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    Strategic Managemen T: Group 6 (Sec. E)

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    Ankit Kaushik
    The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. The pharmaceutical industry in India is the world's third largest in terms of volume. The total turnover of India's pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion. The objective is to carry out an in-depth analysis of the macro and micro environment of the pharmaceutical industry in India using strategic tools and examining examples of companies in India and globally.

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    Strategic Managemen T: Group 6 (Sec. E)

    Uploaded by

    Ankit Kaushik
    44 views3 pages
    The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. The pharmaceutical industry in India is the world's third largest in terms of volume. The total turnover of India's pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion. The objective is to carry out an in-depth analysis of the macro and micro environment of the pharmaceutical industry in India using strategic tools and examining examples of companies in India and globally.

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    Strategies to enter Indian Pharma market

    Original Title

    Pharma_SM

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    The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. The pharmaceutical industry in India is the world's third largest in terms of volume. The total turnover of India's pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion. The objective is to carry out an in-depth analysis of the macro and micro environment of the pharmaceutical industry in India using strategic tools and examining examples of companies in India and globally.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views3 pages

    Strategic Managemen T: Group 6 (Sec. E)

    Uploaded by

    Ankit Kaushik
    The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. The pharmaceutical industry in India is the world's third largest in terms of volume. The total turnover of India's pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion. The objective is to carry out an in-depth analysis of the macro and micro environment of the pharmaceutical industry in India using strategic tools and examining examples of companies in India and globally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Pharma Industry

    Group 6 (Sec. E)
    Sabyasachi Rana
    Ankit Kaushik
    Manish Rathore
    Sumeet Singh
    Gaurav Prakash
    Sonal Chotrani
    Sakshi Gupta

    04th Feb, 2015

    STRATEGIC
    MANAGEMEN
    *
    T

    O4th Feb., 2015

    SM
    page 2

    Overview
    The pharmaceutical industry develops, produces, and markets drugs or
    pharmaceuticals licensed for use as medications. Pharmaceutical companies are
    allowed to deal in generic or brand medications and medical devices. They are
    subject to a variety of laws and regulations regarding the patenting, testing and
    ensuring safety and efficacy and marketing of drugs.
    The Pharmaceutical industry in India is the world's third largest in terms of
    volume. According to Department of Pharmaceuticals of the Indian Ministry of
    Chemicals and Fertilizers, the total turnover of India's pharmaceuticals industry
    between 2008 and September 2009 was US$21.04 billion. While the domestic
    market was worth US$12.26 billion. The industry holds a market share of $14
    billion in the United States. In 2013, there were 4,655 pharmaceutical
    manufacturing plants in all of India, employing over 345 thousand workers.

    Objective
    Carry out in-depth analysis & examination of macro & micro environment of the
    Pharmaceutical industry in India using strategic tools with siting examples of a
    Co. in India and a brief analysis in global context.

    Research Methodology
    The related information of the industry will be collected through
    Secondary research (Online database)

    O4th Feb., 2015

    SM
    page 3

    Primary Research (Visiting pharmaceutical industry)

    Process
    External environmental analysis (PESTEL)
    Industry environment analysis ((Porters 5 forces, SWOT)
    Internal environmental analysis (Resources, capabilities, Competencies &
    Competitive advantages)
    Business level strategy analysis
    of pharmaceutical industry.
    Analyze an Indian organization in the above context.
    Analyze the global strategy with strategic acquisition/ merger/ JV of the
    organization in context of entering to India.

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