Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 15K views

    Questionnaire On Branding Perception

    Uploaded by

    david
    This document contains a 15 question survey about consumer brand perceptions and purchasing behaviors. The survey asks respondents about their understanding of what a brand means, whether they prefer branded or unbranded products, how price and quality impact their loyalty, and what factors like advertising, country of origin, and celebrity endorsements influence their product choices. Respondents are also asked about their views on rankings and sponsorships as branding strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire On Branding Perception

    Uploaded by

    david
    15K views2 pages
    This document contains a 15 question survey about consumer brand perceptions and purchasing behaviors. The survey asks respondents about their understanding of what a brand means, whether they prefer branded or unbranded products, how price and quality impact their loyalty, and what factors like advertising, country of origin, and celebrity endorsements influence their product choices. Respondents are also asked about their views on rankings and sponsorships as branding strategies.

    Original Description:

    efficient designed questionnaire regarding branding

    Original Title

    Questionnaire on Branding perception

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a 15 question survey about consumer brand perceptions and purchasing behaviors. The survey asks respondents about their understanding of what a brand means, whether they prefer branded or unbranded products, how price and quality impact their loyalty, and what factors like advertising, country of origin, and celebrity endorsements influence their product choices. Respondents are also asked about their views on rankings and sponsorships as branding strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15K views2 pages

    Questionnaire On Branding Perception

    Uploaded by

    david
    This document contains a 15 question survey about consumer brand perceptions and purchasing behaviors. The survey asks respondents about their understanding of what a brand means, whether they prefer branded or unbranded products, how price and quality impact their loyalty, and what factors like advertising, country of origin, and celebrity endorsements influence their product choices. Respondents are also asked about their views on rankings and sponsorships as branding strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Questionnaire on branding

    Brand perception
    Name

    :..

    Address

    :..

    Phone number :..


    Email id

    :...

    1. Describe what does brand mean to you?


    _____________________________________________
    2. Do you buy only branded product?
    a) Yes always
    b) Never
    c) Only when quality is important
    d) Rarely
    3. Are you a loyal customer for the product you buy?
    a) Yes always. I stick to the same product
    b) Never.I keep experimenting with new product.
    c) Only for quality products. Where it is a commodity.I choose the least-priced
    products.
    4. Are you a price sensitive consumer?
    a) Yes
    b) No
    5. Will you stick to the same product. If their price is increased (and you are
    loyal customer to the product)?
    a) Up to a certain limit in price increase
    b) Yes. Irrespective of the price increase
    c) No. I may look for different products
    6. Which of the following , according to you, help build a good brand image?
    a) Quality
    b) Communication strategies
    c) Competitive pricing
    d) Good value added service
    e) Free trails and discounts
    f) Others
    If others, please specify___________________________________
    7. Are a popular celebrities good brand ambassadors and is investing in them a
    good stratergy?
    a) Sometimes. May be
    b) No. no

    c) Yes. Yes
    d) Rarely. Not sure
    8. Do you use the products because they are most available?
    a) Yes.
    b) No.
    c) Mostly.
    9. Does county of orgin affect your product purchase decision?
    a) Yes
    b) No
    10.Does association of product with a particular group of company lead to
    preference for such products?
    a) Sometimes
    b) Always
    c) Never
    11.Do you think sponsorships help them build a stronger brand?
    a) Yes.
    b) No
    c) Dont know
    12.What do you think about rankings of products?
    a) They are based and influenced
    b) They are fair and give a true picture.
    c) They are not fully reliable.
    13.How much do you care about using brands?
    a) Slightly.
    b) Strongly
    c) Not much
    d) Never
    14.Where have you seen advertisement for brand products?
    a) Television.
    b) Internet.
    c) Radio
    15.Which factor influence your choice for branded products?
    a) Price
    b) Product quality
    c) Advertisement/promotion
    d) Style

    You might also like