho sauce
    etc.

    Taco Bell tried to enter the Mexican market


    twice, but all failed.
    This proves that the food in taco bell can not
    represent as tradiDonal Mexican food

    Anyhow, taco bell sDll has been popular in the


    U.S. due to the convenience.

    NutriDon

    Rich in Calories
    2000 calories = average calories needed per
    day
    1500 calories = calories per meal at fast food
    restaurant

    High in Saturated and Trans Fat


    Saturated fat come from animal
    source of food. Saturated fat raises
    total blood cholesterol levels and
    LDL levels.
    Trans fat are made from oils through
    a food processing method called
    parDal hydrogenaDon. ParDally
    hydrogenated trans fats can increase
    LDL cholesterol and lower HDL
    cholesterol.
    Fast food products are among the
    most trans fat-heavy foods currently
    available.

    High Glycemic Index


    The glycemic index classies carbohydrate-
    containing foods according to their potenDal
    to raise your blood sugar level.
    Low GI = slow rise in blood sugar levels
    High GI =fast and dramaDc spike in blood
    sugar levels

    High Level of Salt


    Current recommendaDons = 2,300 milligrams of sodium a
    day, equivalent to about a teaspoon of table salt.
    1,500 mg a dayfor those with cardiovascular disease or
    high blood pressure
    Average American consumed 3,400 mg a day.

    KFC Tender Roast Sandwich
    KFC Honey BBQ Sandwich
    280 calories
    3.5 grams fat
    1 gram saturated fat
    60 mg cholesterol
    780 mg sodium
    3 grams ber
    32 grams carbohydrate
    14 grams protein

    (without sauce)
    300 calories
    4.5 grams fat
    1.5 grams saturated fat
    70 mg cholesterol
    1,060 mg sodium
    2 grams ber
    28 grams carbohydrate
    37 grams protein

    Fast Food NaDon



    Are there any Pros to this new
    food system?

    Pros to Fast Food


    Price
    Compared to 100 Hundred years ago, Americans
    spend signicantly less on food

    Pros of Fast Food


    Price
    Lower percentage of income towards food has
    improved Americans lives
    Less worry about aording food
    More money towards other things, such as housing,
    clothing, and entertainment

    Pros to Fast Food


    Convenience
    American culture has changed as much as our
    food industry.
    Higher percentage of populaDon works due to more
    women entering the workforce
    Less Dme to plan and prepare meals
    Fast food is oken the only opDon for families who do
    not have Dme to cook

    Pros of Fast Food


    Convenience
    Before Fast Food and Supermarkets, Americans
    spent signicantly more Dme growing, culDvaDng,
    and cooking food.
    Americans lives have improved
    Spend more Dme on other pursuits

    FAST FOOD MARKETING:


    The Driving Force of the Fast Food
    Industry!

    How much money is spent on fast food markeDng annually?

    How eecDve is the adverDsing?

    When Yale published its ndings on the eects of fast food


    markeDng on youth diets

    More than one-third of youth


    consumed fast food on the
    previous day, including
    33% of children (ages 2-11) and
    41% of teens(ages 12-19).
    By comparison,
    36% of adults consumed fast
    food on the previous day.

    AdverDsing Methods!
    4 major categorizaDons:
    -Appealing to Targeted Age group Desires/
    EmoDons
    -Value and Aordibility
    -Volume and Visibility
    -HighlighDng Social Responsibility

    TargeDng Age Groups


    Using:
    Ideal, desired scenarios
    Music
    Celebrity endorsements
    Oering toys for kidslopery-type giveaways

    Value and Aordability


    HighlighDng the amount of food you receive for
    the low price!

    Volume and Visibility


    Not only will you nd a fast food restaurant on
    every streetyoull also nd ads EVERYWHERE.
    -TV/Movies
    -Radio
    -Online: Childrens sites, social networks, etc
    -Billboards
    hpp://www.youtube.com/watch?v=xZ4sz4tXIkw

    -Making deals with schools and campuses


    -Oering Apps so you can order faster
    -Oering things to get you through the door
    Free wi anyone?

    On average, U.S. preschoolers viewed 2.8 fast


    food ads on TV every day in 2012, children (6-11
    years) viewed 3.2 ads per day, and teens viewed
    4.8 ads per day. Six companies were responsible
    for more than 70% of all TV ads viewed by
    children and teens: McDonalds, Subway, Burger
    King, Dominos, Yum! Brands (Taco Bell, Pizza
    Hut, KFC), and Wendys.

    Social Responsibility
    Since Fast food restaurants are criDcized for
    their nutriDon, chains have started to introduce
    healthier opDons, or try to prove that their
    foods are now real or natural.

    Now that you know, make an


    educated decision next time
    youre choosing your meal!

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