2014 State of Hispanic Homeownership Report
2014 State of Hispanic Homeownership Report
2014 State of Hispanic Homeownership Report
STATE OF HISPANIC
HOMEOWNERSHIP REPORT
2014
STATE OF HISPANIC
HOMEOWNERSHIP REPORT
[ Table of Contents ]
Executive Summary
Section 1
Section 2
Homeownership
Labor Force Participation & Income
Education
Entrepreneurship & Purchasing Power
Section 3
Section 4
Section 5
10
Section 6
11
Section 7
Conclusions
12
End Notes
13
Appendix
15
17
The National Association of Hispanic Real Estate Professionals (NAHREP) is a non-profit trade association founded in
1999. The association has 20,000 members that include real estate agents, brokers, mortgage professionals, and settlement
service providers. NAHREPs mission is to advance sustainable Hispanic homeownership in America by educating and
empowering real estate professionals who serve Hispanic homebuyers and sellers, advocating for policy that supports the
organizations mission, and facilitating relationships between industry stakeholders and housing professionals.
Established in 2012, the NAHREP Foundation is a non-profit charitable organization whose mission is to advance sustainable
Hispanic homeownership through strategic engagement in efforts focused on financial literacy, education, and
community development.
The State of Hispanic Homeownership Report is a publication of NAHREP and the NAHREP Foundation.
[ Executive Summary ]
This years edition also analyzes data sets over broader periods of
time to provide a comparative analysis of this past year and of
historical data. Because the Hispanic market is more than just a
collection of individual consumers with discrete market-specic
behaviors, the association evaluates research from within and
outside of the housing industry. This holistic approach to analysis
of trends, motivators, and other data is key in identifying barriers
that impede homeownership, and market factors that can foster
an environment for homeownership gains.
RATE OF
HOMEOWNERSHIP
NUMBER OF HISPANIC
OWNER HOUSEHOLDS
percent
units
unit change
2000
46.0%
4,242,000
2001
47.3%
4,497,000
+255,000
2002
47.0%
4,912,000
+425,000
2003
46.7%
5,172,000
+260,000
2004
48.1%
5,448 ,000
+276,000
2005
49.5%
5,852,000
+404,000
2006
49.7%
6,095,000
+243,000
2007
49.7%
6,303,000
+208,000
2008
49.1%
6,319,000
+16,000
2009
48.4%
6,253,000
-63,000
2010
47.5%
6,196,000
-56,000
2011
46.9%
6,321,000
+125,000
2012
46.1%
6,668,000
+347,000
2013
46.1%
6,756,000
+88,000
2014
45.4%
6,810,000
+54,000
Table A. Hispanic homeownership rate and total owner households from 2000 through 2014.
The Hispanic homeownership rate is the percentage derived from owner households in
comparison to the total number of overall households.
2014
2014
+320,000
2014
40%
OF TOTAL
U.S. HOUSEHOLD
GROWTH
2015
2020
$1.5
TRILLION
$2.0
TRILLION
CANADA
Conclusion
The purchasing power of Hispanics is $1.5
trillion, roughly equal to that of Canada, and is
projected to grow to $2.0 trillion by 2020
Origin: Nielsen & Selig Center for Economic Growth
2014
[ Section 1 ]
17%
U.S. POPULATION
1 MILLION - Colombian
1 MILLION - Dominican
1 MILLION - Cuban
54 MILLION
4
34 MILLION - Mexican
1 MILLION - Guatemalan
1 MILLION - Salvadoran
4.9 MILLION - Puerto Rican
Origin: Pew Research Center
2014
[ Section 2 ]
+0.3%
NON HISPANIC
+3.5%
HISPANIC
10.0%
ALL
8.0%
HISPANIC
NON HISPANIC
6.0%
4.0%
2.0%
0%
-2.0%
ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Origin: US Census Bureau, Homeownership Data, Fourth Quarter 2014
2014
Education
The high school dropout rate of Hispanics reached a record-low 14
percent in 2013, compared with 32 percent in 2000. In 2013,
Hispanics achieved a high school graduation rate of 79 percent,
their highest rate in over 30 years. Hispanic college enrollment
rates increased 45 percent from 2008 to 2012, with 2.4 million
students participating as of 2012. Hispanics accounted for 19
percent of total college enrollments in 2013.13
2008
2010
2012
+ 45%
6 YEARS
POVERTY RATE
_ 2%
HOUSEHOLD INCOME
+ 3.5%
LATINO
DROPOUT RATE
CUT IN HALF
SINCE 2000
2012
$39,600
MEDIAN INCOME
2013
2000
$41,000
Origin: U.S. Cenus Bureau
2014
NOW
79%
Graduation
rate in 2013
Entrepreneurship and
Purchasing Power
$500 BILLION
REVENUE TO THE
U.S. ECONOMY
> 2 MILLION
WORKERS EMPLOYED
[ Section 3 ]
2014
Over the past six years, access to credit has been more challenging
that any time in recent history. In a 2015 NAHREP survey of 100 of
the top Latino Real Estate Agents in America, 60 percent of
respondents stated that the top barrier to Hispanic homeownership
in the current market is Access to Credit.
In 2013, Hispanics were turned down for home loans at twice the
rate of non-Hispanic White borrowers and were more than twice
as likely to pay a higher price for their loans. In October 2014, the
average FICO score for all mortgage loans was 726 and 683 for
FHA loans. Historically, credit scores of 700 were typical for
conforming loans with the most competitive rates and fees. Credit
score models used by Fannie Mae, Freddie Mac and FHA continue
to exclude more progressive products and versions available in the
market today. A Federal Reserve study showed that married
individuals and immigrants perform better on their loans than
predicted by their conventional or non-traditional credit scores.17
The results are particularly pertinent for Hispanics since both
categories are relevant to the community. The ndings also
support the increased use of alternative credit scoring systems
that also take into account multiple wage earners and income
from more than one job.
According to the Urban Institute, as many as 1.2 million additional
mortgage loans would have been made annually since 2012 if
normal standards had been in place before the housing bubble
occurred.18 Mark Zandi, chief economist at Moodys Analytics,
also points out that more than 10 million renters now have the
nancial capacity to become homeowners but cannot do so
because of the higher credit scores required by lenders.
13
MILLION
BORROWERS UNABLE
TO GET A LOAN
CREDIT SCORE
580
640
39%
29%
HISPANIC HOUSEHOLDS
5%
2014
[ Section 4 ]
2014
[ Section 5 ]
$253
NON HISPANIC
10
2014
Higher-Income Latinos
The fteen million higher-income Latinos, earning $50-100K
annually, comprise 29 percent of the U.S. Hispanic population and
contribute $500 billion (nearly 40 percent) in spending power.
Their impact to the U.S. economy is projected to reach $680 billion
in 2016. Since 2002, the total number of higher-income Latinos
increased steadily and by 2010 had doubled. By 2050, they will
account for 35 million of the total U.S. Hispanic population.
Higher-income Latinos are avid technology users. More than two
thirds of them spend $1,000 or more a year in online shopping.
According to Monica Gil, Senior Vice President Nielsen, one of the
most compelling attributes of this cross-segment is their consistent
level of optimism about safety, well-being, and wealth creation.
This optimism, condence, and increased spending make this
segment an imperative to the U.S. economy and prestige brands." 29
HIGHER-INCOME LATINOS
29%
$ 100,000
$ 50,000
OF HISPANICS
$313
HISPANIC
[ Section 6 ]
2014
2020
+
2015
$68
BILLION
ANNUALLY
$60,000
PER HOUSEHOLD
AVERAGE
TOTAL CONSUMER
SPENDING
$180 BILLION
11
[ Section 7 ]
Conclusions
Hispanic
Homeownership
Growth
Depends On
12
2014
[ End Notes ]
1
NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent. National Association
of REALTORS, 11 March 2015. Web.
<http://www.realtor.org/news-releases/2015/03/nar-generational-survey-millennials-lead-all-buyers-most-likely-to-use-real-estate-agent>.
Hispanic Millennial Project. Sensis, Think Now Research, and Cultural Outreach Solutions, 2013. PDF le.
<http://aws.sensisagency.com/hmp_wave_1_nal.pdf>.
Krogstad, Jens Manual. A view of the future through kindergarten demographics. FactTank: News in the Numbers.
Pew Research Center, 8 July 2014. Web.
<http://www.infoplease.com/spot/hhmcensus1.html>.
<http://www.pewresearch.org/fact-tank/2014/07/08/a-view-of-the-future-through-kindergarten-demographics/>.
Ibid.
ElBoghdady, Dina. Could Obamas immigration initiative boost the housing market? Wonkblog. The Washington
Post, 21 November 2014. Web.
<http://www.washingtonpost.com/blogs/wonkblog/wp/2014/11/21/is-immigration-reform-the-housing-markets-big-hope/>.
Homeownership Rate Gap Between Immigrants and the Native-Born Population Narrowed Faster During the Last
Decade. Fannie Mae Housing Insights, 4.5. Fannie Mae, 25 August 2014. PDF le.
<http://www.fanniemae.com/resources/le/research/datanotes/pdf/housing-insights-082514.pdf>.
Mundra, Kusum and Ruth Uwaifo Oyelere. Immigrant Homeownership during the Great Recession and Beyond:
Role of Birth Networks. Rutgers University, 14 June 2014. PDF le.
<http://kmundra.newark.rutgers.edu/les/2014/06/MundraOyelereImmigrantHomeownershipBirthNetworksJune_14_2014.pdf>.
Lerner, Lawrence. Professor Looks at How Immigrants Weathered the Housing Bust Better Than Others Rutgers
University, 19 March 2015. Web.
<https://www.newark.rutgers.edu/news/professor-looks-how-immigrants-weathered-housing-bust-better-others>
10
Herbert, Christopher E., McCue, Daniel T., and Rocio Sanchez-Moyano. Is Homeownership Still an Effective Means of
Building Wealth for Low-income and Minority Households? (Was it Ever?). Joint Center for Housing Studies, Harvard
University September 2013. PDF le. <http://www.jchs.harvard.edu/sites/jchs.harvard.edu/les/hbtl-06.pdf>.
11
DeNavas-Walt, Carmen and Bernadette D. Proctor. Income and Poverty in the United States: 2013. United States
Census Bureau: September 2014. PDF le.
<http://www.census.gov/content/dam/Census/library/publications/2014/demo/p60-249.pdf>.
12
Hispanic Businesses and Entrepreneurs Drive Growth in the New Economy. U.S. Hispanic Chamber of Commerce and
Geoscape, 2014. PDF le. <http://www.geoscape.com/HBR/pdf/Geoscape_HispanicBusinessOwners_FINAL.pdf>.
13
Krogstad, Jens Manual and Richard Fry. More Hispanics, blacks enrolling in college, but lag in bachelors degrees
Pew Research Center. 24 April 2014. Web.
<http://www.pewresearch.org/fact-tank/2014/04/24/more-hispanics-blacks-enrolling-in-college-but-lag-in-bachelors-degrees/>
14
Ibid.
15
A Fresh View of Hispanic Consumers. Insights. The Neilsen Company, 15 April 2014. Web.
<http://www.nielsen.com/us/en/insights/news/2014/a-fresh-view-of-hispanic-consumers.html>.
16
Collins, Brian. Incoming MBA Chair Sets Sights on Attracting First-Time Buyers. National Mortgage News, 3
November 2014. Web.
<http://www.nationalmortgagenews.com/news/origination/incomng-mba-chair-sets-sights-on-attracting-rst-time-buyers-1043043-1.html>.
17
Report to the Congress on Credit Scoring and Its Effects on the Availability and Affordability of Credit. Federal Reserve
Board: August 2007. Web.
<http://www.federalreserve.gov/boarddocs/rptcongress/creditscore/executivesummary.htm>.
2014
13
[ End Notes ]
18
Goodman, Laurie, Zhu, Jun Zhu and Taz George. Where Have all the Loans Gone? The Impact of Credit Availability on
Mortgage Volume. Urban Institute, 13 March 2015. PDF le.
<http://www.urban.org/uploadedpdf/413052-where-have-all-the-loans-gone.pdf>.
19
Lane, Ben. Urban Institute: Qualied Mortgage Impact Overblow. New Rules have only slightly slowed mortgage
lending. Housingwire. 21 August 2014. Web.
<http://www.housingwire.com/articles/31125-urban-institute-qm-impact-is-overblown>
20
Ibid.
21
Kolko, Jed. All Those Vacant Homes. Trulia Trends. Trulia, 6 November 2013. Web.
<http://www.trulia.com/trends/2013/11/vacancy-rate/>.
22
Blomquist, Daren. Seriously Underwater Properties Decrease by 2.2 Million in 2014, Down 5.8 Million From Peak
Negative Equity in Q2 2012 RealtyTrac. 21 January 2015. Web.
<http://www.realtytrac.com/news/mortgage-and-nance/year-end-2014-underwater-home-equity-report/>
23
Hispanic Millennial Project. Sensis, Think Now Research, and Cultural Outreach Solutions, 2013. PDF le.
<http://aws.sensisagency.com/hmp_wave_3_nancial_Feb15.pdf>.
24
Ibid.
25
26
27
Hispanic Mobile Purchasing Trends Report. Zpryme and ThinkNow Research, December 2014. Web.
28
<http://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-consumer-report.html>
29
Oleaga, Michael. Upscale Latinos Contribute 40 Percent of Hispanics Trillion Dollar Spending Power, Says Report
Latinpost. 30 April 2014. Web.
<http://www.latinpost.com/articles/11510/20140430/upscale-latinos-contribute-40-percent-hispanics-trillion-dollar-spending-power.htm>
30
Masnick, George. 11+ Million Undocumented Immigrants in the U.S. Could Be Important for the Housing Recovery.
Housing Perspectives. Joint Center for Housing Studies, Harvard University: 5 January 2015. Web.
<http://housingperspectives.blogspot.com/2015/01/11-million-undocumented-immigrants-in.html>.
31
ElBoghdady, Dina. Could Obamas immigration initiative boost the housing market? Wonkblog. The Washington
Post, 21 November 2014. Web.
<http://www.washingtonpost.com/blogs/wonkblog/wp/2014/11/21/is-immigration-reform-the-housing-markets-big-hope/>.
32
Bauman, Susana C. Five Economic Issues Could benet U.S. Latinos and the Economy in 2014. VOXXI, 18 January
2014. Web. <http://voxxi.com/2014/01/18/economic-issues-benet-us-latinos/>.
33
Immigration Reform: Implications for Growth, Budgets, and Housing. Bipartisan Policy Center, October 2013:
Page 7. PDF le.
<http://bipartisanpolicy.org/wp-content/uploads/sites/default/les/BPC_Immigration_Economic_Impact.pdf>.
34
Vigdor, Jacob L. Immigration and the Revival of American Cities: From Preserving Manufacturing Jobs to Strengthening
the Housing Market. Americas Society/Council of the Americas, September 2013. PDF le.
<http://www.renewoureconomy.org/wp-content/uploads/2013/09/revival-of-american-cities.pdf>.
14
35
CAP Immigration Team. The Facts on Immigration Today. Center for American Progress, 23 October 2014. Web.
36
Preston, Julia. Ailing Midwestern Cities Extend a Welcoming Hand to Immigrants New York Times. 6 October 2013.
Web. <http://www.nytimes.com/2013/10/07/us/ailing-cities-extend-hand-to-immigrants.html?_r=0>
37
<https://www.americanprogress.org/issues/immigration/report/2014/10/23/59040/the-facts-on-immigration-today-3/>.
2014
[ Appendix ]
NAHREP Agent Survey
NAHREP conducted a nationwide survey of the top Latino agents in the U.S. during Q1 2015.
100 total agents participated.
Top Agents averaged 83 transactions in 2014.
Q.
Rank the following barriers to Hispanic homeownership in order of significance with 1 being the
most significant barrier and five being the least significant:
1. Access to Credit
2. Affordability
3. Down Payment
4. Inventory
5. Lack of information about the home buying process
Q.
65%
31%
4%
Stronger
About the Same
Weaker
Q.
What do you consider to be the most significant housing news of the past year?
Q.
11%
27%
62%
Q.
35%
34%
15%
9%
7%
As compared to 2014, are you seeing an increase in the number of buyers ages 24 35 years old?
65%
26%
9%
Yes
About the same
No
2014
15
2 01 5
POLICY
POSITIONS
Overview
The National Association of Hispanic Real Estate Professionals (NAHREP) annually reevaluates its
position on a number of key policy issues which have a direct impact on the Associations ability to accomplish
its mission. In 2015, the renewal of affordable housing goals for Fannie Mae and Freddie Mac (GSEs) is of
such critical near term importance that NAHREP is compelled to issue this Call to Action to regulators and
policymakers.
An executive summary of NAHREPs Call to Action and Policy Priorities are listed below:
POLICY PRIORITY
ACCESS TO CREDIT FOR HOMEBUYERS
Narrow denitions of creditworthiness make it especially difcult for minority and rst-time borrowers to qualify
for and obtain a mortgage. Government regulators should address market factors that are restricting access to
credit for minority borrowers.
POLICY PRIORITY
INVENTORY DISPOSITION
To ensure community development and opportunities to build generational wealth in Hispanic and other diverse
communities through owner-occupied homeownership, the laws, regulations and business practices associated
with single-family property REO disposition should provide ample opportunity for sales to Owner Occupants
BEFORE making the property available for sale to investors.
POLICY PRIORITY
IMMIGRATION REFORM
2 015
POLICY
POSITIONS
Congress must pass comprehensive immigration reform to provide permanent legal status to the 11.2 million
undocumented individuals who already live and work in the U.S. Immigration reform is needed to allow these
immigrants to fully participate in the economy, including homeownership. This reform should include
provisions for addressing a pathway to citizenship, deportation relief, and immigrant and non-immigrant
work visas.
17
Call to Action
Overview
The Federal Housing Finance Agency (FHFA) is required by law to establish affordable housing goals for
single-family and multifamily mortgages purchased by the two Government Sponsored Enterprises (GSEs),
Fannie Mae and Freddie Mac. The goals established by the FHFA fall into the following categories
2015
POLICY
POSITIONS
18
Policy Priority
19
Overview
The Census Bureau reported at the end of 2010 that there were approximately 10 million single-family
VACANT residential properties in America. Essentially, America was on sale. But unfortunately, many
prospective single-family owner occupants were not able to take advantage of this once-in-a-lifetime phenomenon,
because an abundance of these properties were sold to institutional investors or absentee landlords for cash.
The traditional single-family owner occupant (often rst-time) homebuyer simply never had a chance to buy
these properties as their bids that in almost every case required nancing were passed over for cash offers
and more rapid closings. This situation resulted in less available inventory in many areas in the U.S. and also
resulted in severe increases in rents due to a shortage of inventory making homeownership unattainable for
those traditional single-family owner occupant buyers. This problem manifested itself through the general
listing of property for sale, bank sales of REO inventory, FHA sale of foreclosures, and Fannie and Freddie sale
of property.
2015
POLICY
POSITIONS
20
Policy Issue:
21
2014
STATE OF HISPANIC
HOMEOWNERSHIP REPORT