Think About Money Its Honest Paul Arden

Think about money.
Its honest
Paul Ardens latest self-help book for succeeding in business will astonish you.
Digest some of this stuff and youll undergo a virtual metamorphosis. Youll start
negating your thoughts. Youll become extraordinarily generous, bordering on wasteful,
in spreading your ideas and feelings. Youll demand to receive more criticisms from your
superiors. Whats more, youll turn into more of a risk-taker than youve ever been.
The effects of reading Paul Ardens latest novel are comparable to inhaling some obscure
cocktail of drugs. Arden, former creative designer at Saatchi and Saatchi and now
bestselling author, has devised a radically new philosophy to succeeding in business. Sun
Tzus and Napoleons battle strategies have been converted into mainstream management
practice, and even Machiavelli is making a comeback amongst commercial strategist. So,
cant a creative genius like Arden add to the debate?
The public sure seem to think so. His first book, Its not how good you are, its how
good you want to be is a downright bestseller. In it he propagated the values of setting
goals, being determined, and churning out ideas.
His latest work, Whatever you think, think the opposite, takes this one step further. A
cynic could label it a Bible for Wannabes. Arden highlights the immense importance
of being noticed. Give full leeway to your ego and its vast array of ideas and you will
succeed. Yes, your life will be like a rollercoaster youll get fired an awful lot (Arden
admits he has been given the sack five times already) but you will go way beyond
where your restrictive, conforming nature will ever take you.
True, only a small percentage of readers (the gullible or the loonies) will take this literal
reading of Ardens work seriously. I would recommend a more nuanced look at his work.
From the very first chapter, what caught me was the focus on standing out in some way.
Giving a tweak to an established idea, profession or project.
Arden grabs an illustrating metaphor from the world of athletics. Until the late 60s, it was
customary for high jumpers to cross the bar with their body parallel to it. This suddenly
changed when, in 68, a little-known sportsperson called Dick Fosbury jumped over the
bar turning his back to it. He thus set a new world record and immortalised himself with
the now commonplace Fosbury Flop. This example is just a technique for thinking,
writes Arden. But here the technique for thinking became a technique for jumping,
turning a flop into a success.
The remainder of Whatever should be read in the light of this introduction. Arden goes
on to outline several more unorthodox moves that surprised surroundings, yet allowed
their initiators to flourish in the long run. The crazy fashion designer who helped bring
about the Sex Pistols. The entrepreneur who gave a meaningless name to his
photographic company: Kodak. The now widespread investment house that meets with
clients three times a day.
Arden considers much of the worlds employees far too absolute and conformist. Its not
because you are making the wrong decisions, its because you are making the right ones.
he asserts. We try to make sensible decisions based on the facts in front of us. The
problem with making sensible decisions is that so is everybody else.
We have the ability to turn our prime asset our body into whatever we want. As long
as we let go of our obedience to the will of the majority, and dare to step out of line.
There is no right point of view Arden states in bold-type. You are always right.
Advances in any field are built upon people with the small or personal point of view.
With this basic maxim firmly ingrained into his readers, Arden goes on to spice up his
business recipe. He starts giving borderline advice, which some might deride as outright
irresponsible, or even immoral. His tips include actively stealing other peoples ideas
(Dont bother concealing your thievery celebrate it if you feel like it), dropping any
idealist notions of stepping into a certain business (Think about money. Its honest) and
resigning from a job when you see fit (It takes courage, but it is the right move.).
This attractive page-turner I finished it in about one and a half hours concludes with a
succinct piece of advice for all budding careerists: The world is what you think of it. So
think of it differently and your life will change.
Ardens message, which flashes from the pages through his simple, yet sharp style of
writing, has certainly turned conventional wisdom upside down. Whilst not as detailed as
the works of Napoleon or Sun Tzu, it is definitely a battle strategy worth trying.

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