Kelly

Bastyr
Bastyr2@illinois.edu (708) 494-0102
Current Address:

616 East Green Street
Champaign, IL 61820

Permanent Address:
5622 Woodland Drive
Western Springs, IL 60558

May 2015
GPA: 4.00/4.00

EDUCATION
University of Illinois at Urbana-Champaign


Bachelor of Science in Advertising
Supplementary Certificates in Public Relations and Media Sales
Deans List, Bronze Tablet

EXPERIENCE

General Mills







Minneapolis, MN
Business Management Associate, Convenience and Foodservice Division

June-August 2014
Grew the business by 30%, where gaps existed, via driving distribution on core items to major retailers
and distributors
Created two promotions that increase the consumption of General Mills products on college campuses
Developed consultative selling and analytical skills to provide insights and solutions for clients

PromoWorks








Schaumburg, IL
Marketing Intern





May-August 2013
Researched, developed, and presented concept of a brand ambassador college internship program to
the CEO, resulting in company initiating outreach to CPG clients to discuss implementation
Utilized databases and SPSS statistical software to gather insights on CPG industry, clients, target
audiences, and consumer trends
Created and edited decks that presented capabilities to clients, analyzed post-reporting, and
introduced new product sampling programs
Rent the Runway









Champaign, IL
Manager, Internship


June 2012-December 2013
Led a 10-person team, conducted weekly meetings, and executed marketing strategies to reach
monthly sales goals
Managed budgets, attended monthly calls with RTR corporate, and provided team with guidance,
direction, and support
Planned and executed fashion shows sponsored by a major CPG for audiences of over 300 people
Managed companys Facebook, Twitter, and Instagram accounts, with a combined 900+ followers, for
the University of Illinois
Midnight Oil Advertising Agency, American Advertising Federation Champaign, IL
Account Planner

October 2012-May 2013
Created a promotional video for a local health and fitness business to increase membership
Promoted client organizations through social media campaigns including Facebook and Twitter
Family Resiliency Center, University of Illinois
Public Relations Intern

Champaign, IL




August 2014-Present

Write, using academic research, for a website that provides solutions to family mealtime challenges
Obtain earned media to promote Project Mealtime Minutes and establish relationships with media

SERVICE & ACTIVITIES

Chi Omega Sorority- participate in fundraising for Make-A-Wish Foundation 2011-Present



REFERENCES

Sonia Caze


Manager at General Mills
West Zone Manager for Convenience and Foodservice Division
Sonia.Caze@genmills.com
602-717-4010

John Wirtz


Boss for Family Resiliency Center Public Relations Project
College of Media Professor
jwirtz@illinois.edu
217-300-0368

Julie Beck
Mentor at PromoWorks
Vice President of Sales at PromoWorks
Beck.julie@rocketmail.com
847-207-1492

Dave Musiel
Manager at PromoWorks
Vice President of Marketing at PromoWorks
dmusiel@comcast.com

RECOMMENDATION
October 6, 2013
To whom it may concern,
I had the very good pleasure to have had Kelly Bastyr work for me during the summer of
2013.
First, I should give you a little background. PromoWorks is a consumer engagement
company that connects brands with shoppers. Since 1999, we have been a leader in instore sampling and product demonstration events. Over the past year and a half, I have had
the responsibility of moving our company into the digital and social media arenas, merging
face-to-face engagement with engagement through digital interfaces.
Normally, what one would expect from an intern is someone who can help coordinate and
organize work, without much expectations for his or her ability to get it and be an integral
part of the planning, creation of ideas and implementation of programs. Im happy to say
that Kelly absolutely blew away those expectations.
From day one, she caught on and developed a great understanding of our business. Within
days, she was helping me coordinate production and communicate with our sales team.
Within the first couple weeks, she was helping to write sell sheets and sales presentation
decks. But, by far her biggest asset was her ability to bring brand ambassador and social
media ideas to the table that would be a big edge for our company over our competition.
These were not college student ideas. They were legitimate business-building big ideas
that showed her grasp of how to connect brands with target audiences, engage them,
create relevant communication, and build relationships and sales. One major idea was to
develop a college student led brand ambassador program to engage consumers with
brands on and around college campuses. Another was her plan to utilize social media to
help market PromoWorks and to help enhance our clients consumer engagement
programs.
Kelly was a tremendous help to me. I miss her dearly. I would love to have her back next
summer and after she graduates. I think the best thing I can say about her is that she was
more valuable to me than the full time marketing manager I had before her. She would be a
great asset to any marketing organization, especially one that is looking to keep thinking
forward as opposed to doing the same old same old and remaining status quo.

Sincerely,
Dave Musiel
VP Marketing