-1.

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-1.indd 2

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.indd 1

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Category

Brick-and-mortar
bookstores
Fixed price rate (%)

Online bookstores
Fixed price rate (%)

Textbooks and workbooks

25.5

7.7

Social sciences

18.0

27.8

Childrens books

17.7

22.0

Literature

11.9

13.6

Science and technology

7.4

10.5

Language

7.4

6.7

Lifestyle

4.7

4.9

Art

4.4

4.5

Biography

2.0

1.6

Other

1.0

0.7

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.indd 3

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2012
Category
All Books
New books
Reprints republication
Culture, Education,
Science, and Sports
New books
Reprints republication

.indd 4

2013

Kinds of
books
41.40
24.20
17.20

Number increase
or decrease
4.45
3.45
1.00

Percentage increase
or decrease
12.04
16.62
6.17

Kinds of books Number increase Percentage increase

or decrease
or decrease
44.44
3.04
7.35
25.60
1.40
5.78
18.84
1.64
9.55

15.92

2.61

19.64

17.62

1.70

10.68

7.98
7.93

2.05
0.56

34.61
7.60

8.51
9.11

0.52
1.18

6.53
14.86

15-5-16 9:48

.indd 5

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Aggregate indicators

Quantity

Kinds of books
Total number of copies
Total amount (price amount)
Operating income
Total profit

9877
32.72
253.35
221.99
28.59

Aggregate indicators
Kinds of books
Total number of copies
Total amount (price amount)
Operating income
Total profit

Aggregate indicators

Quantity

Kinds of books
Total number of copies
Total amount (price amount)
Operating income
Total profit

44.44
83.10
1289.28
770.78
118.58

.indd 6

Increase or decrease
compared to 2012
7.35
4.87
8.95
6.53
2.91

Quantity
1915
482.41
440.36
776.65
87.67

Aggregate indicators

Quantity

Kinds of books
Number of units published
Number of boxes issued
Total value of boxes issued
Operating income
Total profit

16972
4.06
3.43
17.10
24.72
3.35

Increase or decrease
compared to 2012
0.10
-2.26
0.26
0.51
13.08

Increase or decrease
compared to 2012
-0.16
0.03
1.37
-8.88
-11.66

Increase or decrease
compared to 2012
-8.19
3.05
-1.72
-7.92
-12.79
-2.76

15-5-16 9:48

Index (units)

Cumulative
exports

Cumulative
imports

Total

Difference

Number (million copies)

2375.31

2361.54

4736.84

13.77

Income (in millions USD)

8115.46

28048.63

36164.09

-19933.16

Number (million boxes, page)

12.12

28.51

40.63

-16.38

Income (in millions USD)

2346.96

20022.34

22369.30

-17675.38

Number (million copies, copies,

boxes, page)

2387.43

2390.04

4777.47

-2.61

Income (in millions USD)

10462.43

48070.97

58533.39

-37608.54

Category

Books, periodicals, newspapers

Audio and video products, electronic

and digital publications

Total

Aggregate indicators

Quantity

Kinds of books
Number of publications
Operating income
Total profit

11708
3.52
10.23
2.77

Aggregate indicators
Operating income
Total profit

.indd 7

Income (in
millions yuan)
2540.35
199.42

Increase or decrease
compared to 2012
-0.96
33.69
10.80
21.74

Increase or decrease
compared to 2012(%)
31.25
31.24

Aggregate indicators

Quantity (kinds)

Import
Output

18167
10401

Category
Book
Audio products
Video products
Electronic
publications
Total

Increase or decrease
compared to 2012(%)
3.29
11.06

Acquisitions
16625
378
538

Sales
7305
300
193

Total
23930
678
731

Difference
-9320
-78
-345

72

646

718

574

17613

8444

26057

-9169

15-5-16 9:48

Figure 3:
Reading capacity comparison of various types of publication

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.indd 10

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.indd 11

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.indd 12

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.indd 13

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14

2015

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

China
to launch largest guest of honor
exhibit in BEA s history
By China National Publications Import & Export (Group) Corp.

China is the guest of

honor at the 2015 BookExpo

The cultural exhibition zone will feature two main exhibitions,

Americas Global Market

whose themes are the ancient and modern, respectively: one will display

Forum, and its delegation

Chinas ancient printing technology, and the other will feature current

will include more than 100 of

art. The former will be arranged according to the historical development

the most important Chinese

of printing in China, beginning with the origin of Chinese characters

publishing houses and groups. In addition, 26 of Chinas best-known writers

and the earliest invention of printing technology, and continuing through

and poets, including Liu Zhenyun, Bi Feiyu, Feng Tang, and Xi Chuan, will

the late Qing dynasty; it will also include a demonstration of Chinese

be in attendance, participating in culturalexchange events.

ancient woodblock printing. The latter exhibition will showcase more

The Guest of Honor Pavilion will be divided into zones for book
and culture exhibitions. It will be the 2015 BEAs largest pavilion, and
a center of focus for all types of publishing professionals. It will also be
used by Chinese publishers as a place to buy and sell rights.
More than 10,000 books will be presented at the Guest of Honor

.indd 14

display commemorating Chinas participation in the war.

than 50 important works of art by big-name artists at the cutting edge,

such as Xu Lei and Feng Yan.
More than 100 cultural and publishing exchange events will be
held during BEA, on such subjects as Chinese literature, the Chinese
publishing market, and Chinese books.

Pavilion, in a variety of displays reflecting the politics, economics,

Twenty-six Chinese writers will also be in attendance, including

culture, and art of modern China. There will also be a Chinese-American

some with English translations already published, such as Su Tong,

translation display, showcasing translations of the two countries classic

Liu Zhenyun, Mai Jia, and Bi Feiyu, and others who are bringing

works of literature, education, and philosophy, and a digital publishing

new books to English-language readers, including Feng Tang, Liu

zone, displaying the newest products for mobile clients, digital

Cixin, and A Yi. In addition to established authors of literary fiction

publishing software, digital publications, and e-readers. In honor of

and nonfiction, the delegation will include the Chinese poets Xi

the 70th anniversary of the end of World War II, there will also be a

Chuan, Lan Lan, and Zhao Lihong, renowned childrens authors

15-5-16 9:50

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

2015

15

Qin Wenjun and Cao Wenxuan, and newer voices such as Di An, Xu

addition to the exhibitions on historical printing and current art at

Zechen, and Sheng Keyi. The writers will participate in readings

the Guest of Honor Pavilion, the Beautiful China photo exhibit will

and discussions, sharing their views on literature with the American

feature 72 striking photographs of the countrys lovely landscapes and

public.

heritage sites; Restructuring and Innovation: Contemporary Chinese

Five high-level publishing forums will be held during BEA: the

Architecture will highlight the connections between Chinese architecture

Chinese-American Publishing & Media Industry Forum, the Chinese-

and Chinas present state of urban development, introduce the realities

American Digital Publishing Forum, the Chinese-American Education

of urbanization in China, and examine the possibilities for sustainable

Publishing Forum, the Chinese-American Literature Translation Forum,

development; and Contemporary Chinese Literature and Film will show

and the Chinese-American Reading Promotion Forum. Representatives

audiences how Chinese literature has been adapted to film, giving a

of the China and U.S. publishing industries will share their thoughts and

more direct look at the nature of Chinese art and culture.

experiences at these events, deepening the exchange between the two

countries publishing industries.

Between its rich exhibitions of books and culture, and its in-depth
publishing forums and writer events,Chinas guest of honor program

The variety of Chinese culture will be on display at five venues,

including the aforementioned display in the show-floor pavilion. In

is sure to provide American audiences with a multifaceted firsthand

understanding of contemporary China.

Major Events Forecast

Time

9:3011:00
10:3011:00
11:0012:00

12:1512:45

13:0014:00
13:3015:00

14:3015:30

14:3016:30

.indd 15

Title

Contents
Organizer
Venue
27-May
In the background of cultural diversity and globalization, publishers
of children's books should take active measures to address the
Children's Book Publishing new trend of digital reading among children, strive to create new China Childens Press Room 1E03,
Seminar
contents that inspire imagination, cooperate actively with digital and Publication Group Javits Center
technology developers and service carriers to promote multimedia
publishing and lead the way toward the future of children's reading.
Signing Ceremony
Chemical Industry Press (CIP) and Elsevier Publishing Group (Elsevier)
Room
of Strategic ST Book
will hold a ceremony for signing an overall strategic cooperation Chemical Industry Press 1E02, Javits
Cooperation between CIP agreement on international marketing of CIP books & journals, and the
Centerference
and Elsevier
SEL Project for digital publishing.
Room
Events Area
Global Market Forum
of Chinese
and US leaders attend the opening ceremony and visit the
Opening Ceremony of Chinese
Pavilion in
Chinese
Pavilion
after
the
ceremony.
The
ceremony
will
officially
China-2015 GMF Featured unveil the events of China as the GMF featured country of honor.
the exhibition
Country of Honor
hall of Javits
Center
Using multidisciplinary knowledge and research methods, the
The Signing Ceremony for author makes a thorough and comprehensive investigation into the
The English Version of The history and status quo of sovereignty over the Diaoyu Islands from
Room 1E02,
Diaoyu Islands: A Historical the perspectives of historical research, linguistics, geography and China Ocean Press
Javits Center
and Legal Study
international jurisprudence, and shows irrefutable evidence that China
owns sovereignty over these islands.
At the Chinas Path & the Worlds Future Summit Forum & the
Launch Ceremony for Transcendence of China --- Glories and
China Model and
Events Area
Dreams of a Civilized Country (English Version), these topics of
Shanghai Century
The Future of The
of Chinese
common
concern
will
be
discussed
to
probe
into
the
relationship
Publishing
Group
WorldSummit Forum between Chinas development and the worlds development in the
Pavilion
next three decades.
China National
Popular Book Publishing There will be discussions on the publishing and marketing of Publications Import
Room 1E03,
Seminar
popular books in the digital age.
& Export(Group)
Javits Center
Corporation
The activity will be held in cooperation with Hal Leonard
Hunan Publishing
Corporation (USA), the worlds biggest music publisher. Chinese Investment Holding
and US music publishers will be invited to report their respective
Group Co.,Ltd
The Differences and
Room
situation and characteristics of pop music publishing, China South Publishing 1E02,
Integration on Popular current
Javits
compare
the
differences
between
the
two
countries
in
this
regard,
&Media
Group
Co.,Ltd
Music Publication of China and discuss how to strengthen mutual learning and bilateral
Centerference
Hunan
literature
&
and the United States
Room
cooperation in this field, with a view to broadening the market for Art Publishing House
Eastern and Western music publications and making our music
Co.,Ltd
publications really go global.
Hal Leonard Corporation
Chinese-American
Publishing & Media
Industry Forum

The forum includes two topics. Topic 1 is China's New strategies

and Outlook for the Publishing & Media Industry at 2:30pm
-3:20pm; topic 2 is The Business of Publishing & Media in China
and the United State at 3:30pm-4:20pm.

Room 1E11,
Javits Center

15-5-16 9:50

16

2015

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

An Aspiring Century --- the Chinese Dream is a TV documentary cofilmed by the Learning Press of the Publicity Department of the CPC Central
Committee and CCTV about the development path, experience and mode of
China. The producer is Huang Kunming, Executive Deputy Head of the
Publicity Department of the CPC Central Committee. It, well organized
with sound logic, interprets the connotation and essence of the Chinese
China Publishing Group
15:20Dream in an all-around way and in simple language and thus helps the
The Chinese Dream
Corporation
16:20
audience better understand the Chinese Dream. Based on that, China
Translation & Publishing Co., Ltd., under China Publishing Group
Corp., has co-applied with Learning Press to publish the English, French,
Spanish, Russian, Arabic, German, Japanese, Korean and traditional Chinese
versions of the book, and will co-host the launch ceremony for the multilingual version.
Guests to be invited include: He Jianming, Vice Chairman of China
Beijing Qiushiyuan
Xi Zhongxun in Yanan Writers Association, Jin Yuanpu, professor of Renmin University of
Cultural Communication
16:00- Nanjing MassacreCutural China, UN Under Secretary-General Rebeca Grynspan, Carrie Fred,
CO.,LTD
17:30 RejuvenationThe Modern chief of the Cultural Expression & Creative Industries Bureau of
Value of Traditional Culture UNESCO Culture Sector, John Sexton, President of the University
New Classic Press
of New York, and Sandel, Curator of New York University libraries.
To meet the Chinese-reading needs of American and other Englishspeaking readers, help them learn the Chinese language and
understand the Chinese culture, and adapt to the trend of paperless
overseas Chinese teaching in the Digital Age, the Peking University
The Launch Ceremony of
Press, Shanghai Juvenile and Childrens Publish House and Nan
16:00Peking University Press
iChineseReader Graded
Hai Company (USA) have jointly developed iChineseReader, a
17:30
Chinese Reader Library
graded digital audio library for overseas learners of Chinese as a
foreign language. A ceremony will be held at the Book Exposition
of America for launching the network and mobile editions of
iChineseReader.
27-31
May

27 May 2 June

Following the time sequence up to late Qing Dynasty, the exhibition

Chinas ancient printing will introduce the entire history of publishing and printing in
ancient China, covering the emergence of Chinese characters, early
technology
publishing, the invention of printing skills, etc.
This exhibition is the most important event of China as the featured
The Revival of Traditions:
country of honor outside the main exhibition site. It is proposed to
An Exhibition of
invite 10 representative Chinese artists of their works to the US to
Contemporary Chinese Arts
showcase the achievements of contemporary Chinese artists.
28-May

Events Area
of Chinese
Pavilion

Room 1E03,
Javits Center

Room
1E02, Javits
Centerference
Room

Cultural
exhibition area
of the featured
country of
honor
Cultural
exhibition area
of the featured
country of
honor

The Publishers
China Childrens Press & Publication Group plans to
co-host the event with the Childrens Reading Work Association of China
Committee under the Publishers Association of China and Childrens Publishing
Committee
Lets tell story together- the Chinese Board on Books for Young People (CBBY).
Events Area of Chinese
9:15- -A fruitful collabration Activities to be hosted include: copyright export of Plants Chinese Board of
Pavilion
10:15 Between China and rest of vs. Bad Behaviors and digital integration; copyright export International Board
of Recognize the Greatness --- Marx's Works for Teenage On Books For Young
the World
People
Readers and exchange between Chinese and American
student readers; the joint launch of Red Kangaroo China Childens Press
and Publication Group
Encyclopedia about Infants (Bilingual Version).
The Peoples Literature Publishing House Ltd., Co.
will sign a Memorandum of Strategic Cooperation with
Intercultual Translation Amazon Group, according to which the English version of
Peoples Literature
09:15- and Publication of Literary Beijing, Beijing by Chinese writer Feng Tangya will be
Room 1E02, Javits
Publishing House Ltd.
10:30 works in the Age of New launched globally through the channel of amazon.com. At
Centerference Room
Co.
the Book Exposition of America, Chinese and American
Media
guest writers will exchange views on and experience in
cross-culture publishing in the New Media Age.
Experts in publishing and authorities in digital publishing
from home and abroad will be invited to the forum
to share insights on the theme of "the business model
of digital publishing" from the perspectives of crossindustrial development, integration of publishing
9:30Chinese-American Digital
Room 1E12, Javits Center
resources, and upgrading of traditional industries. The
11:20 Publishing Forum
Forum includes two topics. Topic 1 is Setting the Digital
Stage: How Digital is Opening Joint Publishing Projects
at 9:30pm-10:20pm; topic 2 is Strategies and Operative
Tools for the Digital Transformation of Publishing at
10:30pm-11:20pm.

.indd 16

15-5-16 9:50

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

09:3011:00

10:2011:20

10:3011:00

11:0012:00

11:0012:30

.indd 17

In 2012, China Renmin University Press and McGrawHill Education co-launched China Experience book
series, containing a dozen books so far. The seminar
intends to invite Chinese and foreign scholars to
discuss the role of China and the United States in the
world political and economic climate, and witness
the debut of the English version of Big Power s
China Experience Book
Responsibility, Chinas Choice and Chinese Currency
Series Publishing Seminar
a n d t h e Wo r l d ; e x p l a i n w h a t t h e c o n t e m p o r a r y
development of China means for the world and the role
China and the United States play as super powers in
the world. The event echos the publicity activities of
China as the Guest of Honor of 2015 BEA to tell the
world stories of China and make China's voice heard
by the international community.
Compiled by the State Council Information Office
of China, the CCCPC Party Literature Research
Office, and China Foreign Languages Publishing
Administration, the book The Governance of China
is published by Foreign Languages Press in Chinese,
English, French, Russian, Arabic, Spanish, Portuguese,
German and Japanese, and distributed worldwide.
The publication of this book will help readers across
the globe understand concepts and principles of
Symposium on Xi Jinping: the governance of Chinas new leadership in an
accurate and comprehensive manner, and enhance the
the Governance of China
international communitys understanding about Chinas
ideas and path of development, domestic and foreign
policies, and value orientation. To gain more influence,
the Foreign Languages Press plans to host a seminar
to promote the book. The activities to be hosted
include on-site discussion, the launch ceremony for
the electronic version of Cengage, contract signing for
collaborative translation & publishing and the giving
of its copies as gifts.
A Sino-US dialogue will be held focusing on the Imperial
Yuanmingyuan Picture Book to discuss Chinese cultural
East and WestChinese
heritage from the perspective of Westerners; Anhui Science
Intangible Culture Heritage
and Technology Publishing House and the Trajectory Press
and Chinese Culture in the
(USA) will hold a copyright export agreement signing
Eyes of Westerners
ceremony for 20 books; and a book donation ceremony will
also be held for the Imperial Yuanmingyuan Picture Book.
Chinas International Strategy Book Series is published
by China Publishing Group Corp., The book series
comprehensively interprets Chinas strategy in various
fields from a macro perspective, as well as Chinas
strategic relations with other powers in the world. Chinas
P e a c e f u l d e v e l o p m e n t Diplomatic Strategy, a book included in the series, is
of China and China-US authored by Mr. Wu Jianmin, former Chinese Ambassador
Extraordinary and Plenipotentiary to France, former
relations
President of China Foreign Affairs University and former
President of the Bureau of International Expositions. We
plan to invite Mr. Wu to give a keynote speech at the 2015
BEA to introduce his book Chinas Diplomatic Strategy
and China's peaceful development strategy to readers.
The activities are aimed at discussing the representation of
the anti-war theme in Chinese and foreign children's
literature and the international publishing and
promotion of children's books with an anti-war theme.
Cao Wenxuan, famous Chinese writer of childrens
literature and Sonya Hartnett, Australian Crown writer
C h i l d r e n s a n d Yo u n g of childrens literature will be invited to talk about
Adults Literature in China the concern about and representation of childrens
state in war in childrens literature. Chinese and
and America
foreign publishers will discuss the principle of and
responsibility for the publishing of war-themed literary
works. The English version of Huang Liuli, a fantasy
novel written by Cao Wenxuan and published by
Dahua Caifeng Company (USA), will be launched at
the Book Exposition of America.

2015

17

China Renmin
University Press
& McGraw-Hill
Education

Room 1E03, Javits Center

Foreign Languages
Press

Events Area of Chinese

Pavilion

Anhui Science
and Technology
Publishing House

Room 1E02, Javits

Centerference Room

China Democracy
and Legal System
Publishing House Room 1E03, Javits Center
China Publishing
Group Corp.

Daylight Publishing
HouseChina
Publishing Group

Room 1E02, Javits

Centerference Room

15-5-16 9:50

18

2015

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

A meet-and-greet will be staged during the BEA to

promote Amazons "Chinese Bookstores" program,
including its construction and operation, further expand China International
Book Trading
12:00- C h i n a B o o k s R e a d e r the influence and raise the profile of Chinese bookstores
in North America. At the meet-and-greet, reader Corportion--China
13:00 Presentation
Books
representatives will be invited to share their impressions
about books and shopping experience at Amazons
"Chinese Bookstores".
China National
Publications Import
12:15- Publishing and Library
Demands of US libraries for Chinese books
& Export(Group)
13:45 Collection
Corporation

Room 1E03, Javits Center

This seminar aims to explore the future development trend

of children literature of both east and west; to discuss
East to West:seminar of the new opportunities of children literature; to seek new
Beijing Publishing
14:00children writers from China fields of research for children books. Chinese writers and
Group
15:00
US writers will introduce the current situation of children
and US
book markets of both sides. Beijing Publishing Group will
also share its rich experience in children book publishing.

Room 1E03, Javits Center

Publishers and translators from both countries will be

invited to exchange ideas on the topics of "the present
and future of the translation and publishing of literature
in China and the US" and "How to make translation
work: the role of agents, scouts and other facilitators".
14:00- Chinese-American Literature
Topics include the role of literature translation in cultural
16:00 Translation Forum
communication, cooperation between Chinese and
foreign publishing houses on the publishing of translated
literature, etc. with a view to helping readers from both
countries to better understand different literature works
and adapat to cultural differences.

Room 1E12, Javits Center

A meeting will be held to promote True Self by Mai

The Promotion of Chinas Jia and I Will Be Old Next Year by Wang Meng, both
Southern Publishing
Well-known Writers and being well-known writers in China, to famous American
& Media Co.
the Signing Ceremony of publishing houses including Hachette, Harper Collins,
Ltd., Flower City
14:30English Edition of Their Simon Schuster, Landon House, the Penguin Press, and
Publishing House,
15:30
Works (True Self by Mai Jia General Hughes. Southern Publishing & Media Co. Ltd
Royal Collins
& I Will Be Old Next Year will sign a strategic cooperation agreement with Royal
Publishing Group Inc.
Collins Publishing Group Inc (Canada) for the English
by Wang Meng)
versions of the above two works.
China Publishing Group American Publishing House is
the first overseas publishing house funded and wholly
owned by China Publishing Group Corp.It will co-hold
a contract signing ceremony for joint publication with
Duke University Press (or New York University Press
The Signing Ceremony
or Cambridge University Press) to cooperate in the
on the Co-pub of Chinese
translation and publication of Series of Contemporary
Modern and Contemporary
and Modern Chinese Cultural Classics (English Version),
Classics Program between
including 500 titles in two categories: Contemporary
CPG and Duke University
Literary Works Series and Modern Academic Classics
Press &The Launching
Series. It will also host a contract signing ceremony for the China Publishing
and Signing Ceremony of
joint publication of 100 book titles with the Commercial Group Corporation
14:30Overseas Chinese Ancient
Press and Zhonghua Book Company, featuring export- Zhonghua Book
15:30
Books Catalogue Program
Company
oriented books on linguistic culture, traditional culture
between Zhonghua Book
and collection of North American books. The Overseas
C o m p a n y, H a r v a r d Chinese Ancient Books Catalogue Program (North
Yenching Library and the
America) Launch Ceremony & the contract signing
East Asian Library of the
ceremony for some projects involves projects such as
University of California,
Chinese Ancient Books Catalogue of Harvard Yenching
Berkeley
Library of Harvard University, Chinese Ancient Books
Catalogue of the East Asian Library of the University
of California, Berkeley, and Zhao Yuanren's Archives
Collected by the University of California, Berkeley
(tentative name).

.indd 18

Events Area of Chinese

Pavilion

Room 1E02, Javits

Centerference Room

Events Area of Chinese

Pavilion

15-5-16 9:50

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

19

At the FLTRP-Springer Group launch ceremony for

three new books of China Academic Library, namely
Globalization and Cultural Consciousness by Fei
Xiaotong, On Agreement --- Chinese and Western
S i n o - U S S e m i n a r o n Literature and Translation by Wang Zuoliang, and
A c a d e m i c C h i n a a n d Confucianism, Buddhism, Daoism, Christianity and Foreign Language
Cultural Self-Awareness Chinese Culture by Tang Yijie, eminent Chinese and Teaching and Research
Press
15:30- ( c o - h o s t e d b y F LT R P American scholars will be invited to discuss, under the
Springer Group
16:50 a n d S p r i n g e r ) ; S i g n i n g theme of Academic China and Cultural Consciousness,
C e r e m o n y o f F LT R P - the academic value of these books and the importance of University of Hawaii
Press
UHP Strategic Partnership introducing them to overseas readers. Foreign Language
Teaching and Research Press (FLTRP) and the University
Agreement
of Hawaii Press will sign a strategic cooperation
agreement to launch comprehensive cooperation in
publishing, book distribution, and establishment of
overseas branches.

Events Area of Chinese

Pavilion

China Insight Series not only provides a general

introduction to the path, theory and system of China but
also gives an intuitive description and interpretation of
Chinas economic system, finance, social governance and
social security to offer readers a panoramic view of the
The Forum and the New country. At the Book Exposition of America, China Social
China Social Sciences
15:30Book Launch-China Insight Sciences Press will hold a book launching ceremony
Press
17:30
for the English version of China Insight Series, and
Series
CASS President Cai Fang will be invited to attend the
event. The activities are intended to let the world have
a deeper understanding of China, its development path,
its socialism system with Chinese characteristics and its
socialist practice.

Room 1E02, Javits

Centerference Room

China Publishing Group American Publishing House

is the first overseas publishing house funded and
wholly owned by China Publishing Group Corp.
and will play a key role in the "going global" of
the Group and fostering its capacity of overseas
publishing and distribution. It will co-hold an
agreement signing ceremony for joint publication
w i t h D u k e U n i v e r s i t y P r e s s ( o r N e w Yo r k
University Press or Cambridge University Press)
to coope ra te in the tra ns la tion a nd public a tion
of Series of Contemporary and Modern Chinese
Cultural Classics (English Version), including 500
titles in two categories: Contemporary Literary
China Publishing
Overseas Chinese Ancient Wo r k s S e r i e s a n d M o d e r n A c a d e m i c C l a s s i c s
Group Corporation
16:10Books Catalogue Publishing Series. It will also host a contract signing ceremony
& Zhonghua Book
17:30
for the joint publication of 100 book titles with the
Seminar
Company
Commercial Press and Zhonghua Book Company,
featuring export-oriented books on linguistic
culture, traditional culture and collection of North
American books. The Overseas Chinese Ancient
Books Catalogue Program (North America) Launch
Ceremony & the contract signing ceremony for
some projects involves projects such as Chinese
Ancient Books Catalogue of Harvard Yenching
Library of Harvard University, Chinese Ancient
Books Catalogue of the East Asian Library of
the University of California, Berkeley, and Zhao
Yuanren's Archives Collected by the University of
California, Berkeley (tentative name).
Guests to be invited include: He Jianming, Vice Chairman
of China Writers Association, Jin Yuanpu, professor of
A Study of the Important Renmin University of China, former UN Under Secretary- New Classic Press
16:50Speeches Made by Secretary- General Rebeca Grynspan, and John Sexton, President of Peoples Publishing
17:30
House
the University of New York. They will also address the
General Xi Jinping
launch ceremony for the English version of Xi Jinpings
Important Remarks.

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2015

Room 1E03, Javits Center

Events Area of Chinese

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20

2015

SPECIAL REPORT FOR CHINA AS GUEST OF HONOR OF BEA

29-May
9:3011:30

Guests will be invited to discuss "the new strategy for and

the development of education publishing in the digital age"
C h i n e s e - A m e r i c a n in the hope that discussions on how emerging information
Education Publishing Forum technologies are reshaping education, especially higher
academic education will shed light on the trends and strategies
of education publishing in China and the US in the digital age.

Room 1E12, Javits Center

Phoenix Publishing & Media, Inc. cooperates with

Cengage Learning in the publication of The General
Gale Virtual Reference History of Chinese Buddhism, The Worlds Modernization
Phoenix Publishing &
Library Signing Ceremony History, and Japanese History after World War II, and offer
Media, Inc./Jiangsu
09:30Room 1E03, Javits Center
B e t w e e n P P M / J i a n g s u servies to libraries of worldwide prestigious universities
Peoples Publishing
10:30
Peoples Publishing House and research institutes via Gale Virtual Reference Library
House
to realize effective reading and global utilization of
and Cengage Learning
digital resources and drive in-depth cooperation in digital
education.
In response to the "One Belt and One Road strategic
vision proposed by Chinese President Xi Jinping in 2013,
Dalian Maritime
Launching Ceremony of Dalian Maritime University Press and Volumes Publishing
University Press Co.,
S e a S i l k R o a d A l b u m Company will integrate their outstanding publishing
Ltd
10:00and Launching Ceremony resources accumulated over the years and launch the
10:50
o f S e a S i l k R o a d "Maritime Silk Road book and documentary publishing
Volumes Publishing
program. They plan to host the launch ceremony for the
Documentary
Company
"Maritime Silk Road album and documentary along with
activities of China as the Guest of Honor.

Events Area of Chinese

Pavilion

The copyright export contract for the English, Japanese and

traditional Chinese versions of The Most Beautiful in China, a
Changjiang Publishing
photo-illustrated book series dedicated to the most representative
& Media Co., Ltd.
13:50The Most Beautiful intangible cultural heritage of China, has been signed. The launch
New Classics Press
ceremony is scheduled during the BEA and inheritors of intangible
14:40 China Launch Event
Hubei Fine Arts
cultural heritage will be invited to perform on the spot, in order to
Publishing House
spread Chinese culture, showcase its unique charm and build up
the artistic publishing brand of The Most Beautiful in China.

Events Area of Chinese

Pavilion

With the theme of "reading in the information age",

the forum will discuss how to carry out the reading for
all campaign and promote reading in the new digital
age. People engaged in reading promotion in China
14:30- Chinese-American Reading
and US, as well as representatives from international
16:30 Promotion Forum
reading promotion organizations will be invited to share
experience and exchange ideas, with a view to lending
inspirations to the reading promotion efforts in different
countries.

Room 1E12, Javits Center

Chinese writer Xu Zechen and Sheng Keyi, American writer

Jhumpa Lahiri, American translator Eric Abrahamsen, and
Beijing October
copyright agents and editors of several European and American
Art&literature
The Writing Is Flat: 2+2 publishing houses will be invited to discuss the meaning and
14:40- A Conversation Between possibility of creative writing for young writers worldwide. The Publishing House
15:40 Young Writers of China and dialogue will give both sides deeper understanding of each others
writing conditions and cultural context. Meanwhile, editors Beijing Publishing
American
and writers from around the globe can discuss directly issues Group CO.,LTD.
concerning writers, works and copyrights, in particular overseas
influence of Chinese writers.

Events Area of Chinese

Pavilion

Xinjiang Uyghur Autonomous Region Administration

of Press, Publication, Radio, Film and Television plans Xinjiang Fine Arts
to celebrate the 60th anniversary of the founding of the and Photography
The Launching Ceremony Region along with the activities of China as the Guest Publishing House
15:40of The Sino-US cooperation of Honor to showcase and raise the profile of Xinjiang, Kruger Publishing
16:40
in Publishing Ten Books
House(USA)
especially the achievements made by its publishing
industry. Meanwhile, it will also host a launch ceremony America Valmont
Publishing
for its co-published books with Krueger & Vermont (U.S.)
Company(USA)
Company.

Events Area of Chinese

Pavilion

* All activities above will depend on the actual situation.

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