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    Apple As A Brand

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    narayan
    Apple Inc. was incorporated in 1976 and is headquartered in Cupertino, California. It is committed to bringing the best computing experience through innovative hardware, software, and internet offerings. Apple has a loyal customer base due to its emphasis on design, usability, and ease of use. The iPod helped grow Apple's brand significantly. Surveys found that iPod ownership increased consideration of Mac computers and influenced perceptions of the Apple brand.

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    Apple As A Brand

    Uploaded by

    narayan
    176 views21 pages
    Apple Inc. was incorporated in 1976 and is headquartered in Cupertino, California. It is committed to bringing the best computing experience through innovative hardware, software, and internet offerings. Apple has a loyal customer base due to its emphasis on design, usability, and ease of use. The iPod helped grow Apple's brand significantly. Surveys found that iPod ownership increased consideration of Mac computers and influenced perceptions of the Apple brand.

    Original Description:

    Aloysius Institute of Management & Information technology Narayan Mba Final Brand Management

    Original Title

    Apple as a brand

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    Apple Inc. was incorporated in 1976 and is headquartered in Cupertino, California. It is committed to bringing the best computing experience through innovative hardware, software, and internet offerings. Apple has a loyal customer base due to its emphasis on design, usability, and ease of use. The iPod helped grow Apple's brand significantly. Surveys found that iPod ownership increased consideration of Mac computers and influenced perceptions of the Apple brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    176 views21 pages

    Apple As A Brand

    Uploaded by

    narayan
    Apple Inc. was incorporated in 1976 and is headquartered in Cupertino, California. It is committed to bringing the best computing experience through innovative hardware, software, and internet offerings. Apple has a loyal customer base due to its emphasis on design, usability, and ease of use. The iPod helped grow Apple's brand significantly. Surveys found that iPod ownership increased consideration of Mac computers and influenced perceptions of the Apple brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    The Brand with difference

    Apple Inc
     The
    Company
    Apple Incorporated
    History….

    Incorporated in April 1,1976


    Cupertino, California

    STEVE JOBS & STEVE WOZNIAK, 1976


    Ronald Wayne
    Logo Incarnation
    Rob Janoff of the Regis
    McKenna Agency Apple and not Cherry
    Profile
    Industry: computer hard and
    software, consumer
    electronics
    Competitors: technology,
    retail companies
    Brand
     APPLE is committed to bringing the
    best personal computing experience to
    students, educators, creative
    professionals and consumers around
    the world through its innovative
    hardware
     software and internet offerings.
     „highest brand and repurchase loyalty of any
    computer manufacturer“ (J.D. Power)
     „unusually artistic, creative and well-educated
    customer base“ (news.com)
     Several conferences and trade shows worldwide
     Store openings attract large crowds
     MACWORLD KEY NOTE SPEECH, SAN FRANCISCO
     Enriching Brand Through Media
     The Queue in front of Apple Store after Product Launch
    Portfolio

    Ipod Shuffle MacBook Pro Time Capsule


    Ipod Nano MacBook Air Apple TV
    Ipod Classic Mac Mini Server
    Ipod Touch MacBook Storage
    solutions
    Software

    Mac OS X iWork ’08 iLife ’08 Quicktime


    (Microsoft Office) Final Cut Logic Studio Aperture
    .MAC Garage Band OS X Server Software Support
    Shake Xsan
    Brand Building
    Online Presense
    THIRD-PARTY
    RETAILERS / CATALOGUERS / SHOP-IN-
    SHOP

    Feel of Luxury because of Limited Outlets


    Brand Values
     Graphical user interface, which is the
    first of its kind
     Usability is very premium
     Product design and attractive visual look
     Good ergonomics and candid feeling
     Apple care an innovative applications
    Swot Analysis
     Strength:
    Design & Innovative capabilities
    Distinctive GUI
    Ease to use
    Reliability’
    Own OS
     Weakness
    Expensive comparing to other
    competitors
    Repair issues with ipod batteries
    People do not rely on brand service
    center
     Opportunities:
    Mobile Phone Business
    Home entertainment business
    Digital TV
     Threats
    Linux, Microsoft Vista
    Microsoft Zune media player
    Microsoft media Centre
    Iphones v/s Ipads
    Ipod design became dull
    Apple Fanaticz
     During the period of 1989-1994, a new religion
    started in US, and it was called as the Apple-
    Mania and its cohort of Apple-evangelist. The fan
    of Apple aren't simple costumers satisfied by their
    products, they are fanatics!!!
     They pray Saint Steve Jobs, they celebrate
    Christmas during the MacWorld Exposition every
    year in San Francisco, Cupertino is their Mecca
    and Bill Gates is the Devil!!
     Apple could not stand the WINTEL (windows &
    intel) Supremacy and was forced to decline.
     The rebirth of Apple started in 1998 when Steve Jobs himself (back in the
    company since February 1997) introduced the new iMac at the MacWorld
    Expo. It is small, nice, fun and competitive. This new computer comes with
    a complete suite of software’s and a new operating system called Mac OS
    X. It was a success. Then came the iBook, Apple's new laptop.
     But the real blockbuster was unveiled in 2001: the iPod. Surfing on the
    digital audio player trend Apple succeeds to take 75.6% of the market
    share in the US. Furthermore Apple make a deal with Intel to become
    compatible with Microsoft Windows.
     A survey done on 400 consumers has given some interesting results: 85%
    of ipod owners, in which 15% considered of purchasing a MAC (Apple
    personal computer), and among 36% of Non-Ipod owners,19% were
    switching from Windows PC to MAC and 43% considered purchasing a
    MAC. This clearly gives a 20% halo effect.
     52% of people were strongly influenced with the apple brand effect by ipod.
    Consumers impressed by the cute design and intuitive interface of their
    iPods…
    Conclusion
     Thus to Conclude, Brand Apple has created a new
    mantra in the market and that is INNOVATION for
    SUCCESS, This mantra is adopted by many
    companies now to make their brand stronger!!
      We Love Brand Apple!! Arent we? How Soon you
    Raise our eye-brow when you see a apple,Than
    other portable Music Player??
     Its impossible to erase the Brand effect From

    The minds of people.


    Competition among their products and others has
    always given customer best of the best

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